Once in everyone's career, comes a challenge so great, so daunting, the only thing to do is jump in headfirst. This week's hot dog water episode is exactly that for Allie and Lyndsay. Not only do they rise to the occasion, but they soar among the stars, going from bottled hot dog water concepts to shelf-stable broth concepts to bar mixers and then landing on the glorious hot dog water vodka concept: Boozehound. Here's a glimpse at what else we cooked up in just 20 minutes (with no prep work, just vibes and our vast knowledge of hot dogs): Brand names like Haute, Wurst Water, (bottled) Dog Broth, Brat Broth (for cooking!), Boozehound (vodka), Cocktail Weiner (alcohol mixer) Branded copy like, "Boiled in the USA," "The world's first hot dog water vodka," "Fresh from Glizzy Falls," "Hand-harvested hot dog water," "It was the brat of times, it was the wurst of times." Label concepts like houndstooth patterns, Sherlock Holmes aesthetic, and illustrations of hot dogs in a hot tub at a fancy ski resort Marketing shticks like bar vernacular, "Walking the dog" (adding a shot of Boozehound to any order) or "Tini Weenies" (a martini made with Boozehound). Mascot ideas like anthropomorphized tongs, a mythical creature with hot dogs for legs, a dog dressed like Sherlock Holmes, and three hot dogs in a trench coat. And we did it all with the help of our very funny commenters in the live stream (Join us every Wednesday @ 12p CT for a new one, btw!!!!) ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world. Get your (hot dog) buns over to Youtube and watch the full episode: https://youtube.com/live/WFOZZNMqRfc — Timestamps: 00:00 Can They Brand Hot Dog Water? 01:46 Let the brainstorm begin! 01:52 Brainstorming funny brand names: Wet Dog, Dog Water, and more 03:51 Exploring branding concepts for hot dog water: from beverage to cocktail mixers 11:54 Developing visual branding ideas: logos, packaging, marketing potential, and other branding absurdity 19:24 Brainstorming more funny brand names: Worst or Wurst Water, Boozehound, and more 29:02 Imagining the product in real-world settings: at stadiums, as city staples, as hilarious pop-ups 38:16 Mascot O'Clock 47:50 Funded or Done-ded — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com
