Behind the Business with the Kendallville Area Chamber of Commerce

Kendallville Area Chamber Podcast

Each episode, we sit down with the people behind the businesses that make our community special. We'll hear their stories, celebrate their successes, and learn how they're shaping the future of Kendallville!

  1. Sep 12

    More Than a T-Shirt: Inside Betty Lou Designs & Graphics with Monica Corbin

    A local business’s survival story, the hidden power of buying local, and the surprising tech keeping custom apparel from going generic; Monica Corbin reveals how Betty Lou Designs and Graphics keeps Kendallville looking sharp. If you’ve ever wondered what it really takes to run a Main Street business for 10 years, this conversation pulls back the curtain on the challenges, investments, and community relationships that make it work. Monica shares how she went from teaching swim lessons at the YMCA to co-owning a shop that handles everything from custom T-shirts and engraved awards to banners, signage, trophies, and medals. You’ll discover: Why direct-to-film printing is changing custom apparel and solving the problem of highly detailed AI-generated logosHow a storefront gives customers the edge over online-only printers by letting them see, touch, and try things on before they buyWhat recent investments in a UV printer, screen printing, and engraving equipment mean for local businesses, schools, sports teams, and benefit eventsWhy small businesses supporting small businesses is the backbone of Kendallville’s local economyHow Betty Lou Designs helps streamline team orders, business apparel, and last-minute game-day needs Monica also explains the realities behind the business: the equipment costs, the need to adapt, and why keeping custom work local still matters when national online shops promise convenience. From benefit fundraisers to downtown events like Final Fridays and the Family Harvest Festival, her story shows how a shop can become part of the fabric of a town. This episode is perfect for anyone who loves local business stories, community-driven entrepreneurship, or wants a smarter way to get custom apparel and signage done without the guesswork.

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Each episode, we sit down with the people behind the businesses that make our community special. We'll hear their stories, celebrate their successes, and learn how they're shaping the future of Kendallville!