Heart of Rural Japan: GIFU — Where Japan Remains

Rural Japan

Heart of Rural Japan is a podcast about the Japan most travelers never see. Hosted by Ayami — a rural Gifu native, cultural guide, and founder of Rural Japan — each episode takes you deep into the villages, ancient roads, and living traditions of the Nakasendo highway, in the mountains of Nakatsugawa, Ena, and Gifu. This is not just a travel guide. It's a window into a world that is quietly disappearing. The farming communities, sacred festivals, tea farms, sake breweries, and local Ji-Kabuki theaters that still breathe in the mountains of Gifu.

Episodes

  1. 6d ago

    #002|What is Satoyama? The Forest Whispers

    What does it mean to live in harmony with nature? In this episode, we explore the concept of Satoyama—the traditional Japanese landscape where human settlements and managed woodlands coexist in a delicate, sustainable balance. We delve into the cultural and environmental significance of Satoyama, examining how this landscape has shaped not only Japan's biodiversity but also the spiritual and social fabric of its communities. We also focus on Gifu Prefecture, a region where the essence of Satoyama remains remarkably preserved. Why has this mountainous landscape maintained such a deep connection to its ancestral roots compared to other parts of the country? We uncover the unique geographical, historical, and cultural factors that make Gifu a living testament to this timeless way of life. We invite you to experience the timeless beauty of this historic trail firsthand.🍂 Autumn Journey into #DeepJapan: soak in fall colours of Gifu and Nakasendo in Central Japan while hiking across rural landscapes and exploring kabuki, historical postal towns of Nakasendo, mountain trails and samurai stories. 3 days/ 2 nights tour in 2026 with two dinners and two breakfasts included is conducted on: Oct 25–27 Nov 8–10 Nov 13–15 Nov 24–26 (4 options to choose from) Intimate & Exclusive:Group sizes are strictly limited to just 5 guests to ensure an authentic, high-quality connection. Private tour options are also available for families or colleagues.Spaces are highly limited. Secure your spot and experience Japan at its most serene. 🔗 ⁠https://ruraljapantour.com/wp-content/uploads/2026/06/DeepJapanInAutumn2026.pdf⁠ Listener survey I’d love to hear your feedback! Please check the link in the description and answer our short survey. Your input will help us shape future episodes and tours. ⁠⁠https://forms.gle/1xBpTn3GNt2hEqk66⁠⁠ About us: we are a local team in Ena and Nakatsugawa, practicing sustainable, community-based tourism.Meet locals, experience satoyama culture, and discover the hidden Japan beyond tourist spots. Contact us: ⁠info@ruraljapan.co.jp⁠ Website: ⁠https://ruraljapantour.com/⁠ Instagram: ⁠https://www.instagram.com/ruraljapantour/⁠ Facebook: ⁠ https://www.facebook.com/profile.php?id=61579599453501⁠ Join us as we listen to the whispers of the forest and uncover the wisdom embedded in the landscape. #Satoyama #JapanCulture #Sustainability #Gifu #Ecosystem #TraditionalJapan #SlowTravel |Episode Notes EP.05 — What is Satoyama? The Forest That Whispers What does it mean to live in harmony with nature? In this episode, Ayami explores Satoyama—the traditional Japanese landscape where human communities and managed woodlands coexist in a sustainable, closed-loop system. Drawing on both environmental science and her daily life in the mountains of Ena, Gifu, Ayami breaks down: The Ecology: Why satoyama acts as a vital "ecotone" (transition zone) that thrives on human participation and coppicing rather than neglect. The Paradox of Isolation: How Japan’s historical isolation during the Edo period forced a brilliant, zero-waste recycling civilization. Jinen vs. Shizen: The ancient Buddhist concept of jinen (participating in the natural order) versus our modern view of nature. Why Gifu Still Has It: The unique community structures, history, and geography that keep the satoyama alive in the Tono region today. Join us to listen to the whispers of the forest and discover a blueprint for coexistence.

  2. Jun 29

    #001|Who I Am and Why I'm Here|Where the Water Comes from the Mountain of Rural Japan

    In this episode, Ayami introduces herself — and the life she lives deep in the mountains of Gifu. She draws her water from a mountain stream. She heats her bath with firewood. Her family grows tea on land farmed for generations along the ancient Nakasendo highway, in the valleys of Nakatsugawa and Ena. This episode traces the journey that brought her here — from backpacking alone through Africa at nineteen, to raising a family in rural Gifu, to finally founding Rural Japan: a company dedicated to bringing travelers into the heart of a world that is quietly disappearing. Why does she live this way? The answer is simple — and urgent. "If I stop, this way of life disappears with me." We invite you to experience the timeless beauty of this historic trail firsthand.🍂Autumn Journey into #DeepJapan:soak in fall colours of Gifu and Nakasendo in Central Japan while hiking across rural landscapes and exploring kabuki, historical postal towns of Nakasendo, mountain trails and samurai stories.3 days/ 2 nights tour in 2026 with two dinners and two breakfasts included is conducted on:Oct 25–27Nov 8–10Nov 13–15Nov 24–26(4 options to choose from)Intimate & Exclusive:Group sizes are strictly limited to just 5 guests to ensure an authentic, high-quality connection. Private tour options are also available for families or colleagues.Spaces are highly limited. Secure your spot and experience Japan at its most serene. 🔗 https://ruraljapantour.com/wp-content/uploads/2026/06/DeepJapanInAutumn2026.pdfListener survey I’d love to hear your feedback! Please check the link in the description and answer our short survey. Your input will help us shape future episodes and tours. https://forms.gle/1xBpTn3GNt2hEqk66 About us: we are a local team in Ena and Nakatsugawa, practicing sustainable, community-based tourism.Meet locals, experience satoyama culture, and discover the hidden Japan beyond tourist spots. Contact us: info@ruraljapan.co.jp Website: https://ruraljapantour.com/ Instagram: https://www.instagram.com/ruraljapantour/ Facebook: https://www.facebook.com/profile.php?id=61579599453501 |Episode Notes EP.01 — Who I Am and Why I'm Here Meet Ayami, founder of Rural Japan, living deep in the mountains of Ena, Gifu—where water comes straight from a stream and baths are heated with firewood. In this debut episode, Ayami shares her personal journey and why she dedicated her life to preserving the quietly disappearing ways of rural Japan: The Spark in Africa: How backpacking through Mozambique and Malawi as a young woman revealed a deep, universal connection to traditional ways of life and living memory. Coming Home: Eleven years running an e-commerce business from her kitchen table in Gifu while holding onto a quiet dream. The Alignment: How a meeting with Professor Takano from Nagoya University three years ago finally brought her vision of sustainable, immersive rural tourism to life. Why This Matters: A reflection on protecting centuries of local wisdom, forest knowledge, and the spirit of a community that refuses to fade away. Join us as we explore the Japan most travelers never see—not neon lights, but ancient roads, woodsmoke, and the enduring heart of the mountains.

  3. 09/26/2025

    #003-1 Exploring Japan’s Hidden Heritage Part 2: Tsumago and Magome on the Nakasendo– Access, Stays, Activities, and Local Favorites|Samurai Road Secrets 

    In this episode of Heart of Gifu: Travel and Life in Ena and Nakatsugawa, we take a closer look at Tsumago and Magome, two of the most famous post towns on the historic Nakasendo trail. While these towns can often be busy with visitors, we’ll share how you can still find moments of quiet beauty, hidden corners, and authentic experiences beyond the main streets. You’ll discover nearby walking routes that offer a slower pace, scenic rice fields and village views, and opportunities to step into the everyday life of locals. From traditional kominka stays and cozy cafes, to seasonal foods like gohei mochi and chestnut sweets, this episode highlights the charms that many travelers overlook. We’ll also talk about the best times to visit, tips for avoiding the crowds, and small cultural encounters—like craft workshops, calligraphy, or even chatting with farmers—that can make your journey unforgettable. If you’ve ever dreamed of experiencing the real atmosphere of the Nakasendo, not just the tourist side, join us as we explore the quieter heart of Tsumago and Magome. Recommend↓ 〇Guesthouse Omusubi https://www.airbnb.jp/rooms/1414883410248273974 〇Nagataki(Ryokan) https://nagataki.info/〇Guesthouse Kannagara https://www.instagram.com/kannagara.iiji/ 〇Farm Stay https://sakaori-tanada.com/lodging/1686/ 🍃For Japanese listeners: A full Japanese version of this episode is also available as #003-2. 👉 Don’t forget to check out our listener survey (link in show notes) and follow us on Instagram for behind-the-scenes stories! Listener survey I’d love to hear your feedback! Please check the link in the description and answer our short survey. Your input will help us shape future episodes and tours. ⁠⁠https://forms.gle/1xBpTn3GNt2hEqk66⁠⁠ We are a local team in Ena and Nakatsugawa, practicing sustainable, community-based tourism.Meet locals, experience satoyama culture, and discover the hidden Japan beyond tourist spots. Contact us: mail〇ruraljapantour.com (please replace 〇 with @) Website: https://ruraljapantour.com/en/ Instagram: ⁠⁠https://www.instagram.com/ruraljapantour/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/profile.php?id=61579599453501⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@rural.japan.tour

  4. 09/16/2025

    #002-2 Japanese ver. Samurai Road Secrets|(Part 1: History & Culture)妻籠馬籠を旅する

    こちらは日本語版です。 Step back in time with us on the Nakasendo, one of Japan’s historic Edo-period highways, also known internationally as the “Samurai Road.”In this episode, we dive deep into the history and culture of the post towns Tsumago and Magome in Gifu and Nagano, two of the best-preserved stops along this 530-kilometer trail between Tokyo and Kyoto. We’ll uncover: Why the Nakasendo was so important during the Edo period How Tsumago and Magome became pioneers of cultural preservation The influence of writer Shimazaki Tōson and his novel Before the Dawn Local stories you won’t find in guidebooks: from school trips to ancient tea houses Why the route is now beloved by international travelers as the “Samurai Road” Whether you’re planning a trip to Japan or just love hidden history, this episode will give you new insights into samurai-era travel, Japanese countryside life, and cultural heritage that still shapes the region today. 🍃For English listeners: A full English version of this episode is also available as #002-1. 👉 Don’t forget to check out our listener survey and follow us on Instagram for behind-the-scenes stories! Listener survey I’d love to hear your feedback! Please check the link in the description and answer our short survey. Your input will help us shape future episodes and tours. ⁠⁠https://forms.gle/1xBpTn3GNt2hEqk66⁠⁠ We are a local team in Ena and Nakatsugawa, practicing sustainable, community-based tourism.Meet locals, experience satoyama culture, and discover the hidden Japan beyond tourist spots. Contact us: mail〇ruraljapantour.com (please replace 〇 with @) Website: coming soon Instagram: ⁠⁠https://www.instagram.com/ruraljapantour/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/profile.php?id=61579599453501⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@rural.japan.tour

  5. 09/08/2025

    #002-1 Exploring Japan’s Hidden Heritage: Tsumago and Magome on the Nakasendo|Samurai Road Secrets|(Part 1: History & Culture)

    Step back in time with us on the Nakasendo, one of Japan’s historic Edo-period highways, also known internationally as the “Samurai Road.”In this episode, we dive deep into the history and culture of the post towns Tsumago and Magome in Gifu and Nagano, two of the best-preserved stops along this 530-kilometer trail between Tokyo and Kyoto. We’ll uncover: Why the Nakasendo was so important during the Edo period How Tsumago and Magome became pioneers of cultural preservation The influence of writer Shimazaki Tōson and his novel Before the Dawn Local stories you won’t find in guidebooks: from school trips to ancient tea houses Why the route is now beloved by international travelers as the “Samurai Road” Whether you’re planning a trip to Japan or just love hidden history, this episode will give you new insights into samurai-era travel, Japanese countryside life, and cultural heritage that still shapes the region today. 🍃For Japanese listeners: A full Japanese version of this episode is also available as #002-2. 👉 Don’t forget to check out our listener survey (link in show notes) and follow us on Instagram for behind-the-scenes stories! Listener survey I’d love to hear your feedback! Please check the link in the description and answer our short survey. Your input will help us shape future episodes and tours. ⁠https://forms.gle/1xBpTn3GNt2hEqk66⁠ We are a local team in Ena and Nakatsugawa, practicing sustainable, community-based tourism.Meet locals, experience satoyama culture, and discover the hidden Japan beyond tourist spots. Contact us: mail〇ruraljapantour.com (please replace 〇 with @) Website: coming soon Instagram: ⁠https://www.instagram.com/ruraljapantour/⁠ Facebook: ⁠https://www.facebook.com/profile.php?id=61579599453501⁠ TikTok: ⁠https://www.tiktok.com/@rural.japan.tour

  6. 09/04/2025

    #001-2 Japanese ver. Why I started Heart of Gifu?なぜ私がこのポッドキャストをはじめたか

    Welcome to Episode 1 of Heart of Gifu: Trip & Life in Ena and Nakatsugawa! こちらは日本語版です。 In this very first episode, I, Ayami —born and raised in Ena City, right in the heart of Japan—share my personal story and why I decided to start this podcast. You’ll hear about my childhood memories of rivers and forests in the mountains of Gifu, my time living in Africa, and the journey of starting Rural Japan Tour with friends. I’ll also take you inside everyday satoyama life: from clear mountain water (sometimes turning brown after a typhoon!) to summer grass-cutting, from family food traditions like hobazushi to the little cultural practices of village life such as community work and local gatherings. We’ll also talk about what makes Ena and Nakatsugawa so special: yes, there’s the famous Magome-juku on the old Samurai Road, but there’s also so much more—grandmothers’ rural lifestyles, connections to nature, and the rich cultural heritage that rarely appears in guidebooks. My vision is for travelers to not only walk the Nakasendo, but also experience these deeper, more authentic layers of Japan. Finally, I’ll introduce our team at Rural Japan Tour, and share how we hope to create respectful, sustainable travel that connects locals and visitors in meaningful ways. Japanese version available! This episode is also available in Japanese as Episode 1-2. So if you’re studying Japanese, or just curious to hear the same stories in Japanese, check it out and make use of it! Listener survey I’d love to hear your feedback! Please check the link in the description and answer our short survey. Your input will help us shape future episodes and tours. https://forms.gle/1xBpTn3GNt2hEqk66 We are a local team in Ena and Nakatsugawa, practicing sustainable, community-based tourism.Meet locals, experience satoyama culture, and discover the hidden Japan beyond tourist spots. Contact us: mail〇ruraljapantour.com (please replace 〇 with @) Website: coming soon Instagram: https://www.instagram.com/ruraljapantour/ Facebook: https://www.facebook.com/profile.php?id=61579599453501 TikTok: https://www.tiktok.com/@rural.japan.tour

  7. 08/27/2025

    #001 -1 Heart of Gifu Begins: Life, Culture, and Travel in Rural Japan|Beyond the Samurai Road: Discover Ena & Nakatsugawa in Gifu

    Welcome to Episode 1 of Heart of Gifu: Trip & Life in Ena and Nakatsugawa! In this very first episode, I, Ayami —born and raised in Ena City, right in the heart of Japan—share my personal story and why I decided to start this podcast. You’ll hear about my childhood memories of rivers and forests in the mountains of Gifu, my time living in Africa, and the journey of starting Rural Japan Tour with friends. I’ll also take you inside everyday satoyama life: from clear mountain water (sometimes turning brown after a typhoon!) to summer grass-cutting, from family food traditions like hobazushi to the little cultural practices of village life such as community work and local gatherings. We’ll also talk about what makes Ena and Nakatsugawa so special: yes, there’s the famous Magome-juku on the old Samurai Road, but there’s also so much more—grandmothers’ rural lifestyles, connections to nature, and the rich cultural heritage that rarely appears in guidebooks. My vision is for travelers to not only walk the Nakasendo, but also experience these deeper, more authentic layers of Japan. Finally, I’ll introduce our team at Rural Japan Tour, and share how we hope to create respectful, sustainable travel that connects locals and visitors in meaningful ways. Japanese version available! This episode is also available in Japanese as Episode 1-2. So if you’re studying Japanese, or just curious to hear the same stories in Japanese, check it out and make use of it! Listener survey I’d love to hear your feedback! Please check the link in the description and answer our short survey. Your input will help us shape future episodes and tours. https://forms.gle/1xBpTn3GNt2hEqk66 We are a local team in Ena and Nakatsugawa, practicing sustainable, community-based tourism.Meet locals, experience satoyama culture, and discover the hidden Japan beyond tourist spots. Contact us: mail〇ruraljapantour.com (please replace 〇 with @) Website: coming soon Instagram: https://www.instagram.com/ruraljapantour/ Facebook: https://www.facebook.com/profile.php?id=61579599453501 TikTok: https://www.tiktok.com/@rural.japan.tour

About

Heart of Rural Japan is a podcast about the Japan most travelers never see. Hosted by Ayami — a rural Gifu native, cultural guide, and founder of Rural Japan — each episode takes you deep into the villages, ancient roads, and living traditions of the Nakasendo highway, in the mountains of Nakatsugawa, Ena, and Gifu. This is not just a travel guide. It's a window into a world that is quietly disappearing. The farming communities, sacred festivals, tea farms, sake breweries, and local Ji-Kabuki theaters that still breathe in the mountains of Gifu.