NOT FRAGILE PODCAST

Sabrina Jones
  • 5.0 (13)
  • Entrepreneurship

The Not Fragile Podcast with Sabrina Jones is the go-to show for powerhouse women in the home service industry who are ready to level up in business and in life. From multi-million-dollar founders to women just starting their journey, this podcast delivers real talk on scaling, leadership, mindset, culture, and the wins and struggles that come with building a business in a male-dominated space. Hosted by Sabrina Jones, a successful entrepreneur who built multi-million-dollar moving, storage, and cleaning companies, Not Fragile is about more than strategies and systems, it’s about resilience, confidence, and creating businesses that make an impact. Whether you need inspiration, tactical tips, or just to hear from other women who get it, this podcast will help you move boundaries, move mindsets, and move industries. Because here, we don’t just play the game, we are the game.

  1. 3d ago

    One Video (Ft. Jenny Nunez)

    Sabrina talks with Jenny Nunez, owner of Jenny’s Junk Removal in Montgomery County, Tennessee, about starting a junk removal business from scratch in 2026 after spending years in accounting. She built it around a simple idea: some customers would rather not have a crew of strangers walking through their house. Then one video took her from a couple hundred followers to over 4,000 in a month, and she’s already planning her next move, with a bright pink twist. What you’ll learn in this episode -Why Jenny started a junk removal company for women, and how living near an Army town shaped that... -Her first job, a $20 pile of wood at the end of a driveway, and what the customer paid her instead... -The scrap metal video that jumped from a couple hundred views to 134,000, and what it did for her business... -The two paid advertising experiences she says weren’t worth it, and the one thing that actually works... -What happened on the Friday she bit off more than she could chew from a photo, and who showed up to rescue her -The things she built and made herself, from the truck decals to the sides on her trailer... -How her accounting background gives her an edge over most junk removal owners... -Her next big plan, which involves garbage routes and a very specific shade of pink... Connect with Jenny: call or text 931-401-0536, find Jenny’s Junk Removal on Facebook and TikTok Website: jennysjunkremoval.com Get the FREE 5 Million Founders Formula: notfragilepodcast.com

  2. 6d ago

    Cash Flow is Oxygen

    Sabrina flies solo this episode to explain why a profitable business can still run out of cash, and why she’s been profitable on paper and broke at the bank on the very same day. She shares a childhood memory about money that still shapes her, plus a moving company owner’s smart fix for the slow season. Then she gives you three simple moves that give your business room to breathe. What you’ll learn in this episode -Why you can look profitable on paper and still not be able to cover payroll... -The $800 moment from Sabrina’s college days that shaped how she thinks about money... -How a New Jersey moving company owner built four separate revenue streams, including one government contract you might not expect... -Why Sabrina says cash flow is a business model problem, not a budgeting problem... -The deposit rule she uses in her moving and cleaning companies, and why cleaning is paid in full up front... -What to do about customers who pay late, and the one thing to put in writing before you start the job... -The three bank accounts Sabrina says gave her real peace of mind in both her companies... -What she means when she says profit gives you air to breathe... Get the FREE 5 Million Founders Formula: notfragilepodcast.com

  3. Oct 19

    Faith Over Fear: "Miracle Movers" (Ft. Amanda Franchow)

    Sabrina talks with Amanda Franchow, co-owner of Miracle Movers in Salt Lake City, about going from a couple of rented trucks to 10 box trucks and a semi in eight years. Amanda is the numbers person who didn’t want to leave her paycheck, and her husband Landon is the big-picture dreamer. She talks about the story behind the name, the surprise tax letter that caught her off guard, and what it takes to step away from a company you built before baby number one arrives. What you’ll learn in this episode -The story behind the name Miracle Movers, and why the trucks have wings on them... -Why Amanda held onto her paycheck for years while Landon kept asking her to come on full time... -The tax letter that showed up in the mail and caught her completely off guard... -The four or five days she spent living the trucker life, and the pro tip she brought back about truck stops... -Why she says every owner needs to “undercover boss” themselves... -How 40% of their revenue comes from repeat and referral customers, and what Amanda means by watering your friendship gardens... -Her take on why male-dominated industries wouldn’t be where they are without women... -How she’s been stepping away from her team on purpose before the baby, and the holes she’s found along the way... Connect with Amanda: search Amanda Franchow on LinkedIn Miracle Movers: miraclemoversutah.com Get the FREE 5 Million Founders Formula: notfragilepodcast.com

  4. Oct 15

    (LTV) "And its not Love To Verizon!"

    Sabrina flies solo this episode with a true story about a woman who spent a year or two and thousands of dollars hunting for a mystery beep in her house. It leads into one number she says will change how you run sales, and the three simple moves to find it. If you’ve ever been sure you were looking in the right place, this one’s for you. What you’ll learn in this episode -The true story of a mystery beep, a pile of service calls, and where the sound was really coming from... -What LTV stands for and why Sabrina says it will change where you spend your marketing money... -The sticky note line she wants you to remember about revenue... -How a single hospital account helped Cindy Williams build a company investors wanted to buy... -The two kinds of moving customers Sabrina compares, one worth $1,800 and one worth about $50,000... -The simple multiplication for working out what a customer is worth over time, no spreadsheet needed... -The three customer tiers Sabrina sorts everyone into, and how much of your business each one makes up... -Why she says your best customer is usually the quietest one in the room... Get the FREE 5 Million Founders Formula: notfragilepodcast.com

  5. Oct 12

    ASAP (Ft. Tasha Roberts)

    Sabrina talks with Tasha Roberts, owner and CEO of ASAP Commercial Doors, about growing a family business from a handful of employees to 40+ people across Arizona and the Carolinas. She shares what happened when she opened a second location too soon, why business school taught her almost nothing about running a business, and the new project she's putting her heart into. What you'll learn in this episode -Why Tasha says business school played no part in teaching her how to actually run a company... -What happened to her business when she opened a second location and left, and the year or two of flying back and forth to fix it... -Why she thought she could copy and paste her Phoenix playbook into North Carolina, and what the 4th of July parade has to do with it... -How she hires now that culture comes before skill, after learning the hard way... -Her take on AI and why her goal is to never replace anyone with it... -The side project she started on a whim, and why an introvert like her loves it... -The unusual way she learned the trades: asking to tour other people's shops, even in other states... -The one line she tells her team about numbers and people... Connect with Tasha: LinkedIn (Tasha Roberts), Instagram tasha.roberts1, or ASAP Commercial Doors on all platforms Her podcast: ASAP Unfiltered on YouTube Her foundation: benishekstrong.org Get the FREE 5 Million Founders Formula: notfragilepodcast.com

  6. Oct 8

    C.A.C. Isn't Yack!

    Sabrina flies solo this episode to break down one number every home service owner should know but most don't — customer acquisition cost. No spreadsheets required, just three simple steps to find out exactly what your next customer actually costs you. What you'll learn in this episode -Why Sabrina says most owners can't actually define what marketing even means for their business... -The story of Katie Higgins, an HVAC owner whose SBA loan got declined for a surprising reason — her projections were "too good"... -The simple math behind calculating your CAC, using nothing more than your total marketing spend and new customer count... -How to break your CAC down by channel — Google Ads, mailers, radio, word of mouth — to see what's actually working... -A real walkthrough of Sabrina's own ROI math on a Google Ads campaign, step by step... -Why Sabrina says a marketing channel you can't measure is probably one you should cut... Get the FREE 5 Million Founders Formula — notfragilepodcast.com

  7. Oct 5

    Cascade Cleaning (Ft. Amber Powell)

    Sabrina talks with Amber Powell, owner of Cascade Cleaning in Salt Lake County, Utah, about the walk that sparked a business idea out of nowhere, a chance encounter at the bar she worked at, and growing from a solo cleaner to a full team in under two years. What you'll learn in this episode -Why Amber swore she'd never own a cleaning business — and the single walk that changed her mind overnight... -The chance meeting at the bar where she worked that connected her with a mentor in the cleaning industry... -Why she originally planned to charge $20 a house, and the advice that corrected her course on the spot... -The Facebook post that got zero engagement the first time, then 150+ responses just weeks later... -Why she didn't know the difference between a deep clean and a standard clean, and treated every single job as one... -How a chance rehire of an old coworker turned into her first unofficial office hire... -Her honest take on why she still prefers W2 employees over 1099 contractors... -The surprising platform where her business recently started picking up real traction... Connect with Cascade Cleaning: amber@cascadecleaningutah.com or 509-680-3747 Get the FREE 5 Million Founders Formula — notfragilepodcast.com

  8. Oct 1

    Read Your P&L

    Sabrina flies solo this episode to tackle the document most home service owners avoid — the profit and loss statement. No accounting degree required. She breaks it down to just three lines worth watching, and shares the story of the stranger she cold-emailed who ended up shaping her entire financial education. What you'll learn in this episode -Why Sabrina says most owners read their P&L the same way they read contracts and avoid it entirely... -The cold email Sabrina sent a complete stranger that turned into a years-long mentorship... -What Debbie Sardone means when she says "the numbers never lie"... -The first of three lines to watch on your P&L: gross revenue, and what trend to actually look for... -What gross margin really means, and the percentage Sabrina says most home service businesses should aim for... -The difference between net profit and what's actually sitting in your checking account... -The simple gut-check using your owner's draw that reveals whether you're paying yourself from profit — or just drawing down the company... Get the FREE 5 Million Founders Formula — notfragilepodcast.com

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5
out of 5
13 Ratings

About

The Not Fragile Podcast with Sabrina Jones is the go-to show for powerhouse women in the home service industry who are ready to level up in business and in life. From multi-million-dollar founders to women just starting their journey, this podcast delivers real talk on scaling, leadership, mindset, culture, and the wins and struggles that come with building a business in a male-dominated space. Hosted by Sabrina Jones, a successful entrepreneur who built multi-million-dollar moving, storage, and cleaning companies, Not Fragile is about more than strategies and systems, it’s about resilience, confidence, and creating businesses that make an impact. Whether you need inspiration, tactical tips, or just to hear from other women who get it, this podcast will help you move boundaries, move mindsets, and move industries. Because here, we don’t just play the game, we are the game.

Information

  • Creator
    Sabrina Jones
  • Years Active
    2025 - 2026
  • Episodes
    122
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Sabrina Jones
  • Show Website
    NOT FRAGILE PODCAST