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Oi Marketing
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Audio versions of our latest posts.

Episodes

  1. 4d ago

    Tech Yukon Digital & AI Adoption (TYDA) Program

    This episode explains the Tech Yukon Digital and AI Adoption programme and how it can support Yukon small and medium-sized businesses. It offers reimbursement of eligible costs up to two thousand five hundred dollars for projects that help you sell online or adopt AI tools. The programme is run by Tech Yukon in partnership with the Government of Yukon’s Department of Economic Development. Applications and claims are handled online through Tech Yukon. Talking point one — what the grant covers

    3 min

  2. Jan 19

    Marketing Craft Beer as a Brewery

    This episode is about marketing craft beer from the brewery side. Practical, strategic, and rooted in real taproom practice. We will cover brand development, audience engagement, local partnerships, taproom promotions, and budgeting. Start with your brand. Storytelling is your primary tool. Tell the story behind each beer and the people who brew it. Keep the stories honest and specific. Mention ingredients, technique, and the place that inspired the recipe. Pair those stories with consis

    3 min

  3. Jan 19

    Website Ownership Checklist for Domains, Hosting, GA4, GSC, GBP, and Google Ads Accounts

    This is a short, practical guide on taking real ownership of the digital assets that make your website work. You should control the domain, hosting, analytics, search tools, business listing and ad accounts for your organisation. When you do, you reduce risk and protect long-term value. Talking point 1 — Domain ownership Register the domain in your organisation’s name, not in an agency or developer account. Prefer registrars that give you clear transfer rights and avoid restrictive discount sc

    3 min

  4. 12/19/2025

    Small Business Recovery (SBR) Consulting Rebate for Northern BC

    Welcome. This is a short briefing on the Small Business Recovery Consulting Rebate for Northern British Columbia. The two thousand twenty-five to two thousand twenty-six intake is open and funding remains available until the annual budget is committed. Talking point one — what the rebate is and who it helps. The rebate is run by the Northern Development Initiative Trust, often called N D I T. It is a programme to help Northern BC businesses recover from a downturn by funding expert-led, time

    3 min

  5. 12/16/2025

    Guide: Small Business Recovery (SBR) Consulting Rebate for Northern BC

    This is a short, practical guide to the Small Business Recovery Consulting Rebate for Northern BC. I’ll explain what the rebate covers, who can apply, how the process works, a few concrete project examples, and a practical tip you can use right away. What the rebate is The program is run by the Northern Development Initiative Trust, commonly referred to as N D I T. It helps businesses that have seen a drop in sales hire external experts to recover. It is a rebate, not an upfront grant. You p

    3 min

  6. 11/10/2025

    Understanding the NWT ADAPT Fund for Small Businesses

    Welcome. This episode explains the ADAPT Fund for small businesses in the Northwest Territories. I’ll outline what the fund supports, who can apply, what costs qualify, how the process works, and one practical tip to improve your chance of success. The purpose of the ADAPT Fund is simple. Prosper N W T’s Digital Support Programme offers up to two thousand six hundred dollars to eligible, N W T‑registered businesses. The goal is to lower the financial barrier for digital projects such as we

    3 min

  7. 11/03/2025

    How to Win Chiropractic Patients Within 3-Kilometre Radius with Local SEO

    This episode explains how small chiropractic clinics win patients inside a three-kilometre radius using local SEO. No hype. Practical steps you can apply this week. Start with the website and speed. A neighbour searching for "chiropractor near me" needs pages that load fast and prove proximity. Align headlines, URLs and meta titles with neighbourhood keywords like "chiropractor near me" and "[City] spinal adjustment". Build responsive pages that load in under three seconds by compressing imag

    3 min

  8. 10/18/2025

    Local SEO Wins That Move the Map Pack for Home Service Brands

    Welcome to today’s episode, where we’re focusing on practical local SEO strategies that help home service businesses appear in Google’s Map Pack. The Map Pack is where most customers start their search for tradespeople, and getting into those top three spots can make a substantial difference to your call volume and revenue. Let’s look at the key steps for moving your business up the Map Pack rankings and keeping it there. First, it’s critical to optimise your Google Business Profile. This isn’

    3 min

  9. 10/04/2025

    How Business Owners Can Improve Local Visibility Using ChatGPT

    Welcome to today’s episode, where we’re focusing on how business owners can improve local visibility using ChatGPT and similar AI tools. If you run a local practice—say, a chiropractic clinic in South Surrey—you’ll want to hear how AI-driven recommendations are changing the way clients find and choose services. Let’s start by clarifying how ChatGPT and related AI platforms work when someone asks for a local business. The results aren’t just a list of names. Each recommendation comes with reason

    3 min

  10. 09/30/2025

    Contractor Client Communications With AI Chatbots

    Welcome to today’s episode, where we’re focusing on how AI chatbots are reshaping communication for home service providers. If you’re a plumber, roofer, HVAC technician, landscaper, or work in other skilled trades, you’ll know just how demanding client communication can be. The rise of AI chatbots brings practical solutions to common challenges, helping you manage your workload and foster stronger client relationships. Let’s start with the core challenge: client communication. Home service prov

    3 min

  11. 09/30/2025

    New Brunswick Grant for $3000 to Grow Your Business Online with AI

    Welcome to today’s practical guide for New Brunswick business owners interested in digital security and artificial intelligence. This episode focuses on the Cybersecure New Brunswick grant—a provincial initiative supporting small and medium-sized businesses in adopting cybersecurity measures and AI tools. Applications are open until December twenty twenty-five, so there’s time, but acting early is always wise. Let’s break down the essentials. The grant reimburses eligible costs up to three th

    3 min

  12. 09/11/2025

    Why Review Recency Matters More Than You Think

    Welcome to today’s episode. I’m here to discuss a ranking factor that’s often missed by local businesses—review recency. While many chase bigger numbers, the timing of your reviews carries far more weight than most realise. Let’s break dow

    3 min
  • 12 Episodes

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Audio versions of our latest posts.

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