Ecommerce Marketing Chats

Charles Travers & Jimmy Dalgleish
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Weekly E-commerce Marketing Chats with Jimmy Dalgleish and Charles Travers, providing the latest up-to-date e-commerce marketing advice to help grow your ecommerce sales.

  1. 3D AGO

    EMC #19: Google's Official AI Search Documentation Is Out! Here's What Stores Need to Know.

    Google just released their first official AI search documentation. and what they said will either reassure you or make you question what you've been paying for. Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Charles breaks down Google's first official guidance on generative AI search, which confirms that good SEO is still the foundation for showing up in AI results. AEO and GEO are industry-coined terms Google itself uses interchangeably, and from their perspective it is all still SEO. Charles adds a practical caveat: what Google says and what actually works are not always the same thing, and experience still matters. Jimmy shares a client with 14 blog posts that generated zero organic clicks over 12 months, and what that tells you about strategy versus output. They also get into real referral data showing ChatGPT converting at 12% for one ecommerce store, nearly double the rate of Google Ads, and why the quality of AI-driven traffic is unlike any other channel. Plus Charles shares how an AI email bot closed his own purchase of an air purifier and what that means for ecommerce customer experience. Tools & Resources Mentioned: - Google Search Documentation: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide Official guidance confirming SEO fundamentals apply to AI search About the Hosts: Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Watch the full episode on YouTube: https://www.youtube.com/@EcommerceMarketingChats #ecommerce #shopify #aisearch #GEO #AEO #chatgpt #googleai #shopifyseo #ecommercemarketing

    28 min

  2. MAY 7

    EMC #18: Why Building Your Own Claude Skills Beats Anything You'll Find on LinkedIn

    Are you installing Claude skills from LinkedIn without knowing what they're actually doing? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy shares how a LinkedIn Claude skill for negative keyword analysis flagged competitor terms running at a 15.5x return on ad spend for removal. for a store generating around $70,000 from those terms in a single month. The lesson: don't install skills you don't fully understand. Charles explains how to build your own Claude skills from scratch in minutes, and walks through how he's using Claude Cowork with scheduled tasks to automate metadata optimization, competitor intelligence reports, and Monday morning blog ideas for clients. They also cover a simple change log habit that every Shopify store and agency should be running to track every page edit, why it was made, and what happened after. Plus real CRO wins from a client test, a smart blog strategy for slower economic periods using thought leaders in your niche, and why focusing on what you can control beats blaming the economy every time. Tools & Resources Mentioned: - Claude Cowork: https://claude.ai - AI agent tool for automating metadata, competitor research, and scheduled reports - Claude Code: https://claude.ai/code - Used to build internal tools and automate Shopify workflows - Claude Skills: https://claude.ai - Custom instruction sets that train Claude on your specific processes - SEMrush: https://www.semrush.com - Connected to Claude Cowork for keyword research and search intent analysis - Shopify: https://www.shopify.com - Referenced for bulk metadata management and CRO testing - OpenAI Codex: https://openai.com - Emerging alternative to Claude Code with voice input features About the Hosts: Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources: Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Watch the full episode on YouTube: https://www.youtube.com/@EcommerceMarketingChats #ecommerce #shopify #claudeai #claudeskills #claudecowork #shopifyseo #ecommercemarketing #aitools

    32 min

  3. APR 30

    EMC #17: Stop Guessing Which AI to Use. This Resource Ranks Every Model by Task

    Stop guessing which AI to use. there's a resource that ranks every model by task and it's free. Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy opens with the launch of ChatGPT Image 2.0, which has taken the top spot for image generation and editing overnight, and shares a free resource called Arena.ai/leaderboard that ranks every AI model by task so you always know what to use and when. Charles flags that Google AI overview click-through rates have climbed from 0.57% in July 2025 to 2.4% now, a sign that organic search still has plenty of life in it. They also get into blog strategy, specifically how to use Google Search Console to filter your blog URLs and quickly identify which articles are driving clicks and revenue, and which ones aren't worth the effort. Plus, Jimmy shares data from a client generating close to 100 orders from ChatGPT in a single month, with traffic from Claude and Perplexity starting to show up in the numbers too. Tools & Resources Mentioned: - Arena.ai Leaderboard: https://arena.ai/leaderboard - Ranks AI models by task and performance, updated regularly - Higgsfield: https://higgsfield.ai - AI creative platform for Meta ad image and video creation - ChatGPT: https://chat.openai.com - Image 2.0 now leading for image generation. also driving measurable ecommerce sales About the Hosts: Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Watch the full episode on YouTube: https://www.youtube.com/@EcommerceMarketingChats #ecommerce #shopify #chatgpt #claudeai #aitools #shopifyseo #blogstrategy #ecommercemarketing

    33 min

  4. APR 23

    EMC #16: $12,000 Spent on a New Website. Here's what it actually cost them.

    $12,000 spent on a new website. here's what it actually cost them. Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy opens with a client who invested $12,000 in a website redesign and lost over $13,000 in revenue the following month. GA4 tracking was stripped, organic rankings dropped, and spam traffic ballooned to 8,000 to 9,000 sessions a day. Charles shares his own migration horror stories and both break down what should be in place before any site goes live. They also cover the launch of Claude Design, why treating AI like a well-trained employee produces far better results than broad prompts, and some encouraging data from Shopify on the rise of new ecommerce entrepreneurs. Tools & Resources Mentioned: - Claude Design: https://claude.ai - New design tool for branded documents, emails, and visual assets - Claude Code: https://claude.ai/code - Used for building internal tools and Shopify theme integrations - Claude Cowork: https://claude.ai - Autonomous task and AI agent management - Klaviyo: https://www.klaviyo.com - Email platform being tested with Claude Design - Google Analytics 4: https://analytics.google.com - Tracking removed during client site migration - Google Merchant Center: https://merchants.google.com - Referenced in product title optimization discussion - Shopify: Cited in new data showing 7x growth in first-time merchants since 2018: https://www.shopify.com/news/future-proof-job About the Hosts: Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources: Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Watch the full episode on YouTube: https://www.youtube.com/@EcommerceMarketingChats #ecommerce #shopify #websitemigration #claudedesign #aitools #shopifyseo #ecommercemarketing

    31 min

  5. APR 16

    EMC #15: How We're Using Claude Code to Build Tools That Replace Months of Manual Work

    What if a task that would take your team 12 months could be done in 23 minutes? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Charles and Jimmy are back after two weeks away and the AI landscape has shifted again. Jimmy used Claude Code to build a compliance description rewriter for a supplement client with 600 products flagged for misleading health claims in Google Merchant Center. The tool rewrote all 600 descriptions in 23 minutes. He's now building a product feed optimizer that fills in missing data gaps across thousands of SKUs automatically, including color, sizing, and gender attributes that AI search platforms are increasingly relying on. Charles shares the organic search revenue breakdown he pulled for one of his clients in 2025. They also cover ChatGPT's new agentic checkout feature rolling out for US Shopify stores, why Bing is massively underrated despite its frustrating merchant center onboarding process, and why JudgeMe becoming a Google accredited review partner is a big deal for stores currently paying for expensive alternatives. Tools & Resources Mentioned: - Claude Code: https://claude.ai/code - Used to build custom internal tools for product compliance and feed optimization - Claude: https://claude.ai - Primary AI platform used by both hosts for client workflows - Google Search Console: https://search.google.com/search-console - Core data source inside Charles's SEO command center - Google Analytics: https://analytics.google.com - Used for organic revenue analysis across search platforms - Google Merchant Center: https://merchants.google.com - Central to product feed quality and review integrations - Data for SEO: https://dataforseo.com - Used to track AI search visibility alongside traditional rankings - JudgeMe: https://judge.me - Now Google accredited. starting at $15/month - Trustpilot: https://www.trustpilot.com - Shown to directly influence ChatGPT search visibility - Simprosys: https://simprosys.com - Feed manager for Shopify to Google Merchant Center About the Hosts: Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ #ecommerce #shopify #claudeai #claudecode #aitools #shopifyseo #ecommercemarketing #productfeed

    35 min

  6. MAR 26

    EMC #14: Why Claude Is Beating ChatGPT for Ecommerce Marketers Right Now!

    Charles and Jimmy break down the AI platforms that are actually winning for ecommerce marketers right now, and why blindly trusting AI output without understanding your data can backfire badly. They also cover practical quick wins, from using the site: operator to check how Google indexes your store, to optimizing product meta titles for both organic search and Google Shopping feeds. ๐Ÿ•’ Chapters 00:01 - Introduction 00:10 - Which AI platform is winning for ecommerce marketers 02:32 - ChatGPT still leads AI referral traffic. even if marketers have moved on 03:36 - Tracking AI snippet click-throughs in Google Analytics 06:18 - Optimizing meta titles and descriptions for Google Shopping via Simprosys 10:09 - How Google rewrites your meta titles (and what to do about it) 11:14 - How long before metadata changes show up in Google 13:19 - How SEO and Google Ads data work together 14:30 - Keyword research in action. sugar free vs zero sugar 18:09 - Using Claude Cowork to automate weekly competitor reports 20:04 - Real-world AI implementation examples for ecommerce stores 22:11 - Will agencies survive the AI wave 24:40 - Cautionary tale. AI negative keyword analysis nearly killed a 17x ROAS 27:10 - Should ecommerce consultants run their own stores 28:51 - Buying equity in an existing business as a marketing partner 30:10 - Recap and final takeaways ๐Ÿ› ๏ธ Tools & Resources Mentioned - Claude: https://claude.ai - AI platform for marketing workflows and automation - Claude Cowork: https://claude.ai - Used for automating weekly tasks in your business. - ChatGPT: https://chat.openai.com - Still the leading driver of AI referral traffic for ecommerce stores - Simprosys: https://simprosys.com - Feed manager for sending optimized Shopify product data to Google Merchant Center - Google Search Console: https://search.google.com/search-console - For re-indexing pages and monitoring organic visibility - Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner - For validating product title keyword decisions ๐Ÿ”— Connect With Us Join our FREE Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/

    32 min

  7. MAR 12

    EMC #13: Stop Blindly Following AI Advice for Your Ecommerce Marketing Strategy

    In this episode, Charles and Jimmy cover Google Search Console's new AI query feature, how Claude Skills can systemize your SEO workflow and how Shopify's Sidekick AI can rebuild your store features from a single screenshot. But it's not all upside. Jimmy shares real examples from coaching students where incomplete data led to AI recommendations that would have cost thousands. Plus, why SaaS tools like SEMrush are under threat and the one thing you can do this weekend to improve your Shopify homepage using AI. Tools & Resources Mentioned: Google Search Console: https://search.google.com/search-console - Now with AI-powered data queryingClaude: https://claude.ai/ - AI analysis and Claude Skills workflow automationShopify Sidekick: Built-in AI in Shopify's theme editor for building site featuresSEMrush: https://www.semrush.com/ - SEO and competitor analysis toolAhrefs: https://ahrefs.com/ - Backlink and SEO analysis About the Hosts: Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources: Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Watch the full episode on YouTube: https://youtu.be/lte4ScRYQiU?si=o3EwWikBijicwuZg #ecommerce #googlesearchconsole #claudeskills #shopify #shopifysidekick #seotools #aiforecommerce

    32 min

  8. MAR 7

    EMC #12: Stop Doing Everything Yourself! AI Automation for Solo Ecommerce Founders

    Welcome to Ecommerce Marketing Chats with Charles Travers (Ecommerce SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). In this episode, Charles walks through his new Mac Mini setup dedicated to running AI agents, including Claude Cowork for automating competitor analysis, backlink research, and even personal finance tracking. Jimmy shares how he built a fully functional CPC calculator and had it live on his website in just 12 minutes using AI. They also break down Alex Becker's bold prediction that traditional SaaS is dead, replaced by open source templates that small teams can customize and white label. Plus, an honest conversation about why neither of them plans to build a team again, how solo ecommerce founders can use these tools to compete with much larger operations, and why speed of execution has never been more important. Tools & Resources Mentioned: Claude Code: https://claude.ai/ - AI coding and task automationClaude Cowork: Desktop app for background AI task executionPerplexity Computer: AI agent platform (currently $200/month plan)Google AI Studio: https://aistudio.google.com/ - Google's AI development platformSEMrush: https://www.semrush.com/ - SEO and competitor backlink analysisAhrefs: https://ahrefs.com/ - Backlink analysis and SEO toolHiROS: https://hiros.io/ - Third-party attribution tracking toolASUS ZenScreen: Portable external monitor for remote work About the Hosts: Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources: Subscribe to Charles's FREE newsletter "In The Search Trenches" for weekly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter Connect With Us: Join our Facebook community: Shopify Marketing Secrets: https://www.facebook.com/groups/ecommarketingcommunity/ Watch the full episode on YouTube: https://youtu.be/P_BUN2wRseY

    33 min
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About

Weekly E-commerce Marketing Chats with Jimmy Dalgleish and Charles Travers, providing the latest up-to-date e-commerce marketing advice to help grow your ecommerce sales.

Information

  • Creator
    Charles Travers & Jimmy Dalgleish
  • Years Active
    2025 - 2026
  • Episodes
    19
  • Rating
    Clean
  • Copyright
    ยฉ 2025 Charles Travers & Jimmy Dalgleish
  • Show Website
    Ecommerce Marketing Chats