Loyalty by Leadership

Darrell Moon
  • 5.0 (1)
  • Management

Loyalty by Leadership explores the human side of leadership — where loyalty is earned, not demanded. Join host Darrell Moon as we dive into real conversations with leaders and those they lead. Each episode uncovers the traits, choices, and values that inspire deep, lasting loyalty. Whether you're in charge or just getting started, you'll find insights that challenge, inspire, and stick with you long after the episode ends.

  1. 5d ago

    How Getting to Know Your Employees Builds Loyalty with Guest Jennifer McGee

    Ever wonder how leaders build lasting loyalty at work? In this episode of Loyalty by Leadership, Darrell Moon talks with Jennifer McGee, Vice President of Strategic Development at Hard Rock Infrastructure and host of The O&G Spot, about how leaders built her trust by having her back, believing in her potential, and taking a genuine interest in her life beyond the office. Jennifer describes loyalty as something built through empathy, honesty, and thoughtful follow-through, and by consistently showing people you actually know and support them. She talks about getting to know employees personally, supporting them through family and career changes, and coaching people through challenges instead of simply taking away their responsibilities. Jennifer shares the story of receiving a gift monogrammed in her favorite color, a small but perfect example of a leader who’d taken the time to really know her. In this episode, you’ll learn: • Why having someone’s back builds lasting loyalty • How getting to know employees personally builds trust • Why supporting people through life and career changes matters • How coaching, rather than taking away responsibility, helps people grow • Why personal connection drives brand loyalty too • Jennifer’s advice for following your own goals while building trust with others Chapters: (01:17) Welcome and Jennifer’s career journey (03:30) The boss who believed in and always had Jennifer’s back (06:36) Getting to know your employees and their lives (07:33) Support through family and career changes (08:17) Jennifer’s husband as her biggest supporter (08:53) The boss whose thoughtful gestures mattered (10:15) Brand loyalty and personal connections (11:34) How Jennifer earns loyalty from teams and clients (13:03) A philosophy on investing in people’s long-term growth (15:27) Supporting people, even when they move on (16:18) Investing in employees’ personal success (17:11) Helping people work toward career goals (19:08) Coaching people instead of taking away responsibility (20:31) Jennifer’s services and The O&G Spot podcast (22:18) The conversations Jennifer’s podcast explores (23:25 Where to find Jennifer (23:46) Jennifer’s advice: follow your gifts and keep growing (24:42) Closing Jennifer McGee is Vice President of Strategic Development at Hard Rock Infrastructure and host of The O&G Spot, a podcast featuring candid conversations about work, leadership, career growth, and life. Connect with Jennifer McGee: LinkedIn - https://www.linkedin.com/in/jennifer-m-mcgee/ Website - https://www.theoandgspot.com/ Follow for weekly conversations with leaders who are building loyalty, trust, and cultures people don’t leave.

  2. Oct 20

    Why Belief Is the Real Leadership Advantage With Scott Capelin

    What creates lasting loyalty? In this episode of Loyalty by Leadership, Darrell Moon talks with Scott Capelin, founder and CEO of InLIFE Wellness Pilates studios, about the leadership moments that build lasting loyalty. Scott shares multiple examples of how the feeling that a leader sees you, supports you, and believes in you is paramount to developing loyalty among employees and players on a team. One example is of a famous coach in Australia who was known to take an interest in his players’ personal lives, like asking about their grandparents. Scott believes that coaching, not just managing, helps to unlock someone’s potential. He explains the difference between coaching and consulting, why accountability drives real behavior change, and also why lasting change starts with understanding the deeper “why” behind a person’s goals, not just the goal itself. A great example of loyalty and culture is when Scott describes how his franchise community creates real paths for growth by helping studio members become instructors, and instructors become franchise owners themselves. This is another example of what it looks like when a leader invests in people’s personal dreams and helps them become a reality. In this episode, you’ll learn: • Why a coach’s belief in someone can unlock their potential • The difference between coaching and consulting • Why understanding the “why” behind a goal builds deeper commitment • How supporting employees’ personal dreams can build loyalty • Why making people feel seen, heard, and valued drives engagement • How Scott turns studio members into instructors and franchise owners Chapters: (01:04) Welcome and Scott’s background (02:14) Examples of loyalty in sports, business, and family (04:56) How a coach’s belief can unlock potential (07:33) The mentor who made time, and lessons in leadership (10:20) Coaching, behavior change, and accountability (12:12) Coaching versus consulting (14:06) Why change starts with the thought that there’s a better way (15:10) Finding the deeper “why” behind a goal (16:01) How supporting employees’ personal dreams can build loyalty (18:28) Caring for people and creating a supportive workplace (19:28) Making people feel seen, heard, and valued (21:30) Fair pay, recognition, and employee engagement (23:05) Building a win-win team culture (23:38) Lessons on leadership drawn from outside the fitness world (25:01) Scott’s business and how to reach him (26:19) Inside the Pilates franchise model (28:31) Who can become a franchise owner? (29:36) Growing from studio member to owner (30:58) Setting realistic expectations for franchise ownership (32:19) Scott’s closing thoughts on loyalty and leadership (33:59) Thanks and sign-off Scott Capelin is the founder and CEO of In Life Wellness, where he helps people build profitable Pilates studios. Connect with Scott Capelin: LinkedIn - https://au.linkedin.com/in/scottcapelin Website - https://scottcapelin.com/ inLIFE Wellness Website - https://www.inlifewellness.com Follow for weekly conversations with leaders who are building loyalty, trust, and cultures people don’t leave.

  3. Oct 13

    Authentic Leadership, Trust & Loyalty with Jennifer Doherty

    Can Vulnerability Make a Leader Stronger? HR consultant Jennifer Doherty joins Darrell Moon in this episode of Loyalty by Leadership to explain how authenticity, accountability, and honest conversations build loyalty at work. Jennifer works with leaders and founders, especially those without an in-house HR team, who want to strengthen their people practices and leadership capability. Jennifer shares why trying to appear perfect can distance leaders from their teams, and how admitting mistakes, working through conflict, and having honest conversations build trust. She believes in the “truth over comfort” approach when consulting with leaders and uses the story of her grandfather’s red wool tie to illustrate its importance. Jennifer believes in a business operations-oriented approach to HR and views decisions through the lens of how they impact the financial health of the organization. In this episode, you’ll learn: • Why vulnerability is not weakness • How honesty, apologies, and debriefs strengthen working relationships • Why accountability can help people feel motivated and productive • How leaders can balance people, performance, and financial realities • Why executive storytelling builds trust and engagement • How Jennifer helps businesses without an in-house HR team Chapters: (00:51) Welcome and introduction (01:07) Jennifer’s work with leaders and businesses (01:47) Stories of leaders who earned Jennifer’s loyalty (04:42) What authentic and vulnerable leadership looks like in practice (06:33) Servant leadership, humility, and strength (08:50) Truth over comfort (11:41) The story of the red wool tie (12:45) Jennifer’s business and how to reach her (13:48) Supporting business objectives (15:12) Accountability, motivation, and employee engagement (16:37) Industries and company sizes Jennifer works with (17:42) Working with businesses across Canada and the U.S. (18:41) Balancing customers, employees, and solvency (22:33) Why storytelling builds loyalty in organizations (25:45) Jennifer’s closing advice and contact information Jennifer Doherty works with leaders and founders who want to strengthen their people practices and leadership capability. Connect with Jennifer Doherty: LinkedIn - https://ca.linkedin.com/in/provenhr Website - https://proven-hr.com/ Follow for weekly conversations with leaders who are building loyalty, trust, and cultures people don’t leave.

  4. Oct 5

    Inspiring Loyalty Through Faith and Generosity with Tashina Rickerson

    What does it take to build a workplace employees don't want to leave? In this episode of Loyalty by Leadership, Tashina Rickerson, a reconciliation specialist and Christ ambassador, shares how generosity, dependable service, and genuine care for people shaped her loyalty to her husband's staffing company. Tashina describes what it looks like when a company truly backs its promises: paying employees well, responding to customer needs on weekends, providing meals for the team, and creating opportunities for people who need a fresh start. One of the most personal parts of the conversation is when Tashina shares her own journey through addiction and recovery, and how her faith helped her rebuild her life and discover a new sense of purpose. Her story is a heartfelt reflection on transformation, stewardship, and living in service of something greater than yourself. Tashina explains how the Parable of the Talents and the idea of stewardship of gifts have helped foster the belief that what you've been given is meant to be used in service of others, not just kept for yourself, and how it’s led her to minister and share her faith through content creation on LinkedIn and YouTube. In this episode, you'll learn: • How leaders earn loyalty through everyday actions • The ways employee care and reliable service build trust • How a purpose-driven business inspires deeper loyalty • Creating second-chance opportunities while maintaining high standards • Tashina's journey from addiction to recovery and renewed purpose • Faith, stewardship, and using your gifts to serve others Chapters: (00:55) Introduction to Tashina Rickerson and her background (01:52) Loyalty to her husband and business leadership (03:23) Care and generosity of her husband toward his employees (06:52) Differences in a staffing service's quality and on-call support (10:13) Faith-based business and values (10:49) Supporting recovery and second chances through business (12:56) The mission of the company and its community service (13:45) Tashina's personal transformation from addiction to following Jesus (19:05) Sharing faith-based content on LinkedIn (20:49) Ministering projects and YouTube content creation (21:55) How to find your purpose (22:53) The Parable of the Talents and sharing her gifts on YouTube (26:19) Closing thoughts and gratitude for the journey If you're a leader, entrepreneur, or anyone seeking to learn how to create loyalty, this conversation offers a powerful reminder that loyalty grows when people feel valued, and that a life can be transformed. Connect with Tashina Rickerson: LinkedIn - https://www.linkedin.com/in/tashina-rickerson-45304991/ YouTube - https://www.youtube.com/@savedandtransformedbychrist Follow for weekly conversations with leaders who are building loyalty, trust, and cultures people don’t leave.

  5. Sep 28

    How Great Leaders Earn Lasting Trust with Sarah Richardson

    Ever wonder what makes people truly loyal to a leader? In this episode of Loyalty by Leadership, Sarah Richardson, an award-winning healthcare and technology executive and credentialed career coach, talks about the moments that build lasting trust and how leaders can create teams where people feel supported, valued, and ready to do their best work. Sarah draws on her extensive background in healthcare and hospitality, and now supports healthcare and technology professionals through career transitions with 229 Project and Concierge Leadership Coaching. Sarah shares how an early mentor shaped her views on leadership by being there for her and offering advice and coaching, and how this relationship built enough loyalty for her to trust and follow her boss across the country to a new opportunity in New York. She shares many other stories that shaped her as a leader, including a leader who stood by her during a difficult decision to senior management. These moments lead into a wider discussion about empathy, having your team's back, and paying that support forward. Sarah's core message is that loyalty is built through authentic relationships. She and Darrell explore whether leadership qualities can be learned, how leaders can recognize their strengths and limitations, and why caring about an employee’s success builds winning teams. In this episode, you'll learn: • How caring, candid mentors earn trust • Why having your team's back matters • What leaders can learn, and where self-awareness comes in • How investing in employees' personal goals can strengthen loyalty • Why employee experience shapes customer experience • How leadership turnover can affect company culture • What customer loyalty and the cost of switching reveal about brands Chapters: (01:41) Welcome and introducing Sarah Richardson (01:53) The 229 Project and how it brings healthcare leaders together (03:53) What loyalty means and an early mentor (05:49) The leap of faith and trust that led to a new opportunity (06:48) Why caring about people's growth earns loyalty (08:12) Paying it forward as a leader (09:02) Trust, influence, and having someone's back (11:43) Can leaders learn to build loyalty? (16:34) Give more than you receive (17:58) Investing in employees' personal dreams (19:09) High team performance and the book “It’s Your Ship” (20:05) How culture and leadership turnover affect organizational loyalty (22:50) Branding and loyalty (23:45) The principle of “the cost of switching” and loyalty (25:41) Building a loyal employee-centric culture (28:57) The role of Deming's principles in organizational success (33:17) Sarah’s personal experience, 229 and coaching (36:36) Sarah’s coaching services (38:30) How to reach Sarah (39:13) Final thoughts Sarah Richardson supports healthcare and technology professionals in navigating career transitions and growth through 229 Project, a healthcare leadership community, and in her practice, Concierge Leadership Coaching. Learn more about Sarah and her work: LinkedIn: https://www.linkedin.com/in/sarahmjrichardson/ 229 Project: https://229project.com Concierge Leadership Coaching: https://conciergeleadership.com Follow for weekly conversations with leaders who are building loyalty, trust, and cultures people don’t leave.

  6. Sep 21

    Create Lasting Loyalty in Relationships with Ana Christian

    Why do some high-performing men achieve incredible business success but struggle with relationships? In this episode of Loyalty by Leadership, Ana Christian, a relationship coach for high-performing men and Author of Unavailable, explains how attachment styles and patterns make or break relationships. Ana's framework centers on attachment styles: dismissive avoidant, anxious preoccupied, fearful avoidant, and securely attached. She explains how these patterns shape how people show up in relationships, and why becoming securely attached (and loyal to yourself first) is often the missing piece before a relationship can thrive. Ana also shares how her personal journey through marriage, divorce, Al-Anon, and a season of solitude with Christ reshaped her understanding of emotional safety, loyalty and trust. In this episode, you'll learn: • Why loyalty requires trust, honesty, and emotional safety • How attachment styles affect the way people show up in relationships • The difference between dismissive avoidant, anxious preoccupied, fearful avoidant, and securely attached patterns • Why high-performing men may appear confident while struggling internally • How learning to be alone can strengthen emotional security • Why keeping promises to yourself builds self-confidence • How forgiveness can help release resentment and create freedom • Why emotional availability is essential for a healthy marriage • How leaders can create loyalty by caring for people authentically • Why becoming a better partner starts with becoming a healthier version of yourself Chapters: (01:09) Meet Ana Christian (02:48) Personal stories of loyalty and faith (04:12) Loyalty to Christ as a guiding principle (04:45) Ana's journey through marriage, motherhood, and faith (05:32) Season of solitude and spiritual growth (06:45) Trusting God when life feels out of control (09:18) Lessons learned through experience (10:35) What Ana learned through Al-Anon (11:14) Transition to coaching (13:47) Earning loyalty through authenticity (15:31) Understanding attachment styles in relationships (19:59) Helping men heal and grow (22:51) Successful business trait that ruins relationships (24:36) Emotional safety and taking responsibility for your nervous system (27:30) Importance of feeling secure and having self-confidence (29:59) Keeping promises to yourself (30:41) Forgiveness, resentment and emotional healing (33:12) First-round draft pick vs. benchwarmer analogy (35:05) Attracting High-Value women (35:34) Ana’s coaching programs and services (39:30) Final thoughts on loyalty, meaningful relationships and God Ana Christian helps high-performing men build healthier relationships by developing emotional awareness, learning attachment styles, and personal accountability. Learn more about Ana and her work: Website: https://analeacoaching.com Instagram: https://www.instagram.com/analyahcoach/ LinkedIn: https://www.linkedin.com/in/ana-christian-b9684b2b1/ Unavailable by Anna Christian: https://www.amazon.com/s?k=Unavailable+by+Anna+Christian Follow for weekly conversations with leaders who are building loyalty, trust, and cultures people don’t leave.

  7. Sep 14

    The Secret to Long-Term Loyalty with Nehha Bhhatiaa

    Ever wonder the secret to building long-term loyalty? In this episode, Nehha Bhhatiaa joins the conversation with host Darrel Moon to share how loyalty is built through consistency, mentorship, and storytelling. Nehha is the founder of a LinkedIn marketing agency in Dubai focused on personal branding, offering done-for-you content and coaching for CEOs and founders. Nehha believes that loyalty comes down to consistency. Consistency in showing up predictably, setting clear expectations early, and following through on what you promise. Her strongest client relationships have grown through reliability, have been deepened by going the extra mile (helping with PR, introductions, and other opportunities) and are reinforced by a two-way exchange of trust and referrals. Learn how Nehha fosters loyalty in her team through mentorship, prioritizing continuous learning and encouraging them to eventually start their own businesses. She believes in helping her team avoid the mistakes she made along the way. Nehha also makes a case for storytelling as one of the most underused tools for building loyalty. Her advice: don't be shy about telling your story; share the parts of your life your audience can genuinely learn from. Being honest with your audience, even when it's uncomfortable, is what creates loyalty. In this episode, you'll learn: • How consistency, not perfection, is the real foundation of loyalty • Why setting clear expectations early prevents broken trust later • How brand loyalty is driven by feelings, not just price or utility • What leaders can do beyond compensation to earn long-term commitment • How mentorship investment turns employees into loyal, high-performing team members • Why storytelling is one of the most effective tools for building emotional connection and trust Chapters: (00:00) Introduction to Nehha Bhhatiaa and the episode’s focus on loyalty (02:38) Loyalty created through consistency (03:58) Building long-term relationships with clients (05:07) Building personal relationships (06:54) How feelings foster loyalty (10:32) Mentorship and investing in personal and professional growth (14:14) How Nehha mentors her team and encourages future entrepreneurship (18:29) Nehha’s LinkedIn agency and how she helps CEOs drive opportunity (20:35) Storytelling as a secret weapon for trust and loyalty (22:16) Final thoughts on telling your story and earning loyalty through authenticity Nehha Bhhatiaa is the founder of a LinkedIn marketing agency in Dubai that helps CEOs and founders build their personal brand through done-for-you content, coaching, and digital products. Visit on LinkedIn. Follow for weekly conversations with leaders who are building loyalty, trust, and cultures people don't leave.

  8. Sep 7

    How Leaders Build Trust That Lasts With Hollie Geitner

    Most leaders think they have a trust problem. But what they actually have is a gap problem... the gap between what they say and what they actually do. In this episode of Loyalty by Leadership, Hollie Geitner, a communications leader with nearly three decades of experience helping organizations build trust from the inside out, shares her unique framework. Hollie breaks down how leaders create lasting loyalty through intentional actions, authentic communication, actionable feedback, psychological safety, and human-centered leadership. She shares powerful stories from crisis communications, organizational change, and mission-driven work, including how she helped guide communication during a major underground oil leak in Pittsburgh. Darrell and Hollie also dig into why employees should be treated as an organization's internal customers, how leaders can create a culture where people feel safe to speak up, and why the people closest to the process often have the best ideas for improvement. You'll also hear why Hollie believes organizations must align their voice, values, and actions, and why she sees transformation as a renovation rather than a full reinvention. In this episode, you'll learn: • Why trust and loyalty are built through consistent actions • How to give feedback that helps people grow • Why psychological safety matters in leadership • How internal communication affects customer loyalty • Why employees should be treated as primary customers • How leaders can communicate during a crisis • Why authenticity is more powerful than polished messaging • How mission-driven organizations build long-term loyalty • Why people closest to the work often see the best solutions Chapters: (00:00) Introduction to Loyalty by Leadership (00:12) Meet Holly Geitner (00:43) The trust deficit facing organizations (01:37) What people-centered leadership looks like (03:30) Creating intentional trust and connection (04:14) The power of actionable feedback (05:11) Why honest feedback creates loyalty (07:07) The principles behind lasting loyalty (07:35) Building a reputational ecosystem (09:01) Human-centered leadership versus servant leadership (09:29) Leading with vulnerability during uncertainty (10:23) The four customers every organization must balance (12:21) Why internal communication shapes external trust (13:06) Treating employees with dignity during layoffs (15:02) Costco and the employee-first customer experience (16:27) Helping leaders build loyalty (17:15) Leading through a potential environmental crisis (18:29) Why communicating early builds trust (19:54) The courage to speak up (21:38) Creating psychological safety (22:53) Lessons from It's Your Ship (24:02) Listening to the people closest to the process (25:09) What crisis leadership teaches everyday organizations (26:19) Long-term thinking in healthcare leadership (27:55) Why transformation can be viewed as renovation (29:34) How Anchored Voice helps organizations (30:25) Aligning messaging, values, and actions (31:23) Building a message house (32:19) The importance of authenticity and imperfection (33:31) Finding a mission-driven ideal client (36:13) Choosing impact and values over status (37:05) Why people want something real (37:46) How to connect with Holly Geitner (38:50) Closing thoughts Follow for weekly conversations with leaders who are building loyalty, trust, and cultures people don’t leave.

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About

Loyalty by Leadership explores the human side of leadership — where loyalty is earned, not demanded. Join host Darrell Moon as we dive into real conversations with leaders and those they lead. Each episode uncovers the traits, choices, and values that inspire deep, lasting loyalty. Whether you're in charge or just getting started, you'll find insights that challenge, inspire, and stick with you long after the episode ends.

Information

  • Creator
    Darrell Moon
  • Years Active
    2025 - 2026
  • Episodes
    48
  • Rating
    Clean
  • Copyright
    © Darrell Moon
  • Show Website
    Loyalty by Leadership