Revolutionary Business with Adeline Er

Adeline Er
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A new way of living, leading and doing business. Turning who you are — your expertise, unique story, and lived experiences — into a profitable business that is irreplaceable and category-of-one. Previously Not So Basic Life adelineer.substack.com

  1. I was wrong about the new age to Jesus story — here's where I stand and how I choose to lead.

    May 13

    I was wrong about the new age to Jesus story — here's where I stand and how I choose to lead.

    Hello family. This is the final episode in this “transition” season of the Revolutionary Business podcast and I save the best for the last. I wasn’t sure if I wanted to publish this but I have questions about my perspectives on new age to Jesus. On working with people who are “new age”. So, what’s better than having a conversation. This is going to be a podcast episode that you want to — grab a cuppa, be in a place to focus. Book-mark this and come back later. It is deep, it is rich, it is something that is meant to be felt in the Spirit and see it through the lens of Christ. Wherever you are in your journey (whether you’re in the sanctification in your walk with the Lord), or you were where I was a few years ago where you believed in God, supernatural power and you are in the journey of being curious of who the ONE TRUE LIVING GOD is, may this bring you the Truth, the KNOWING in your Spirit. As we close up this incredible chapter, here’s where I stand and how I choose to lead: My relationship with Jesus is so much bigger than a coaching/self-help industry or a momentary thing of-new age-to-Jesus. I know the God I serve. My true identity is in Jesus Christ. Not a made up industry. The God I serve is not a religion, Source, or Universe. He is Yahweh, the one true living God. I live everyday on THE truth that Jesus is THE TRUTH, THE WAY AND THE LIFE. I trust in the power of the Holy Spirit to use me in His way. I never belonged to new age. Nor an industry. Even when I was blasphemy towards the bible, I never also fit into a spiritual narrative. It has been my lifelong journey of seeking for Truth and Love, to knowing the nature of God through creative entrepreneurship. So, I find it weird when I was trying to label myself for an identity purpose. (That was literally the whole point of denouncing human design in the first place). It was a weird push and pull, spending all my life trying to break free of labels, yet labelling myself to fit in. Lol. Until Jesus. I know who I am in Christ, I know who I am as a woman of God and that’s enough. I do what I am called to teach and speak about, if the Holy Spirit leads to pray for someone, over someone, I follow. I don’t need the entire internet to know about it. I have a solid strategic background in business/ wealth management and I consider myself as spiritually mature + know how to exercise my discernment on the messages through the Holy Spirit. I read and think for myself. I have no problem learning from people I disagree with but of the same values and has walked the path of where I want to go. I am not going to these people for knowledge, understanding or a relationship with God. I am learning new skills, access a way of thinking that I am curious about, I know how to think for myself and I speak to the Holy Spirit daily. I know the word of God. I make decisions based on the fruit of their Spirit. Ultimately, knowing what stages you’re in business and at life before taking any advice is KEY. Don’t just take any advice because it’s a vibe. It’s an expensive lesson. Ask me how I know. Adeline x PS: There will be a sequel here on Substack — from my quantum leap (where I had my spiritual awakening journey), to the fall, to restoration in Jesus and to continuing the work of creation — in the coming weeks. I went through a year of wrestle and the holy fear of what if I got it wrong, even though I am solid in the spirit. Warfare is real, deliverance is required but I don’t believe in needing to be a drag on process. For a while, I became obsessed with deliverance and learning about all the spirits. I thought that was my “calling” — this is why I always tell my clients, sometimes your gift could be a distraction of your true calling. Holy Spirit convicted me of this too. It is the expansion, to bring more context to this episode. I was going to include as “shownotes”, but it is 5,000 words lol. Get full access to Adeline Er at adelineer.substack.com/subscribe

    48 min
  2. S2 Ep 10 — the evolution from "manifestor" thought leader to walking with Jesus — my full circle in business and messaging breakthrough

    May 5

    S2 Ep 10 — the evolution from "manifestor" thought leader to walking with Jesus — my full circle in business and messaging breakthrough

    This is a conversation that I have been having behind the scene, with clients, with the community, with my inner circle. What I have come to realisation, on the other side of this is — healing is not the purpose, LIVING is. LIFE-GIVING CREATION is. What happened to us in the past is real, but it is not a baggage that we should carry with us forever. Many of us starting off as a way to understand ourselves better but it ended up becoming a crutch. The destiny and identity that God has for us is so much bigger than a label. Following Jesus didn’t just change what you believe/ do. It changed who you are at on an identity level, and the foundation of how you do business. But right now, how you coach, the offers, the positioning, how you talk about what you do is still running on the old version of you/ way of doing things. So nothing quite fits anymore. This is why every time you try to map it out, it falls flat because you’re trying to build the new thing with the old blueprint. Said differently, your business hasn’t caught up with who you’ve become. And it’s not just. Pivot or something you can just slap Jesus or Christian over it — it requires an entire new foundation. God is already leading, but there seemed to be a gap of God’s direction/ instruction and how do you actually bring it forth to life. The practical side. Just an FYI: God moves supernaturally and and it is your job to build the business, create the offer, send that email and sell to people whom you’re called to serve to bring the vision to life. PS: I am thinking of creating a live messaging breakthrough experience, just for leaders like you who are essentially having a re entry into the market moment where you just basically have to start showing up, leading, sharing a message that God has put in your heart to share and just getting into the flow of that without extra strategy, without all the shiny thing, but just the simply knowing of who God has called you to be and simply walking on the authority that God has given you. Simply hit reply “CLARITY” or you can DM me on Instagram “CLARITY”. PPS: For the leaders of leaders, the subject matter experts, this is for those who already have a body of work, who already are delivering your expertise, your transformations through coaching clients . And you know that your next obvious step is to build a scalable offer. It is to create value at scale and most importantly is to build a room for your community. Because this is really where I’m seeing where we’re heading to in the transformational space, in the creative transformational space for visionary leaders. I don’t believe that online education is dead. I wholeheartedly believe that it is more important than ever . But how we lead, how we create transformation has to change. And I do believe believe that there is this spot where you can create value and breakthrough without your full involvement in it, but there are the foundation that needs to be built. There are the frameworks that gets to hold a room that you get to lead. And most importantly, that is built upon your unique business DNA. So that is what I am taking 12 leaders through in the next 12 months in my upcoming mastermind. And if this is speaking to you and you’re like, that is exactly what I have been praying for, been asking for, but I couldn’t quite give a language to that yet . DM me LEADER on Instagram or you can see simply reply this email with “LEADER”. Adeline x Get full access to Adeline Er at adelineer.substack.com/subscribe

    20 min
  3. S2 Ep 9 — no more second-guessing where your next client is coming from. lead generation that works FOR you (even if you only have you've one hour a day)

    Apr 27

    S2 Ep 9 — no more second-guessing where your next client is coming from. lead generation that works FOR you (even if you only have you've one hour a day)

    There is a version of you that knows exactly what you do, who you serve, and how to get in front of them every single day. She is not waiting for the algorithm to change. She is not refreshing her analytics. She is not posting into the void and calling it strategy. She is having conversations. And she is getting paid. This podcast is for you — and get you moving. Adeline x Here’s your next step: * Grab the Hot Zone Buyer Method here. Build a pipeline of consistent BUYERS in 30 days, without a funnel, without a huge audience or content hamster wheel. * You don’t really know what’s not working in your business or why it exists. What’s the weakest link, what to work on first and what’s working well that you double down on? Want a dedicated hour where someone who actually understands your business tells you exactly what to do next, so you stop lying awake second-guessing every decision you make this week? Book your Power Up 1:1 Business Intensive here — a 60 minutes high impact strategy session, and leave knowing exactly what’s your next move. * Or are you a service provider wanting to increase your price and break past your $5k revenue ceiling? Grab the $100k Predictable Revenue Engine — apply the 5 core principles and the 10/10/10 Value-Based Pricing Method to your services now, regardless of your niche, and see the results for yourself. This is THE step, before any lead generation or client acquisition work. Get full access to Adeline Er at adelineer.substack.com/subscribe

    31 min
  4. S2 Ep 8 — Can we stop the AI shaming on creative founders? + what a bird + delay take off taught me about life and business.

    Apr 21

    S2 Ep 8 — Can we stop the AI shaming on creative founders? + what a bird + delay take off taught me about life and business.

    I don’t do shaming as a catalyst for growth (and a chain that I had to break coming from the Chinese ancestry). At the core of everything I do is to slay the shame and getting you to be radically honest with who you truly are and your God-given desires. This is #1 rule of building a business that’s YOU, not a better version of someone else’s. This includes the business decisions you make. Especially around AI. If you’ve been in my world, you’re likely a powerhouse woman who has forged through the fire. The depth, substances and layers that only come from living through something real. Not overly polished, curated — highlight reels. You literally have a BS meter installed in your being (I call it the discernment of the Holy Spirit) where anything that’s inauthentic, or performative will be brought to light. So, if you feel the want to take the role of AI in your business to a whole new height, — DO NOT let the fear of being shamed cripple you from taking action. Do what YOU NEED TO DO, what’s asking of you to show up for your clients, to share your work with the world and get moving. Do not let the naysayers and rage baiters, or those who profit off tearing someone else’s down hold you back from what you’re called to do. My voice is my most powerful gift God has given me. And I spent the most of the last 12 months, writing with AI. There’s no shame about that. Enjoy today’s episode, it’s a goodie! I would also love to know what breakthrough (and new actions you’re inspired to take) — tag me on IG. Resources & Next Steps: * Ready to rebuild your business from your authentic authority, not a better version of someone else’s? DM Adeline on Instagram @iamadelineer with the word OWNED to find out about the Mastermind opening later this month. * Can’t seem to figure out what’s not working in your business? Book your Power Up 1:1 Business Intensive here — a 60 minutes high impact strategy session, and leave knowing exactly what’s your next move. * Or are you a service provider wanting to increase your price and break past your $5k revenue ceiling? Grab the $100k Predictable Revenue Calculator — apply the 5 core principles and the 10/10/10 Value-Based Pricing Method to your services now, regardless of your niche, and see the results for yourself. This is THE step, before any lead generation or client acquisition work. Get full access to Adeline Er at adelineer.substack.com/subscribe

    55 min
  5. S2 Ep 7 — the real reason you've hit a revenue ceiling (And the ONE thing to do before fixing your strategy, content or offer)

    Apr 7

    S2 Ep 7 — the real reason you've hit a revenue ceiling (And the ONE thing to do before fixing your strategy, content or offer)

    This was a fire episode to record — as I got radically honest about the one thing that is keeping expert-led brands and creative founders like yourself at their revenue ceiling. Let me give you a hint here — it isprobably not what you think it is. It’s not your offer. It’s not your content. It’s not your strategy. And hiring another coach or buying another course is not going to move it. I know that’s not what the internet wants to tell you. But it’s the truth. In this episode, I’m talking about the one thing that I have come back to over and over again — across seven years of business, across the peaks and the failures, across the pivot and the messy middle. I shared the one thing I had to get radically honest with myself, and the moment I stopped apologising, things start to shift and how I breakthrough an income dip. If you are an established expert who has proven the concept, hit your first real months, and somehow still can’t break through an invisible ceiling — this episode is for you. Because that ceiling is almost never a strategy problem. It’s an identity gap. And there is no tactic on earth that closes an identity gap. Resources & Next Steps: * Ready to rebuild your business from your authentic authority? DM Adeline on Instagram @iamadelineer with the word BECOMING to find out about the Mastermind opening later this month. * Can’t seem to figure out what’s not working in your business? Book your Power Up Intensive here — a 60 minutes high impact strategy session, and leave knowing exactly what’s your next move. * Check out the Authentic Authority episode here. * Or are you a service provider wanting to increase your price and break past your $5k revenue ceiling? Grab the $100k Predictable Revenue Calculator — apply the 5 core principles and the 10/10/10 Value-Based Pricing Method to your services now, regardless of your niche, and see the results for yourself. This is THE step, before any lead generation or client acquisition work. Get full access to Adeline Er at adelineer.substack.com/subscribe

    36 min
  6. S2 Ep 6 — You have built something real. So, why does your authority still feel like a performance?

    Mar 31

    S2 Ep 6 — You have built something real. So, why does your authority still feel like a performance?

    The AI era is calling for more honest, clear and direct communication. Not rambling/rant masked as authenticity; and the authority that comes from lived experienced. Today’s episode is my perspective on authentic authority as a leader. Embodiment, tangibly expressed. In this episode, I speak directly to the creative powerhouse who picked their lane and established expert who is more advanced than their current identity allows them to show. I unpack why authentic authority has nothing to do with being louder, more visible, or more vulnerable online — and everything to do with the internal architecture that lets you lead, sell, and be trusted at the level you are actually called to. This is not a conversation for the beginner, but the expert in transition — proven, called, and ready to stop making themselves smaller than their message. What You’ll Learn in This Episode * Why established experts stay stuck at the same ceiling — and what is actually causing it * The difference between performing authority and embodying it (and why your premium buyers can tell) * What the ‘clarity tax’ is and how it is silently filtering out your highest-value clients * Why your lived experience is already your authority — and what it takes to fully own it * How authentic authority is built from private conviction, not public performance * Why wealth and calling are not in conflict — and what changes when you lead from that truth * What belief architecture looks like in practice — and why it is the missing piece for the expert in transition This episode is for you, if: You have been in business long enough to know what works. You have results. You have clients who have been transformed by your work. And yet — something is off. You keep circling the same ceiling. Your messaging doesn’t fully land. You are showing up, but not in a way that reflects who you have actually become. Ready to take your next step: Turn your glass ceiling into your new baseline. 1) The $100k Predictable Revenue Calculator: Stop guessing and start seeing the data. Plug in your numbers to see exactly how to transition from freelancer to business owner. » Grab your calculator here and get started « 2) The 1:1 Power Up Biz Intensive: This is a high-impact, 60-minute revenue ceiling breaker session to identify your specific cap and redesign your offer in real-time. You get to pick my brain and my strategic expertise on your business, focus on one of the following: * A clear roadmap to your consistent $10k months in 2026 * Developing a strategy + offer to expand beyond the hourly rate or 1:1 * Client Acquisition System: Refining your sales process for higher conversion. Leave knowing exactly what to do next, what to stop doing, and the identity shift to break your glass ceiling. I have 5 spots available at the special rate of $497 (usually $997). I rarely offer these one-off intensive sessions — the last one was in 2021 — and have not offered 1-1 at this rate. » Book your 1:1 Power Up Intensive here « PS: It lights me up and I love receiving DMs and screen shots about any breakthroughs and revelations that you get from the episode. Get full access to Adeline Er at adelineer.substack.com/subscribe

    34 min
  7. S2 Ep 5 — Beyond the vibe, into building an architecture of expansion. The woo + strategy.

    Mar 24

    S2 Ep 5 — Beyond the vibe, into building an architecture of expansion. The woo + strategy.

    Sometimes, it isn’t a trauma response; it’s just a bad business model. Sometimes, raising your standards also require you to raise the foundation and architecture require for your expansion. You've been in business for years. You've done the inner work, built the reputation, earned the trust of your market. And yet something isn't matching. The revenue doesn't reflect your authority. The model you built no longer fits who you've become. And every piece of advice you consume was built for someone at a different stage, in a different season. This is my “Grand Return” episode, after rebuilding in private in 2025, I am back with a new vision and direction for the podcast, where we will be focusing on becoming the leader you’re called to be, and what it means to build a revolutionary business in 2026 and beyond. On purpose, profitable and future-proof. This podcast is here to bridge the gap between “hippie-side” creativity/ spirituality and the high-level strategy + infrastructure required to build a legacy that outlives you. And it’s a blueprint for what’s possible when your calling and your cash flow finally move in the same direction. As a former Chartered Accountant turned creative entrepreneur — I stripped away the fluffy, “spiritually-washed” marketing advice and why structure is the gateway to creative flow (that is actually extremely great for long-term impact, profitability and NS health). The infrastructure to hold the level you’re already called to lead at. In this episode, we discuss: * The Revenue Ceiling Trap: Why relying entirely on “vibes” works initially but eventually creates a prison where you, the human, are the only thing holding the entire vision together and the business cannot function without your constant output. * Business Problems vs. Healing Loops: The danger of “perpetual healing” and why we need to stop throwing trauma at things that actually require a spreadsheet. * The Identity of a CEO: Shifting from a “freelancer” or “service provider” mindset to the leader who builds systems that compound over time * The Age of AI & Responsibility: Leadership means moving from denial to taking your power back through your active participation and deciding how you choose to use AI in shaping a positive future. * The End of the "Body-Based" Ceiling: The industry is reaching a breaking point with "body-based" business teachings that leave the founder holding the entire vision in their nervous system. If you are hit with a revenue ceiling, it’s likely because your business is entirely reliant on your "vibe" rather than a functioning system. * Predictable Revenue Infrastructure: Moving beyond “time-for-money” and designing an offer suite where the math actually maths. * Data Over Drama: Why high-level growth requires separating your human self from the business entity to make clear, neutral decisions. Stop paying the “Clarity Tax”. It’s time to build the structure that allows your craft to compound without sacrificing your life. PS: It lights me up and I love receiving DMs and screen shots about any breakthroughs and revelations that you get from the episode. Ready to take your next step: Turn your glass ceiling into your new baseline. 1) The $100k Predictable Revenue Calculator: Stop guessing and start seeing the data. Plug in your numbers to see exactly how to transition from freelancer to business owner. » Grab your calculator here and get started « 2) The 1:1 Power Up Biz Intensive: This is a high-impact, 60-minute revenue ceiling breaker session to identify your specific cap and redesign your offer in real-time. You get to pick my brain and my strategic expertise on your business, focus on one of the following: * A clear roadmap to your consistent $10k months in 2026 * Developing a strategy + offer to expand beyond the hourly rate or 1:1 * Client Acquisition System: Refining your sales process for higher conversion. Leave knowing exactly what to do next, what to stop doing, and the identity shift to break your glass ceiling. I have 10 spots available at the special rate of $497 (usually $997). I rarely offer these one-off intensive sessions — the last one was in 2021 — and have not offered 1-1 at this rate. » Book your 1:1 Power Up Intensive here « Missed out on previous episodes? Catch up here! The world, failures and opinions of others cannot cancel who God has called you to be and what God has called you to do. I started over at 30 to start my business as a former Chartered Accountant And I redefined my relationship with structure, as a creative powerhouse. Bouncing back and learning how to trust yourself again after a trough in business Get full access to Adeline Er at adelineer.substack.com/subscribe

    33 min
  8. S2 Ep 4 — turn your glass ceiling into a new baseline (DNA). unlock your greatest business asset

    12/07/2025

    S2 Ep 4 — turn your glass ceiling into a new baseline (DNA). unlock your greatest business asset

    In this episode, * Identify the REAL cause of burnout at 6–7 figures. The real breakdown is structural — Not nervous system issues. Not mindset. Not “alignment.” * Understand why your business keeps hitting a ceiling. Your business systems and structures aren’t built to sustain your brilliance. * See why burning down your business becomes a pattern. You’re innovating without foundation. Most online success is built on momentum alone, not mastery. Momentum is great to get started, but eventually dies without real operational backbone. * Reframe profit as a responsibility, not an option. If you’re called to impact, you are called to steward resources. * Learn the difference between “creative success” vs “enterprise longevity”. Viral brand ≠ sustainable business. Systems, strategy, and company management are what keep an entrepreneur in the game for the next 10 years. * Clarify your true CEO baseline: You are not starting from zero—even if you’ve failed, paused, or burned it down. You start from your accumulated expertise, not your valley. * Extract the gold from your lived experience: Your story, corporate background, track record, and intuitive giftings aren’t random — they are the raw materials of your Intellectual property and long-term positioning. * Get honest about the business you ACTUALLY want to run: Not the one dictated by the industry. Not the one built off someone else’s blueprint. The one that fits your calling, design, capacity, and lifestyle. * Recognize that AI isn’t the threat — poor business management is:If you can’t run a business, no amount of tech will save it.But if you can run a business, AI becomes acceleration, not anxiety. * Reclaim your authority as a CEO:Structure does not make you less feminine, less intuitive, or less spiritual.It makes a business that works around your life, not take your life. Your Next Step: 1) $100k Predictable Revenue Calculator For service providers breaking past $5k months into consistent $10k — without increasing delivery. Access the system I used to build my first $100k in consulting and start building your own. » Grab the calculator here « Get clear on: * What actually drives your $100k revenue * Know exactly how many clients you need to hit your target revenue, at your current capacity * How to package and price on value, not delivery time. * What to execute and what to stop doing immediately 2) 1:1 Power Up Biz Intensive A bespoke 1:1 consulting, 100% tailored to your business needs. This is a 60-minute, high-impact strategy session to identify what’s capping your revenue — and redesign it in real time. You get to pick my brain and my strategic expertise on your business, focus on one of the following: * A clear roadmap to your consistent $10k months in 2026 * Developing a strategy + offer to expand beyond the hourly rate or 1:1 * Client Acquisition System: Refining your sales process for higher conversion. Leave knowing exactly what to do next, what to stop doing, and the identity shift to break your glass ceiling. I have 10 spots available at the special rate of $497 (usually $997). I rarely offer these one-off intensive sessions — the last one was in 2021 — and have not offered 1-1 at this rate, so get in now! » Book your spot here « Get full access to Adeline Er at adelineer.substack.com/subscribe

    40 min
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A new way of living, leading and doing business. Turning who you are — your expertise, unique story, and lived experiences — into a profitable business that is irreplaceable and category-of-one. Previously Not So Basic Life adelineer.substack.com

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