Healthcare Marketing Executive

Alexis Anderson & Saul Marquez
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  • Marketing
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Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter.

  1. Why Personality May Be Your Strongest Marketing Advantage with Jakub Grajcar, Head of Marketing at Talkie.ai

    May 19

    Why Personality May Be Your Strongest Marketing Advantage with Jakub Grajcar, Head of Marketing at Talkie.ai

    In healthcare marketing, the brands that stand out are the ones that still feel human.  In this episode, Jakub Grajcar, Head of Marketing at Talkie.ai, shares why personality, connection, and authenticity matter more than ever in an AI-driven world. He talks about his journey from software and agency work into healthcare marketing, how Talkie.ai is helping medical practices reduce front-desk overload with AI medical receptionists, and why marketers need to balance new tools with real human communication. Jakub also discusses the growing expectation for marketers to do more with less, the importance of upskilling with AI instead of resisting it, and how podcasts and conferences can open doors in relationship-driven healthcare markets.  Tune in and learn how to stay human, adaptable, and effective as healthcare marketing continues to evolve.  Resources: Follow and connect with Jakub Grajkar on LinkedIn. Learn more about Talkie.ai on LinkedIn and their website. Listen to the Scaling Practice Management podcast here. Visit the Healthcare Marketing Executive website! Explore the Outcomes Rocket website!

    18 min
  2. How Healthcare Marketers Can Win in an AI-First Search World with Bryan Cush, Co-Founder and President of Tidal Health Group

    May 5

    How Healthcare Marketers Can Win in an AI-First Search World with Bryan Cush, Co-Founder and President of Tidal Health Group

    Healthcare marketing is no longer just about rankings and traffic. It is about making your brand understandable to both people and AI.  In this episode, Bryan Cush, Co-Founder and President of Tidal Health Group, discusses why structured data and schema are critical in an era of chat-based search, AI agents, and more informed healthcare consumers. He shares how his personal experience managing his mother’s chronic conditions drew him into healthcare marketing. Bryan explains how his team helps provider groups organize information to improve discoverability, build trust, and drive conversions. He also explores why healthcare brands must move beyond traditional SEO and how better data structure connects marketing more directly to revenue and operational performance. Tune in and learn how healthcare organizations can stay visible, relevant, and conversion-ready in an AI-first search environment. Resources Follow and connect with Bryan Cush on LinkedIn. Follow Tidal Health Group on LinkedIn and explore their website here.

    14 min
  3. How To Market Digital Health Without Losing The Human Element with Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring

    Apr 21

    How To Market Digital Health Without Losing The Human Element with Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring

    Healthcare marketing is most effective when it stays grounded in patient impact, embraces change thoughtfully, and turns complex data into something clinicians can actually use. In this episode, Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring, shares how her journey from higher education and financial services led her into healthcare marketing with a deeper sense of purpose. She explores Medtronic’s expanding role in digital health, including connected monitoring, remote patient platforms, and the use of clinical data to enable more personalized care and reduce strain on care teams. Grace also discusses what healthcare marketers need today: staying grounded amid uncertainty, balancing innovation with audience readiness, and using AI responsibly. She emphasizes the importance of inclusive data, practical AI applications, and close collaboration with clinicians to drive adoption. Tune in and learn how to stay grounded, market emerging technology more effectively, and keep patients at the center of healthcare innovation. Resources: Follow and connect with Grace Anderson on LinkedIn. Learn more about Medtronic Acute Care & Monitoring on LinkedIn and their website.

    18 min
  4. How AI is Accelerating Sales Cycles in Healthcare with Bruce Brandes, Board Chairman of WhaleHawk

    Apr 7

    How AI is Accelerating Sales Cycles in Healthcare with Bruce Brandes, Board Chairman of WhaleHawk

    Healthcare companies waste enormous time chasing the wrong opportunities, and AI can change that only if it is built specifically for the realities of healthcare commercialization. In this episode, Bruce Brandes, Board Chairman of WhaleHawk, discusses why healthcare sales teams often spend too much time pursuing deals that were never likely to close in the first place. He explains how WhaleHawk was created to help organizations better understand where to focus, when to engage, and how to earn trust through more relevant, data-informed outreach. Bruce also shares why generic large language models fall short in healthcare, how healthcare-specific market signals and company best practices can improve consistency across teams, and why the goal is not to add another tool but to simplify the workflow sales teams already use. Tune in and learn how healthcare organizations can use AI more strategically to reduce wasted effort and improve commercialization success! Resources: Connect with and follow Bruce Brandes on LinkedIn. Follow WhaleHawk on LinkedIn and visit their website.

    12 min
  5. How Healthcare Marketing Builds Trust, Proves ROI, and Adapts Fast with Colin Hung, editor-in-chief of the Swaay.Health Marketing Community

    Mar 3

    How Healthcare Marketing Builds Trust, Proves ROI, and Adapts Fast with Colin Hung, editor-in-chief of the Swaay.Health Marketing Community

    Marketing in healthcare works best when you build trust, prove impact, and stay flexible instead of betting on long-range plans.  In this episode, Colin Hung, editor-in-chief of the Swaay.Health Marketing Community, explains how the free, sponsor-supported publication shares practical stories, trends, and best practices across healthcare marketing through articles, videos, and interviews. He describes why he attends dozens of conferences and produces fast, useful recaps, ranging from clear “what mattered” summaries to opinionated “best of show” rankings. Colin highlights a growing trend of providers partnering with local, topic-specific influencers to co-create trusted, low-cost community content, and why live conversations are becoming more credible as AI-generated content saturates the market. He also argues that marketing needs a stronger executive voice by tying insights to ROI and outlines a 2–3 year planning approach grounded in experimentation, measurement, and smart trade-offs. Tune in and learn how to build a trust-first, test-and-iterate marketing playbook that keeps pace with healthcare and AI. Resources: Follow and connect with Colin Hung on LinkedIn. Learn more about Swaay.Health Marketing Community on LinkedIn and their website. Follow Healthcare IT Today on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.

    23 min
  6. Why Knowing Exactly Who Visits Your Website Changes Everything with Adam Robinson, Founder and CEO of RB2B

    Feb 17

    Why Knowing Exactly Who Visits Your Website Changes Everything with Adam Robinson, Founder and CEO of RB2B

    The biggest leverage in modern B2B growth is knowing exactly who is on your website, not just which company they work for. In this episode, Adam Robinson, Founder and CEO of RB2B, explains how person-level website visitor identification is reshaping B2B marketing, sales, and founder-led growth. He breaks down why account-level tools fail to close the loop on real revenue and how identifying individual buyers enables faster pipelines, tighter ABM, and higher conversion rates. Adam shares the playbook behind bootstrapping multiple SaaS companies to eight- and nine-figure outcomes without outside funding, emphasizing capital efficiency, speed of execution, and ruthless focus on monetization. He also dives into building in public, using LinkedIn as a growth engine, launching free products to dominate distribution, and why simplicity beats sophistication in early-stage SaaS, offering practical lessons for founders operating in a cookie-less world. Tune in and learn how to identify real buyers, build leverage fast, and grow profitably without relying on hype or funding! Resources: Follow and connect with Adam Robinson on LinkedIn. Learn more about Reperio Health on LinkedIn and their website. Follow Retention.com on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.

    15 min
  7. How Personalization Changes Everything In Recovery Care with Zach Zobel, Senior Director at Sober Sidekick

    Feb 3

    How Personalization Changes Everything In Recovery Care with Zach Zobel, Senior Director at Sober Sidekick

    Engaging underserved populations requires meeting people where they are, not where the system would like them to be. In this episode, Zach Zobel, Senior Director at Sober Sidekick, discusses how data-driven personalization, trust-building, and rapid experimentation are transforming engagement in substance use disorder recovery. Broadcasting live from HLTH 2025, he shares how partnerships with Medicaid plans helped re-engage over one million users through nearly two million outreach efforts. Zach explains how behavioral data clustering identified eight user personas, guiding product and content decisions for those in the earliest and most vulnerable stages of sobriety. He also explores the evolving role of AI, the importance of experimentation over hype, and practical advice for marketers to leverage existing data and design experiences that respect real user behavior. Tune in and learn how personalization, AI experimentation, and empathy-driven design are reshaping healthcare engagement! Resources: Follow and connect with Zach Zobel on LinkedIn. Learn more about Sober Sidekick on LinkedIn and their website. Visit the Healthcare Marketing Executive website.  Explore the Outcomes Rocket website.

    11 min
  8. Beyond the Buzzwords: The Future of Trust, AI, and Communication in Healthcare with Robbie Dorius, Head of Media at HLTH

    Jan 20

    Beyond the Buzzwords: The Future of Trust, AI, and Communication in Healthcare with Robbie Dorius, Head of Media at HLTH

    As healthcare continues to evolve rapidly, the conversation shifts from what is innovative to how that innovation is communicated and governed. In this episode, Robbie Dorius, Head of Media at HLTH, talks about the dominance of AI in healthcare, stressing the need for governance and guardrails rather than just innovation. He emphasizes that healthcare media's role is to simplify complex issues, improving literacy and patient advocacy by avoiding inaccessible terminology and acronyms. Dorius explains how HLTH is adapting to a challenging media landscape by investing in channels like podcasting and an influencer program. He notes that healthcare influencers, despite general trends, are seeing increased trust, making them a key part of future communications strategies. Tune in and learn how the industry is balancing technology, transparency, and consumer understanding! Resources: Follow and connect with Robbie Dorius on LinkedIn. Learn more about HLTH on LinkedIn and their website. Sign up for ViVE 2026 here. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.

    10 min
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About

Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter.

Information

  • Creator
    Alexis Anderson & Saul Marquez
  • Years Active
    2025 - 2026
  • Episodes
    17

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