Healthcare Marketing Executive

Alexis Anderson & Saul Marquez
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Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter.

  1. 6d ago

    Weekly Insight: The Conference Trap: What Healthcare GTM Teams Get Wrong About Events

    A mid-size healthtech company can spend up to $500,000 on a single HIMSS presence and still walk away with no pipeline number to show for it. In this episode, Saul Marquez breaks down why the problem isn't the event, it's the missing commercial motion around it, and lays out the four-part playbook that turns conference spend into traceable revenue. Key takeaways: A full HIMSS presence for a mid-size healthtech company runs $150,000 to $500,000, yet most teams can't name a single pipeline figure it produced. 52% of business leaders rank events as their highest-ROI channel, while 94% of marketers admit they fail to convert event leads into opportunities. Conference ROI breaks in three places: no target account list, existing-customer time counted as new business, and a generic post-event follow-up. The average B2B follow-up takes 42 hours, but leads reached within five minutes are 22 times more likely to qualify. Teams with proper attribution have documented event ROMI of four to twelve times spent, and up to a thirty-three times lift in closed deals traced to event activity. Do this today: Before your next conference, write down the named accounts you're trying to move. Not a category. Actual names. Define one commercial objective for the event in numbers: target-account meetings booked, net-new conversations, or deals accelerated. Links: Read the full newsletter for the complete breakdown:https://www.linkedin.com/pulse/conference-trap-what-healthcare-gtm-teams-get-wrong-events-marquez-1bp3e/?trackingId=Ic6e0994QmWuDPxaUFf%2BtA%3D%3D

    Weekly Insight: The Conference Trap: What Healthcare GTM Teams Get Wrong About Events

  2. Aug 13

    Weekly Insight: Change Management Is the Hidden Revenue Killer in Healthcare GTM

    Saul Marquez breaks down why one number in a new agentic AI survey matters more than the ones ranked above it. Thirty-one percent of B2B go-to-market leaders name change management friction as a barrier, and it hides inside almost every other problem on the list. In healthcare, where cycles are long and systems are fragmented, that friction is where revenue quietly leaks out. Key takeaways: 31% of UK and US B2B GTM leaders name change management friction as a barrier to agentic AI adoption (Revsure, State of Agentic AI in B2B GTM) Higher-ranked barriers: security and privacy (54%), accuracy and reliability (47%), data integration (44%), lack of in-house expertise (32%) Change management rarely appears on its own. It hides inside data integration, expertise gaps, and distrust of AI outputs Healthcare multiplies the friction: long sales cycles, multiple decision-makers, compliance, fragmented systems, competing versions of the truth Revenue leaks when marketing goes data-driven but sales trusts its own notes, or when comp still rewards siloed behavior The teams that win treat change management as a commercial discipline: define the behavior, align incentives, reduce friction, and check whether the work actually changed Do this today: Pick one rep and have them walk you through how they actually worked a recent deal. Compare it to how you told them to work six months ago. Define one specific behavior change for one team, and tie it to how that team is measured. Links: Read the full newsletter for the complete breakdown: https://www.linkedin.com/pulse/change-management-hidden-revenue-killer-healthcare-gtm-marquez-bx95e/?trackingId=pIQ%2BpSavRrOH9SvkaN6qUA%3D%3D Full report: The 2026 State of B2B Go-To-Market (GTM): From Activity Engine to Revenue Discipline: https://www.outcomesrocket.com/blogs/the-2026-state-of-b2b-go-to-market-gtm-strategy-from-activity-engine-to-revenue-discipline

    Weekly Insight: Change Management Is the Hidden Revenue Killer in Healthcare GTM

  3. Aug 6

    Weekly Insight: Downloads Are Vanity. Contacts and Contracts Are Sanity.

    We surveyed 861 marketing and PR professionals with Health Podcast Library, and one number explains everything wrong with branded podcasting right now: 45.8% of companies without a show say the reason isn't budget or talent, it's that they don't believe podcasts work. In this 60-second breakdown, Saul Marquez explains why the skeptics aren't wrong, they're just responding to evidence that doesn't exist, and what medtech and healthtech GTM leaders should do about it this week. Read the full newsletter for the complete breakdown, including the three moves for teams already running a show and the three for teams thinking about starting one: https://www.linkedin.com/pulse/downloads-vanity-contacts-contracts-sanity-saul-w-marquez-nglve/ Full report: Podcasts as a Marketing Powerhouse, Strategies, Impact and Future Outlook 2026 → outcomesrocket.com/insights/podcasts-as-a-marketing-powerhouse-strategies-impact-and-future-outlook-2026 Want the playbook we use: outcomesrocket.com/podcast-powered-growth

    Weekly Insight: Downloads Are Vanity. Contacts and Contracts Are Sanity.

  4. Jul 30

    Weekly Insight: Breaking the Healthcare Marketing Cycle with the Content Flywheel

    Discover a smarter approach to healthcare marketing that leverages a continuous content loop. Instead of one-and-done posts, learn how to build a self-sustaining content system that maximizes effort and impact. Key topics: The common exhaustion cycle of healthcare marketing teams Introduction to the content flywheel concept How to repurpose content across different channels efficiently The benefits of building a content loop for SEO and engagement Practical steps to implement the flywheel strategy in your marketing efforts The role of podcasts, blogs, newsletters, and social posts in a unified system How to create lasting content that keeps working for you over time Examples of how this system can replace the repetitive content creation cycle Check out the full newsletter here:  https://www.linkedin.com/pulse/your-best-ideas-should-one-time-assets-saul-w-marquez-5jnic

    Weekly Insight: Breaking the Healthcare Marketing Cycle with the Content Flywheel

  5. Jul 23

    Weekly Insight: In an AI Content World, the Human Voice Becomes the Differentiator

    In this episode, Saul explores the importance of maintaining the human voice in content creation amid the rise of AI-generated content. He emphasizes that authenticity and lived experience are key differentiators that only humans can provide, especially in the healthcare sector. Key Topics: The impact of AI on content creation and the risk of sameness Why the human voice remains a critical differentiator Balancing AI tools with authentic storytelling The importance of personal experience in branding Insights into podcasting and content strategies in a digital world Resources: Link to the newsletter: https://www.linkedin.com/pulse/ai-content-world-human-voice-becomes-differentiator-saul-w-marquez-wcg4c

    Weekly Insight: In an AI Content World, the Human Voice Becomes the Differentiator

  6. Jul 16

    Weekly Insight: Mastering Healthcare Deal Dynamics: Building the Complete Buyer Map

    In this episode, Saul Marquez dives into the complexities of healthcare sales pipelines, highlighting the importance of understanding all decision-makers involved. Discover how to move beyond traditional pipelines and develop a comprehensive buyer map to close more deals and build lasting relationships. Key Topics: The reality of multi-stakeholder decision-making in healthcare sales, with nearly 60% of organizations involving five or more decision-makers. Why relationships with individual champions are insufficient — the importance of mapping the entire stakeholder environment. The discrepancy between the economic buyer and clinical champion, and why their differing timelines impact sales success. The pitfalls of late-stage engagement with financial and IT stakeholders, and how early mapping can prevent deal stalls. A four-part framework designed to improve your buyer map and enhance conversion rates. The importance of measuring relationships over just deals to foster trust and long-term success. Practical advice for revising sales strategies: evaluating if you're measuring relationships or just deals. Link to newsletter: https://www.linkedin.com/pulse/healthcare-doesnt-have-pipeline-problem-has-buyer-map-saul-w-marquez-dwose/

    Weekly Insight: Mastering Healthcare Deal Dynamics: Building the Complete Buyer Map

  7. Jul 14

    How Medtech Marketers Build Depth After Launch with Ankit Shah, Vice President of Marketing at SetPoint Medical

    Bringing a breakthrough medical device to market takes more than strong science. It requires trust, education, evidence, and a clear understanding of how patients and physicians make decisions. In this episode of Healthcare Marketing Executive, Ankit Shah, Vice President of Marketing at SetPoint Medical, discusses what it takes to commercialize innovative medical technologies in today's complex healthcare environment. Drawing on his experience in medtech, commercialization, portfolio strategy, physician education, and product launches, Ankit shares how companies can turn promising innovations into meaningful adoption. The conversation highlights the importance of building credibility with clinicians, educating stakeholders about new categories of care, and developing messaging that supports market growth. Ankit also explores SetPoint Medical's work in neuroimmune modulation and how device-based therapies are creating new possibilities for patients with chronic autoimmune conditions. Tune in to this episode to learn how medtech leaders can bring new solutions to market by combining clinical evidence, strategic communication, and a deep understanding of the customer journey.  Resources: Follow and connect with Ankit Shah on LinkedIn. Follow SetPoint Medical on LinkedIn and visit their website. Visit the Healthcare Marketing Executive website.  Explore the Outcomes Rocket website.

    How Medtech Marketers Build Depth After Launch with Ankit Shah, Vice President of Marketing at SetPoint Medical

  8. Jul 9

    Weekly Insight: The PR-to-Sales Gap is Where Medtech Pipeline Leaks

    Earned media should not disappear after publication. It should help move the pipeline. In this episode of Healthcare Marketing Executive, Saul Marquez concludes his three-part series on using PR as a pipeline acceleration tool by addressing a common breakdown in healthcare marketing: earned media often generates visibility but never reaches the sales team. He highlights findings from the 2026 Benchmark on AI Visibility and Revenue Report, which revealed that only 13% of organizations share earned media internally, and just 6.1% integrate it into the sales process. Saul explains how this disconnect creates missed opportunities and outlines three practical rules to close the gap: distribute every placement to sales within 24 hours, align coverage with the appropriate stage of the sales sequence, and equip internal champions with credible third-party validation. By operationalizing earned media, organizations can turn visibility into measurable business growth. Tune in, then read Saul’s full article on the PR-to-sales gap and where the med tech pipeline leaks: https://www.linkedin.com/pulse/pr-to-sales-gap-where-medtech-pipeline-leaks-saul-w-marquez-pqjne/?trackingId=6Mmz083rQSqQ5uN6ZyYR9Q%3D%3D Resources: Follow and connect with Saul Marquez on LinkedIn. Follow Outcomes Rocket on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website!

    Weekly Insight: The PR-to-Sales Gap is Where Medtech Pipeline Leaks
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About

Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter.

Information

  • Creator
    Alexis Anderson & Saul Marquez
  • Years Active
    2025 - 2026
  • Episodes
    30