The Reservation

Yannick "Yaya" Lorenz
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The Reservation is where top agency founders, dealmakers, and industry leaders pull back the curtain on how they build, buy, and scale businesses. Hosted by Yannick "Yaya" Lorenz — who built and sold his own 7-figure agency — every episode delivers unfiltered conversations, hard-won lessons, and practical strategies you can use right now to grow your business and create more freedom.

  1. 12/23/2025

    Collin and Acquisition — Strategic Growth and Partnership Insights

    Collin Belt is a dynamic leader in the digital agency space, known for his strategic vision and innovative approach to business growth. Transitioning from an independent agency owner to a key player in the Veza Agency Network, Collin leverages his expertise in marketing strategy and relationship building to drive success. His journey exemplifies the power of collaboration and strategic partnerships in achieving sustainable growth and maintaining a competitive edge in the ever-evolving digital landscape. Summary: In this conversation, the speakers delve into the journey of transitioning from running an independent agency to becoming part of a larger network. They discuss the challenges of managing growth, the importance of strategic partnerships, and the emotional and operational hurdles faced during an acquisition. The conversation highlights the significance of building strong relationships, maintaining operational efficiency, and the transformative impact of joining a supportive network. The speakers share insights on how the acquisition process provided them with the resources and support needed to focus on their strengths and passions, ultimately leading to personal and professional growth. Takeaways: Building strong relationships is crucial for growth. Strategic partnerships can transform business operations.Operational efficiency is key to sustainable success.Joining a supportive network can alleviate the burden of solo decision-making. Focusing on strengths and passions leads to personal and professional growth.Maintaining a balance between personal and professional life is essential.Continuous learning and adaptability are vital in a dynamic market. Powerful Phrase: "Empower businesses to excel with impactful strategies and strategic foresight."

    41 min

  2. 12/09/2025

    Jesse & Innovation — From Vision to Execution, Strategy, and Growth

    Jesse Nieman is a pioneering Innovation Strategist who transitioned from a visionary thinker to a leader in strategic execution. With extensive experience in vision alignment, strategic execution, and innovative thinking, Jesse empowers businesses to achieve growth while maintaining a competitive edge. Summary: In this conversation, Jesse Nieman delves into his journey from a visionary thinker to a renowned Innovation Strategist. He emphasizes the significance of vision alignment, strategic execution, and innovative thinking in driving business growth. Jesse discusses the importance of crafting bespoke strategies, optimizing operational processes, and utilizing data-driven insights to stay ahead in a competitive market. He also shares his approach to fostering sustainable growth, highlighting the need for continuous learning and adaptability in the ever-evolving market landscape. His insights focus on creating impactful strategies that enable businesses to excel in a dynamic environment. Takeaways: Vision alignment is crucial for business growth. Strategic execution provides a competitive edge. Innovative thinking drives sustainable growth. Bespoke strategies align with business goals. Data-driven insights enhance decision-making. Continuous learning is key to adaptability. Impactful strategies empower business success. Competitive advantage is maintained through strategic foresight. Powerful Phrase: "Empower businesses to excel with impactful strategies and strategic foresight."

    1h 1m

  3. 12/04/2025

    Corey Quinn & Growth — From Strategy to Sustainability, Innovation, and Success

    Corey Quinn is a visionary Growth Advisor who transitioned from a marketing strategist to a leading figure in agency growth. With extensive experience in strategic planning, market analysis, and operational efficiency, Correy empowers agencies to achieve sustainable growth while maintaining a competitive edge. Summary In this conversation, Corey Quinn delves into his journey from a marketing strategist to a renowned Growth Advisor. He emphasizes the significance of strategic planning, market analysis, and operational efficiency in scaling agencies. Corey discusses the importance of crafting tailored growth strategies, optimizing business operations, and leveraging data-driven insights to maintain a competitive advantage. He also shares his approach to fostering sustainable growth, highlighting the need for continuous innovation and adaptability in the ever-evolving market landscape. His insights focus on creating value-driven strategies that empower agencies to thrive in a competitive environment. Takeaways Strategic planning is crucial for agency growth. Market analysis provides a competitive edge. Operational efficiency drives sustainable growth. Tailored strategies align with business goals. Data-driven insights enhance decision-making. Continuous innovation is key to adaptability. Value-driven strategies empower agency success. Competitive advantage is maintained through strategic foresight. Powerful Phrase "Empower agencies to thrive with value-driven strategies and strategic foresight."

    47 min

  4. 11/13/2025

    Sam Pitkeathly & AI — From Prompting to Productivity, Innovation, and Impact

    Sam Pitkeathly is a seasoned enterprise sales and AI-adoption strategist who evolved his career from software-sales high-performer to AI transformation leader. With decades of experience across SaaS, automation, and strategic change, he now helps organisations build human-centric AI capabilities that scale — empowering teams and enterprises to adopt AI with confidence Summary In this engaging discussion, Sam explores the transformative role of AI in modern business practices. They delve into the concept of agentic AI, emphasizing its potential to automate tasks and enhance productivity. The conversation highlights the importance of structured prompting and the creation of AI agents to streamline workflows. Sam also discuss the human aspect of AI integration, advocating for a balance between technology and personal interaction to maintain authenticity and creativity in business operations. Takeaways Agentic AI can automate tasks and enhance productivity.Understanding AI maturity is crucial for effective implementation.Prompt engineering is key to getting the most out of AI tools.Building effective AI agents can save significant time.Human involvement is essential in AI adoption and usage.Agencies can leverage AI to operate more efficiently and competitively.There are various tools available for AI implementation in agencies.Training and upskilling are necessary for maximizing AI benefits. Powerful Phrase "The human side of AI is critical."

    46 min

  5. 11/04/2025

    Eli Rubel — From Art School to Entrepreneurship, Strategy, and Success

    Eli Rubel is an entrepreneur who transformed his path from art school dropout to successful agency owner. With years of experience in leadership, financial planning, and business strategy, Peter helps creative professionals build profitable, sustainable businesses that balance growth with personal well-being. Summary In this conversation, Eli Rubel shares his entrepreneurial journey—from leaving art school to leading a thriving agency. He discusses the importance of financial planning, building a profit model, and maintaining leadership accountability through key performance metrics. Peter also highlights strategies for effective hiring, leveraging client feedback for agency growth, and using time management techniques like time blocking to achieve work-life balance. His insights emphasize focusing on profit over revenue and creating systems that empower teams and clients alike. Takeaways Financial planning is the foundation for agency success.A solid profit model drives long-term growth.Sharing key metrics strengthens leadership accountability.Hiring the right support can increase productivity and focus.Client feedback is a growth engine for any agency.Time blocking helps balance productivity and personal life.Profit matters more than top-line revenue.Work-life balance is possible with structure and strategy. Powerful Phrase “Focus on profit, not just revenue — that’s where real growth begins.”

    43 min

  6. 10/08/2025

    Peter Lang — Entrepreneurship, Endurance Sports, and Strategic Acquisitions

    Peter Lang is a serial entrepreneur, endurance athlete, and M&A expert who has built, acquired, and sold multiple seven-figure digital agencies. He is the founder of DigitalAgencyBusiness.com and the creator of the Agency M&A course, where he teaches agency owners how to grow through acquisitions. Summary In this conversation, Yannick Lorenz and Peter Lang dive into Peter’s entrepreneurial journey — from building websites in the 90s, scaling a digital agency past seven figures, traveling the world on sabbatical, to becoming one of the most prolific small-agency acquirers during COVID. Peter shares insights into endurance sports, the mental parallels with entrepreneurship, building a business with his wife, and how agency owners can leverage M&A to accelerate growth. Takeaways You don’t have to start an agency from scratch — you can buy one.The most important thing for agency longevity is building a business that can run without you.Strategic growth through M&A can help agencies scale faster than organic growth.Sabbaticals and time away can improve a business by forcing systems and people to step up.Travel and adversity shape perspective and resilience — crucial traits for founders.Powerful Phrase "Proximity to a problem makes it a priority — remove yourself and the business will get stronger."

    47 min
  7. Matt Varughese — Entrepreneurship, Cold Emails, and Acquisitions

    09/30/2025

    Matt Varughese — Entrepreneurship, Cold Emails, and Acquisitions

    Matt Varughese is a prominent figure in the no-code Webflow agency space, known for his entrepreneurial journey from founding Websterpiece to leading 80/20, a no-code Webflow product studio. He has worked with high-profile clients like Chance the Rapper and Hassan Minaj, and recently regained independence by buying back 80/20 from Tiny. Summary In this episode of "The Reservation," Matt Varughese shares his journey from starting a web agency in college to leading 80/20, a renowned Webflow product studio. He discusses the power of cold emailing, the importance of saying yes early in one's career, and his recent decision to buy back his company, gaining full independence. Takeaways The value of cold emailing and maintaining a dream client list.The importance of saying yes early in your career to build experience.Insights into the Webflow agency space and the impact of AI on the industry.Powerful Phrase "Saying yes early earns you the right to say no later.”

    47 min

  8. 09/23/2025

    Elan Miller — Brand Strategy, AI Innovation, and Storytelling

    Elan Miller is a branding expert and entrepreneur with a diverse background in branding, product management, and agency leadership. His career includes building and selling social platform Glimpse, advising businesses on marketing strategy, and helping agencies refine their client relationships. Elan is passionate about storytelling as the foundation of strong brands and about exploring how AI can enhance creativity without replacing human insight. Summary In this conversation, Elan Miller reflects on his journey across branding, entrepreneurship, and product management, highlighting the role of storytelling in building lasting brands. He shares insights from his work on the social app Glimpse, lessons learned from his first transformative job, and the challenges of running an agency in a competitive space. Elan explains the dinner party test as a tool to clarify messaging, stresses the importance of proof of work in building credibility, and argues that branding should be viewed as a long-term investment. He also explores how AI tools can transform writing, strategy, and design—if leveraged thoughtfully. For Elan, the future of branding lies in combining emotional insight, technology, and strong client relationships. Takeaways Storytelling drives brand success.Branding requires long-term commitment.AI can enhance—but not replace—creativity.Strong relationships and proof of work build trust.Strategy aligns teams and empowers growth.Powerful Phrase "If you have a story, right? Like a story isn't just marketing. A story is really an operating system.”

    51 min
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About

The Reservation is where top agency founders, dealmakers, and industry leaders pull back the curtain on how they build, buy, and scale businesses. Hosted by Yannick "Yaya" Lorenz — who built and sold his own 7-figure agency — every episode delivers unfiltered conversations, hard-won lessons, and practical strategies you can use right now to grow your business and create more freedom.

Information

  • Creator
    Yannick "Yaya" Lorenz
  • Years Active
    2K
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © 2025 Yannick "Yaya" Lorenz
  • Show Website
    The Reservation