Coffee, Commerce & Cabernet

Destaney Wishon, Gabi Viljoen

Coffee, Commerce & Cabernet is about more than Amazon and advertising. It’s about the real conversations behind growth the candid, unpolished, and often unseen sides of building, leading, and learning. Together, we’ve spoken on some of the biggest stages in commerce, built companies, managed massive portfolios, and navigated challenges that don’t show up on social media. Along the way, we discovered how valuable it is to have a mirror someone to trade lessons with, challenge perspectives, and grow alongside. This podcast is our way of bringing those conversations to you.

Episodes

  1. Inside Scoop on Leadership Culture & Career Development with Carolyn Sarnoff (ex-Amazon, Pattern)

    Apr 24

    Inside Scoop on Leadership Culture & Career Development with Carolyn Sarnoff (ex-Amazon, Pattern)

    Carolyn Sarnoff spent 13 years at Amazon before stepping into the role of Chief Marketing Officer at Pattern where she helped shape the company’s marketing and brand strategy leading up to their IPO in late 2025. In this episode of Coffee, Commerce & Cabernet, Carolyn shares the lessons that shaped her perspective on career growth, culture, and how strong teams are built. The conversation explores Amazon’s unique approach to developing people, moving high performers across different parts of the business, encouraging autonomy, and creating an environment where learning from mistakes is part of the system. Instead of avoiding failure, teams are expected to move quickly, learn what went wrong, and improve processes so the same mistake doesn’t happen twice. From navigating career transitions to building supportive communities in business, this episode is an honest conversation about growth, collaboration, and the importance of intentionally designing your career rather than simply reacting to opportunities as they appear. Connect with us: Carolyn Sarnoff (Guest): https://www.linkedin.com/in/carolyn-sarnoff Destaney Wishon: https://www.linkedin.com/in/destaney-wishon Gabi Viljoen: https://www.linkedin.com/in/gabiviljoen

    32 min

  2. Feb 25

    Building Great Brands through Community & Storytelling | ft. Daneel Steinmann, CEO & Founder Old School

    On today's episode of Coffee, Commerce & Cabernet, Gabi and Destaney chat with Daneel Steinmann, Founder and CEO of Old School - one of South Africa's largest, and arguably most culturally influential, clothing merch brands in South Africa - now with global success! We're filming this one straight from the source in Cape Town, South Africa, to talk with Daneel about what it actually looks like to build a brand people care about. From turning community passion into a growing apparel business to balancing long-term brand building with short-term results, this conversation explores the realities behind modern eCommerce. We dive into Daneel's founder storytelling, the power of word-of-mouth, and why authenticity often becomes a brand’s strongest advantage. Beyond strategy, this episode also touches on the human side of entrepreneurship insecurity, shifting expectations, burnout, and the importance of building something sustainable rather than chasing quick wins. Connect with us: Destaney Wishon: https://www.linkedin.com/in/destaney-wishon/ Gabi Viljoen: https://www.linkedin.com/in/gabriellaviljoen Guest: Daneel Steinmann https://www.linkedin.com/in/daneel-steinmann-ca-sa-03649b192/

    31 min

  3. Jan 14

    How Athletics Built The Women We Are Today

    In this episode of Coffee, Commerce & Cabernet, Destaney and Gabi sit down to explore how athletics shaped the women, leaders, and professionals they are today and why so many of those lessons continue to show up far beyond sport. From representing a country on the world stage to grinding through early morning practices, uneven conditions, and relentless repetition, they reflect on what sport teaches that classrooms often can't: Resilience, work ethic, delayed gratification, and the confidence to bet on yourself when outcomes aren’t guaranteed.

    58 min

  4. 12/04/2025

    UnBoxed 2025: Inside the Retail Media Super Bowl

    Recorded straight from the conference floor in Nashville at Amazon UnBoxed conference. In this episode of Coffee, Commerce & Cabernet, Destaney and Gabi break down the announcements that matter most from the new Creative Studio upgrades, to evolving Rufus search behavior, to the rapid rise of natural-language tools inside Ad Console. They unpack what these updates actually mean for brands & agencies, how they’ll impact campaign structure, creative strategy, and day to day optimization, and where Amazon is clearly signaling the future of retail media is headed.

    24 min

  5. 10/29/2025

    The Truth About Being a Woman Who Leads

    A comment sparks a raw, honest conversation between co-hosts Destaney Wishon and Gabi Viljoen about what it really means to be a woman in leadership today. From being told to “soften your tone” to being judged by appearance on stage, they dive deep into the double standards women face in eCommerce & Entrepreneurship and how they have aimed to navigate them with confidence, empathy, and grace. They unpack why women often have to prove themselves twice, how emotional intelligence becomes a superpower, and why the next generation gives them hope. With stories, laughter, and a little Cabernet, this episode is for every woman who's ever been underestimated and every man ready to understand.

    39 min

  6. 09/21/2025

    How the Enneagram Made Us More Self-Aware Leaders

    In this episode of Coffee, Commerce & Cabernet, co-hosts Gabi Viljoen and Destaney Wishon pour a glass of South African Chenin Blanc and dive into a conversation on self-awareness: why it matters, how to cultivate it, and how it shapes leadership, careers, and personal growth. They share personal stories of burnout, overachievement, and the unconscious patterns that drive behavior, showing how understanding their strengths and weaknesses transformed both their work and relationships. Central to this journey is the Enneagram test, which they call the most powerful tool for uncovering motivators, blind spots, and deeper truths about why we are the way we are. If you're interested in taking the Enneagram test, it's free online in many places, but we really like the final report from https://www.truity.com/ (*not sponsored!)

    30 min

  7. 09/07/2025

    Why We Started Coffee, Commerce & Cabernet

    Welcome to Coffee, Commerce & Cabernet 🍷 We started this podcast to have real conversations about growth, business, and life the kind of honest talks that usually happen behind the scenes. Over the years, we’ve both built careers, faced plenty of challenges, and learned a lot through trial and error. What’s carried us forward has been sharing those lessons with each other — and now we’re sharing them here. Expect candid stories, practical insights, and conversations with people. From the wins to the struggles, we want to make business more authentic, more relatable, and maybe even a little more fun.

    25 min
  • 7 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

Coffee, Commerce & Cabernet is about more than Amazon and advertising. It’s about the real conversations behind growth the candid, unpolished, and often unseen sides of building, leading, and learning. Together, we’ve spoken on some of the biggest stages in commerce, built companies, managed massive portfolios, and navigated challenges that don’t show up on social media. Along the way, we discovered how valuable it is to have a mirror someone to trade lessons with, challenge perspectives, and grow alongside. This podcast is our way of bringing those conversations to you.

Information

  • Creator
    Destaney Wishon, Gabi Viljoen
  • Years Active
    2025 - 2026
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © Destaney Wishon, Gabi Viljoen
  • Show Website
    Coffee, Commerce & Cabernet