The Big Swing with Jimmy Roberts

Big Swing Media
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The Big Swing with Jimmy Roberts: Conversations with People Making News in the Business of Golf. Sixteen-time Emmy Award Winner and sports broadcasting legend, Jimmy Roberts, invites you to intimate, one-on-one conversations with some the most significant, A-list executives, entertainers and athletes shaping the future of the golf business — as well as unprecedented, unparalleled access and insights around the trends, deals and investments that define the sport. Check out new episodes every other Wednesday. The show will move to weekly in January 2026. Follow The Big Swing with Jimmy Roberts on YouTube, Apple Podcasts and Spotify, and don’t forget to join our community at bigswingmedia.news for news and updates.

  1. 2D AGO

    GOLFZON Is QUIETLY Taking Over Golf

    GOLFZON is one of the largest indoor golf companies in the world, powering thousands of simulator locations and reshaping how people play the game. CEO of GOLFZON America, Sean Pyun, joins Jimmy Roberts to explain how golf technology is driving a global shift in participation, accessibility, and the future of the sport. From South Korea’s booming simulator culture to the rapid expansion of indoor golf in the United States, this conversation breaks down why off-course golf is becoming one of the most important forces in the industry—and what it means for traditional golf moving forward. If you care about where golf is headed, this one is essential. What we cover: Why simulator golf is exploding globally—and why the U.S. is just getting started How GOLFZON built a dominant business in a category many underestimated The real economics behind indoor golf facilities and why they’re scaling fast How technology is lowering the barrier to entry for new golfers Whether simulator golf complements or competes with traditional courses What the future of golf looks like in a tech-driven, always-on world For anyone following golf, sports tech, or the business behind where the game is going next—this is a clear look at the forces reshaping it. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am The Big Swing with Jimmy Roberts is produced by Big Swing Media. #GolfZon #SeanPyun #GolfTechnology #IndoorGolf #GolfBusiness #TheBigSwing #JimmyRoberts #SportsBusiness #GolfSimulator #FutureOfGolf See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    47 min

  2. MAR 24

    Why YouTube Golf Is BEATING Traditional Golf | Grant Horvat

    Grant Horvat has built one of the most-watched brands in golf without ever playing a PGA Tour event, and the numbers behind his growth are changing how the entire sport thinks about media, sponsorship, and what fans actually want. In this Best Of episode pulling from our full conversation with Grant, Jimmy Roberts breaks down the rise of YouTube golf through the lens of one of its biggest architects: how Horvat built his platform from scratch, why authenticity beats production every time, and what happens when creators start demanding equity instead of just sponsorship checks. If you follow the business of golf or sports media, this one is worth your full attention. What we cover: Why Horvat walked away from the PGA Tour pathHow YouTube golf became a global business almost overnightThe real metrics behind views, watch time, and channel growthWhy authentic content is outperforming overproduced golf coverageThe shift from brand deals to ownership and equityWhat the PGA Tour and creators are learning from each other right now 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Also airing on Golf Channel Every Tuesday Morning at 7am & 9am The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    15 min

  3. MAR 17

    How NBC Broadcasts THE PLAYERS Championship | Dan Hicks & Tommy Roy

    Tommy Roy has produced 29 Emmy Award-winning golf broadcasts, including THE PLAYERS Championship, the Ryder Cup, and every major on NBC. Dan Hicks has called the action at TPC Sawgrass more times than anyone else in television. Both sat down with Jimmy Roberts on-site at THE PLAYERS Championship to talk about how NBC brings the game to millions of viewers worldwide. This episode goes inside the broadcast of one of the most-watched events in professional golf: what it takes to capture the drama of TPC Sawgrass and the famous 17th island green, how television storytelling has changed over three decades, and what producers and announcers are actually looking for when the biggest moments happen live. In this episode of The Big Swing with Jimmy Roberts: How NBC approaches the unique production challenges of THE PLAYERS Championship What makes the 17th hole at TPC Sawgrass unlike any other shot in televised golf How golf broadcasting has evolved from the early days to today's multi-platform coverage What Dan Hicks is thinking in the booth during a dramatic finish Tommy Roy on what separates a great golf broadcast from a forgettable one How television shapes the way fans experience and understand the game For anyone who follows golf, sports media, or the craft of live television production, this is a rare look at the people who decide what you see and how you hear it. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am The Big Swing with Jimmy Roberts is produced by Big Swing Media. #ThePlayersChampionship #DanHicks #TommyRoy #NBCSports #JimmyRoberts #TheBigSwing #GolfBroadcast #GolfMedia #PGATour #TPCSawgrass See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    43 min

  4. MAR 10

    Is Golf the Next Asset Class? | PE Guy + The LPGA’s Global Rise

    What happens when private equity culture meets the business of golf? In this YouTube-exclusive episode of The Big Swing with Jimmy Roberts, Jimmy sits down with the internet’s favorite finance bro caricature: PE Guy, the satirical character created by content creator Johnny Hilbrant Partridge. Known across Instagram and TikTok for his sharp parody of private equity culture — complete with Harvard credentials, Palm Beach properties, and plenty of “deal flow” — PE Guy brings his over-the-top financial perspective to the economics of golf. During the interview, PE Guy breaks down: • Why golf might be the ultimate “asset class” • The economics of exclusive golf clubs and tee times • How private equity thinks about sports industries • The monetization layers behind modern golf • Whether youth golf could become the next big investment opportunity After the interview, Jimmy is joined by Mollie Cahillane for a deeper look at what’s happening across the golf industry right now. They discuss: • The global growth of the LPGA and record purses in Asia • Why LPGA viewership internationally can rival major PGA Tour events • New broadcast deals and the rise in digital golf consumption • What recent equipment earnings from major manufacturers say about the state of the golf economy This episode blends satire, business insight, and real industry analysis — exactly the conversations that define The Big Swing. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am #TheBigSwing #JimmyRoberts #GolfBusiness #PrivateEquity #GolfIndustry #MollieCahillane #SportsBusiness #GolfEconomy #LPGA #GolfMedia See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    15 min

  5. MAR 3

    "I Was Ready to Lose It All." | Tisha Alyn Gets REAL

    Tisha Alyn didn’t reach the heights she once dreamed of as a touring professional golfer. Instead, she built something entirely different. In this episode of The Big Swing with Jimmy Roberts, Tisha shares how she pivoted from chasing a professional golf career to becoming one of the most recognizable personalities in golf’s social media era — with hundreds of thousands of followers, viral moments, major brand partnerships, and now her own apparel line. But this conversation goes far deeper than follower counts. Tisha opens up about: • The reality of trying to “make it” in professional golf • Playing alongside Paige Spiranac — and the roadmap social media created • The viral Topgolf moment that changed everything • The mental toll of being “always on” in the algorithm era • Coming out publicly in golf and the impact on her life and career • Navigating culture, family and identity as the daughter of Filipino immigrants • Why LPGA players must build individual brands • Launching her own clothing line — and the grind behind owning your name This is an honest look at the modern golf economy — where entertainment, entrepreneurship, identity, and sport collide. If you care about where the game is headed — on the course and on your phone — this one matters. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    47 min

  6. FEB 24

    Is The Golf Boom ENDING? Inside the Data with the NGF & Morgan Stanley

    Where is golf right now — and where is it going next? In this episode of The Big Swing, Jimmy Roberts speaks with two leaders who sit at the intersection of research, capital, and the future of the game. First, from the floor of the PGA Show, Greg Nathan, President & CEO of the National Golf Foundation, breaks down the latest State of the Industry data: Record rounds at golf courses 38 million Americans playing off-course golf 20% participation growth since 2019 The “stickiness” challenge facing new golfers Why simulators and social golf are reshaping access Then, in Studio 1B — welcoming our first in-studio guest — Jeff Holzschuh, Chairman of Institutional Securities at Morgan Stanley, offers a Wall Street perspective on: How investors view the golf industry The economics of equipment and apparel Ball rollback and bifurcation Technology’s impact on instruction and customization Whether golf is positioned to withstand economic downturns Together, these conversations paint a clear picture of a game that is evolving rapidly — from green grass to simulators, from private clubs to managed networks, from tradition to tech-driven personalization. Is the sky the limit for golf? Or is the next challenge already on deck? 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am #GolfBusiness, #NationalGolfFoundation, #MorganStanley, #PGAShow, #GolfIndustry, #GolfEconomy, #GolfData, #FutureOfGolf, #JimmyRoberts, #TheBigSwing See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    47 min

  7. FEB 18

    “Nobody Makes Golf Clubs Like We Do. Period.” | Bob Parsons of PXG

    If you know golf, you know the voice: “Nobody makes golf clubs the way we do. Period.” But the story behind Bob Parsons is far more complex than bold marketing. In this episode of The Big Swing, Jimmy Roberts sits down with the founder and CEO of PXG to explore a life shaped by failure, war, risk, and reinvention. Bob Parsons failed the fifth grade. He enlisted in the Marine Corps during Vietnam. He was wounded in combat and lived with PTSD for decades. He taught himself computer programming, built a software company from $40,000 into a $64 million exit, then founded GoDaddy, ultimately selling a majority stake for $2.3 billion. Then he did something few expected: he entered the hyper-competitive golf equipment industry and launched PXG — disrupting traditional OEM models with premium pricing, bold branding, and relentless product innovation. In this wide-ranging conversation, Parsons discusses: How the Marines reshaped his life and leadership style Living with PTSD and the controversial role of psychedelic therapy Nearly shutting down GoDaddy before the dot-com crash changed everything Why most companies let accountants dictate innovation How PXG broke into a “closed shop” golf industry The risks of pricing higher — and then pivoting during COVID His one true regret The Giving Pledge and philanthropy This is not just a golf business story — it’s a candid conversation about resilience, obsession, loss, success, and what it really means to take a big swing. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    48 min

  8. FEB 11

    No Laying Up Didn’t Play by Golf Media Rules — And It Worked

    Golf media has changed, and few outlets have reshaped it more than No Laying Up. In this episode of The Big Swing, Jimmy Roberts sits down with Chris Solomon, co-founder of No Laying Up, to unpack how a podcast among friends grew into one of the most influential independent voices in golf. Soly walks through the early days of building NLU, the decision to stay independent, and the risks that came with rejecting traditional media paths. He explains how authenticity, trust with the audience, and long-term thinking helped No Laying Up expand into travel, film, live events, and direct-to-consumer business — all without sacrificing its voice. The conversation covers: How No Laying Up built credibility outside traditional golf media The business model behind modern creator-led brands Why independence matters more than scale The tension between access, sponsorship, and editorial honesty What the future looks like for golf media and storytelling This episode is a candid look at what it really takes to build a media company in today’s golf ecosystem — and why playing the long game still wins. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am #NoLayingUp #ChrisSolomon #GolfMedia #GolfBusiness #CreatorEconomy #IndependentMedia #SportsMedia #BusinessOfGolf #TheBigSwing #JimmyRoberts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    47 min
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5
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13 Ratings

About

The Big Swing with Jimmy Roberts: Conversations with People Making News in the Business of Golf. Sixteen-time Emmy Award Winner and sports broadcasting legend, Jimmy Roberts, invites you to intimate, one-on-one conversations with some the most significant, A-list executives, entertainers and athletes shaping the future of the golf business — as well as unprecedented, unparalleled access and insights around the trends, deals and investments that define the sport. Check out new episodes every other Wednesday. The show will move to weekly in January 2026. Follow The Big Swing with Jimmy Roberts on YouTube, Apple Podcasts and Spotify, and don’t forget to join our community at bigswingmedia.news for news and updates.

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