The Big Swing with Jimmy Roberts

Big Swing Media
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The Big Swing with Jimmy Roberts: Conversations with People Making News in the Business of Golf. Sixteen-time Emmy Award Winner and sports broadcasting legend, Jimmy Roberts, invites you to intimate, one-on-one conversations with some the most significant, A-list executives, entertainers and athletes shaping the future of the golf business — as well as unprecedented, unparalleled access and insights around the trends, deals and investments that define the sport. Check out new episodes every other Wednesday. The show will move to weekly in January 2026. Follow The Big Swing with Jimmy Roberts on YouTube, Apple Podcasts and Spotify, and don’t forget to join our community at bigswingmedia.news for news and updates.

  1. 2D AGO

    Is Golf the Next Asset Class? | PE Guy + The LPGA’s Global Rise

    What happens when private equity culture meets the business of golf? In this YouTube-exclusive episode of The Big Swing with Jimmy Roberts, Jimmy sits down with the internet’s favorite finance bro caricature: PE Guy, the satirical character created by content creator Johnny Hilbrant Partridge. Known across Instagram and TikTok for his sharp parody of private equity culture — complete with Harvard credentials, Palm Beach properties, and plenty of “deal flow” — PE Guy brings his over-the-top financial perspective to the economics of golf. During the interview, PE Guy breaks down: • Why golf might be the ultimate “asset class” • The economics of exclusive golf clubs and tee times • How private equity thinks about sports industries • The monetization layers behind modern golf • Whether youth golf could become the next big investment opportunity After the interview, Jimmy is joined by Mollie Cahillane for a deeper look at what’s happening across the golf industry right now. They discuss: • The global growth of the LPGA and record purses in Asia • Why LPGA viewership internationally can rival major PGA Tour events • New broadcast deals and the rise in digital golf consumption • What recent equipment earnings from major manufacturers say about the state of the golf economy This episode blends satire, business insight, and real industry analysis — exactly the conversations that define The Big Swing. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am #TheBigSwing #JimmyRoberts #GolfBusiness #PrivateEquity #GolfIndustry #MollieCahillane #SportsBusiness #GolfEconomy #LPGA #GolfMedia See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    15 min

  2. MAR 3

    "I Was Ready to Lose It All." | Tisha Alyn Gets REAL

    Tisha Alyn didn’t reach the heights she once dreamed of as a touring professional golfer. Instead, she built something entirely different. In this episode of The Big Swing with Jimmy Roberts, Tisha shares how she pivoted from chasing a professional golf career to becoming one of the most recognizable personalities in golf’s social media era — with hundreds of thousands of followers, viral moments, major brand partnerships, and now her own apparel line. But this conversation goes far deeper than follower counts. Tisha opens up about: • The reality of trying to “make it” in professional golf • Playing alongside Paige Spiranac — and the roadmap social media created • The viral Topgolf moment that changed everything • The mental toll of being “always on” in the algorithm era • Coming out publicly in golf and the impact on her life and career • Navigating culture, family and identity as the daughter of Filipino immigrants • Why LPGA players must build individual brands • Launching her own clothing line — and the grind behind owning your name This is an honest look at the modern golf economy — where entertainment, entrepreneurship, identity, and sport collide. If you care about where the game is headed — on the course and on your phone — this one matters. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    47 min

  3. FEB 24

    Is The Golf Boom ENDING? Inside the Data with the NGF & Morgan Stanley

    Where is golf right now — and where is it going next? In this episode of The Big Swing, Jimmy Roberts speaks with two leaders who sit at the intersection of research, capital, and the future of the game. First, from the floor of the PGA Show, Greg Nathan, President & CEO of the National Golf Foundation, breaks down the latest State of the Industry data: Record rounds at golf courses 38 million Americans playing off-course golf 20% participation growth since 2019 The “stickiness” challenge facing new golfers Why simulators and social golf are reshaping access Then, in Studio 1B — welcoming our first in-studio guest — Jeff Holzschuh, Chairman of Institutional Securities at Morgan Stanley, offers a Wall Street perspective on: How investors view the golf industry The economics of equipment and apparel Ball rollback and bifurcation Technology’s impact on instruction and customization Whether golf is positioned to withstand economic downturns Together, these conversations paint a clear picture of a game that is evolving rapidly — from green grass to simulators, from private clubs to managed networks, from tradition to tech-driven personalization. Is the sky the limit for golf? Or is the next challenge already on deck? 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am #GolfBusiness, #NationalGolfFoundation, #MorganStanley, #PGAShow, #GolfIndustry, #GolfEconomy, #GolfData, #FutureOfGolf, #JimmyRoberts, #TheBigSwing See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    47 min

  4. FEB 18

    “Nobody Makes Golf Clubs Like We Do. Period.” | Bob Parsons of PXG

    If you know golf, you know the voice: “Nobody makes golf clubs the way we do. Period.” But the story behind Bob Parsons is far more complex than bold marketing. In this episode of The Big Swing, Jimmy Roberts sits down with the founder and CEO of PXG to explore a life shaped by failure, war, risk, and reinvention. Bob Parsons failed the fifth grade. He enlisted in the Marine Corps during Vietnam. He was wounded in combat and lived with PTSD for decades. He taught himself computer programming, built a software company from $40,000 into a $64 million exit, then founded GoDaddy, ultimately selling a majority stake for $2.3 billion. Then he did something few expected: he entered the hyper-competitive golf equipment industry and launched PXG — disrupting traditional OEM models with premium pricing, bold branding, and relentless product innovation. In this wide-ranging conversation, Parsons discusses: How the Marines reshaped his life and leadership style Living with PTSD and the controversial role of psychedelic therapy Nearly shutting down GoDaddy before the dot-com crash changed everything Why most companies let accountants dictate innovation How PXG broke into a “closed shop” golf industry The risks of pricing higher — and then pivoting during COVID His one true regret The Giving Pledge and philanthropy This is not just a golf business story — it’s a candid conversation about resilience, obsession, loss, success, and what it really means to take a big swing. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    48 min

  5. FEB 11

    No Laying Up Didn’t Play by Golf Media Rules — And It Worked

    Golf media has changed, and few outlets have reshaped it more than No Laying Up. In this episode of The Big Swing, Jimmy Roberts sits down with Chris Solomon, co-founder of No Laying Up, to unpack how a podcast among friends grew into one of the most influential independent voices in golf. Soly walks through the early days of building NLU, the decision to stay independent, and the risks that came with rejecting traditional media paths. He explains how authenticity, trust with the audience, and long-term thinking helped No Laying Up expand into travel, film, live events, and direct-to-consumer business — all without sacrificing its voice. The conversation covers: How No Laying Up built credibility outside traditional golf media The business model behind modern creator-led brands Why independence matters more than scale The tension between access, sponsorship, and editorial honesty What the future looks like for golf media and storytelling This episode is a candid look at what it really takes to build a media company in today’s golf ecosystem — and why playing the long game still wins. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am #NoLayingUp #ChrisSolomon #GolfMedia #GolfBusiness #CreatorEconomy #IndependentMedia #SportsMedia #BusinessOfGolf #TheBigSwing #JimmyRoberts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    47 min

  6. FEB 4

    The Business Behind Golf’s Wildest Tournament | Jim Fish on the WM Open

    The WM Phoenix Open isn’t just a golf tournament — it’s one of the most unique live sporting events in the world. In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Jim Fish, President & CEO of WM, to unpack how the WM Phoenix Open became the “greatest show on grass” — drawing nearly 700,000 fans and redefining what golf can look like when entertainment, sustainability, and community collide. Fish explains the inflection points that transformed the event, from Tiger Woods’ iconic hole-in-one on the 16th hole to WM’s decision to turn the tournament into the largest zero-waste sporting event in the world. He breaks down why Hole 16 feels more like a gladiator arena than a golf hole, how younger fans are reshaping expectations around the sport, and why creating a clear identity matters more than tradition in today’s golf landscape. Beyond the tournament, Fish opens up about his leadership philosophy, shaped by a near-death illness early in his career, ride-alongs with frontline workers, and a belief that culture is built by listening in the field — not just making decisions in the boardroom. This episode also includes Powering the Women’s Game, presented by Chevron, spotlighting the continued growth and innovation in women’s golf, including the announcement of a women’s TGL initiative backed by high-profile investors and LPGA stars. Plus, in Making Better Decisions, presented by Aon, Fish reflects on the pivotal choices that have shaped his leadership approach and guided WM’s long-term strategy. This is a wide-ranging conversation about sports business, fan experience, sustainability, leadership, and the future of golf — and why the Waste Management Open has become a model other events are trying to understand, not replicate. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am #JimFish #WasteManagementOpen #BusinessOfGolf #TheBigSwing #JimmyRoberts #SportsBusiness #GolfIndustry #SustainabilityInSports See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    47 min

  7. JAN 28

    Live from the PGA Show | Inside Golf’s Biggest Brands with 8AM Golf & TaylorMade

    The PGA Show is where the global golf industry comes together — and The Big Swing with Jimmy Roberts is on the floor in Orlando to find out where the game is headed next. In this special on-location episode, Jimmy Roberts and co-host Mollie Cahillane take viewers inside golf’s biggest trade show, often called the “Davos of Golf,” featuring conversations with two of the most influential executives in the sport. Jimmy sits down with Hoyt McGarity, President & CEO of 8AM Golf, to discuss investing across every corner of the golf ecosystem — from equipment and media to hospitality, entertainment, and experiential concepts like par-three golf, travel, and private clubs. Later, Jimmy is joined by David Abeles, President & CEO of TaylorMade, for a wide-ranging conversation on innovation, pricing, storytelling, performance technology, and what it takes to lead one of golf’s most iconic brands in a hyper-competitive global market. Along the way, Jimmy and Mollie explore the PGA Show floor — highlighting emerging products, new technology, creators, startups, and the ideas shaping golf’s future — while capturing the energy, ambition, and entrepreneurial spirit that define the modern game. This episode is a behind-the-scenes look at how golf really works — the people, the decisions, and the risks that move the industry forward. 🔔 Follow for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    36 min

  8. JAN 21

    From Golf Nerd to $200M Exit | Sam Hahn and the Unlikely Rise of L.A.B. Golf

    If you think fairy tales in golf only happen inside the ropes — think again. This week on The Big Swing with Jimmy Roberts, Jimmy sits down with Sam Hahn, Founder of L.A.B. Golf, for one of the most unconventional business stories the game has ever seen. What started as a strange, “ugly” putter with a cult following turned into one of the fastest-growing equipment companies in golf — exploding from roughly $1M to $60M in annual sales in just four years, before being sold at a massive valuation. Sam walks through the moments that nearly broke the company, the tour break that almost ended it, and why not relying on PGA Tour validation became the key to survival. Along the way, Sam breaks down: How a musician and bar owner became a golf equipment disruptor Why L.A.B. Golf rejected traditional marketing and tour contracts The risks of scaling too fast — and the break that saved the company What it’s like letting go of a brand you built from nothing Why belief, obsession, and community mattered more than capital Plus, we debut Powering the Women’s Game presented by Chevron, a new biweekly segment highlighting the growth, history, and future of women’s golf — beginning at the LPGA’s 75th anniversary and examining why the women’s game is poised for its biggest era yet. If you care about entrepreneurship, innovation, golf business, or building something the hard way — this episode is required listening. 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am #SamHahn #LABGolf #GolfBusiness #GolfInnovation #FounderStory #GolfPutter #TheBigSwing #JimmyRoberts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    48 min
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5
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13 Ratings

About

The Big Swing with Jimmy Roberts: Conversations with People Making News in the Business of Golf. Sixteen-time Emmy Award Winner and sports broadcasting legend, Jimmy Roberts, invites you to intimate, one-on-one conversations with some the most significant, A-list executives, entertainers and athletes shaping the future of the golf business — as well as unprecedented, unparalleled access and insights around the trends, deals and investments that define the sport. Check out new episodes every other Wednesday. The show will move to weekly in January 2026. Follow The Big Swing with Jimmy Roberts on YouTube, Apple Podcasts and Spotify, and don’t forget to join our community at bigswingmedia.news for news and updates.

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