Working On It

Brad Staines

What if growing your business didn’t mean sacrificing your time, your health, or your freedom?  Working On It is the podcast for service-based founders who want to scale without burning out. Each episode brings you honest conversations with experts, operators, and mentors - the same kind of people who’ve helped shape successful businesses from the inside out. We dive into the systems, strategies, and habits that drive performance - and show you how to build a company that works without you always having to be there. It’s about clarity, leadership, and reclaiming control - of your time, your team, and your next chapter.  If you're focused on building a business that runs without you - and a life that works because of you - then you're in the right place

  1. 3d ago

    Stop Looking at Your Bank Balance: The Financial Mistake Costing SMEs Thousands

    " In this episode, Brad sits down with a former JP Morgan analyst who traded the corporate world for helping small business owners master their finances. From seven years in investment banking to building a consultancy focused on SMEs, this conversation unpacks the most dangerous financial mistakes entrepreneurs make and why so many are unknowingly spending money that isn't theirs. Discover why tracking your numbers isn't optional, how to avoid the VAT trap that nearly cost Brad £95,000, and the simple system that prevents cash flow crises before they happen. This is a masterclass in financial clarity for business owners who are experts at their craft but struggle to make sense of the numbers behind the scenes. KEY TAKEAWAYS Stop Making Decisions Based on Your Bank Balance: The biggest mistake business owners make is treating their bank account as a reliable indicator of financial health. Without tracking cash flow, upcoming liabilities, and forecasting, you're flying blind and setting yourself up for nasty surprises when tax bills arrive. VAT and Corporation Tax Are Not Your Money: Too many entrepreneurs treat VAT collected from clients as available cash. The moment it hits your account, it should be moved into a separate holding account. You're a tax collector for HMRC, not the owner of that money. Financial Statements Weren't Built for You: Balance sheets, P&Ls, and cash flow statements were designed by accountants for accountants. If you're not from a finance background, it's no wonder you find them confusing. The key is translating jargon into simple, actionable insight. Forecast Beyond This Month: Business owners often only look at what's already happened. Smart operators forecast at least a few months ahead, so they can make proactive decisions instead of reactive ones. Anything beyond a few months is educated guesswork, but short term forecasting is essential. Becoming a Business Owner Means Learning New Skills: Whether you're a builder, dentist, or finance expert, starting a business forces you to learn sales, marketing, operations, and more. Expertise in your trade doesn't automatically translate to business success without mastering the fundamentals. BEST MOMENTS "It's very easy to get into the trap of making decisions based on how much money is in the bank account... and then you spend the money you owe to HMRC, and then you're in a cash flow crisis a few months later." "The cash that we collect from clients in VAT and corporation tax was never really our money in the first place. We're just tax collectors for the government." "Financial statements were designed by accountants for accountants. No wonder it's easier to just look at your bank account." "If you spend that VAT now to fund your operations, you're going to have to find that again by September. It's a very slippery slope once you start doing that." "Business owners are experts at what they do, but they weren't on top of their numbers in a way I took for granted because of my background in finance." HOST BIO Brad Staines is a founder in the thick of it, but by design, not by default. As the face of Aquamark Cleaning, he's built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He's still involved in the business a couple of days a week, but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That's been handed over to a structure that runs without constant firefighting. Brad's also found his rhythm outside of business, with a deep commitment to physical and mental training. Whether it's strength work, early morning runs, or cold plunges, he's a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together: growth, grit, and getting better every week. "

    Stop Looking at Your Bank Balance: The Financial Mistake Costing SMEs Thousands
  2. Sep 23

    From One Boring Photo to a Colourful Running Brand: Pete Goldie on Ultras and Building Happy Stride

    In this episode, Brad sits down with Pete Goldie, ultrarunner and founder of Happy Stride, to explore the intersection of endurance sport and entrepreneurship. Pete shares his journey from completing 75 marathons and ultras including a grueling 103-mile race to building a thriving running apparel brand with his wife from a single parkrun photo where he noticed everyone's shorts were boring. Pete reveals the mental strategies that got him through 24 hours of continuous running, how he breaks down impossible goals into manageable checkpoints, and why he believes time will pass is the most powerful mindset for overcoming adversity in both sport and business. He unpacks the seven-year grind of building Happy Stride from a side hustle whilst working in advertising to going full-time, beating Nike in industry awards, and why focusing relentlessly on your flagship product is more valuable than chasing every shiny opportunity. KEY TAKEAWAYS Break Down Impossible Goals Into Checkpoints: Whether it's 100 miles or building a business, Pete doesn't focus on the overwhelming end goal. He breaks it into smaller milestones, treating each checkpoint as a mini race, making the impossible feel achievable. Time Will Pass, Keep Moving Forward: In the darkest moments of an ultra or a business struggle, Pete reminds himself that if he keeps putting one foot in front of the other, time will pass and he will get through it. Pain is temporary, progress is inevitable. Focus on Your Flagship Product: Happy Stride's colourful, functional running shorts are their core. Pete resists the temptation to dilute the brand by chasing too many product lines too soon, learning from McDonald's lesson to perfect the burger, fries, and milkshake first. Build Through Consistent Testing and Quality: Every product Happy Stride launches has been rigorously tested by Pete and his running community. Quality and functionality come before speed to market, ensuring customer trust and repeat purchases. Content and Community Are Non-Negotiable: From Instagram reels to their own podcast, Pete understands that modern brands need multiple touchpoints. Whether it's someone running past in their shorts or a customer unboxing video, every interaction builds the brand. BEST MOMENTS "Running basically makes all parts of my life better. I would say I'm addicted to it." "If you keep putting one foot in front of the other, time will pass and you will get to the end and you will get through it." "I don't stand on the start line and think 100 miles, I think 12 races. Get to each checkpoint." "After you do something like 100 miles, you actually feel like Superman. Any task that gets put in front of you, you think, I can do that." "We came down to the final three with Nike and Adidas. Adidas won, but we were runner up. So our message was we beat Nike." VALUABLE RESOURCES Happy Stride: happystride.co.uk Instagram: @PeteGoldie / @HappyStride HOST BIO Brad Staines is a founder in the thick of it but by design, not by default. As the face of Aquamark Cleaning, he's built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He's still involved in the business a couple of days a week but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That's been handed over to a structure that runs without constant firefighting. Brad's also found his rhythm outside of business with a deep commitment to physical and mental training. Whether it's strength work, early morning runs, or cold plunges, he's a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together: growth, grit, and getting better every week.

    From One Boring Photo to a Colourful Running Brand: Pete Goldie on Ultras and Building Happy Stride
  3. Sep 16

    From Bedroom to £50M Exit: Building a Facilities Empire in Your Pants with Andrew Holbert

    Andrew Holbert, founder of Pareto FM, shares the unfiltered story of how he went from starting a facilities management business in his bedroom (in his pants) to building a £50 million operation with 550 staff and exiting for nine figures at age 37. Andrew reveals the strategic decisions, brutal work ethic, and unconventional sales tactics that allowed him to achieve profitability levels two to three times higher than industry competitors, all while maintaining an 8 in 10 win rate on major contracts. From winning London Zoo as a £1.5 million turnover business to sitting in client offices with trays of donuts (including vegan and gluten free options), he breaks down exactly how he built a service business designed for scale and sale. You are going to learn: 00:00 Intro 01:04 How I Started A Business In My Bedroom (In My Pants) 03:21 Growing From Bedroom To £50M & 550 Staff In 9 Years 05:47 Why Our EBITDA Was 13% When Competitors Were At 4% 09:12 The Overhead Light Model That Changed Everything 12:38 Why I Turned Down Work When I Was Starting Out 15:29 How I Used AI Before AI Existed (And Why I'm Glad It Wasn't There) 18:44 Hiring The C Suite: Building A Senior Team That Never Left 22:17 Working 19 Hours A Day & Still Having Two Kids 26:03 The 1,000 Day Wall Planner That Kept Me Going 29:51 Why Work Your Arse Off Is Still The Answer 33:26 I'm Not An Entrepreneur, I'm Someone Who Achieves Things 37:14 What Success Really Means (And Why It's Not What You Think) 40:58 The Three Things I Was Willing To Lose 43:37 Why There Are Two Times To Start A Business 46:22 The Air Conditioning Opportunity Everyone's Missing 49:08 How London Zoo Made Us Grow 300% In One Day 52:41 You Only Get Lucky When You're Doing Something 56:19 Why I Never Won A Single Pound On LinkedIn 59:47 The Donut Strategy That Won Million Pound Contracts 01:03:25 How To Read A Room & Adapt In Two Seconds 01:06:52 The Fake Job Advert Trick To Learn About Competitors 01:10:18 Why Price Was Only 20% Of What We Focused On 01:14:36 What To Do When You Lose A Contract 01:17:29 Sitting At Client Desks & Buying 20 Cheeseburgers 01:21:43 Why I Saw Myself As A Character, Not As Me 01:24:16 Taking Myself Out Of The Pitch To Win The Royal Household Get help from Brad personally: https://bradstaines.com/ HOST BIO Brad Staines is a founder in the thick of it, but by design, not by default. As the face of Aquamark Cleaning, he's built a multi million pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He's still involved in the business a couple of days a week, but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day to day grind? That's been handed over to a structure that runs without constant firefighting. Brad's also found his rhythm outside of business, with a deep commitment to physical and mental training. Whether it's strength work, early morning runs, or cold plunges, he's a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together: growth, grit, and getting better every week. Helpful? Hit The Like Button!

    From Bedroom to £50M Exit: Building a Facilities Empire in Your Pants with Andrew Holbert
  4. Sep 9

    From Being Extremely shy to Speaking to Thousands: Kirsty Carden on Overcoming Fear and Building Confidence

    From the kid who wouldn't raise her hand in class to speaking confidently in front of thousands, Kirsty Carden reveals how she built a thriving coaching business helping women find their voice, attract high-ticket clients through speaking, and create the freedom they actually want. Kirsty shares her journey from corporate life at Sky Broadcasting to becoming a sought-after speaking coach, NLP master practitioner, and hypnotherapist. She breaks down the practical steps that transformed her from terrified of public speaking to commanding stages worldwide, and why she believes communication is the foundation of every successful relationship and business. KEY TAKEAWAYS Build Your Confidence Muscle Incrementally: You don't go from classroom silence to speaking to thousands overnight. Start with a Facebook Live, then a small group, then a workshop. Each tiny step builds the resilience your nervous system needs to handle bigger stages. Clarity Drives Action: Knowing exactly what you want and why you're doing it is what pushes you through fear. When Kirsty knew she had to be visible to get clients, that clarity motivated her to overcome her terror of video and speaking. Smaller Rooms Convert Better: While speaking to a thousand people builds authority and credibility, intimate events of 20 to 25 people create deeper connection and higher conversion rates. Kirsty made £200,000 from one 25 person event by creating genuine connection. Your Personal Brand Opens Doors: Major speaking opportunities, client inquiries, and business growth come from people actually seeing your face, hearing your energy, and understanding what you do. Hiding behind text posts won't cut it anymore. Environment Is Everything: The fastest way to change your life is to change your environment. Get around people who've already done what you want to do. Their blueprint becomes your possibility. BEST MOMENTS "Everything starts with knowing what you want. I had to overcome my fear of visibility because I decided I was going to start a business. It's putting yourself in a situation that forces you to actually have to overcome it." "I think there's a difference between a business owner and an entrepreneur. An entrepreneur will constantly look for opportunity, where a business owner will just want to scale that one business." "Something that used to be a dream becomes your reality, and you can lose grip of actually, you've actually created something that was just something you desired. You've got to keep appreciating it." "Your brain, when you're listening to stuff like this, is opening it up and going, oh, that sounds good. That's possible for me now. Even if you can't physically access those people yet." "I think the biggest thing I've gone through in business is building resilience. Business is like the biggest self development journey you'll ever go on. It finds parts of yourself, knockdowns, rejection. You learn a lot about yourself." VALUABLE RESOURCES Instagram: @kirstycarden HOST BIO Brad Staines is a founder in the thick of it, but by design, not by default. As the face of Aquamark Cleaning, he's built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He's still involved in the business a couple of days a week, but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day to day grind? That's been handed over to a structure that runs without constant firefighting. Brad's also found his rhythm outside of business, with a deep commitment to physical and mental training. Whether it's strength work, early morning runs, or cold plunges, he's a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together: growth, grit, and getting better every week.

    From Being Extremely shy to Speaking to Thousands: Kirsty Carden on Overcoming Fear and Building Confidence
  5. Sep 2

    Rob Moore’s Unfiltered Truth: Parenting, the Financial Matrix, and Monetizing Authenticity

    In this week's episode of Working On It, entrepreneur and wealth educator Rob Moore breaks down the realities of authentic personal branding and why navigating social media criticism is a mandatory part of modern business. Rob and Brad dive into the urgent need for financial literacy outside the traditional education system, the incoming wave of AI disruption across all sectors, and why self-investment remains the ultimate safety net. Emphasizing practical parenting and leading by example, Rob offers a no-nonsense look at why ditching hero worship, adapting to new technologies, and building your own independent financial knowledge base are the blueprints for long-term freedom. Key Takeaways Authenticity on social media inevitably invites criticism, but triggering an emotional response is essential for building a genuine, highly engaged audience. The rapid rise of AI will massively disrupt traditional white-collar and administrative roles, making immediate adaptation and up-skilling non-negotiable to avoid being replaced. The traditional school system completely fails to teach financial literacy; true wealth generation requires independent education in investing, taxes, and emotional management. Parenting the next generation of entrepreneurs requires showing rather than telling, demonstrated by helping kids build real-world businesses instead of just lecturing them. True financial security comes from recognizing that the best asset class is your own knowledge and taking actionable steps to continually invest in it. Episode Quotes "emotions create response. So if no one has an emotional response a trigger, to your content, they're not going to comment." "if you don't ride the wave of AI you're going to drown. That is a fact." "You don't get what you want, you get what you are." "the best investment you can make is in yourself... your knowledge plus action will probably make you more money than any passive asset class." VALUABLE RESOURCES Follow Rob's new podcast, Cars and Money HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

  6. Aug 26

    You're Earning Money But Not Happy, This Video will Save Your Life! Worst Money Making Advice Online

    Aaron Knightley reveals why making more money doesn’t always make you happier, how to escape the 9–5 & why he believes AI could replace 10M jobs within the next two years. Get help from me personally: Instagram: https://www.instagram.com/bradstaines10/ LinkedIn: https://www.linkedin.com/in/bradstaines/ We Cover: 00:00 What’s the Worst Advice About Making Money Online? 01:38 What Made You Leave Your 9 to 5? 03:40 How Do You Start a Business When You Don’t Know What to Do? 06:15 What Does It Really Take to Escape Financial Struggle? 08:37 How Do You Know When You Have Enough Money? 12:14 You Know What to Do, So Why Don’t You Do It? 12:32 What Is the Biggest Lesson About Health and Longevity? 16:40 Do You Really Not Have Enough Time? 17:25 Why Do So Many People Hate Their Jobs? 19:07 How Much Money Is Actually Enough? 20:41 What Is Your North Star in Life? 21:54 Are You Living Your Own Life or Someone Else’s? 28:37 What Skills Will Protect Your Career From AI? 31:38 What Is Exit Nine and How Does It Work? 34:21 How Do You Achieve Time and Financial Independence? 35:30 How Much Money Do You Actually Need to Retire? 40:18 Why Repetition is the Key to Success? 41:03 How Did You Grow to 2,600 YouTube Videos? 47:10 How Do You Grow a Social Media Account From 200 Followers? 49:00 What Does It Take to Succeed in Business? 52:25 Ai Could Replace Millions of Jobs in the Next 2 Years 59:15 What’s the Best Money You’ve Spent on Business? 01:02:37 If You Want to Be Wealthy & Happy,... 01:05:40 Things I Wish I Knew in My 20s (Motivational Advice) Helpful? Hit Like Button!

  7. Aug 26

    Ditching the 9-to-5: Scaling Startups, Personal Branding, and Playing the Long Game with Aaron Knightley

    In this candid conversation, serial entrepreneur Aaron Knightley shares how becoming a father at 20 and navigating workplace toxicity propelled him to break out of employment and build multi-venture success in logistics, tech, and online education. Aaron breaks down the mechanics behind his logistics startup HODL and operational platform Exit 9, while revealing why massive content volume and disciplined self-investment are non-negotiable for modern business growth. Emphasising life balance over endless hustle, he offers a no-nonsense look at why knowing your financial "North Star," keeping family first, and moving before the AI shift reshapes the workforce is the ultimate blueprint for long-term freedom. Key Takeaways True freedom comes from defining your precise financial "North Star" and knowing when enough is enough rather than endlessly chasing higher figures. Building a sustainable online brand and securing your business requires relentless consistency, high content volume, and clear positioning. The rapid rise of AI and changing digital landscapes make up-skilling and creating proprietary assets urgent necessities for anyone still relying on a traditional job. Entrepreneurial success is meaningless without prioritising personal health, mental well-being, and irreplaceable time with family. Episode Quotes "What they don't know, they can't destroy." "If you don't know your North Star, and you don't work back from that, how do you know what vehicle you're going to use?" "You're either a creator and you have your head screwed on, otherwise there's this side of it where it's really dangerous: consumption, you validate against other people, you compare yourself." "At some point, these people will go silent because they realise content isn’t optional—it becomes mandatory." VALUABLE RESOURCES Aaron Knightley - https://www.aaronknightley.co.uk/ HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

    Ditching the 9-to-5: Scaling Startups, Personal Branding, and Playing the Long Game with Aaron Knightley

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About

What if growing your business didn’t mean sacrificing your time, your health, or your freedom?  Working On It is the podcast for service-based founders who want to scale without burning out. Each episode brings you honest conversations with experts, operators, and mentors - the same kind of people who’ve helped shape successful businesses from the inside out. We dive into the systems, strategies, and habits that drive performance - and show you how to build a company that works without you always having to be there. It’s about clarity, leadership, and reclaiming control - of your time, your team, and your next chapter.  If you're focused on building a business that runs without you - and a life that works because of you - then you're in the right place

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