Pretty Smart Marketing

Pretty Smart Marketing is the podcast for solo and mostly-solo business owners who built a business around the work they love and are good at - then somehow also became their entire marketing department. Hosted by Taylor Marks, each episode explores messaging, positioning, buyer psychology, offers, emails, content, funnels, launches, and the very real responsibility of growing a business when marketing is not your core expertise - and you don't necessarily want to become a marketing expert. This is not a podcast about becoming an AI expert, learning every corner of marketing, or building complex bots to run your business for you. It’s about giving AI the right context so it can become a genuinely useful marketing collaborator - not just a tool that makes things, but a thinking partner that helps you develop your ideas, sharpen your strategy, and turn more of your best ideas into stronger offers, assets, and revenue while they are still fresh, inspired, and relevant. With more than a decade of real-world marketing experience, Taylor shares practical, sophisticated strategy, proven frameworks, honest experiments, and the occasional unhinged rabbit hole that turns into a surprisingly innovative business breakthrough. AI is changing how we think, create, communicate, work, and sell. But good marketing still starts with deeply understanding your business, your buyer, your offers, your positioning, and what you want to accomplish. You don't need to know how AI works to work well with AI. And you don't need a marketing degree to successfully market your business. You need the right context, a place to think your ideas out loud, and a collaborator that can help you turn them into something real. Pretty Smart Marketing is where good marketing meets human-led AI collaboration.