Amplified Business Show

Jeff Price

The Amplified Business Show is the podcast for business owners, technology leaders, and entrepreneurs looking to transform their operations with innovative technology strategies. Hosted by Jeff Price and presented by CAS Inc., a globally trusted name in AV consulting, this podcast delivers practical insights on scaling your business, improving efficiency, and maximizing ROI through the smart use of technology. Each episode dives into topics like content creation, technology integration, and leveraging physical spaces to drive real business results. Join Jeff and industry experts as they share actionable advice and cutting-edge ideas to help you stay ahead in today’s fast-paced business environment. If you're ready to amplify your business, subscribe now and start transforming the way you and your team works!

  1. May 26

    How AI, AV, and Storytelling Help Creators Serve People Better.

    The real competitive edge is not the newest tool. It is knowing whom you serve, what you stand for, and how to use technology in a way that makes your message clearer and your relationships stronger. Welcome to the Amplified Business Show - where technology meets real-world solutions. This is the space for anyone looking to work smarter, communicate better, and build stronger operations through AV and tech-enabled systems. Episode Highlights In today’s episode, Jeff Price talks with Jarrell Flowers, founder of Rise Movement, about how a working creative uses technology, AV systems, and even AI to serve people first. They walk through Jarrell’s shift from hip hop to spoken word, how he builds community around creatives, and what business owners can learn about authenticity, responsiveness, and using tech to support real-world operations. Episode Outline Jarrell’s' Journey and the Rise MovementTransition from Hip Hop to Spoken WordThe Role of Technology in StorytellingThe Impact of AI on CreativityThe Importance of Community and RelationshipsThe Future of Creativity and TechnologyPlatforms and Strategies for EngagementThe Role of Technology in Building TrustThe Impact of Technology on Business PracticesFinal Thoughts and Future Plans Episode Chapters 00:00 Intro 00:37 Meet Jarrell & Rise Movement 03:24 From ministry to creative entrepreneurship 04:50 Switching from hip hop to spoken word 07:08 Building immersive spoken word experiences 10:15 Power of silence in a noisy culture 14:11 How AI is changing writing and music 18:44 Human creativity vs AI shortcuts 22:57 Community and the future of artists 26:17 Home studios, AV gear and real spaces 32:14 YouTube, shorts and content strategy 36:57 Authenticity, audience and platform choice 41:58 Business basics: trust, response and follow through 52:19 Where to find Jarrell and Rise Movement Conclusion Technology only creates value when it supports clarity, trust, and follow-through. Jarrell’s journey with Rise Movement shows how a creator can use AI, AV gear, and modern platforms without losing the human core of the work. Jeff brings the ideas back to practical business: know whom you serve, answer quickly, do what you say you will do, and build simple systems around that. When tools sit on top of that foundation, they help you communicate better and run a more dependable operation. CTA Subscribe to the Amplified Business Show, share this episode with a creative or business owner who is trying to figure out how to use AI and AV in their work. Connect with Jeff Website: www.casav.com Website: www.texascollective.studio LinkedIn: https://www.linkedin.com/in/jeff-price-8776b674/ Connect with Jarrell Flowers risemovement.co https://www.instagram.com/riseonsocial/ https://www.facebook.com/riseonsocial https://www.youtube.com/@riseonsocial Action Taken Continue developing the Rise festival as a recurring in-person gathering for creatives.Use a partnered theater space as a hybrid performance and recording environment.Expand YouTube presence for long-form conversations, supported by short clips on other platforms.  Treat AI as a co-writing and ideation tool, not a replacement for human creativity. Use AV systems and content workflows to create experiences that fit the audience rather than overwhelm them.  Thank you for listening and for caring about how you show up for the people you serve. Keep using technology in ways that make your message clearer, your relationships stronger and your business easier to trust.

    54 min
  2. Feb 24

    How Paradigm Combat Sports Built a High-Tech Fight Facility.

    A bigger space changes more than square footage. When the right technology is in place, the entire experience shifts for athletes, families, and everyone watching from the sidelines. Welcome to the Amplified Business Show, where smart technology connects with practical, real-world solutions. This show explores how AV systems, AI tools, and tech-enabled processes help teams communicate clearly, operate smoothly, and strengthen the foundation of their organizations. Episode Highlights In this episode, we have Reed Shelger with us sharing the bold move to a new high-tech facility in Sugar Land, Texas and how it is reshaping the experience for athletes, families, and live fight events, highlighting how upgraded audio-visual systems, centralized controls, and intentional space design improve daily operations and event execution while video, live streaming, and a more welcoming environment help Paradigm Combat Sports reach a wider audience and create stronger opportunities for athletes. Episode Outline Transition to a larger, high-tech facility in Sugar Land.Attraction of a broader demographic, including families and youth.Key advantages of the upgraded AV, lighting, and event setup.Background and 15-year evolution of Paradigm Combat Sports.Centralized control of audio and video through a single device.Noise management challenges in a multi-zone training environment.Differences between sanctioned and unsanctioned fight events.Improved communication for instructors and class management.Use of video footage for athlete feedback and social media.Future vision for events, exposure, and athlete opportunities Episode Chapters 00:00 Opening: Tech, Sound, and Athlete Experience 00:47 Episode Intro: Remote at Paradigm Combat Sports 01:31 The Paradigm Story: 15 Years and a New Facility 02:33 Building an In‑House Fight Venue & Crowd Capacity 02:59 Centralized Audio, PA System, and Event Production 04:24 Mics, Music, and Class Atmosphere 05:03 Business Impact: New Demographic and Families 06:20 Open Concept Challenges: Noise and Overlap 06:50 Event Mix: Pro Fights, Tournaments, and Smokers 07:33 Sanctioned vs. Unsanctioned Fights Explained 08:11 How AV Tech Helps Coaches Lead Bigger Classes 09:42 Athlete Advantages: Training “Under the Lights” 12:15 Audio Zones, Wall Controls, and Sound Management 13:10 Facility Screens: Signage, Scoreboards, and Casting 13:37 Film Study, Sparring Footage, and Social Promotion 15:07 Platform Strategy: YouTube vs. Instagram 16:02 Content Mindset: Done vs. Perfect 16:55 Using the Ring Screens and AV on Fight Night 18:05 Why Fights Are Marketing, Not Profit Centers 19:43 “Unmixing” MMA: Depth in Each Combat Sport 20:25 Host Reaction: Vision Realized at Paradigm 20:48 Where to Find Paradigm Combat Sports Action Taken Stream live events to YouTube and Instagram for broader reachExplore the installation of acoustic panels to reduce noise bleed Conclusion The new Paradigm Combat Sports facility demonstrates how thoughtful technology and intentional space design can elevate both operations and experience. From attracting new audiences to improving communication and event execution, the investment in infrastructure is creating new opportunities for athletes, coaches, and the surrounding community. CTA Listen to the episode and follow the show for more conversations on tech-enabled operations. Connect with Jeff Website: www.casav.com Website: www.texascollective.studio LinkedIn: https://www.linkedin.com/in/jeff-price-8776b674/ Connect with Reed Shelger: Facebook: https://www.facebook.com/paradigmhtx/photos Instagram: @paradigmcombatsports Thank you for tuning in. The right environment and the right technology can change how a facility operates and how athletes are supported. Hope this episode gave helpful insight that can be applied in meaningful ways.

    21 min
  3. Jan 9

    The Best of 2025: Technology, AI, and the Future of Real Connection.

    What if technology didn’t slow teams down, but actually helped them move faster? When AV systems, platforms, and tools are built intentionally, communication becomes clearer, operations run smoother, and teams can focus on the work that truly matters. Welcome to the Amplified Business Show, where technology meets real-world solutions. This show explores how AV systems, AI tools, and tech-enabled processes help teams communicate better, operate efficiently, and build stronger foundations in their organizations. Episode HighlightsTechnology only works when it strengthens people and processes. This episode brings together the most valuable ideas from conversations throughout the year, showing how thoughtful AV setups, AI tools, and streamlined systems can simplify work, boost communication, and improve performance. From the power of high-quality audio and video to the surprising ways simple systems often outperform complex ones, the discussion highlights practical strategies that keep human connection at the center while leveraging technology to get results. Episode Outline How technology should support communication without becoming the focusThe role of audio, video, and lighting in credibility and engagementProduction value as a driver of confidence and performanceUsing technology as a multiplier for messaging and operational efficiencyUnderstanding paid ads and SEO as structured systems rather than shortcutsTools that improve remote work and asynchronous communicationDesigning flexible systems to reduce downtime and frictionHow AI can streamline hiring, onboarding, and internal trainingThe challenge of managing multiple platforms and disconnected workflowsBalancing tech-enabled learning with real-world applicationAI’s expanding role in creative work like video and scriptsPractical approaches to adopting new tools without disrupting operations Episode Chapters 00:00 Intro 00:20 Technology's Role in Human Connection 02:45 Production Value and Technology in Business 05:10 Effective Advertising Strategies 08:16 Remote Work and Communication Tools 13:03 AI and Its Impact on Business 21:25 Balancing Technology and Human Interaction 27:20 Future of Technology and Creativity Action TakenProvide virtual team members with dynamic cardioid microphones and high-quality webcamsConsolidate onboarding materials into a centralized AI-powered hiring and training platformReview and plan the replacement of legacy streaming and digital signage systemsBuild flexibility into technology infrastructure to prevent disruptionsCommunicate the purpose behind changes clearly to improve adoption ConclusionThe year’s conversations made one thing clear: technology is only as effective as the people and systems it supports. Strong, intentional systems improve communication, simplify operations, and help teams perform confidently. When tools are chosen and implemented with purpose, complexity disappears, and results follow naturally. CTA Follow and subscribe to the Amplified Business Show for ongoing discussions on AV systems, AI, and technology that truly support real-world business operations. Supporting Information Connect with Jeff Website: www.casav.com Website: www.texascollective.studio LinkedIn: https://www.linkedin.com/in/jeff-price-8776b674/ Thank you for joining us on the journey through 2025. Your support, attention, and curiosity have made it possible to explore how technology, AV systems, and smart processes can truly improve the way we work, communicate, and perform. We’re grateful to have had you along for the ride.

    29 min
  4. 12/12/2025

    What It Takes to Write and Publish a Book With Clarity and Purpose.

    Most people think writing a book is all about talent. But the truth? Even the best ideas fall apart without clear communication and the right publishing strategy. And when an editor who’s worked with names like James Clear and Jefferson Fisher says simplicity is the real superpower… You listen. Welcome to the Amplified Business Show - where technology meets real-world solutions. This is the space for anyone looking to work smarter, communicate better, and build stronger operations through AV and tech-enabled systems. Episode Highlights In this conversation, ghostwriter and editor Blake Atwood breaks down what it actually takes to write a book people want to read. From his experience working on Atomic Habits and The Next Conversation to his insights on traditional vs. self-publishing, Blake explains why clarity wins, how technology is reshaping the writing process, and what authors need to know before taking the next step in publishing. Episode Outline Blake’s background in nonfiction writing and how his work with James Clear shaped his approach.Behind-the-scenes experiences from ghostwriting and book coaching.The rise of AI tools and how they help—and hurt—the creative process.Traditional publishing vs. self-publishing: key stats and financial differences.How to choose between traditional, self, and hybrid publishing based on personal goals.The importance of simplicity and clear communication in writing.Favorite leadership and business books that shaped Blake’s perspective.Using social media as a content testing ground before writing a full book.Where technology in writing is headed, including text-to-video storytelling.Why authors need a strong website and digital presence.How networking and consistent quality shaped Blake’s career Episode Chapters 00:00 Intro 03:04 Blake's Unconventional Experience and Technology's Impact on Writing 08:04 Traditional vs. Self-Publishing 12:54 Balancing Traditional and Self-Publishing 17:16 Favorite Books and Writing Techniques 31:33 Social Media and Book Promotion 45:47 Future of Technology in Writing 46:01 The Role of Websites and Digital Presence 46:17 Networking and Professional Growth Action Taken Check out The War Of Art by Steven Pressfield.Reach out to Blake at blake@blakeatwood.comReflect on personal goals for writing: mass reach, authority building, or personal storytelling.Review current digital presence to make sure it reflects who you are and what you do. Conclusion Blake’s message is simple: good writing starts with clarity, and the right publishing path begins with understanding the purpose behind the book. Whether writing for impact, authority, or personal legacy, the real progress comes from consistent effort, honest reflection, and surrounding yourself with people who elevate the work. Call To Action If this episode sparked ideas or helped clarify your writing or publishing direction, share it with someone who would benefit from it and stay connected for more conversations like this. Supporting Information Connect with Jeff Website: www.casav.com Website: www.texascollective.studio LinkedIn: https://www.linkedin.com/in/jeff-price-8776b674/ Connect with Blake blake@blakeatwood.com Thanks for tuning in. Your support means a lot, and these conversations matter even more when they reach people who need them. Grateful to have you here.

    54 min
  5. 12/02/2025

    How Technology Transformed a Records Company into a Scalable Powerhouse.

    There’s something powerful about watching a traditional process transform through technology. When that shift happens at scale, it changes everything people, workflow, and the entire direction of a company. Welcome to the Amplified Business Show - where technology meets real-world solutions. This is the space for anyone looking to work smarter, communicate better, and build stronger operations through AV and tech-enabled systems. Episode Highlights In this episode, Bridgette Ferrero, CEO of iCopy Legal, shares how a once paper-heavy records retrieval service evolved into a tech-driven operation serving clients nationwide. From AI-powered summarization to streamlined onboarding and remote team culture, Bridgette walks through the systems, tools, and strategic decisions that shaped their growth. She also opens up about the challenges of scaling, staying focused, and preparing for the next wave of innovation. Episode Outline The shift from a paper-based workflow to a scalable, tech-enabled platform.How AI is transforming transcription, summarization, and document management.The behind-the-scenes workflow of retrieving complex records.Building and sustaining a remote workforce across multiple states.Tools that keep the team connected: Loom, Slack, Monday.com, Zoom, Google Workspace.The importance of structured onboarding and tech-supported recruiting.Managing “shiny object syndrome” with advisors and long-term planning.Leveraging events, swag, and personal connection to strengthen team culture. Episode Chapters 00:00 Intro 00:05 iCopy Legal's Journey and Evolution 01:40 Records Retrieval Process 03:44 Client Focus and Remote Work Culture 07:40 Technology and Communication Tools 16:32 Onboarding and Training Processes  19:06 Future Technology and Innovation 25:33 Challenges and Strategies for Growth 29:58 Swag and Event Experiences Call to Action If this episode sparked an idea or helped you think differently about tech and operations, follow the show and share it with someone who’ll appreciate the insights. Conversations like this help the community grow. Supporting Information Connect with Jeff Website: www.casav.com Website: www.texascollective.studio LinkedIn: https://www.linkedin.com/in/jeff-price-8776b674/ Connect with Bridgette: Website: https://www.icopylegal.com/ LinkedIn: https://www.linkedin.com/in/bridgette-ferraro-94a7773b/ Thanks for tuning in to another conversation on the Amplified Business Show. More stories, more innovation, and more real-world lessons coming your way soon.

    51 min
  6. Why Team Building Fails Without These 3 Elements

    11/25/2025

    Why Team Building Fails Without These 3 Elements

    Dr. Troy Hall and Ben Jamin of Cohesion Culture reveal how traditional team building and engagement strategies are failing organizations. They introduce the three strategic elements of cohesion—belonging, value, and commitment—that actually create engaged employees who are helpful without being asked, active in problem solving, and eager to learn and grow. The conversation explores how technology, from AI-powered coaching bots to experiential learning platforms, can either enhance or destroy team culture depending on how it's implemented. Dr. Troy and Ben share how they pivoted their business during the pandemic, developed AI assistants Carl and Sally that know everything about leadership and sales, and created hybrid team-building experiences that make remote workers feel truly included rather than like afterthoughts. They challenge the notion of "work from home" versus "remote work," demonstrate why open offices fail without psychological safety, and explain why spending time on intentional connection before content is the foundation of every high-performing team. Chapters: (00:00:00) Why Traditional Team Building Is Wasting Your Budget(00:02:42) The 3 Elements That Actually Create High-Performing Teams(00:06:57) How They Pivoted From $0 to International Programs in 3 Months(00:18:55) AI Coaching Bots That Know Everything About Your Business(00:36:41) The Secret Ingredient Most Leaders Miss Before Content(00:40:13) Technology That Destroys vs. Enhances Team Culture(00:43:34) Why "Work From Home" Is Killing Your Remote Team's Morale(00:46:22) The ROI of Getting Technology Right in Your Business(00:55:16) How AI Helps You Hire People Who Actually Fit Your Culture(01:04:22) The One Thing That Separates Thriving Remote Teams From Failing Ones Links and Resources: WebsiteDr. Troy Hall on LinkedInWebsiteBen-Jamin Toy on LinkedInCommunications Advisory Service(CAS) WebsiteJeff Price on LinkedIn Thanks so much for joining us this week. Want to subscribe to Amplified Business Show? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    1h 10m
  7. Why 85% of Entrepreneurs Fail Without This Secret Weapon

    11/18/2025

    Why 85% of Entrepreneurs Fail Without This Secret Weapon

    Jeff sits down with Chaz Wolfe and Jake Isaacs from Gathering the Kings to explore the true power of the mastermind principle and how it applies to both business success and family life. Chaz and Jake share the origin story of their unique mastermind community that launched in January 2022, focusing on helping entrepreneur families win in all areas of life—not just business. They dive deep into why the traditional "7 steps to success" model burns people out, the importance of authentic peer-to-peer relationships, and how vulnerability (not weakness) is essential for high-performing males. The conversation covers everything from teaching kids entrepreneurial thinking to implementing technology in business effectively, the dangers of isolation as an entrepreneur, and why surrounding yourself with the right people is the difference between plugging into power or staying unplugged. Chaz and Jake reveal insights from their family mastermind trips, discuss how Generation Next is shaping young entrepreneurs, and explain why legacy is about knowledge transfer, not just money in the bank. This episode will challenge you to rethink what true success looks like and inspire you to seek genuine community in your entrepreneurial journey. Chapters: (00:00:00) - Introduction and Welcome(00:03:15) - What is Gathering the Kings? The Mastermind Principle Explained(00:07:42) - How Chaz and Jake's Partnership Began(00:13:28) - The Burnout of Cookie-Cutter Success Programs(00:18:51) - Why Entrepreneur Families Need Real Community(00:23:06) - Generation Next: Teaching Kids Entrepreneurial Thinking(00:28:19) - Legacy Is Knowledge Transfer, Not Just Money(00:32:44) - Technology as a Tool to Amplify Your Message(00:37:15) - The Alpha Male Lie: Why Vulnerability Isn't Weakness(00:40:02) - Final Thoughts and Where to Find Gathering the Kings Links and Resources: Jake Isaacs on LinkedInChaz Wolfe on LinkedInGathering the KingsCommunications Advisory Service(CAS) WebsiteJeff Price on LinkedIn Thanks so much for joining us this week. Want to subscribe to Amplified Business Show? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    41 min
  8. How This CPA Saves Entrepreneurs $30,000+ in Taxes with Paden Squires

    11/11/2025

    How This CPA Saves Entrepreneurs $30,000+ in Taxes with Paden Squires

    In this episode, we sit down with Paden Squires, a CPA and CFP who runs Squires Tax Planning, to discuss proactive tax strategies that most business owners overlook. Paden shares the Augusta Rule strategy that 98% of businesses fail to implement, reveals how AI and automation have transformed his client service in just 24 months, and explains why the bar for customer service has dropped so dramatically that simply responding quickly can win you business. We dive into the specific revenue plateaus entrepreneurs face at $1M, $3M, and beyond, what problems emerge at each stage, and how Paden built his firm from zero tax prep experience to serving clients nationwide. If you're an entrepreneur looking to pay less in taxes while growing your net worth, this conversation is packed with actionable insights. Chapters: (00:00:00) - Introduction and Welcome(00:01:08) - What Is Tax Planning vs. Tax Preparation?(00:02:17) - The Augusta Rule: A $5K+ Tax Strategy 98% Miss(00:04:21) - How Technology Transformed Client Service in 24 Months(00:07:43) - Building Systems That Never Drop the Ball(00:09:49) - Cybersecurity: Protecting Your Business and Clients(00:13:14) - Content and Social Media as Trust-Building Tools(00:18:36) - Case Studies That Convert: Real Results, Real Stories(00:21:11) - Revenue Plateaus: The $1M, $3M, and $20M Challenges(00:25:56) - Why Customer Service Collapsed After COVID (And How to Win)(00:32:42) - Where to Find Paden and Get Started Links and Resources: Paden Squires on LinkedInSquires Tax PlanningBehind Their Success PodcastCommunications Advisory Service(CAS) WebsiteJeff Price on LinkedIn Thanks so much for joining us this week. Want to subscribe to Amplified Business Show? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    35 min

Trailer

Ratings & Reviews

5
out of 5
2 Ratings

About

The Amplified Business Show is the podcast for business owners, technology leaders, and entrepreneurs looking to transform their operations with innovative technology strategies. Hosted by Jeff Price and presented by CAS Inc., a globally trusted name in AV consulting, this podcast delivers practical insights on scaling your business, improving efficiency, and maximizing ROI through the smart use of technology. Each episode dives into topics like content creation, technology integration, and leveraging physical spaces to drive real business results. Join Jeff and industry experts as they share actionable advice and cutting-edge ideas to help you stay ahead in today’s fast-paced business environment. If you're ready to amplify your business, subscribe now and start transforming the way you and your team works!