The Profit, People & Productivity Podcast

Alfie Wenegieme
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Welcome to The Profit, People & Productivity Podcast, the show designed for agency founders and leaders who want to master the three P’s that matter most: building profit, supporting people, and boosting productivity.

  1. #013 - Why most agencies never increase their value (and how to fix it)

    Apr 29

    #013 - Why most agencies never increase their value (and how to fix it)

    In this episode of The Profit, People & Productivity Podcast, Alfie and Gareth explore what actually increases the value of an agency. Most agencies focus on growth, but very few focus on value. And that gap shows up when it comes to pricing, positioning, profitability, and ultimately whether a business is sellable or scalable. We break down what buyers actually look for in an agency, including financial clarity, predictable revenue, strong positioning, and the operational systems that make a business easier to run and easier to buy. We also explore how AI is changing the way agencies operate, and why it should be used to improve efficiency before anything else. If you’re building an agency you want to grow, stabilise, or eventually sell, this episode will help you think more clearly about what actually drives value. Start building a more valuable, scalable agency with Rofinery https://rofinery.com

    44 min
  2. #012 Lifestyle business or big exit? What agency growth really looks like

    Apr 1

    #012 Lifestyle business or big exit? What agency growth really looks like

    Lifestyle agency or building to sell? Whatever your goal, the fundamentals are the same.In episode 12, Alfie and Gareth have an honest conversation about what it really takes to grow and scale an agency — covering profitability, leadership, systems, culture, and new business generation.No fluff, just practical advice for agency owners at every stage.🔗 Check out Rofinery → rofinery.com#AgencyLife #AgencyGrowth #AgencyOwner #AgencyManagement #AgencyOperations #DigitalAgency #AgencyProfitability #Rofinery

    53 min
  3. #011 Commerciality starts at the top: how agency leaders shape profitability

    Mar 25

    #011 Commerciality starts at the top: how agency leaders shape profitability

    Want a more profitable agency? It starts with leadership — not just numbers.In this episode, Alfie and Gareth explore what it really means to make commerciality part of your agency's culture. They dig into why charisma and personality aren't enough to build a scalable business, and how systems, consistency, and communication shape the way agencies grow.What we cover:→ Why leadership sets the commercial tone→ What commercial awareness actually looks like in practice→ How to help your team understand utilisation, profitability and scope creep→ Why so many agency founders avoid the numbers — and what it costs them→ Making smart decisions without turning everyone into an accountant🔗 Check out Rofinery → rofinery.com

    58 min
  4. #010 Why agencies struggle with commercial accountability

    Mar 17

    #010 Why agencies struggle with commercial accountability

    In this episode, Alfie and Gareth Healy unpack what commercial accountability really means inside an agency, why it often gets diluted as agencies grow, and what leaders need to do to build a more commercially aware team

    50 min
  5. #009 Under-Servicing: Efficiency win or retention risk?

    Mar 4

    #009 Under-Servicing: Efficiency win or retention risk?

    Everyone talks about over-servicing in agencies. But what about the opposite? In this episode, Gareth and Alfie unpack the much less discussed and potentially more dangerous issue of under-servicing. If your margins look great…If your retainers are highly profitable…If clients seem “happy”…Is that actually a sign everything’s working? Or is it a hidden risk waiting to surface?

    57 min
  6. #008 -  Vision, mission, purpose & value - How to lead with clarity without sounding corporate

    Feb 18

    #008 -  Vision, mission, purpose & value - How to lead with clarity without sounding corporate

    In this episode, we dive deep into the real meaning of Vision, Mission, Purpose, and Value, and why they matter more than ever. Alfie and Gareth unpack how these foundational elements shape culture, guide decision-making, and keep your team aligned (especially when you're growing fast or navigating change). Whether you're building your agency from scratch or rebooting after a buyout, this is the compass every founder needs. Expect real talk, practical frameworks, and the occasional coffee analogy. Find out why Gen Z isn’t lazy. They just want something to believe in. Sponsored by Rofinery 🚀

    46 min
  7. #007 -  Why most agencies are wrong about timesheets

    Feb 4

    #007 -  Why most agencies are wrong about timesheets

    In this episode, Alfie and Gareth tackle one of the most misunderstood (and controversial) tools in the agency world: Timesheets. Love them or loathe them, time tracking is more than admin, it’s data, and data drives better decisions Sponsored by Rofinery 🚀

    54 min
  8. #006 - The hidden cost of growth: Why organisational change can’t wait

    12/10/2025

    #006 - The hidden cost of growth: Why organisational change can’t wait

    Scaling your agency feels great until the cracks start showing. In this episode, Gareth Healy and I dig into real agency growing pains (shrinking profit, chaotic processes, stress, falling morale) and show why “organisational change” often isn’t optional, it’s essential. We walk you through the hidden costs of growth and how to move from reactive chaos to sustainable structure. Sponsored by Rofinery 🚀

    57 min
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Welcome to The Profit, People & Productivity Podcast, the show designed for agency founders and leaders who want to master the three P’s that matter most: building profit, supporting people, and boosting productivity.

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