Podcast Business Insider

TechForge Media Group

Podcasters Business Insider (PBI) is the go-to business podcast for creators who treat their show like a startup. Through weekly interviews with industry leaders and daily breakdowns of podcasting news, trends, and strategies, PBI delivers actionable insights for podcasters who want to grow their audience, monetize their voice, and build a brand that lasts.

  1. How to Monetize What You Already Know | Bart Merrell

    Mar 10

    How to Monetize What You Already Know | Bart Merrell

    Most people don’t fail at side hustles because they lack talent. They fail because they overlook what’s already in their backyard. In this episode, we sit down with Bart Merrell — serial entrepreneur, speaker, author, certified bungee jump master, and founder of Monetize Your Mindset. Bart has never had a “real job.” From launching thrill rides in Japan to building income from dog training, weight loss, and even helping amputees after losing his lower left leg in 2024, he has consistently turned life experience into revenue. This conversation breaks down: • The biggest misconception people have about side hustles • Why most people fail to monetize what they already know • How to identify YOUR ideal side hustle (instead of chasing trends) • The mindset required to withstand criticism and doubt • How financial security gives you options when life happens • The Acres of Diamonds lesson from his father’s pig farm This is not a “get rich quick” episode. It’s about building financial security by recognizing opportunity hiding in plain sight — even when it looks like a pile of pig poop. If you're a creator, entrepreneur, or someone trying to escape traditional thinking, this episode will challenge how you see income, risk, and resilience. Learn more about Bart’s Identify Your Ideal Side Hustle Workshop: YourIdealSideHustle.com SideHustleDojo.com Subscribe for more conversations on podcasting, monetization, and building leverage through content.

    1 hr

  2. Jan 27

    Why Most Creators Freeze on Camera (And How to Fix It)

    Most creators think their biggest problem is strategy, algorithms, or consistency. It’s not. In this episode of Podcasters Business Insider, we sit down with Jenny C. Cohen, an integrative neurosomatic practitioner and visibility expert, to break down what actually stops creators from showing up confidently on camera — even when their content is solid. This conversation goes deeper than mindset hacks or motivation talk. We unpack: Why creators freeze, hesitate, or overthink before hitting recordHow your nervous system affects confidence, presence, and deliveryWhy forcing consistency leads to burnout (and what works instead)How embodiment and clarity build real audience connectionThe difference between performing for the camera and leading through presenceIf you’re a podcaster, YouTuber, or content creator who knows your message matters — but still feels resistance every time the camera turns on — this episode will change how you approach visibility forever. 🎯 Guest: Jenny C. Cohen 🌐 Learn more: https://movetobloom.com/ 👇 Next Steps If you value process over hype, systems over shortcuts, and building something real — subscribe. And if you want the deeper breakdowns that don’t fit into clips, the newsletter is where the thinking lives.

    55 min
  3. Why Personal Development Isn’t Working for You (And What Actually Does)

    Jan 20

    Why Personal Development Isn’t Working for You (And What Actually Does)

    Most people don’t fail at personal development because they lack information. They fail because they confuse consumption with commitment. In this episode of Podcasters Business Insider, John Katsavos sits down with Amy Lenius, Director of Group Coaching at Next Level University, to expose the uncomfortable truth behind why self-help doesn’t stick—and what actually creates lasting change. We break down: Why motivation always fadesWhy growth should feel uncomfortableThe difference between learning personal development and living itHow self-belief, self-worth, and consistency determine successWhy people stay “busy” instead of fulfilledHow creators, entrepreneurs, and professionals can stop self-sabotagingWhy standards—not hype—create real resultsThis is not a motivational talk. It’s a reality check for anyone serious about growth, discipline, and fulfillment. If you’re tired of reading books, listening to podcasts, and still feeling stuck—this episode will challenge you in the right way. 🔗 Guest & Resources🌐 Next Level University https://www.nextleveluniversity.com 🎙️ About Podcasters Business Insider Podcasters Business Insider helps creators build podcasts like real businesses—without hype, shortcuts, or guesswork Subscribe for conversations that build real creators, not hype addicts. New episodes weekly.

    51 min
  4. The Creator’s Financial Wake-Up Call: Sonny Grappone on Money, Metrics & Making Podcasting Pay

    Jan 11

    The Creator’s Financial Wake-Up Call: Sonny Grappone on Money, Metrics & Making Podcasting Pay

    Alright Rebels — today we’re tackling one of the biggest blind spots in the creator economy: your finances. Most podcasters and content creators track downloads, views, likes… but completely ignore the numbers that actually determine whether your show becomes a business or an expensive hobby. To break it all down, I sat down with Sonny Grappone, President of Precision Accounting & Consulting — a financial strategist who rebuilt his life from the ground up and now helps entrepreneurs, firms, and creators understand their numbers, eliminate financial chaos, and scale with clarity. This episode covers: 💰 Why creators feel uncomfortable talking about money 📉 Why most podcasters track the WRONG metrics 📊 What KPIs actually show if you’re growing 🤖 How automation & AI can save creators HOURS every week 🏗️ How to treat your podcast like a real business 🔥 Sonny’s personal journey from addiction → reinvention → financial authority If you’re trying to turn your podcast or creator brand into something profitable, sustainable, and scalable — THIS is your episode. 🔥 CTAs If you want to turn your podcast into a real business, grab my free guide: 👉 15 Steps to Kickstart Your Podcast https://link-to-your-guide Join Rebel Intel, the weekly behind-the-scenes creator briefing: 👉 https://link-to-newsletter Join the Rebel Syndicate Discord 👉 https://link-to-discord 📌 ABOUT THE GUEST Sonny Grappone President, Precision Accounting & Consulting Website: https://precisionaccountingconsulting.com/ He specializes in: • Financial intelligence for creators • Automation & cloud accounting • KPIs & dashboarding • Job costing, FP&A, and business optimization • Helping small businesses scale with clarity

    1h 5m
  5. Why I Walked Away from 23,000 Subscribers (The Truth About Growing on YouTube in 2026)

    Jan 6

    Why I Walked Away from 23,000 Subscribers (The Truth About Growing on YouTube in 2026)

    Most creators dream of hitting 10K… 20K… 100K subscribers. Oz Ali walked away from 23,000.In this episode of Podcasters Business Insider, Oz Ali — creator of Ghost Your Job — breaks down the uncomfortable truths about growing on YouTube in 2025 and 2026 after voluntarily starting over from zero. We dive deep into: Why most creators misunderstand the YouTube algorithmThe real reason podcasters fail on YouTubeWhy thumbnails and titles matter more than everWhat actually hooks viewers in the first 10 secondsHow to build content people finish, not just clickThe mindset required to keep going when no one’s watchingThis isn’t recycled “growth hacks.” This is lived experience from a creator who rebuilt from scratch — without shortcuts, without legacy momentum, and without pretending the algorithm is fair. If you’re a podcaster, YouTuber, or content creator trying to grow the right way, this conversation will change how you think about YouTube forever. 🔗 CONNECT WITH OZ▶️ YouTube: https://www.youtube.com/@ghostyourjob 🌐 Website: https://www.ghostyourjob.com 🎧 ABOUT PODCASTERS BUSINESS INSIDERPodcasters Business Insider is the show where creators stop playing small and start building like business owners. Here, we don’t chase downloads for vanity. We build systems, strategy, and shows that actually last.

    1h 10m
  6. The Truth About the Compound Effect: Why Most Creators Fail (w/ Alan Lazaros)

    12/16/2025

    The Truth About the Compound Effect: Why Most Creators Fail (w/ Alan Lazaros)

    Alright Rebels — today we’re diving into the part of podcasting and content creation that almost everyone thinks they understand… until the data exposes the truth. And to break it all down, I brought on Alan Lazaros, CEO of the Next Level University podcast, a global top-100 show with more than 2,200 episodes and listeners in over 180 countries. This episode cuts deeper than surface-level motivation. This isn’t fluff. This is real, measurable, repeatable growth — built on discipline, data, and the compound effect. If you’re a creator, podcaster, entrepreneur, or someone grinding toward a long-term vision, this conversation will challenge how you think about consistency, tracking your progress, and attracting the RIGHT clients — not just more noise. Strap in. It’s time to get next-level. 🔥 What You’ll Learn in This EpisodeThe 3 data metrics every creator should trackWhy most creators quit right before momentum hitsHow to use the compound effect to grow ANY podcastWhy chasing “more clients” is a trapHow to attract your ideal clients using identity, message, and alignmentThe mindset shift that took Alan from rock bottom to global impact📍 Guest: Alan LazarosWebsite: https://www.nextleveluniverse.com Podcast: Next Level University

    51 min
  7. How to Sell Without Being Sleazy: Spiros Nicolaou on Network Marketing, Mindset & Evolving Your Sales Game

    12/09/2025

    How to Sell Without Being Sleazy: Spiros Nicolaou on Network Marketing, Mindset & Evolving Your Sales Game

    Alright Rebels — today we’re diving into the side of the creator economy most podcasters avoid until it hits their wallet: sales. To break it down, I sat with Spiros Nicolaou, author of Evolve Your Sales Game and host of the upcoming Evolve 2 Greatness podcast. After an injury ended his career in fitness, Spiros rebuilt his life from scratch — eventually closing $3M+ in sales in a single year, earning multiple awards, and developing a human-first sales philosophy built on enthusiasm, storytelling, and customer experience. In this episode, we go deep into: 🔥 What Creators Get Wrong About Sales• Why most podcasters fear selling • How to promote products without sounding fake or “salesy” • The psychology behind trust, influence & decision-making 🔥 MLM & Network Marketing for Podcasters• Is network marketing actually a scam? • How creators can build direct-to-audience income streams • The difference between MLM vs. affiliate marketing • How to choose products that don’t hurt your credibility 🔥 Inside His Book: Evolve Your Sales Game• Why enthusiasm is your unfair advantage • How to “paint the picture” so people sell themselves • The DISC personality framework for creators • How to squash objections before they happen 🔥 Building the Evolve 2 Greatness Podcast• Mindset fundamentals every creator must master • How reading transformed his career • Why your personal story is your greatest sales tool 📚 About Spiros NicolaouAuthor • Sales Coach • Network Marketing Leader Evolve 2 Greatness Podcast & Evolve Your Sales Game (coming soon) Website: spifit.isagenix.com Booking: https://calendly.com/spirosnicolaou1/30min ▶ Watch Next (Recommended for Creators & Podcasters)• How to Monetize Your Podcast From Day One • Network Marketing 101 for Creators • Building a Sales System That Doesn't Burn Out Your Audience 🎙 Listen to Podcasters Business InsiderThe business podcast built for creators who want to scale with clarity, systems, and truth — without the BS. 🔥 Support the MissionJoin the Rebel Syndicate Discord Patreon (coming soon)

    56 min
  8. Legal Landmines Every Creator Must Avoid (with Business Law Attorney Matthew Fornaro)

    12/02/2025

    Legal Landmines Every Creator Must Avoid (with Business Law Attorney Matthew Fornaro)

    Every creator, podcaster, YouTuber, and digital entrepreneur is one mistake away from a legal nightmare — and most don’t even know it. In this episode of Podcasters Business Insider, business law attorney Matthew Fornaro (serving creators and small businesses since 2003) breaks down the most common legal threats facing creators in 2025 — and how to protect yourself before it’s too late. Whether you're launching a podcast, building a personal brand, using AI tools, monetizing content, or scaling a small business, this episode gives you the practical legal clarity most creators never receive. What we cover in this episode: ✔️ Copyright laws in the age of AI ✔️ How derivative content can still trigger lawsuits ✔️ The legal documents every creator needs ✔️ How to protect your podcast, brand, and digital assets ✔️ What to do in the first 24 hours of a lawsuit ✔️ How litigation actually works behind the scenes ✔️ Cross-border legal issues for global creators ✔️ When to negotiate vs. when to fight ✔️ The truth about international tax structures ✔️ Long-term IP protection for podcasters and creators Who this episode is for: • Podcasters • YouTubers & streamers • Coaches & consultants • Solo creators building a brand • Small business owners • Anyone using AI in content creation • Anyone who wants to avoid lawsuits, copyright strikes, or contract disputes This is one of the most important episodes we’ve ever released — and it may literally save your business. 🎥 Watch the full episode on YouTube: https://youtu.be/3u7oKaB9ERg 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/ca/podcast/podcast-business-insider/id1840526340

    53 min
See All (13)

About

Podcasters Business Insider (PBI) is the go-to business podcast for creators who treat their show like a startup. Through weekly interviews with industry leaders and daily breakdowns of podcasting news, trends, and strategies, PBI delivers actionable insights for podcasters who want to grow their audience, monetize their voice, and build a brand that lasts.

Information

More From TechForge Media Group