Grow Your Healthcare Practice

Grow Your Healthcare Practice
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Grow Your Healthcare Practice is a podcast for healthcare professionals who are ready to not only serve patients—but also build thriving, sustainable practices. Hosted by Anne Gray and Phumla Motsa, the podcast opens with the origin story of the Grow Your Healthcare Practice initiative, sharing how this space was created to guide, support, and inspire healthcare practitioners. From there, we dive into our flagship interview series, Mastering Private Practice: Stories of Success, where we spotlight real practice owners who have grown their businesses, overcome challenges, and created impact in their communities. Each episode offers candid conversations, practical insights, and proven strategies to help you strengthen your business, master your mindset, and grow with confidence. Whether you’re starting your practice or scaling it, this podcast gives you the clarity, tools, and inspiration you need to succeed.

  1. 10h ago

    Season 3: Episode 6 | What My Master’s Is Teaching Me About Private Practice

    In Season 3, Episode 6 of the Grow Your Healthcare Practice Podcast, Phumla is back behind the mic for another solo episode – and this time, she's taking us behind the scenes of what life really looks like while running a healthcare practice and completing her Master's in Entrepreneurship and New Venture Creation at Wits Business School. After launching a research survey to healthcare practitioners across South Africa in July – and completely exceeding the response goals she'd set herself – Phumla is now deep in research and analysis. But this episode isn't about the research results. Instead, it's about what the journey has taught her about running a practice, creating boundaries, making space for growth and recognising just how much we're capable of when we work intentionally. Phumla also reflects on something unexpected: how much of the theory she's encountered during her Master's mirrors what she's experienced in her own practice – and the conversations happening every week amongst healthcare practitioners inside the Grow Your Healthcare Practice Mastermind. In this episode, you'll hear about:• The different "hats" Phumla is currently wearing – clinician, practice owner, Master's student, mum and a few others. • How she exceeded her research survey goals by applying marketing principles and leaning on the power of her network. • Why studying while running a healthcare practice doesn't have to mean sacrificing your evenings. • The boundaries and working practices that have helped her make space for both business and study. • What academic theory is making her notice about the realities of growing a healthcare practice. • Why the challenges healthcare practice owners experience aren't always as unique as they might feel. And this conversation is only the beginning. Over the next few episodes, Phumla will take some of the ideas she's encountered through her research journey out of the textbooks and into the realities of private practice – including the rules we operate within as HPCSA-registered practitioners and the confidence it takes to run a business, not just deliver excellent clinical care. 💬 We'd love to hear from you: Where are you in your journey right now? Are you growing your practice, considering further study, just getting started, or figuring out what comes next? Leave us a comment and tell us – Phumla really does read them, and your conversations will help shape where this series goes next. Want to join the Grow Your Healthcare Practice Masterclass? You'll find the details in the show notes. 🎧 Subscribe to the Grow Your Healthcare Practice Podcast so you don't miss the next episode.

    Season 3: Episode 6 | What My Master’s Is Teaching Me About Private Practice

  2. Sep 14

    Season 3: Episode 5 | Hire for the Gap, Not the Person: How Phumla Hired Differently

    Welcome back to Season 3 of the Grow Your Healthcare Practice Podcast! This week’s episode is a little different. Phumla is going solo for a short, practical behind-the-scenes look at a recent hiring decision inside her own practice. Running two businesses, completing her Master’s and raising two teenagers means Phumla has had to become very intentional about one thing: asking for help and building systems that protect her time. So when it came time to replace a virtual assistant she had worked with for three years, she realised that simply replacing the person wasn’t necessarily the right starting point. Before writing the job description, she needed to understand the gap. In this episode, Phumla shares how she approached the hiring process differently, including how she used AI to help organise and filter information, while keeping the important human decisions firmly in her own hands. From more than 60 applications to interviews, practical assessments and reference checks, she takes you behind the scenes of the process and the systems that helped her complete the work efficiently alongside everything else on her plate. The bigger lesson goes beyond hiring: Get clear on what actually requires your judgement, and build systems to support the rest. If you're a healthcare practice owner thinking about hiring, delegating or simply creating more capacity in your working week, this short episode is for you. Also coming upOur FREE Practice Operating System Masterclass takes place on Thursday, 17 September at 7:00 PM SAST. If you want to understand where to start when building stronger systems in your own healthcare practice, join Anne and Phumla for this free live training. 👉 https://thesolutioneersblog.kit.com/2ef31aa4f7 🎙️ Listen to Season 3, Episode 5 of the Grow Your Healthcare Practice Podcast on Apple Podcasts and Spotify.

    Season 3: Episode 5 | Hire for the Gap, Not the Person: How Phumla Hired Differently

  3. Sep 7

    Season 3: Episode 4 — The Money Systems Every Practice Owner Needs with George Diab

    Welcome back to Season 3 of the Grow Your Healthcare Practice Podcast! This episode is a little different because Anne and Phumla are joined by their first guest of the season: George Diab, Chartered Accountant and CEO of GAS Accounting. And we’re talking about something every healthcare practice owner has to deal with, whether numbers are your comfort zone or your biggest blind spot: money. How separate should your personal and business finances really be? How should you think about paying yourself as the owner of your practice? How much should you be putting aside so that tax season doesn’t become a financial emergency? And at what point should you start thinking differently about your business structure? George has spent years working with healthcare practitioners and brings a practical accounting perspective to the financial decisions practice owners often have to navigate as their businesses grow. In this episode, you'll hear about:Why separating your personal and business finances matters.How to think about which expenses are paid through the business.The different ways practice owners can approach owner compensation.Why putting money aside throughout the year can make your obligations to SARS far less disruptive to the practice.When VAT starts becoming an important consideration.The different business structures practice owners may encounter, including sole proprietorships, private companies and incorporated practices.Why your financial systems need to evolve as your practice grows.How better financial planning can help prevent tax obligations from suddenly draining the cash your practice needs to operate.The goal isn’t to turn you into an accountant. It’s to help you ask better questions, understand your numbers and put financial systems in place that support a more sustainable practice. Also mentioned in this episodeOur next FREE Practice Operating System Masterclass takes place on Thursday, 17 September from 7:00 PM – 8:00 PM SAST. Anne and Phumla will unpack the systems that help private healthcare practice owners build practices that can create sustainable income and value without everything depending on the owner. [https://thesolutioneersblog.kit.com/2ef31aa4f7] Want to connect with George?If you’d like professional support with your practice finances or accounting, you can find George and the team at GAS Accounting at gasaccounting.co.za. The discussion in this episode is for general educational purposes. Your appropriate tax, VAT, remuneration and business structure decisions will depend on your individual circumstances, so seek professional advice where needed. If you found this conversation useful, subscribe to the Grow Your Healthcare Practice Podcast, leave us a review and share the episode with another healthcare practice owner. You can also catch up on previous seasons and episodes on Apple Podcasts and Spotify, and follow us on Instagram at @growyourhealthcarepractice.

    Season 3: Episode 4 — The Money Systems Every Practice Owner Needs with George Diab

  4. Aug 31

    Season 3: Episode 3 | Why Your Patients Aren’t Completing Their Treatment Journey

    Welcome back to Season 3 of the Grow Your Healthcare Practice Podcast! Your patients may understand what’s happening in today’s appointment. But do they understand the full journey you’re asking them to take? In this episode, Anne and Phumla explore what they call “The Invisible Roadmap Problem”: what happens when the practitioner can clearly see the treatment journey, but the patient can’t. You may know exactly where a patient is now, what needs to happen next and what successful completion of treatment looks like. But if that roadmap only exists in your head, your treatment plan or a conversation the patient had with you weeks ago, they may be working with a very different picture. And when they start feeling better, it’s easy for them to assume: “I’m better, so I must be done.” Through practical healthcare scenarios, Anne and Phumla explore how making the patient journey more visible can support continuity of care, create clearer expectations and reduce the amount of reactive follow-up the practitioner has to carry. In this episode, you'll learn:Why patients can disengage from treatment even when they’re making good clinical progress.What The Invisible Roadmap Problem looks like inside a healthcare practice.Why explaining the treatment journey once may not be enough for patients to understand where they are and what comes next.How to turn your existing treatment journey into something patients can actually see and refer back to.Why a simple stage check-in at the end of each session can help patients understand their progress and next step.How structured follow-up can reduce the time you spend reactively chasing patients who haven’t rebooked.The difference between reactive practice management and proactively designing systems that support both the patient and the practice. Resources mentioned:Booklet 1: Patient Best InterestBooklet 4: Informed Consent Your challenge this week:Take the treatment journey that currently exists in your head and make it visible. Choose one of your core services and map out: Where does the patient begin?What are the key stages of their treatment?How will they know they're making progress?What happens at each stage?What does successfully completing the journey look like?Then turn it into something simple your patients can actually see — whether that's a one-page infographic, a treatment-room visual, a graphic included in your communication, or another format that works for your practice. At the end of each session, use that roadmap to show the patient: This is where you started. This is where you are now. And this is where we're going next. Because a strong patient journey shouldn't depend on your patients remembering everything you explained several weeks ago. If you can see the map, make sure they can see it too. If you found this episode helpful, subscribe to the podcast, leave us a review, and share it with another healthcare business owner who could benefit from it. If this episode resonated with you, make sure you go back and listen to our other seasons of the Grow Your Healthcare Practice Podcast. There are plenty more practical conversations, ideas and tools to help you build and grow a healthcare practice that works for you, your patients and the life you want to create. And come and join the conversation on Instagram! Follow us at @growyourhealthcarepractice for more practical tips, insights and support for growing your healthcare business. Finally, subscribe to our channel so you don’t miss the next episode. We’ve got lots more coming your way this season

    Season 3: Episode 3 | Why Your Patients Aren’t Completing Their Treatment Journey

  5. Aug 24

    Season 3: Episode 2 | Do You Know What Your Practice Could Actually Earn?

    Do you know what your practice could realistically earn — or do you simply know what comes into your account each month? In this episode, Anne and Phumla explore what they call “The Invisible Ceiling”: the gap between what your practice is currently earning and what it could earn if your time, capacity, services and rates were structured more intentionally. Through real-world healthcare practice scenarios, they unpack why a full diary doesn't necessarily mean you're operating at your potential, how becoming the one-person bottleneck can limit your practice, and why understanding your numbers is an essential part of shifting from thinking purely as a clinician to leading your practice as a CEO. In this episode, you'll learn:How to calculate the realistic earning potential — or “ceiling” — of your practice.Why knowing what you earn today isn't enough to make informed decisions about your future.How to identify your personal “enough number” and use it to set a meaningful financial target.Why the gap between your current earnings, your enough number and your earning potential is valuable business information.How protecting dedicated time for CEO work can help you make more intentional decisions about pricing, capacity, delegation and growth. Resources mentioned:Booklet 1: Patient Best InterestBooklet 19: Ethical Billing & Informed Financial ConsentBooklet 20: Using AI Tools Wisely Your challenge this week:Set aside one focused hour and start putting real numbers behind your practice. Calculate what your practice could realistically earn in a well-structured month.Work out your “enough number” — what you actually need to earn to live comfortably, meet your commitments and feel financially secure.Compare those numbers with what you're earning now.Ask yourself: What is the gap, and what is it telling me about where my attention needs to go next? The gap isn't a failure. It's data. And once you can see it clearly, you can start making more deliberate decisions about the practice you're building. If you found this episode helpful, subscribe to the podcast, leave us a review, and share it with another healthcare business owner who could benefit from it. If this episode resonated with you, make sure you go back and listen to our other seasons of the Grow Your Healthcare Practice Podcast. There are plenty more practical conversations, ideas and tools to help you build and grow a healthcare practice that works for you, your patients and the life you want to create. And come and join the conversation on Instagram! Follow us at @growyourhealthcarepractice for more practical tips, insights and support for growing your healthcare business. Finally, subscribe to our channel so you don't miss the next episode. We've got lots more coming your way this season!

    Season 3: Episode 2 | Do You Know What Your Practice Could Actually Earn?

  6. Aug 17

    Season 3: Episode 1 | The Mission That Actually Moves the Needle

    Welcome to Season 3 of the Grow Your Healthcare Practice Podcast! Being fully booked doesn't always mean you're building a thriving healthcare business. In this first episode of Season 3, Anne and Phumla explore why being busy isn't the same as being successful, and how creating a clear business mission can help you move from simply delivering care to building a sustainable, profitable practice. Through real-world examples from healthcare practitioners, they share practical strategies to help you shift from working in your practice to leading and growing it with intention. In this episode, you'll learn:Why being fully booked isn't the ultimate measure of success.The difference between operating as a "Fully Booked Firefighter" and a CEO of your practice.How to create a meaningful business mission that guides your decisions.A simple framework for setting measurable goals and taking consistent action towards them.Resources mentioned:Booklet 1: Patient Best InterestBooklet 19: Pricing & Informed ConsentYour challenge this week:Create a mission for your practice that includes: A clear, measurable goal.A realistic timeframe.A meaningful reason why it matters.One daily action that will move you closer to achieving it.If you found this episode helpful, subscribe to the podcast, leave us a review, and share it with another healthcare business owner who could benefit from it. If this episode resonated with you, make sure you go back and listen to our other seasons of the Grow Your Healthcare Practice Podcast. There are plenty more practical conversations, ideas and tools to help you build and grow a healthcare practice that works for you, your patients and the life you want to create. And come and join the conversation on Instagram! Follow us at @growyourhealthcarepractice for more practical tips, insights and support for growing your healthcare business. Finally, subscribe to our channel so you don’t miss the next episode. We’ve got lots more coming your way this season!

    Season 3: Episode 1 | The Mission That Actually Moves the Needle

  7. Mar 9

    HPCSA Series | Episode 9: Booklet 19 | Say Your Price and Stand by It — Ethical Billing Without Apology

    If charging for your services has ever made you feel uncomfortable, conflicted, or even guilty — this episode is for you. In Episode 9 of our HPCSA Guidelines series, we unpack HPCSA Booklet 19: Guidelines on Ethical Billing Practices (June 2024) — the framework that governs how healthcare practitioners should charge for their services, communicate fees, and manage financial boundaries with patients. Many practitioners struggle with the money conversation. They undercharge. They avoid cancellation fees. They discount their services before anyone even asks. And over time, that quietly erodes both their income and their sustainability. In this episode, we explore: • What the HPCSA actually requires when it comes to transparent billing policies • Why informed financial consent is just as important as clinical consent • The ethical boundaries around fee-sharing, commissions, and referrals • Why undercharging often leads to resentment and burnout • How to shift from charging for time to charging for value • The powerful mindset shift behind the phrase “Say your price and shut up.” This conversation is about more than billing. It’s about boundaries, sustainability, and giving practitioners permission to charge for the value they deliver — without apology. 🎓 Free Masterclass Happening TodayAt the start of this episode, Anne also introduces a free live masterclass happening tonight: The Profitable Practice CEO’s Blueprint 📅 Thursday, 7th May ⏰ 7:00PM (Live on Zoom) In this 60-minute session, Anne walks through the 6 systems every profitable healthcare practice runs on and helps you identify which one may be holding your practice back. ⚠️ This session is live only — there will be no recording available. Save your free seat here: 👉 https://growyourhealthcarepractice.co.za/training 📩 Episode 10 — Listener QuestionsThis is Episode 9 of our 10-part HPCSA Guidelines series. Our final episode will be entirely dedicated to answering listener questions. If there’s a grey area in the guidelines you’re unsure about, or a situation you’d like clarity on, we’d love to hear from you. You can submit your questions by: • Leaving a comment on this episode • Sending us a DM on social media • Messaging us on Instagram: 📲 @theleaderslibrary_ 📲 @growyourhealthcarepractice We’ll answer as many of your questions as we can in Episode 10 — the final episode of this series.

    HPCSA Series | Episode 9: Booklet 19 | Say Your Price and Stand by It — Ethical Billing Without Apology

  8. Mar 2

    HPCSA Series | Episode 8: Booklet 20 | AI in Healthcare: You’re Not Cheating — You’re Working Smart

    If you’ve ever used AI in your practice and felt a quiet sense of guilt about it — this episode is for you. In Episode 8 of our HPCSA Guidelines series, we unpack HPCSA Booklet 20: Ethical Guidelines on the Use of Artificial Intelligence (September 2025) — the newest and most forward-looking booklet in the entire series. Many healthcare practitioners are already using AI tools — voice recognition, EMR templates, transcription software, research summarisation tools, drug interaction checkers — but feel unsure whether they’re allowed to. Here’s the truth: The HPCSA is not saying “don’t use AI.” They’re saying: use it responsibly. In this episode, we unpack: • Why practitioners feel guilty about using AI — and why that guilt is unnecessary • The five accountability pillars from Booklet 20: disclosure, accountability, transparency, patient autonomy, and final clinical decision-making • The critical distinction between clinical AI and administrative AI • How to avoid deskilling and over-reliance • The risks of bias in AI training data — and how to mitigate them • Patient data privacy, confidentiality, and POPIA implications • Why AI is a tool that enhances human intelligence — not replaces it This episode reframes AI as good stewardship, not cheating. You are not cutting corners. You are using tools to protect your time, reduce administrative burden, and focus your clinical judgment where it matters most. And yes — the HPCSA has given you a booklet that says exactly that. 🎙️ This episode forms part of our extended HPCSA Guidelines series, where we break down each booklet in practical, accessible language to help you build a compliant, confident, and sustainable healthcare practice. 🎓 Free Live MasterclassBefore this episode begins, we introduce something we’re incredibly excited about: The Profitable Practice CEO’s Blueprint — Free Live Masterclass Most healthcare practice owners are running six core systems in their business — but only ever fixing the one that’s on fire. In this masterclass, we walk you through: • The 6 core systems every healthcare practice is already operating • Why growth feels stuck without rhythm • Where your real bottlenecks are • What to fix first Save your free seat here: 👉 https://growyourhealthcarepractice.co.za/training 🎧 Listen now on Spotify or Apple Podcasts or Search: Grow Your Healthcare Practice If this episode helped you let go of AI guilt, share it with a colleague who needs to hear it. Because this isn’t the future of healthcare. It’s the present. And you’re allowed to be part of it.

    HPCSA Series | Episode 8: Booklet 20 | AI in Healthcare: You’re Not Cheating — You’re Working Smart
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About

Grow Your Healthcare Practice is a podcast for healthcare professionals who are ready to not only serve patients—but also build thriving, sustainable practices. Hosted by Anne Gray and Phumla Motsa, the podcast opens with the origin story of the Grow Your Healthcare Practice initiative, sharing how this space was created to guide, support, and inspire healthcare practitioners. From there, we dive into our flagship interview series, Mastering Private Practice: Stories of Success, where we spotlight real practice owners who have grown their businesses, overcome challenges, and created impact in their communities. Each episode offers candid conversations, practical insights, and proven strategies to help you strengthen your business, master your mindset, and grow with confidence. Whether you’re starting your practice or scaling it, this podcast gives you the clarity, tools, and inspiration you need to succeed.

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  • Creator
    Grow Your Healthcare Practice
  • Years Active
    2025 - 2026
  • Episodes
    19
  • Rating
    Clean
  • Copyright
    © All rights reserved.
  • Show Website
    Grow Your Healthcare Practice