Cheer Chapters: Building Cheer Businesses, Coaching Allstar & Accidentally Becoming an Author

Allison Sack
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20+ Years in Cheer… and Still Not Done Talking About It! Cheer Chapters is all about sharing my 20+ years in the cheerleading world. This sport has been a massive part of my life (and let’s be honest, sometimes it took over my life—if you know, you know). My goal is simple: to help grow this sport and support others on their own cheer journeys. So… am I the woman for you? Well, I’m pretty straightforward. I’m prone to going off-topic, taking a few side quests (consider yourself warned), and speaking from the heart. I’ve worn many hats—athlete, coach, program owner, event provider—and now, mum, ADHD-brain wrangler, and dyslexic wordsmith. I didn’t take the traditional path into Allstar cheerleading. Instead, I stumbled in through youth work at the age of 16, straight into coaching—and never looked back. Cheer stole my heart, my weekends, and sometimes my sanity (again, if you know, you know). Here, I’ll be sharing it all: the mistakes, the must-haves, the chaos of starting a cheer business, coaching tinies, and even my unexpected author journey. Whether you’re watching on YouTube, tuning into the podcast, or reading the blog, I hope you find something useful for your own cheer adventure—or at the very least, something that makes you laugh. Much love, Allison xx

  1. May 12

    #27 BOOKS: Sneak Peek into Cheer Diaries Book 3 | Tumble Trouble with Kenzie

    In this special bonus episode of Cheer Chapters, I’m sharing a sneak peek from Cheer Diaries Book 3: Tumble Trouble. Today, we meet Kenzie — a confident tumbler with big energy, plenty of sass, and a front walkover that suddenly refuses to cooperate. Fresh back from cheer camp, Kenzie is ready to shine when Coach Londyn adds jumps and tumbling to the team routine. Her jumps are strong, her facials are on point, and everything is going perfectly… until a skill she thought she had mastered starts falling apart. For the first time, Kenzie has to face a tough lesson: progress doesn’t always happen as quickly as we’d like. 📚 In this episode: A reading of Chapter One from Cheer Diaries Book 3: Tumble TroubleMeet Kenzie and her larger-than-life personalityFollow her first big setbackDiscover the mindset shift that drives her comeback✨ About Cheer Diaries: Cheer Diaries is an introductory chapter book series for readers aged 7–11, told through diary entries, doodles, and real-life cheerleading moments. Follow one team through an all-star season, with each book written from a different teammate’s perspective. 🎁 Each book includes access to The Secret Book Club, where readers can unlock free printable activities, colouring pages, and bonus content. 📖 Grab your copy: The Cheerleader Book Club 🛒 Also available on Amazon. 📱 Follow along on social media: Instagram @thecheerleaderbookclub Thanks so much for listening, and I hope you enjoy this sneak peek into Kenzie’s story! 📚 FIND THE BOOKS Author Exclusive Shop https://thecheerleaderbookclub.com/shop/ Buy on Amazon https://mybook.to/tcbcstore 🤸 FREE DOWNLOAD The Cheer Brilliance Blueprint Map out a positive, confident cheerleading journey at home — because a happy cheerleader is a powerful one. 👉 https://thecheerleaderbookclub.com/#freedownload 🔗 TOOLS & RESOURCES I USE Some of the links below are affiliate links. They may earn me a small commission at no extra cost to you and help support the podcast and books. I only share tools I genuinely use or recommend. 📚 Books & Author Tools • ISBNs (AU) – Thorpe & Bowles https://www.myidentifiers.com.au/ • Findaway Voices (Audiobooks) https://www.voicesbyinaudio.com/ • BookVault (Print-on-Demand) https://bookvault.app/join-the-team/ • ALLi – Alliance of Independent Authors https://www.allianceindependentauthors.org/members/join?affid=20523 • Free ISBN Barcode Generator https://kindlepreneur.com/isbn-bar-code-generator/ • IngramSpark (Global Distribution) https://www.ingramspark.com/ • Publisher Rocket (Keyword Research) https://cheerchapters--rocket.thrivecart.com/publisher-rocket/ • Amazon KDP https://kdp.amazon.com/ • BookLinker (Universal Amazon Links) https://booklinker.com/ 🎧 Podcasting • RedCircle (Podcast Hosting & Distribution) https://app.redcircle.com/sign-up 💼 Business & Websites • Hostinger + WordPress https://hostinger.com?REFERRALCODE=GL4THECHEXI1 • Namecheap (Domains & Email) https://www.namecheap.com/ • Fiverr (Freelancers & Creatives) https://www.fiverr.com/ • Canva (Design & Graphics) https://www.canva.com/ • QuickBooks (Accounting) https://quickbooks.intuit.com/ 📱 Social Media & Content Tools • Buffer (Scheduling) https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b • Opus Clip (Short-Form Video Clips) https://www.opus.pro/?via=760090 🌐 CONNECT & FOLLOW • Website – The Cheerleader Book Club https://www.thecheerleaderbookclub.com • Instagram https://www.instagram.com/thecheerleaderbookclub • TikTok https://www.tiktok.com/@thecheerleaderbookclub • Facebook https://www.facebook.com/thecheerleaderbookclub • Contact https://thecheerleaderbookclub.com/contact/ ⚠️ DISCLAIMER This podcast is for informational and entertainment purposes only and does not constitute professional advice. Please seek appropriate qualifications or professional guidance for coaching, training, business, or financial decisions.

    6 min

  2. May 12

    #26 BOOKS: Sneak Peek into Cheer Diaries Book 2 | Cheer Camp with Jayden

    In this special bonus episode of Cheer Chapters, I’m sharing a sneak peek from Cheer Diaries Book 2: Cheer Camp. Today, we meet Jayden — a ten-year-old tumbler, prankster, and proud member of the Comets. With just two sleeps to go until his very first overnight cheer camp, he’s counting down the minutes. Three days of stunting, tumbling, games, campfires, and no chores? Jayden is all in. But underneath the jokes and excitement, he’s carrying one big goal: to prove that he truly belongs on the team. 📚 In this episode: A reading of Chapter One from Cheer Diaries Book 2: Cheer CampMeet Jayden and his hilarious countdown to campDiscover his goals for the weekendGet a glimpse into the friendships, fun, and lessons ahead✨ About Cheer Diaries: Cheer Diaries is an introductory chapter book series for readers aged 7–11, told through diary entries, doodles, and real-life cheerleading moments. Follow one team through an all-star season, with each book written from a different teammate’s perspective. 🎁 Each book includes access to The Secret Book Club, where readers can unlock free printable activities, colouring pages, and bonus content. 📖 Grab your copy: The Cheerleader Book Club 🛒 Also available on Amazon. 📱 Follow along on social media: Instagram @thecheerleaderbookclub Thanks so much for listening, and I hope you enjoy this sneak peek into Jayden’s story! 📚 FIND THE BOOKS Author Exclusive Shop https://thecheerleaderbookclub.com/shop/ Buy on Amazon https://mybook.to/tcbcstore 🤸 FREE DOWNLOAD The Cheer Brilliance Blueprint Map out a positive, confident cheerleading journey at home — because a happy cheerleader is a powerful one. 👉 https://thecheerleaderbookclub.com/#freedownload 🔗 TOOLS & RESOURCES I USE Some of the links below are affiliate links. They may earn me a small commission at no extra cost to you and help support the podcast and books. I only share tools I genuinely use or recommend. 📚 Books & Author Tools • ISBNs (AU) – Thorpe & Bowles https://www.myidentifiers.com.au/ • Findaway Voices (Audiobooks) https://www.voicesbyinaudio.com/ • BookVault (Print-on-Demand) https://bookvault.app/join-the-team/ • ALLi – Alliance of Independent Authors https://www.allianceindependentauthors.org/members/join?affid=20523 • Free ISBN Barcode Generator https://kindlepreneur.com/isbn-bar-code-generator/ • IngramSpark (Global Distribution) https://www.ingramspark.com/ • Publisher Rocket (Keyword Research) https://cheerchapters--rocket.thrivecart.com/publisher-rocket/ • Amazon KDP https://kdp.amazon.com/ • BookLinker (Universal Amazon Links) https://booklinker.com/ 🎧 Podcasting • RedCircle (Podcast Hosting & Distribution) https://app.redcircle.com/sign-up 💼 Business & Websites • Hostinger + WordPress https://hostinger.com?REFERRALCODE=GL4THECHEXI1 • Namecheap (Domains & Email) https://www.namecheap.com/ • Fiverr (Freelancers & Creatives) https://www.fiverr.com/ • Canva (Design & Graphics) https://www.canva.com/ • QuickBooks (Accounting) https://quickbooks.intuit.com/ 📱 Social Media & Content Tools • Buffer (Scheduling) https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b • Opus Clip (Short-Form Video Clips) https://www.opus.pro/?via=760090 🌐 CONNECT & FOLLOW • Website – The Cheerleader Book Club https://www.thecheerleaderbookclub.com • Instagram https://www.instagram.com/thecheerleaderbookclub • TikTok https://www.tiktok.com/@thecheerleaderbookclub • Facebook https://www.facebook.com/thecheerleaderbookclub • Contact https://thecheerleaderbookclub.com/contact/ ⚠️ DISCLAIMER This podcast is for informational and entertainment purposes only and does not constitute professional advice. Please seek appropriate qualifications or professional guidance for coaching, training, business, or financial decisions.

    6 min

  3. May 12

    #25 BOOKS: Sneak Peek into Cheer Diaries Book 1 | Team Tryouts with Elodie

    In this special bonus episode of Cheer Chapters, I’m sharing a sneak peek from my brand-new introductory chapter book series, Cheer Diaries. Today, we meet Elodie, a nine-year-old who loves glitter, crafting, and keeping everything neat and organised. When she spots a flyer for cheerleading tryouts at Infinity Cheer Academy, she has to decide whether she’s brave enough to step out of her comfort zone and give it a go. If your child has ever felt nervous about trying something new, Elodie’s story is a reminder that courage doesn’t mean you’re not scared — it means showing up anyway. 📚 In this episode: A reading of Chapter One from Cheer Diaries Book 1: Team TryoutsMeet Elodie and her overthinking inner voiceThe moment she discovers cheerleadingWhy this series is perfect for young readers aged 7–11✨ About Cheer Diaries: Cheer Diaries is an introductory chapter book series told through diary entries, doodles, and real-life cheerleading moments. Follow one team through an all-star season, with each book written from a different teammate’s perspective. 🎁 Each book includes access to The Secret Book Club, where readers can unlock free printable activities and bonus content. 📖 Learn more and grab your copy: The Cheerleader Book Club 📱 Follow along on social media: Instagram @thecheerleaderbookclub Thanks so much for listening, and I hope you enjoy this sneak peek into the world of Cheer Diaries! 📚 FIND THE BOOKS Author Exclusive Shop https://thecheerleaderbookclub.com/shop/ Buy on Amazon https://mybook.to/tcbcstore 🤸 FREE DOWNLOAD The Cheer Brilliance Blueprint Map out a positive, confident cheerleading journey at home — because a happy cheerleader is a powerful one. 👉 https://thecheerleaderbookclub.com/#freedownload 🔗 TOOLS & RESOURCES I USE Some of the links below are affiliate links. They may earn me a small commission at no extra cost to you and help support the podcast and books. I only share tools I genuinely use or recommend. 📚 Books & Author Tools • ISBNs (AU) – Thorpe & Bowles https://www.myidentifiers.com.au/ • Findaway Voices (Audiobooks) https://www.voicesbyinaudio.com/ • BookVault (Print-on-Demand) https://bookvault.app/join-the-team/ • ALLi – Alliance of Independent Authors https://www.allianceindependentauthors.org/members/join?affid=20523 • Free ISBN Barcode Generator https://kindlepreneur.com/isbn-bar-code-generator/ • IngramSpark (Global Distribution) https://www.ingramspark.com/ • Publisher Rocket (Keyword Research) https://cheerchapters--rocket.thrivecart.com/publisher-rocket/ • Amazon KDP https://kdp.amazon.com/ • BookLinker (Universal Amazon Links) https://booklinker.com/ 🎧 Podcasting • RedCircle (Podcast Hosting & Distribution) https://app.redcircle.com/sign-up 💼 Business & Websites • Hostinger + WordPress https://hostinger.com?REFERRALCODE=GL4THECHEXI1 • Namecheap (Domains & Email) https://www.namecheap.com/ • Fiverr (Freelancers & Creatives) https://www.fiverr.com/ • Canva (Design & Graphics) https://www.canva.com/ • QuickBooks (Accounting) https://quickbooks.intuit.com/ 📱 Social Media & Content Tools • Buffer (Scheduling) https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b • Opus Clip (Short-Form Video Clips) https://www.opus.pro/?via=760090 🌐 CONNECT & FOLLOW • Website – The Cheerleader Book Club https://www.thecheerleaderbookclub.com • Instagram https://www.instagram.com/thecheerleaderbookclub • TikTok https://www.tiktok.com/@thecheerleaderbookclub • Facebook https://www.facebook.com/thecheerleaderbookclub • Contact https://thecheerleaderbookclub.com/contact/ ⚠️ DISCLAIMER This podcast is for informational and entertainment purposes only and does not constitute professional advice. Please seek appropriate qualifications or professional guidance for coaching, training, business, or financial decisions.

    5 min

  4. Feb 12

    #24 BONUS EPISODE: When the Athletes Interview the Coach

    This is a bonus episode — and a slightly chaotic one. During the school holidays, two of our athletes asked if they could interview me. I had no idea what they were going to ask, what the rules were, or why forward rolls were suddenly involved… but I said yes anyway. We talk cheer gym ownership, competitive teams, favourite levels, stunts, tumble passes, competitions, and what I’d do if someone handed me a million dollars. We also talk about performing, goal setting, growing up as a gym baby, and what the athletes are most excited about this season. It’s spontaneous, funny, honest, and very real — exactly what happens when you give kids the microphone and let cheer life unfold. No fluff. No script. Just a fun bonus chapter. 📚 Cheer Chapters – Cheerleading, Creativity & the Author Life Welcome to Cheer Chapters — where cheerleading led me, slightly sideways, into author life. I’m Allison. I’ve spent over two decades on the mats, in gyms, at competitions, and behind the scenes building cheer programs, coaching athletes, and learning things the hard way so you don’t have to. This podcast is for cheer parents, coaches, and program owners who want real stories, practical tools, and zero fluff. I’m also a mum with dyslexia, ADHD, and a brain that enjoys the occasional side quest — so expect honesty, humour, detours, and growth along the way. We talk openly about supporting young athletes, running a gym without losing your mind, navigating cheer life as a family, and what inspired me to start writing books in the middle of it all.   In this podcast, you’ll hear: • Straight-talk cheer coaching insights • Behind-the-scenes of gym ownership • Interviews, wins, fails & lessons learned • Sneak peeks into my writing & publishing journey • Real-world cheer life — the fun and the messy bits New episodes drop regularly. Follow the podcast and join our cheer family — because in cheerleading, every chapter counts. Allison xx 📚 FIND THE BOOKS Author Exclusive Shop https://thecheerleaderbookclub.com/shop/ Buy on Amazon https://mybook.to/tcbcstore 🤸 FREE DOWNLOAD The Cheer Brilliance Blueprint Map out a positive, confident cheerleading journey at home — because a happy cheerleader is a powerful one. 👉 https://thecheerleaderbookclub.com/#freedownload 🔗 TOOLS & RESOURCES I USE Some of the links below are affiliate links. They may earn me a small commission at no extra cost to you and help support the podcast and books. I only share tools I genuinely use or recommend. 📚 Books & Author Tools • ISBNs (AU) – Thorpe & Bowles https://www.myidentifiers.com.au/ • Findaway Voices (Audiobooks) https://www.voicesbyinaudio.com/ • BookVault (Print-on-Demand) https://bookvault.app/join-the-team/ • ALLi – Alliance of Independent Authors https://www.allianceindependentauthors.org/members/join?affid=20523 • Free ISBN Barcode Generator https://kindlepreneur.com/isbn-bar-code-generator/ • IngramSpark (Global Distribution) https://www.ingramspark.com/ • Publisher Rocket (Keyword Research) https://cheerchapters--rocket.thrivecart.com/publisher-rocket/ • Amazon KDP https://kdp.amazon.com/ • BookLinker (Universal Amazon Links) https://booklinker.com/ 🎧 Podcasting • RedCircle (Podcast Hosting & Distribution) https://app.redcircle.com/sign-up 💼 Business & Websites • Hostinger + WordPress https://hostinger.com?REFERRALCODE=GL4THECHEXI1 • Namecheap (Domains & Email) https://www.namecheap.com/ • Fiverr (Freelancers & Creatives) https://www.fiverr.com/ • Canva (Design & Graphics) https://www.canva.com/ • QuickBooks (Accounting) https://quickbooks.intuit.com/ 📱 Social Media & Content Tools • Buffer (Scheduling) https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b • Opus Clip (Short-Form Video Clips) https://www.opus.pro/?via=760090 🌐 CONNECT & FOLLOW • Website – The Cheerleader Book Club https://www.thecheerleaderbookclub.com • Instagram https://www.instagram.com/thecheerleaderbookclub • TikTok https://www.tiktok.com/@thecheerleaderbookclub • Facebook https://www.facebook.com/thecheerleaderbookclub • Contact https://thecheerleaderbookclub.com/contact/ ⚠️ DISCLAIMER This podcast is for informational and entertainment purposes only and does not constitute professional advice. Please seek appropriate qualifications or professional guidance for coaching, training, business, or financial decisions.

    19 min

  5. Feb 5

    #23 CHEER COACHES: Time-Saving Hacks Every Cheer Coach Needs

    Coaches, this one’s for you! In today’s chapter, I’m breaking down how to run a high-quality, high-energy, high-progression cheer practice in limited time. I’m sharing the exact warm-up flow, bridge drills, timing work, and class structure I use for my 60-minute rec and comp teams — and how these tiny changes have completely transformed my athletes’ results. Welcome to Cheer Chapters—where cheerleading led me to author life. I’m Allison: two decades on the mats, delivering real stories, coaching tools & zero fluff. From sweat and stunts to late-night choreography and the unplanned self-publishing path—this channel is for parents cheering, coaches grinding, and program owners building something authentic. I’m a mum with dyslexia, ADHD, and enough side quests in my videos to keep things interesting—expect detours, laughs, real struggles & growth. If you want straight-talk on coaching cheer, how to support young athletes, how to run a gym without losing your mind (trust me—I learned the hard way), or hear what inspired me to write a book—you’ll feel right at home here. I dive into the messy behind-the-scenes, the wins & fails, interviews, and sneak-peeks into my writing—all with humour, honesty, and heart. New episodes drop regularly. Subscribe, tap the bell, and join our cheer family—because in cheerleading, every chapter counts. 📚 FIND THE BOOKS Author Exclusive Shop https://thecheerleaderbookclub.com/shop/ Buy on Amazon https://mybook.to/tcbcstore 🤸 FREE DOWNLOAD The Cheer Brilliance Blueprint Map out a positive, confident cheerleading journey at home — because a happy cheerleader is a powerful one. 👉 https://thecheerleaderbookclub.com/#freedownload 🔗 TOOLS & RESOURCES I USE Some of the links below are affiliate links. They may earn me a small commission at no extra cost to you and help support the podcast and books. I only share tools I genuinely use or recommend. 📚 Books & Author Tools • ISBNs (AU) – Thorpe & Bowles https://www.myidentifiers.com.au/ • Findaway Voices (Audiobooks) https://www.voicesbyinaudio.com/ • BookVault (Print-on-Demand) https://bookvault.app/join-the-team/ • ALLi – Alliance of Independent Authors https://www.allianceindependentauthors.org/members/join?affid=20523 • Free ISBN Barcode Generator https://kindlepreneur.com/isbn-bar-code-generator/ • IngramSpark (Global Distribution) https://www.ingramspark.com/ • Publisher Rocket (Keyword Research) https://cheerchapters--rocket.thrivecart.com/publisher-rocket/ • Amazon KDP https://kdp.amazon.com/ • BookLinker (Universal Amazon Links) https://booklinker.com/ 🎧 Podcasting • RedCircle (Podcast Hosting & Distribution) https://app.redcircle.com/sign-up 💼 Business & Websites • Hostinger + WordPress https://hostinger.com?REFERRALCODE=GL4THECHEXI1 • Namecheap (Domains & Email) https://www.namecheap.com/ • Fiverr (Freelancers & Creatives) https://www.fiverr.com/ • Canva (Design & Graphics) https://www.canva.com/ • QuickBooks (Accounting) https://quickbooks.intuit.com/ 📱 Social Media & Content Tools • Buffer (Scheduling) https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b • Opus Clip (Short-Form Video Clips) https://www.opus.pro/?via=760090 🌐 CONNECT & FOLLOW • Website – The Cheerleader Book Club https://www.thecheerleaderbookclub.com • Instagram https://www.instagram.com/thecheerleaderbookclub • TikTok https://www.tiktok.com/@thecheerleaderbookclub • Facebook https://www.facebook.com/thecheerleaderbookclub • Contact https://thecheerleaderbookclub.com/contact/ ⚠️ DISCLAIMER This podcast is for informational and entertainment purposes only and does not constitute professional advice. Please seek appropriate qualifications or professional guidance for coaching, training, business, or financial decisions.

    23 min

  6. Jan 29

    #22 BOOKS: Books in the Making| Deep in the Cheer Diaries Creation Process

    Step into the next stage of the Cheer Diaries universe with me as I share behind-the-scenes stories from Books Two and Three. From reading raw drafts to my youth team, to designing each character’s diary style, to plotting out the full series — here’s where everything is at right now. New chapters, new characters, new chaos. Watch the full breakdown here. Welcome to Cheer Chapters—where cheerleading led me to author life. I’m Allison: two decades on the mats, delivering real stories, coaching tools & zero fluff. From sweat and stunts to late-night choreography and the unplanned self-publishing path—this channel is for parents cheering, coaches grinding, and program owners building something authentic. I’m a mum with dyslexia, ADHD, and enough side quests in my videos to keep things interesting—expect detours, laughs, real struggles & growth. If you want straight-talk on coaching cheer, how to support young athletes, how to run a gym without losing your mind (trust me—I learned the hard way), or hear what inspired me to write a book—you’ll feel right at home here. I dive into the messy behind-the-scenes, the wins & fails, interviews, and sneak-peeks into my writing—all with humour, honesty, and heart. New episodes drop regularly. Subscribe, tap the bell, and join our cheer family—because in cheerleading, every chapter counts. 📚 FIND THE BOOKS Author Exclusive Shop https://thecheerleaderbookclub.com/shop/ Buy on Amazon https://mybook.to/tcbcstore 🤸 FREE DOWNLOAD The Cheer Brilliance Blueprint Map out a positive, confident cheerleading journey at home — because a happy cheerleader is a powerful one. 👉 https://thecheerleaderbookclub.com/#freedownload 🔗 TOOLS & RESOURCES I USE Some of the links below are affiliate links. They may earn me a small commission at no extra cost to you and help support the podcast and books. I only share tools I genuinely use or recommend. 📚 Books & Author Tools • ISBNs (AU) – Thorpe & Bowles https://www.myidentifiers.com.au/ • Findaway Voices (Audiobooks) https://www.voicesbyinaudio.com/ • BookVault (Print-on-Demand) https://bookvault.app/join-the-team/ • ALLi – Alliance of Independent Authors https://www.allianceindependentauthors.org/members/join?affid=20523 • Free ISBN Barcode Generator https://kindlepreneur.com/isbn-bar-code-generator/ • IngramSpark (Global Distribution) https://www.ingramspark.com/ • Publisher Rocket (Keyword Research) https://cheerchapters--rocket.thrivecart.com/publisher-rocket/ • Amazon KDP https://kdp.amazon.com/ • BookLinker (Universal Amazon Links) https://booklinker.com/ 🎧 Podcasting • RedCircle (Podcast Hosting & Distribution) https://app.redcircle.com/sign-up 💼 Business & Websites • Hostinger + WordPress https://hostinger.com?REFERRALCODE=GL4THECHEXI1 • Namecheap (Domains & Email) https://www.namecheap.com/ • Fiverr (Freelancers & Creatives) https://www.fiverr.com/ • Canva (Design & Graphics) https://www.canva.com/ • QuickBooks (Accounting) https://quickbooks.intuit.com/ 📱 Social Media & Content Tools • Buffer (Scheduling) https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b • Opus Clip (Short-Form Video Clips) https://www.opus.pro/?via=760090 🌐 CONNECT & FOLLOW • Website – The Cheerleader Book Club https://www.thecheerleaderbookclub.com • Instagram https://www.instagram.com/thecheerleaderbookclub • TikTok https://www.tiktok.com/@thecheerleaderbookclub • Facebook https://www.facebook.com/thecheerleaderbookclub • Contact https://thecheerleaderbookclub.com/contact/ ⚠️ DISCLAIMER This podcast is for informational and entertainment purposes only and does not constitute professional advice. Please seek appropriate qualifications or professional guidance for coaching, training, business, or financial decisions.

    14 min

  7. Jan 22

    #21 AUTHOR: Behind the Scenes: Working With My Illustrator for The Cheerleader Book Club

    In this chapter of Cheer Chapters, I’m spilling everything about the illustration process behind my cheer books — how I found my illustrator, the massive document I send her for every project, and the surprisingly funny mistakes we’ve caught along the way (yes, including the pupil-less cheerleaders). Perfect for aspiring authors, cheer parents, and anyone who enjoys a bit of creative chaos. Ever wondered how the illustrations in my cheerleading books come to life? In today’s episode, I’m sharing the behind-the-scenes process of working with my illustrator — from finding her on Fiverr to the moment I realised one of the drawings had no pupils. If you’ve got a children’s book idea, or you just love the chaos behind creative projects, grab your coffee and come hang out! Welcome to Cheer Chapters—where cheerleading led me to author life. I’m Allison: two decades on the mats, delivering real stories, coaching tools & zero fluff. From sweat and stunts to late-night choreography and the unplanned self-publishing path—this channel is for parents cheering, coaches grinding, and program owners building something authentic. I’m a mum with dyslexia, ADHD, and enough side quests in my videos to keep things interesting—expect detours, laughs, real struggles & growth. If you want straight-talk on coaching cheer, how to support young athletes, how to run a gym without losing your mind (trust me—I learned the hard way), or hear what inspired me to write a book—you’ll feel right at home here. I dive into the messy behind-the-scenes, the wins & fails, interviews, and sneak-peeks into my writing—all with humour, honesty, and heart. New episodes drop regularly. Subscribe, tap the bell, and join our cheer family—because in cheerleading, every chapter counts. 📚 FIND THE BOOKS Author Exclusive Shop https://thecheerleaderbookclub.com/shop/ Buy on Amazon https://mybook.to/tcbcstore 🤸 FREE DOWNLOAD The Cheer Brilliance Blueprint Map out a positive, confident cheerleading journey at home — because a happy cheerleader is a powerful one. 👉 https://thecheerleaderbookclub.com/#freedownload 🔗 TOOLS & RESOURCES I USE Some of the links below are affiliate links. They may earn me a small commission at no extra cost to you and help support the podcast and books. I only share tools I genuinely use or recommend. 📚 Books & Author Tools • ISBNs (AU) – Thorpe & Bowles https://www.myidentifiers.com.au/ • Findaway Voices (Audiobooks) https://www.voicesbyinaudio.com/ • BookVault (Print-on-Demand) https://bookvault.app/join-the-team/ • ALLi – Alliance of Independent Authors https://www.allianceindependentauthors.org/members/join?affid=20523 • Free ISBN Barcode Generator https://kindlepreneur.com/isbn-bar-code-generator/ • IngramSpark (Global Distribution) https://www.ingramspark.com/ • Publisher Rocket (Keyword Research) https://cheerchapters--rocket.thrivecart.com/publisher-rocket/ • Amazon KDP https://kdp.amazon.com/ • BookLinker (Universal Amazon Links) https://booklinker.com/ 🎧 Podcasting • RedCircle (Podcast Hosting & Distribution) https://app.redcircle.com/sign-up 💼 Business & Websites • Hostinger + WordPress https://hostinger.com?REFERRALCODE=GL4THECHEXI1 • Namecheap (Domains & Email) https://www.namecheap.com/ • Fiverr (Freelancers & Creatives) https://www.fiverr.com/ • Canva (Design & Graphics) https://www.canva.com/ • QuickBooks (Accounting) https://quickbooks.intuit.com/ 📱 Social Media & Content Tools • Buffer (Scheduling) https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b • Opus Clip (Short-Form Video Clips) https://www.opus.pro/?via=760090 🌐 CONNECT & FOLLOW • Website – The Cheerleader Book Club https://www.thecheerleaderbookclub.com • Instagram https://www.instagram.com/thecheerleaderbookclub • TikTok https://www.tiktok.com/@thecheerleaderbookclub • Facebook https://www.facebook.com/thecheerleaderbookclub • Contact https://thecheerleaderbookclub.com/contact/ ⚠️ DISCLAIMER This podcast is for informational and entertainment purposes only and does not constitute professional advice. Please seek appropriate qualifications or professional guidance for coaching, training, business, or financial decisions.

    20 min

  8. Jan 15

    #20 PROGRAM OWNERS: Branding Your Cheer Program: Your Identity, Your Vibe, Your Stand-Out Factor

    Branding your cheer program doesn’t have to feel like you’re throwing your business identity into the Portion of the Wind. In this episode, I’m breaking down how to build a clear, consistent, and totally YOU brand — without the overwhelm. We’re talking: • How to define your audience • What makes your program unique • Themes, colours, logos & more • Tone of voice that actually fits • Social media that WORKS • Partnering with local schools & businesses • Consistency across your whole online presence Whether you’re running a full-time gym, a schools program, or a small rec program — this one’s for you. Welcome to Cheer Chapters—where cheerleading led me to author life. I’m Allison: two decades on the mats, delivering real stories, coaching tools & zero fluff. From sweat and stunts to late-night choreography and the unplanned self-publishing path—this channel is for parents cheering, coaches grinding, and program owners building something authentic. I’m a mum with dyslexia, ADHD, and enough side quests in my videos to keep things interesting—expect detours, laughs, real struggles & growth. If you want straight-talk on coaching cheer, how to support young athletes, how to run a gym without losing your mind (trust me—I learned the hard way), or hear what inspired me to write a book—you’ll feel right at home here. I dive into the messy behind-the-scenes, the wins & fails, interviews, and sneak-peeks into my writing—all with humour, honesty, and heart. New episodes drop regularly. Subscribe, tap the bell, and join our cheer family—because in cheerleading, every chapter counts. 📚 FIND THE BOOKS Author Exclusive Shop https://thecheerleaderbookclub.com/shop/ Buy on Amazon https://mybook.to/tcbcstore 🤸 FREE DOWNLOAD The Cheer Brilliance Blueprint Map out a positive, confident cheerleading journey at home — because a happy cheerleader is a powerful one. 👉 https://thecheerleaderbookclub.com/#freedownload 🔗 TOOLS & RESOURCES I USE Some of the links below are affiliate links. They may earn me a small commission at no extra cost to you and help support the podcast and books. I only share tools I genuinely use or recommend. 📚 Books & Author Tools • ISBNs (AU) – Thorpe & Bowles https://www.myidentifiers.com.au/ • Findaway Voices (Audiobooks) https://www.voicesbyinaudio.com/ • BookVault (Print-on-Demand) https://bookvault.app/join-the-team/ • ALLi – Alliance of Independent Authors https://www.allianceindependentauthors.org/members/join?affid=20523 • Free ISBN Barcode Generator https://kindlepreneur.com/isbn-bar-code-generator/ • IngramSpark (Global Distribution) https://www.ingramspark.com/ • Publisher Rocket (Keyword Research) https://cheerchapters--rocket.thrivecart.com/publisher-rocket/ • Amazon KDP https://kdp.amazon.com/ • BookLinker (Universal Amazon Links) https://booklinker.com/ 🎧 Podcasting • RedCircle (Podcast Hosting & Distribution) https://app.redcircle.com/sign-up 💼 Business & Websites • Hostinger + WordPress https://hostinger.com?REFERRALCODE=GL4THECHEXI1 • Namecheap (Domains & Email) https://www.namecheap.com/ • Fiverr (Freelancers & Creatives) https://www.fiverr.com/ • Canva (Design & Graphics) https://www.canva.com/ • QuickBooks (Accounting) https://quickbooks.intuit.com/ 📱 Social Media & Content Tools • Buffer (Scheduling) https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b • Opus Clip (Short-Form Video Clips) https://www.opus.pro/?via=760090 🌐 CONNECT & FOLLOW • Website – The Cheerleader Book Club https://www.thecheerleaderbookclub.com • Instagram https://www.instagram.com/thecheerleaderbookclub • TikTok https://www.tiktok.com/@thecheerleaderbookclub • Facebook https://www.facebook.com/thecheerleaderbookclub • Contact https://thecheerleaderbookclub.com/contact/ ⚠️ DISCLAIMER This podcast is for informational and entertainment purposes only and does not constitute professional advice. Please seek appropriate qualifications or professional guidance for coaching, training, business, or financial decisions.

    14 min
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About

20+ Years in Cheer… and Still Not Done Talking About It! Cheer Chapters is all about sharing my 20+ years in the cheerleading world. This sport has been a massive part of my life (and let’s be honest, sometimes it took over my life—if you know, you know). My goal is simple: to help grow this sport and support others on their own cheer journeys. So… am I the woman for you? Well, I’m pretty straightforward. I’m prone to going off-topic, taking a few side quests (consider yourself warned), and speaking from the heart. I’ve worn many hats—athlete, coach, program owner, event provider—and now, mum, ADHD-brain wrangler, and dyslexic wordsmith. I didn’t take the traditional path into Allstar cheerleading. Instead, I stumbled in through youth work at the age of 16, straight into coaching—and never looked back. Cheer stole my heart, my weekends, and sometimes my sanity (again, if you know, you know). Here, I’ll be sharing it all: the mistakes, the must-haves, the chaos of starting a cheer business, coaching tinies, and even my unexpected author journey. Whether you’re watching on YouTube, tuning into the podcast, or reading the blog, I hope you find something useful for your own cheer adventure—or at the very least, something that makes you laugh. Much love, Allison xx

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