Corporate Counter Culture

Corporate CounterCulture
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Corporate Counter Culture challenges the status quo of corporate life and sales culture. Brian and Bryan explore what it means to succeed in business without conforming to outdated norms of burnout, drinking culture, and empty hustle. Each week, you’ll hear real conversations and practical insights on work-life balance, entrepreneurship, leadership, health, and redefining success on your own terms. If you’re a professional, entrepreneur, or creative who’s tired of the traditional playbook, this show gives you the tools, stories, and countercultural mindset to thrive in both business and life.

  1. Apr 4

    Episode 23: Urgency Leading into Summer

    Most salespeople underestimate how crucial Q2 is for finishing strong before summer hits. In this episode, Bryan and Brian reveal the high-impact strategies to create urgency, optimize prospecting during hot and slow seasons, and leverage AI to scale your efforts seamlessly—all before the mid-year rush. As the clock ticks toward Q2, you'll discover the importance of timing — from closing early quarter deals to managing client vacations and industry slowdowns. Bryan shares his approach to ramping activities while balancing human nature and business cycles, reminding you that the difference between good and great sales is often simply strategic prioritization. We break down: How to identify key opportunities in late Q1 and set yourself up for successThe power of tailored outreach and warming up cold prospects with industry intelligenceWhy understanding human behavior and seasonality can make or break your target achievementPractical ways to harness AI and automation for prospecting, follow-ups, and researchLong-term planning tactics, including tracking pipeline health and leveraging recon drives to maximize efficiency This episode is perfect for sales pros striving to hit their numbers while navigating seasonal dips and economic uncertainties. If you're looking to turn up the intensity in Q2, build a sustainable pipeline, and use cutting-edge tools smartly, you can't afford to miss this episode. Bryan and Brian show you how to work smarter, not harder—so you finish the first half of the year stronger than ever.

    45 min

  2. Mar 28

    Episode 22: Developing your territory

    This episode explores the realities of developing new markets, sales cycle timelines, and strategies for building relationships and pipeline growth in complex industries. Hosted by Brian Taylor with insights from Bryan M, it offers practical advice for sales professionals navigating long sales cycles and market entry challenges.

    34 min

  3. Mar 23

    Episode 21: Quota & Motivation

    In this episode of Corporate Counterculture, Brian and Bryan explore the mindset shifts that distinguish top sales performers. They discuss how intrinsic motivation, momentum, and company culture can redefine success beyond just hitting quotas. Learn about the pitfalls of premature celebration and sandbagging, and discover tactics for building lasting rapport and knowing when to take breaks without losing momentum. Key insights include: viewing early quota achievement as a launchpad, the role of relationships in securing deals, and how company culture affects sales behaviors. This episode is ideal for sales leaders and reps seeking to maintain their competitive edge and avoid burnout.

    44 min

  4. Mar 7

    Episode 20: Closing Out Q1

    In this episode, Brian Taylor and Bryan M discuss their reflections on Q1, emphasizing the importance of planning and adjusting strategies for the rest of the year. They share insights on navigating challenges in the sales pipeline, the significance of maintaining relationships, and creative approaches to engaging prospects. The conversation highlights the need for proactive measures and adaptability in sales, especially during the first quarter.

    26 min

  5. Feb 21

    Episode 19: Why the deal died

    In this episode of Corporate Counterculture, hosts Bryan M and Brian Taylor delve into the complexities of sales, particularly focusing on a recent experience where a deal fell through. They explore the nuances of leadership dynamics, the importance of presentation, and the psychology behind decision-making in sales. The conversation highlights the challenges sales professionals face, including the impact of external factors and the need for situational awareness. The hosts reflect on their experiences, share insights on sales strategies, and discuss how to learn from lost deals while maintaining a positive outlook for future opportunities.

    40 min

  6. Feb 14

    Episode 18: Prospect Fatigue

    In this episode, Bryan M and Brian Taylor discuss the challenges and strategies of prospecting in sales, emphasizing the importance of building strong relationships between sales and marketing teams. They explore the complexities of sharing information, the need for collaboration, and the human element in sales communication. The conversation also touches on the fatigue caused by buzzwords in sales pitches and the evolving expectations of customers. Ultimately, they highlight the necessity of understanding customer needs and the value of direct communication in achieving sales success.

    1 hr

  7. Feb 8

    Episode 17: What we're implementing in 2026

    In this conversation, Brian and Bryan discuss their New Year resolutions, focusing on personal growth, reading habits, and innovative approaches to cold calling. They emphasize the importance of creativity, networking, and being proactive in their professional lives. The discussion highlights the need to break away from routine and explore new methods to enhance productivity and personal development.

    23 min

  8. Jan 24

    Episode 16: Planning for 2026 - Invest in yourself

    In this episode of Corporate Counterculture, Brian Taylor and Bryan M explore the transformative power of personal and professional development. They delve into strategies for self-improvement, emphasizing the importance of active listening and storytelling in sales. The discussion also highlights insights from motivational figures like Tony Robbins and Patrick Bet-David, while examining how sales techniques must adapt in the digital age. Tune in to discover how setting small, achievable goals can lead to significant progress.

    31 min
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About

Corporate Counter Culture challenges the status quo of corporate life and sales culture. Brian and Bryan explore what it means to succeed in business without conforming to outdated norms of burnout, drinking culture, and empty hustle. Each week, you’ll hear real conversations and practical insights on work-life balance, entrepreneurship, leadership, health, and redefining success on your own terms. If you’re a professional, entrepreneur, or creative who’s tired of the traditional playbook, this show gives you the tools, stories, and countercultural mindset to thrive in both business and life.

Information

  • Creator
    Corporate CounterCulture
  • Years Active
    2025 - 2026
  • Episodes
    23
  • Rating
    Explicit
  • Copyright
    © 2025 Corporate CounterCulture
  • Show Website
    Corporate Counter Culture