In this solo episode of Better Your Business, Cher takes listeners behind the scenes of her journey to writing her first book. She shares the real-life challenges of balancing her career as a realtor, coach, and mom while pursuing a long-held dream of becoming an author. Cher dives into the fears, self-doubt, and procrastination that many entrepreneurs face and offers actionable advice on staying aligned with your goals, defining your version of success, and taking bold steps forward in business and life. In this episode you will hear: [00:41] Cher explains that this solo episode will focus on her journey writing her first book and the process of manifesting it while balancing life and business.[01:30] Cher reflects on her childhood dream of becoming a writer, inspired by Oprah Winfrey, and shares how she envisioned a life of writing and creating impactful books from a peaceful, intentional space.[04:15] She explains how working with realtors, workshops, and clients helped her identify the theme and structure for her book, emphasizing the importance of aligning the content with her own experiences and audience needs.[06:31] Cher shares the fears and self-doubt she experienced while starting the book, including procrastination and the anxiety of balancing multiple roles, which resonate with many entrepreneurs.[08:47] She discusses redefining success and learning to embrace simplicity, joy, and authenticity in business, encouraging listeners to focus on what truly matters instead of chasing constant growth.[11:16] Cher talks about her mission to create guidance she wished she had when starting her real estate career, providing actionable advice to help others avoid burnout and operate with ease and intention.[14:44] Cher outlines who the book is for, including female realtors, women in business, and corporate professionals, emphasizing the book’s value for anyone looking to simplify, grow, and enjoy their work.[16:06] She candidly discusses how procrastination and perfectionism create challenges when writing a permanent work like a book, and how she navigates these obstacles with intention and planning.[19:54] Cher shares her struggle with time management and blocking writing sessions in her calendar while balancing work, coaching, and family life, providing relatable insights for busy entrepreneurs.[22:52] She explains why she chose to document and share her book-writing journey, emphasizing that showing vulnerability can help others feel less alone and encourage them to start or finish their own projects.[23:41] Cher invites listeners to follow her Instagram series, Blank Page to Bestseller, and encourages engagement from anyone currently writing a book or considering starting one.Connect with Cher: @chergoetz_ Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: hello@athomecompany.ca Thank you to our Sponsors: Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co EFV Legal @elenafavaroviana | efvlegal.ca Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f
