In this solo episode of Better Your Business, Cher breaks down exactly how to choose the right coach for your business, without getting distracted by marketing, popularity, or price tags. Inspired by a real conversation with a fellow realtor, Cher walks you through the key questions to ask yourself and any potential coach before making an investment. From understanding what you actually need support with to evaluating coaching styles, structure, and alignment, this episode is your practical guide to making a confident, informed decision. Whether you're feeling stuck, ready to grow, or simply exploring your options, this conversation will help you avoid common pitfalls and find a coach who truly supports your version of success. In this episode you will hear: [01:47] - A deep dive into identifying what you want to change, the type of support you need, and what success would look like before hiring a coach.[03:55] - Why it’s important to evaluate not just results, but how a coach built their business and whether that path aligns with your desired lifestyle and strategy.[06:48] - An explanation of the different coaching formats and how to determine whether you need strategy, accountability, teaching, or implementation.[08:54] - A breakdown of what “access” to a coach really means, including communication channels, response times, and ongoing support.[11:21] - How call frequency, program length, and structure impact your results and why more time doesn’t always equal better outcomes.[11:52] - What a strong onboarding experience looks like and how it sets the foundation for effective, personalized coaching.[15:55] - A look at offboarding, including progress reviews, next steps, and building independence beyond the coaching relationship.[17:30] - How to assess the true cost of coaching, including ROI expectations, financial impact, and personal readiness for the investment.[20:36] - Why your emotional response matters, including whether you feel clear, supported, and confident after interacting with a potential coach.[22:57] - The importance of choosing a coach whose approach to building a business aligns with your values, preferences, and long-term goals.[24:01] - Cher shares an overview of her current coaching structure options, including weekly and bi-weekly formats, implementation focus, and personalized support.[27:50] - A closing reminder to prioritize fit over hype and revisit these questions whenever you're considering coaching.Connect with Cher: @chergoetz_ Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collections Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: hello@athomecompany.ca Thank you to our Sponsors: Staci Millard @ Thrive Accounting @thriveaccounting | https://thriveaccounting.co Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent Tuesday Mortgage Tidbits Sign Up for Realtors: https://saltboxmortgage.myflodesk.com/iksoczdm1f