ChatGTM

Michael Beck
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The ChatGTM Podcast by Inc Tank GTM

  1. ChatGTM S22 E24: Carmela Hughley ~ SVP of Marketing Rita's Italian Ice / Rita’s Growth Playbook

    4d ago

    ChatGTM S22 E24: Carmela Hughley ~ SVP of Marketing Rita's Italian Ice / Rita’s Growth Playbook

    Carmela Hughley, SVP of Marketing at Rita’s Italian Ice, breaks down how a 600+ location brand turns community, nostalgia, and product innovation into real revenue. This isn’t about feel-good marketing. It’s about building a brand people come back to for decades. Inside this episode: • How Rita’s uses community initiatives to drive loyalty • Why nostalgia is a competitive advantage • The real role of data, apps, and personalization • How 80+ flavors fuel repeat visits and urgency • What most brands miss about “giving back” Rita’s isn’t just selling ice and custard. They’re building emotional memory at scale. Carmela also shares how they balance: • Digital vs physical engagement • Franchise growth and brand consistency • Creativity in a noisy marketing landscape If you’re building a brand, this episode will challenge how you think about growth. Subscribe to ChatGTM for more conversations on marketing, AI, and GTM strategy. #MarketingStrategy #BrandGrowth #CustomerLoyalty #FranchiseBusiness #CommunityMarketing #RetailMarketing #GTMStrategy #FoodBrand #MarketingLeadership

    41 min
  2. ChatGTM S2 E23 Kobby Amoah ~ CEO River Health/ The Healthcare Experience Is Broken. This Is the Fix

    Jun 4

    ChatGTM S2 E23 Kobby Amoah ~ CEO River Health/ The Healthcare Experience Is Broken. This Is the Fix

    Healthcare isn’t broken because of cost. It’s broken because of experience. Kobby Amoah, CEO of River Health, breaks down why the system fails patients and what happens when you rebuild it around simplicity, access, and real-world behavior. This isn’t theory. It’s a different model already working across restaurants, retail, and hourly workforces. Instead of insurance cards, River Health uses a payment system that works like a credit card. Instead of waiting weeks for appointments, they start with virtual primary care. Instead of confusing bills, they remove them entirely for everyday care. We get into what most healthcare products get wrong, why employers are rethinking benefits, and how better experience actually changes behavior. If you care about GTM, product design, or building for real users, this one’s worth your time. Key topics: • Why healthcare and insurance should be separated • The UX mistakes most healthcare companies still make • How virtual care becomes the default, not the backup • Why simplicity drives higher utilization • The ROI model: retention, missed shifts, and real data • What healthcare could look like in 5 years Guest: Kobby Amoah — CEO, River Health Hosts: Michael Beck, Chad Horn Subscribe to ChatGTM for more conversations on marketing, AI, and GTM strategy.

    38 min
  3. ChatGTM S2 E22: Alex Sambvani ~ CEO Slang AI / Restaurants Are Missing 50% of Calls… AI Is Fixing It

    May 28

    ChatGTM S2 E22: Alex Sambvani ~ CEO Slang AI / Restaurants Are Missing 50% of Calls… AI Is Fixing It

    Restaurants are missing up to 50% of inbound calls… and it’s costing them real revenue. In this episode of ChatGTM, Alex Sambvani (CEO of Slang AI) breaks down how voice AI is quietly transforming the restaurant industry by capturing missed demand, improving guest experience, and unlocking entirely new operational insights. This isn’t about replacing humans. It’s about augmenting the front-of-house with AI that actually understands guests, handles calls, and personalizes interactions at scale. What you’ll learn: • Why restaurants miss 40–50% of calls (and what it really costs) • How AI hosts are capturing lost revenue instantly • The shift from “AI tool” → “guest experience platform” • Why personalization is the next battleground in hospitality • How Slang uses 30M+ calls to train better guest interactions • The hidden data layer most operators are completely missing • Why staff often become the biggest fans of AI Alex also shares how guest expectations around AI are rapidly changing and why operators who adopt early will win. If you care about GTM, AI, or the future of hospitality, this one matters. Guest: Alex Sambvani — CEO, Slang AI Subscribe to ChatGTM for more conversations on marketing, AI, and GTM strategy. #RestaurantTech #VoiceAI #Hospitality #AIinBusiness #CustomerExperience #GTMStrategy #MarketingTechnology #RestaurantIndustry #AITrends #ChatGTM

    35 min
  4. ChatGTM S2 E21: Jason Adams ~ Why Your Screens Don’t Sell (And How to Fix Them)

    May 21

    ChatGTM S2 E21: Jason Adams ~ Why Your Screens Don’t Sell (And How to Fix Them)

    Most brands invest in screens. Very few turn them into revenue drivers. This episode breaks down why most digital experiences fail and what actually moves customer behavior in-store. Michael Beck and Chad Horn sit down with Jason Adams from CRI to unpack how digital signage, data, and customer psychology come together to drive real ROI. From eye-tracking insights to retail media networks, this is a behind-the-scenes look at how physical spaces are becoming programmable, measurable, and massively more profitable. Jason shares how brands are seeing measurable lift, why static signage is a missed opportunity, and how convenience stores are quietly evolving into media platforms. If you operate in retail, QSR, or hospitality, this is the playbook for turning attention into revenue. Topics covered: • Why most digital signage fails • How eye tracking changes menu design • The real ROI of moving from static to dynamic • Why C-stores are becoming media companies • How retail media networks unlock new revenue streams • The role of data and AI in physical experiences Guest: Jason Adams, CRI Subscribe to ChatGTM for more conversations on marketing, AI, and GTM strategy. #DigitalSignage #RetailMedia #QSRMarketing #CustomerExperience #CStore #MarketingStrategy #GTM #AIinRetail #HospitalityTech

    41 min
  5. ChatGTM S2 E20: Bala ~ The Restaurant Industry Is Losing 30%… Here’s the Fix

    May 14

    ChatGTM S2 E20: Bala ~ The Restaurant Industry Is Losing 30%… Here’s the Fix

    The conversation delves into the rethinking of the restaurant industry, focusing on the intersection of technology, loyalty, and real-world operations. It explores the cost and economics of online ordering, the consumer experience and adoption, the future of delivery, and concludes with key takeaways and a call for kindness. Takeaways Rethinking the restaurant industryThe intersection of technology, loyalty, and real-world operations Chapters 00:00 Introduction and Pickup Game06:27 Cost and Economics of Online Ordering18:16 Consumer Experience and Adoption24:34 Fulfillment and Future of Delivery

    30 min
  6. ChatGTM S2 E19: Greg Creed ~ The $1B Insight That Built Baja Blast

    May 11

    ChatGTM S2 E19: Greg Creed ~ The $1B Insight That Built Baja Blast

    The conversation covers a range of topics including leadership, team empowerment, customer and team member experience, personal branding, stress in business, and the reconciliation of personal values with business results. Greg Creed, former CEO of Yum Brands, shares insights on marketing philosophy, leadership attributes, and the impact of personal brand on modern businesses. The conversation also delves into the importance of vulnerability in leadership, the role of courage in leadership, and the impact of internal values on business leaders. Additionally, the discussion highlights the organization Prosper and its appeal to business leaders. The conversation with Greg Creed covers the impact of the Accelerator program, the importance of addressing negative stories and focusing on the positive impact of AI, and the significance of critical thinking in AI-driven marketing. Greg shares insights on the opportunities and impact of the Accelerator program, the need to address negative stories and highlight the positive impact of AI, and the importance of critical thinking in AI-driven marketing strategies. Takeaways Leadership and team empowermentThe impact of personal brand on modern businesses Opportunity and impact of the Accelerator programAddressing the negative stories and focusing on the positive impact of AIThe importance of critical thinking in AI-driven marketing Chapters 00:00 Introduction and Guest Tease06:10 Leadership and Team Empowerment12:52 Personal Brand and Modern Businesses20:36 Stress in Business and Internal Values28:08 Prosper and Taking a Stand39:05 The Importance of Critical Thinking in AI-Driven Marketing #marketingstrategy #leadership #brandbuilding #AIinbusiness #customersuccess #growthstrategy #restaurantindustry #culturematters

    49 min
  7. ChatGTM S2 E18: Melissa Fahs ~ CCO Coco Robotics / From Novelty to Infrastructure: Inside Coco

    May 4

    ChatGTM S2 E18: Melissa Fahs ~ CCO Coco Robotics / From Novelty to Infrastructure: Inside Coco

    The conversation covers various topics related to Coco Robotics, including its launch event, capabilities, impact on food delivery, design, scalability, government approvals, deployment, tipping points, impact on restaurants, expansion into other verticals, growth and partnerships, PR and brand trust, upcoming events, and rapid fire questions. Takeaways Coco Robotics is revolutionizing the last-mile delivery industry with its autonomous delivery robots.The company's focus on quality, sustainability, and efficiency is driving its success in various cities and markets. Chapters 00:00 Introduction and Work Culture05:47 Coco Robotics Impact on Food Delivery10:54 Coco Robotics Scalability and Expansion18:00 Coco Robotics Tipping Points23:44 Coco Robotics Growth and Partnerships32:02 Closing Remarks

    33 min
  8. ChatGTM S2 E:17 Mary Pillow Thompson ~ Miso Robotics / The $100B Problem in Restaurants

    Apr 28

    ChatGTM S2 E:17 Mary Pillow Thompson ~ Miso Robotics / The $100B Problem in Restaurants

    Most restaurants aren’t losing on strategy. They’re losing in the middle of a Tuesday lunch rush. Mary Pillow Thompson breaks down why frontline execution, not planning, is where profit is won or lost. From wasted product to misaligned teams, this episode exposes the hidden inefficiencies killing margins inside restaurant operations. Mary, co-founder of Zignal (acquired by Miso Robotics), explains how AI, automation, and better shift-level clarity are transforming how restaurants actually run. Not in theory. In real time. This isn’t about replacing humans. It’s about finally telling them how to win. What you’ll learn: Why up to 40% of fries get wasted and how to fix itThe biggest mistake restaurants make with AI and automationHow giving employees a simple goal can transform performanceWhy most teams are running a different store than they thinkThe real role of robotics like Flippy in modern kitchensHow to reduce chaos during peak hours without adding headcountMary also shares how Zignal acts as an “AI shift manager” giving frontline teams clarity on what matters right now, not after the fact. If you care about restaurant ops, GTM, or applying AI in the real world, this one hits. Subscribe to ChatGTM for more conversations on marketing, AI, and go-to-market strategy.. Takeaways AI in the restaurant industryImpact of automation on QSR workers Efficiency in the restaurant industry can lead to significant cost savings.Understanding the current state of a restaurant's operations is crucial before implementing new technology or automation. Chapter Timestamps 00:00 Intro 01:42 Who is Mary Pillow Thompson 04:31 What Zignal actually does 06:19 Turning employees into a winning team 07:15 Robots as team members (Flippy) 09:06 Why Miso acquired Zignal 12:09 The real value of data + AI in restaurants 17:36 The shocking level of food waste 19:22 The future of QSR workers 24:22 How to adopt automation the right way 29:07 The one thing every operator should fix 34:04 What Mary looks for in a struggling store 35:41 Biggest mistake with AI in restaurants 37:10 Lightning round

    40 min
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About

The ChatGTM Podcast by Inc Tank GTM

Information

  • Creator
    Michael Beck
  • Years Active
    2025 - 2026
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © 2025 Michael Beck