How'd They Do That?

Skot Waldron | Coach, Speaker, & Host of Unlocked + How'd They Do That?
  • 5.0 (3)
  • Entrepreneurship
  • Updated Biweekly

Building a coaching or consulting business is tough. You may often feel isolated and overwhelmed, from marketing and sales to running calls and scaling your business so you can retire one day. Welcome to 'How'd They Do That?', the podcast that tackles these tough questions head-on. I'm Skot Waldron, your fellow coach and guide through the adventurous world of coaching and consulting entrepreneurship. Join us as we sit down with successful people who have been exactly where you are. They'll share not just their victories but the obstacles they've overcome on their paths to success. From mastering the sales conversation to building influential networks, upleveling your speaking, and creating a movement of loyal clients, we dive into the strategies that turn potential into prosperity. It all starts with the question, "How'd they do that?"

  1. Oct 13

    How To Build An Audience From Zero When Marketing Isn't Your Thing With Jake Tlapek

    Most coaches and consultants didn't start a business because they love lead generation. They started because they wanted to help people. But if nobody's paying attention, you can't help anybody. In this episode, Skot Waldron talks with Jake Tlapek, also known as Jake the Wizard. Jake has built and sold two seven-figure agencies, grown a social following of more than 100,000, and wrote Eight Dominoes. He built his agency on organic social alone and brought in 10 to 20 high-intent leads a week without spending a dollar on ads. Jake explains the system behind it. He goes live for two hours, clips the recording into dozens of short videos, and posts 5 to 10 times a day. He covers the three reasons live video beats regular posting, how to fill a live when nobody shows up, and why treating your audience like paying clients leads to sales calls where you barely have to sell. Chapters: 00:00:00 – Cold Start & Intro 00:06:30 – The Real Reason Your Posts Aren't Working 00:10:41 – 3 Reasons Going Live Beats Posting 00:14:12 – How to Go Live When Nobody Shows Up 00:16:01 – How to Sell Without Ever Pitching 00:19:12 – Treat Your Audience Like They Already Paid 00:25:15 – Your First 30 Days Starting from Zero 00:31:29 – Lightning Round: LinkedIn vs. Instagram and More 00:36:29 – Why Your Content Isn't Getting You Clients 00:41:22 – A Word of Hope for Coaches and Consultants Links: Guest: Jake Tlapek Website: www.jakethewizard.com LinkedIn: linkedin.com/in/jake-tlapek   Instagram: instagram.com/itsjakethewizard Book: Eight Dominoes: A Messaging Framework That Compounds Into Awesome Clients

    How To Build An Audience From Zero When Marketing Isn't Your Thing With Jake Tlapek

  2. Sep 29

    How To Know When You're Ready For An Admin With Andrea Ediger

    In this episode, Skot Waldron sits down with Andrea Ediger, founder of Seventy, a full-service administrative solution built for coaches, consultants, and leaders. Andrea has spent years helping high performers hand off the work that drains them so they can stay in their strengths. She breaks down the surprisingly low bar for knowing you're ready for help, if you're losing an hour a day or half a day a week to work that isn't your strength, that's the signal. You'll hear what to delegate first, why "where do you want to be in 90 days?" is the better starting question, how to run weekly check-ins that actually move things forward, and what separates assistant relationships that thrive from the ones that quietly fall apart. Skot also shares the very real moment his assistant caught two events booked on the same day in two different states, and saved his reputation. If you've been telling yourself it's cheaper and faster to just do it yourself, this one's worth your time. You don't have to build your business alone. Chapters: 00:00:01 – Cold Start & Intro 00:00:48 – Why an Admin Changes Everything 00:04:58 – How to Know You're Actually Ready 00:07:09 – The Real Breaking Point Most Coaches Hit 00:10:04 – "But I Don't Want to Train Someone Again" 00:16:33 – What to Hand Off First 00:18:28 – The Weekly Check-In That Keeps It Working 00:20:25 – The Follow-Up Fix That Saved Skot 00:27:20 – Why Some Assistant Relationships Fall Apart 00:34:51 – Getting 20 Hours a Month Back Links: Guest: Andrea Ediger Website: findseventy.com LinkedIn: www.linkedin.com/in/andreaediger

    How To Know When You're Ready For An Admin With Andrea Ediger

  3. Sep 15

    How to Negotiate Better Fees Without Getting Weird with Attia Qureshi

    In this episode of How'd They Do That?, Skot Waldron sits down with negotiation and influence expert Attia Qureshi to talk through what really happens when coaches, consultants, founders, and service-based business owners negotiate for themselves. Attia breaks down why we are often great at advocating for clients but weirdly bad at advocating for our own value. They get tactical with a real pricing scenario from Skot's business, including how to anchor your fee, when to ask about budget, how to create three options, what to do when a prospect has a cheaper quote, and how to respond when someone says there is no budget this year. Timestamps: 00:00:00 – Cold Start & Intro   00:01:19 – Why Negotiation Matters for Coaches   00:03:57 – Why We Get Weird About Our Own Fees   00:08:15 – How to Anchor Without Guessing   00:09:25 – The Two-Minute Fear Reset   00:16:02 – Skot's Real Pricing Scenario   00:26:41 – Why Three Options Work   00:33:05 – When They Found Someone Cheaper   00:38:03 – Turning No Budget Into Not Yet   00:45:03 – Practice Negotiation in 30 Seconds a Day Links: Guest: Attia Qureshi Website: https://www.attiaqureshi.com LinkedIn: https://www.linkedin.com/in/attiaq Instagram: https://www.instagram.com/attiaq

    How to Negotiate Better Fees Without Getting Weird with Attia Qureshi

  4. Sep 1

    How To Find Speaking Gigs That Are Actually Worth It With Arel Moodie

    Speaking can be one of the best ways to grow a coaching or consulting business, but only if you treat it like a strategy instead of a really long trust fall with a microphone. In this episode, Skot Waldron talks with Arel Moodie, speaker, entrepreneur, and co-founder of Talkadot, about how coaches, consultants, founders, and service-based business owners can use speaking to build trust, generate leads, and create real business opportunities. Arel breaks down why "just winging it" is usually a bad plan, how to know when a free speaking gig is worth taking, what audience feedback can teach you, and how data can help turn a talk into consulting revenue. If speaking is part of your growth plan, this conversation will help you get more intentional, more useful, and a lot less random. Timestamps: 00:00:00 – Cold Start & Intro 00:03:17 – The Biggest Lie About Speaking 00:05:22 – What Your Audience Remembers 00:09:01 – When Free Gigs Make Sense 00:12:37 – Referrals Without the Sales Sting 00:15:07 – Turning Talk Data Into Revenue 00:17:56 – Why Trust Is the Real Sale 00:23:00 – How to Spot Paid Speaking Gigs 00:25:22 – Stop Perfecting, Start Booking 00:30:37 – Final Takeaway & Outro Links: Guest: Arel Moodie Website: https://arelmoodie.com Talkadot: https://www.talkadot.com/s/arel LinkedIn: https://www.linkedin.com/in/arelmoodie

    How To Find Speaking Gigs That Are Actually Worth It With Arel Moodie

  5. Aug 18

    How To Build Better Keynotes Without Overcomplicating It With Michael Hidalgo

    Building a great keynote can feel like trying to organize a junk drawer while people are watching. You've got ideas, stories, experience, maybe even a few great slides but if there's no structure, the audience can feel it fast. In this episode of How'd They Do That?, Skot Waldron talks with Michael Hidalgo about a simple, practical framework for building talks that people actually remember. Michael brings 25+ years of speaking experience and breaks down how story structure, screenwriting, and the idea of orientation, disorientation, and reorientation can help coaches, consultants, founders, and creators craft more compelling keynotes. You'll learn how to find the "inciting incident" in your message, why one clear sentence can save your entire talk, and how to stop piling on good content that doesn't serve the main point. It's practical, experience-driven, and surprisingly freeing like your keynote finally got a GPS. Timestamps: 00:00:00 – Cold Start & Intro 00:03:16 – Why Keynoting Matters for Coaches 00:05:02 – The Story Structure Behind Great Talks 00:08:32 – The Mosquito Hook Example 00:12:17 – What Cars Teaches Speakers 00:14:01 – How to Hook an Audience 00:17:19 – The Simple Talk Template 00:20:08 – Why Speakers Lose the Room 00:25:54 – Michael's Advice for Coaches and Consultants Links: Guest: Michael Hidalgo Website: michael-hidalgo.com

    How To Build Better Keynotes Without Overcomplicating It With Michael Hidalgo

  6. Aug 4

    How to Run Executive Off-Sites That Actually Drive Results With Joe Gonzalez

    Planning an off-site can feel like a gamble. You book the place, fill the agenda, hope everyone has a good time, and quietly wonder if any of it actually moved the business forward. This episode flips that script. Skot Waldron sits down with Joe Gonzalez, a real estate developer and hospitality operator behind Silvarra, a luxury cabin retreat in North Georgia built specifically for executive off-sites and leadership retreats. Joe spent 15 years in tech before building a space designed to help teams think clearly, connect deeply, and make the big decisions that rarely get made in the day-to-day noise. If you coach, consult, or run a service-based business, this conversation is full of usable ideas. You will hear why environment changes the way people think, the three beliefs behind every great off-site, the "one thing" rule that beats over-planning, how long a retreat should really be, and why the best gatherings leave room for silence and unscheduled moments. Timestamps: 00:00:00 – Cold Start & Intro  00:04:20 – The Idea Behind the Retreat Business  00:07:01 – Where Most Off-Sites Go Wrong  00:10:08 – The Science of "Sleep On It"  00:13:32 – The 3 Beliefs Behind a Great Off-Site  00:17:47 – The One-Thing Rule That Beats Over-Planning  00:21:16 – How Long an Off-Site Should Actually Be 00:24:25 – Designing Spaces Worth Every Penny  00:28:11 – Where to Start & Who to Learn From  00:31:08 – Tie the Trip to Real Business Results Links: Guest: Joseph Anthony Gonzalez Website: www.silvarrablueridge.com Silvarra Instagram: www.instagram.com/silvarrablueridge Personal Instagram: www.instagram.com/wakingupexcited LinkedIn: www.linkedin.com/in/josephagonzalez Resources You May Find Helpful:  Favorite Book: Unreasonable Hospitality Priya Parker — Purposeful Gatherings Author of The Art of Gathering Patrick Lencioni — Team Health & Executive Alignment Author of The Five Dysfunctions of a Team Adrian Segar — Participant-Driven Event Design Author of Conferences That Work Download: The Executive Offsite Framework Download: Sample 2-Day Executive Offsite Agenda

    How to Run Executive Off-Sites That Actually Drive Results With Joe Gonzalez

  7. Jul 21

    How To Run A Real Mastermind With Mike Kim

    Most "communities" are just Zoom calls wearing a fancy name tag. In this episode, Mike Kim breaks down what real community looks like: a place where people can share wins without feeling weird, be honest without getting judged, and grow without being treated like a number. We talk about why people join for the leader… but stay for the relationships, and how trust is the actual product. You'll also hear how Mike separates masterminds vs. memberships, why he sets clear rules (and keeps them), how he structures calls so they don't turn into weekly "nothing happened" updates, and the simple test to know if you're even wired to lead a community. If you want a group that creates momentum, meaning, and retention, not just "content" this is your blueprint. Timestamps: 00:00:00 – Intro & Highlights 00:04:19 – Cold Open Banter + "We Met in the Bathroom" Story 00:05:20 – Why Community Matters (and why Mike's been doing it for a decade) 00:06:08 – What "Community" Actually Means (no bragging, real trust) 00:10:16 – Mastermind vs Membership: Roundtable vs Classroom 00:14:15 – Raising Standards: "Write a Book by 2026" (or you're out) 00:24:13 – How Mike Structures Groups: cadence, attendance, expectations 00:30:54 – Should You Start a Community? The Fast Test 00:38:08 – Mike's IP Assessment Offer + Discount Code 00:41:25 – Final Hope: The Shift from Attention to Wisdom (and trust wins)   Links: Guest: Mike Kim Website: mikekim.com/newsletter YouTube: youtube.com/@RealMikeKim Instagram: @mikekim LinkedIn: linkedin.com/in/mikekimtv TikTok: tiktok.com/@mikekimtv Facebook: facebook.com/mikekimtv Twitter X: twitter.com/mikekimtv

    How To Run A Real Mastermind With Mike Kim

  8. Jul 7

    How To Promote Yourself Without Feeling Sleazy With Jennifer Brown

    Most coaches and consultants know speaking can be a powerful way to grow their business, but knowing that and actually doing it well are two very different things. In this episode, Skot Waldron sits down with Jennifer Brown, a 20-year business owner, four-time author, and sought-after corporate keynote speaker, to unpack what it really takes to build a speaking career that pays. Jennifer shares how she went from a reluctant consultant to a world-stage keynoter, why writing a book can change everything fee-wise, and how to think about early speaking gigs as long-game relationship investments instead of one-off transactions. She also gets practical about landing the right gigs, positioning yourself in the right market, negotiating fees, climbing from $2,500 to $10,000 and beyond, and inspiring confidence before the contract is even signed. Timestamps: 00:00:00 – Cold Start & Intro  00:02:30 – The Backwards Path to the Stage  00:05:30 – Finding Your Point of View as a Speaker  00:08:01 – Early Gigs, Free Work, and the Long Game  00:15:02 – What Corporate Buyers Are Actually Asking  00:17:53 – Speaking as a Lead Magnet, Not Just a Stage  00:30:31 – What It Takes to Climb from 2,500 to 10,000+  00:41:16 – How to Overcome Imposter Syndrome and Play Bigger  00:42:46 – One Thing You Can Do Right Now Links: Guest: Jennifer Brown Website: @jenniferbrownspeaks LinkedIn: linkedin.com/in/jenniferbrownspeaks

    How To Promote Yourself Without Feeling Sleazy With Jennifer Brown
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5
out of 5
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About

Building a coaching or consulting business is tough. You may often feel isolated and overwhelmed, from marketing and sales to running calls and scaling your business so you can retire one day. Welcome to 'How'd They Do That?', the podcast that tackles these tough questions head-on. I'm Skot Waldron, your fellow coach and guide through the adventurous world of coaching and consulting entrepreneurship. Join us as we sit down with successful people who have been exactly where you are. They'll share not just their victories but the obstacles they've overcome on their paths to success. From mastering the sales conversation to building influential networks, upleveling your speaking, and creating a movement of loyal clients, we dive into the strategies that turn potential into prosperity. It all starts with the question, "How'd they do that?"

Information

  • Creator
    Skot Waldron | Coach, Speaker, & Host of Unlocked + How'd They Do That?
  • Years Active
    2025 - 2026
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © 2025
  • Show Website
    How'd They Do That?

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