Get Out from Behind the 8-Ball Podcast

Ryan Prutsman
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  • Marketing
  • Updated Weekly

Ryan shares his journey from working in marketing at Sound Relief Tinnitus & Hearing Center to launching his own consulting business. He emphasizes the importance of online visibility and reputation in today's digital landscape, particularly in the context of AI search. Ryan discusses how businesses can build trust and community, and he offers insights into effective marketing strategies.

Episodes

  1. 12/29/2025

    Ep. 9 | The Truth About Corporate Consulting & Why It Often Fails

    In this episode, Ryan discusses the pervasive reliance on corporate consulting in America and the inherent problems within the consulting industry. He identifies three main structural issues that lead to consulting failures and explains why he founded 8-Ball Consulting as a solution to these problems. Ryan emphasizes the importance of practical experience, accountability, and genuine relationships in consulting, particularly for small businesses.8-ballconsulting.com Schedule a Call: https://calendar.app.google/LLXhcqCsyRerTn4i6TakeawaysAmerica has become dependent on corporate consulting.Many consultants lack real-world experience.Consultants often do not own the outcomes of their advice.The costs of consulting are often underestimated.Leaders hire consultants to avoid accountability.Consultants justify pre-existing decisions rather than create new ones.8-Ball Consulting was founded to counteract traditional consulting failures.Practical experience is crucial for effective consulting.Building relationships is key to successful consulting.8-Ball Consulting prioritizes results over theoretical advice.

  2. 12/04/2025

    Ep. 8 | How Social Media Marketing Will Change in 2026 (and How Your Brand Can Actually Win)

    In Episode 8, we explore the future of social media marketing and how it's set to transform by 2026. Discover the key shifts in social search, AI-driven brand visibility, and the new metrics that will define success. Learn how to adapt your brand strategy to thrive in this evolving landscape, with insights on Instagram's hashtag changes and the importance of consistent brand alignment. Tune in to uncover actionable strategies that will help your brand not just survive, but win in the digital age. Don't miss this essential guide to staying ahead in social media marketing! Key Takeaways: Social platforms are evolving into AI-driven discovery engines.Instagram's hashtag rules have shifted from reach to categorization.Brand consistency across platforms is crucial for AI evaluation.New visibility metrics focus on influence, not just traffic.Social search is becoming the primary discovery engine.Google is transforming into a personal assistant for actions.AI brand clarity audits are essential for accurate representation.Content should be optimized for discovery, not just virality.Repurposing content across platforms enhances visibility.Tracking visibility metrics that correlate to revenue is keyVisit: 8-ballconsulting.com

  3. 11/21/2025

    Ep. 7 | From Behind the 8-Ball: Marketing Insights with Ryan & Spenser

    Join Ryan and Spenser as they dive into the world of marketing, sharing insights from their experiences in both large-scale operations and small business environments. Discover how Ryan's expertise in handling Google profiles and websites can help small businesses thrive by saving time and generating leads. Tune in for engaging discussions, practical tips, and a fun segment where they evaluate famous marketing campaigns. Don't miss this episode packed with valuable marketing strategies and a touch of humor! Takeaways--- Optimize Google profiles to drive traffic. Handling websites can save businesses time. Lead generation is crucial for small businesses. Marketing strategies differ for large and small businesses. Responding to reviews can improve business reputation. Digital marketing is essential for modern businesses. Understanding customer needs is key to marketing. Effective marketing can boost business growth. Small businesses need tailored marketing solutions. Experience in large companies can benefit small businesses.

  4. 11/06/2025

    Ep. 6 | Atlas Browser Unveiled: A New Era of AI-Powered Surfing

    Join us as we dive into the groundbreaking launch of the Atlas Browser, powered by ChatGPT. Discover how this innovative browser integrates AI directly into your browsing experience, offering real-time assistance, personalized content, and a seamless search experience. Learn what this means for marketers and how it could reshape the digital landscape. Don't miss out on this exciting development in web technology! 8-ballconsulting.com Here are some key takeaways from the discussion on the Atlas Browser launch: AI Integration: Atlas Browser integrates ChatGPT directly into the sidebar, offering real-time assistance and personalized content.Impact on Marketers: The browser reduces external site visits by keeping users engaged within the app, which could change marketing strategies.SEO and User Experience: Content needs to be structured for AI readability, as Atlas can cite and credit content instantly.Blogging Insights: Companies that continue blogging see significant increases in AI-driven traffic and revenue growth.Dynamic Search Results: Google's AI is testing automatic meta description generation, emphasizing the need for clear and authoritative content.Content Strategy: It's crucial to adapt marketing strategies to align with AI and SEO developments for better visibility and engagement.

    Ep. 6 | Atlas Browser Unveiled: A New Era of AI-Powered Surfing

  5. 10/22/2025

    Ep. 5 | Fall in Love with 'AND' + Stop Being a Bitch

    Episode 5: Fall in Love with 'AND' + Stop Being a Bitch Join us in this thought-provoking episode as we explore the power of embracing 'AND' in our lives and the importance of radical accountability. Discover how AI is reshaping the web, the rise of Africa as a global powerhouse, and the lessons we can learn from sports. Whether you're a business owner, a creative, or just someone looking to break free from limiting beliefs, this episode is packed with insights to inspire and motivate. Takeaways AI is drastically changing the web and affecting publishers.The crawl-to-click ratio for AI is significantly higher than for human users.Small publishers are struggling to negotiate with large language models.Africa is emerging as a hub of youthful talent and creativity.Comfort can lead to complacency and distract from goals.Radical accountability is essential for personal growth.Embracing an 'and' philosophy enriches life and business.Creating culture is more impactful than merely producing content.In sports and life, one moment can change everything.Teaching kids to care deeply is crucial for their development. 8-ballconsulting.com Topics Covered: The impact of AI on small publishers Africa's emerging talent and opportunities The comfort trap and the Odysseus Principle Radical accountability and personal growth The philosophy of 'AND' over 'OR' Don't miss out on this engaging conversation that challenges the status quo and encourages you to live a life full of possibilities. Subscribe now and join the journey!#Podcast #AI #Africa #PersonalGrowth #Inspiration #StopBeingABitch

    Ep. 5 | Fall in Love with 'AND' + Stop Being a Bitch

  6. 10/16/2025

    Ep. 4 | Mastering Business Growth: Innovate, Measure, Repeat

    Join Ryan in Episode 4 of The 8-Ball Podcast as he breaks down the Business Development Process from Michael Gerber’s The E-Myth Revisited — innovation, quantification, and orchestration — and how that simple loop can transform the way you build your business. Drawing on insights from James Clear, Ryan also shares why repetition, reflection, and self-care are the real keys to sustainable growth. Whether you’re a small-business owner, marketer, or creator, this episode will help you see how to innovate, measure, and repeat your way to lasting success. 👉 Listen now and start building a business that works for you — not the other way around. The E-Myth Revisited I look forward to getting these every week: Used on this podcast - James Clear 3-2-1 Thursday Newsletter Sahil Bloom Curiosity Chronicle Newsletter Tim Ferris 5-Bullet Friday Newsletter #8BallPodcast #8BallConsulting #BusinessGrowth #EntrepreneurMindset #EMyth #JamesClear #SmallBusiness

    Ep. 4 | Mastering Business Growth: Innovate, Measure, Repeat

  7. 10/10/2025

    Ep. 3 | The CEO Test Challenge + Domain-Specific Strengths

    In this episode of the 8-Ball Podcast, Ryan discusses the importance of community engagement and personal growth, sharing his experiences with local non-profits. He introduces the concept of the CEO test, emphasizing the need for perspective, ownership, and humility in both business and life. Through historical examples, he illustrates the dangers of assuming strength in one domain translates to others. The episode concludes with a challenge for listeners to apply the CEO test in their own lives, focusing on areas for growth and progress. 🧩 Key Takeaways Visibility is about showing up in the right places and adding value. Credibility is built through proof, past successes, and word of mouth. Authenticity involves walking your talk and genuinely helping others. Availability means being reachable and transparent with your audience. The Stonecutter Principle highlights the importance of perspective in work. Connecting daily actions to a bigger vision energizes and focuses efforts. Success is about the people you help, not just personal achievements. Documenting outcomes builds credibility and trust with your audience. Transparency in business operations removes friction and builds momentum. 8-ballconsulting.com

    Ep. 3 | The CEO Test Challenge + Domain-Specific Strengths

  8. 10/07/2025

    Ep. 2 | The Four Pillars + The Stonecutter Principle

    In this episode of the 8 Ball Podcast, Ryan introduces the four pillars essential for small business success: visibility, credibility, authenticity, and availability. He emphasizes the importance of being seen, building trust through results, staying true to oneself, and being accessible to clients. The conversation also explores the Stonecutter Principle, illustrating how perception of work impacts outcomes. Ryan encourages listeners to connect daily efforts to a larger vision for greater motivation and success. Visit: 8-ballconsulting.com

    Ep. 2 | The Four Pillars + The Stonecutter Principle

  9. 10/05/2025

    Ep. 1 | Get Out from Behind the 8-Ball: A New Journey

    In the very first episode of the 8-Ball Podcast, Ryan Prutsman shares his story of moving from nearly seven years in marketing and SEO at Sound Relief Tinnitus & Hearing Center to launching his own business, 8-Ball Consulting. Visit: ⁠8-ballconsulting.com⁠ Ryan talks about what it takes for small businesses to succeed in today’s AI-driven search landscape — from online visibility and credibility to building trust and community. He explains why being in the top three search results matters more than ever, and how reputation can make or break growth. This episode also sets the stage for what’s to come: practical marketing strategies, free audits for businesses looking to improve, and the introduction of the four pillars of business growth. Along the way, Ryan promises to keep things real — sharing both business insights and personal experiences (including adventures with his dog, Poppy 🐶). Key Takeaways: Ryan’s background in marketing, SEO, and reputation management.Why online visibility and trust are critical in the age of AI search.The importance of showing up in the top three results.An open offer for free audits to help businesses improve.Future episodes will explore the four pillars of business growth and practical tips you can actually use. Memorable Sound Bites: “Get out from behind the 8-ball.”“I want to help improve things.”“We’ll figure it out together.”

    Ep. 1 | Get Out from Behind the 8-Ball: A New Journey
  • 9 Episodes

About

Ryan shares his journey from working in marketing at Sound Relief Tinnitus & Hearing Center to launching his own consulting business. He emphasizes the importance of online visibility and reputation in today's digital landscape, particularly in the context of AI search. Ryan discusses how businesses can build trust and community, and he offers insights into effective marketing strategies.

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