Rethink Association

rethinkassociation
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Rethink what’s possible for associations - honest voices, bold questions, and mindset shifts that matter.

  1. APR 20

    From Data to Dollars: How AI Is Rewriting Association Strategy

    What happens when associations stop guessing - and start predicting? In this episode, Sharon and Aimee sit down with Dr. Michael Carr-Tatonetti to explore how AI is reshaping pricing, programming, and member engagement. With faster insights and richer data, organizations can design smarter offerings, personalize experiences, and unlock entirely new revenue streams.

    44 min

  2. MAR 16

    Craft vs. Code: AI in the Service Industry

    AI isn’t just transforming tech - it’s entering the most human industries. In this episode, salon owner and master colorist Ruby Devine joins Sharon to explore what happens when artificial intelligence starts generating formulas, analyzing data, and leveling expertise in the service economy. If AI makes everyone “good enough,” what happens to mastery?

    23 min

  3. FEB 25

    Do You Need a Gen Z Strategy?

    Sharon and Garra challenge the reflex to build marketing around birth years. From TikTok news habits to cultural trends that span four generations, they question whether age is truly the issue - or if outdated assumptions about behavior and motivation are the real problem.

    25 min

  4. JAN 30

    Top of Funnel, IRL: What Asia Gets Right About Brand Awareness

    What does brand awareness look like when you’re not being targeted by an ad? After a month in Japan and the Philippines, Sharon shares what she noticed just by living - train stations, billboards, vending machines, and theme parks - and what Asia gets right about top-of-funnel, real-world brand exposure.

    20 min

  5. 12/15/2025

    The 2026 Mindshift: From “More” Marketing to Meaningful Marketing

    2026 isn’t about doing more marketing - it’s about doing more of what matters. In this episode, we break down the six shifts redefining association marketing, from geotargeting and behavioral segmentation to smarter metrics, AI’s equalizing force, and the return of email as a powerful owned channel. Unpack why this 2026 will mark a true mindset shift and how associations can finally move from guesswork to meaningful, data-driven action.

    28 min

  6. 11/19/2025

    The AI Elephant in the Room: What Do We Stop Doing Because of AI

    From brainstorming to writing to redefining intelligence itself, this conversation challenges the idea that AI diminishes our value. Instead, it shows how AI can elevate human thinking while giving us back the time and space to be more human.

    21 min

  7. 09/26/2025

    Did Nike Mess with Perfection?: Will Why Do It Work?

    Nike just took a swing at one of the most iconic slogans in history - flipping Just Do It into a new challenge: Why Do It?  For those of us who grew up with Michael Jordan and Air Jordans, it feels almost untouchable. But maybe that’s the point - it wasn’t made for us. In this episode of Rethink Association, Maneesha sits down with Sharon and Adam to debate whether Nike just messed with perfection or made a smart play for Gen Z and Gen Alpha. From nostalgia marketing to sneaker culture, and from purpose-driven messaging to what associations can learn about reaching younger audiences, this conversation asks a bigger question: what are we willing to let go of to stay relevant?

    27 min

  8. 09/16/2025

    The One Where INBOUND Took the Wheel

    What happens when INBOUND takes the wheel? Maneesha sits down with Ron McGrath (CEO), Sharon Pare (Director of Partnerships), Cynthia DeJesus (Sr. Account Executive), and Garra Swayne (Strategic Account Manager) to unpack their first brush with the self-driving future, HubSpot’s bold shift from funnel and flywheel to the Growth Loop, and the dizzying rollout of 200+ product launches. From stop-you-in-your-tracks moments to lessons associations can apply right now, this episode explores how marketing, technology, and member engagement are accelerating into the future.

    40 min
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About

Rethink what’s possible for associations - honest voices, bold questions, and mindset shifts that matter.

Information

  • Creator
    rethinkassociation
  • Years Active
    2025 - 2026
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © rethinkassociation
  • Show Website
    Rethink Association