Due Dilly: Premium Intelligence for the Creator Economy

Due Dilly Advisory
  • 5.0 (9)
  • Entrepreneurship
  • Updated Biweekly

Due Dilly is business intelligence for the creator economy — forensic insights for the curious and cultured. Hosted by Jonathan Jackson and Carl Joseph-Black, each episode dissects the deals, decisions, and structures shaping modern business: creator monetization, IP ownership, platform dynamics, capital, and control. The money is always talking, we help you listen.

Episodes

  1. How Steve Loguidice Builds 8 Figure Businesses in the Attention Economy (Without Chasing Clout)

    Apr 28

    How Steve Loguidice Builds 8 Figure Businesses in the Attention Economy (Without Chasing Clout)

    Attention doesn't pay the bills. Revenue does.   Steve Loguidice is a revenue strategist and media executive with 20+ years building sales teams and scaling creator-led businesses. From pioneering distributed content at BuzzFeed to leading partnerships at Kevin Hart's Heartbeat studio, Steve has been at the center of every major shift in digital media — and in this episode, he's sharing the playbook.   In this conversation, we cover:   • Why most creators struggle to monetize — and what separates the ones who build real businesses • The creator economy revenue model: audience loops, trust, and the affinity economy • Super Bowl advertising vs. creator marketing — where should brands actually spend? • Unilever's creator budget shift: signal or lip service? • The iHeart × Netflix podcast deal — what it means for audio, video, and platform strategy • Kobe Lame's $1B AI likeness deal — smart exit or cautionary tale? • When to hire operators, fractional executives, and revenue leaders for your creator business • Lessons from Kevin Hart's Heartbeat: why talent-led companies need more than the talent • Steve's 4-part framework: know your numbers, find your focus, set lead measures, and commit   This episode is for creators, studio heads, agency operators, brand marketers, and anyone building a business in the creator economy who wants to understand how revenue actually works — not just how attention works. (00:00) - Introduction (00:43) - Building Sustainable Audience Loops (07:56) - Reading Data Signals (10:54) - Creator Economy vs. Traditional Media Spend (25:01) - Building Enduring Franchises (27:05) - The Rise of Interest Media (33:39) - The iHeart & Netflix Deal (43:17) - The Kabi Lame Deal & Creator M&A (49:01) - When to Bring in Revenue Support (57:18) - Talent-Led Businesses & Focus (01:02:22) - Steve's 4 Actionable Frameworks Links mentioned in the episode:Connect with Steve  Get advisory support from Steve 📧 Email us: podcast@duethedilly.com Follow us on Instagram Sign up for our newsletter HERE  📺 Leave a comment on YouTube The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.

    1h 14m
  2. Jamelia Donaldson on Building a Business with Community at Its Core

    Mar 13

    Jamelia Donaldson on Building a Business with Community at Its Core

    Jamelia Donaldson stops by Due Dilly, to give insight on building the largest natural beauty subscription box in Europe and the Middle East. This is a masterclass is product-market fit, community-first sales, and customer obsession. If you are building for a future where you engage with people, you should listen in.  Topics covered:  Her framework  and mental models for leaving BlackRock to go full timethe distinct differences and similarities between US and UK consumersBuilding a platform for beauty  creators that brands overlooked How she uses  data to create economic literacy for the business Blending community, culture, and technology to grow distribution Having 2000 people show up to her first pop up in Brixton Building at the speed of trust building in public before it was high status  Elite experiences as a norm for Black women instead of a surpriseManaging visibility, boundaries, and a personal call to educate How Edmonton shaped her view on community, access, and responsibilityTimestamps: (00:00) - Jamelia Donaldson (00:39) - How BlackRock Shaped Her View On Regulation (06:16) - Find Product Validation on Accident (09:05) - The Difference in UK & Black American Consumers (11:19) - The Black Consumer Journey in the UK (12:35) - Bringing Products into Community (21:43) - A Long Term Mindset (23:16) - Curly Christmas (27:43) - Treating Travel as Ammunition (33:57) - For Dads Who Can't Braid (45:48) - Jamelia's Year in ATL (49:47) - The Jamelia Donaldson Memo Where to find Jamelia:Instagram: @jameliaisobsessed /@treasuretressukLinkedIn: Jamelia Donaldson TreasureTress Links mentioned in the episode: 📧 Email us: podcast@duethedilly.com Follow us on Instagram 📺 Leave a comment on YouTube The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.

    53 min

  3. Feb 4

    Live Shopping is Everywhere (and its coming for your store)

    Shopping is changing, and what's replacing it is a brand new integration: live experiences led by trusted voices and trusted confidantes. We breakdown what's happening and how it is happening. The implication for these things and what they look like is also transitioning. We talk about the opportunities the environments, and what else is possible when these things continue to grow. Topics covered: Early online shopping and eBay fakesHow shopping evolved from QVC infomercials to modern live commerceLuxury, surplus, and how supply chains shape “value”Resale markets: sneakers, cards, and collectiblesChina’s live shopping frontier and Singles DayCreators as curators and “taste coaches”Shopping shifting from volume to intimacySignals, identity, and minimalism as new luxuryAmazon Live vs Whatnot vs TalkShopLiveLearning to sell and building your own categoryCHAPTERS: (00:00) - Everything You Want to Buy, Is Live (05:04) - A Brief History of TV Shopping (08:53) - How Things Become Valuable (11:55) - The Luxury Goods Dilemma (17:57) - The Different Types of Live Businesses (24:34) - The Wal-Mart Bet (33:51) - The Power of Singles Day (36:29) - Live Fashion Show Shopping (51:40) - Different Types of Shopping (54:19) - Why Taste Fuels Ecosystems (58:45) - Market Sizing and Developing New Niches Links mentioned in the episode: 📺 Leave a comment on YouTube Stay Connected:  📧 Email us: podcast@duethedilly.com

    1h 3m

  4. Jan 14

    How Artists and Creators Are Monetizing Their Catalogs for Millions

    But what makes a catalog so valuable? That's what we explore in this episode. If you are interested in alternative assets, how to make more money as a creator, or even how to think through ew opportunities to diversify revenue, this episode is for you. It peels back the layers on why catalogs are so valuable, and what artists can do today to grow their value over time.  (00:00) - Music Catalogs and Value (01:03) - Deal Structures for Music Catalogs (03:30) - Justin Beiber and Hipgnosis Song Fund (07:35) - The Hipgnosis Song Fund IPO (09:04) - How Catalog Valuations Work (10:32) - Streaming Share Breakdowns (12:35) - The Multiples on Music (19:03) - Content is Queen: Harbourview Equity (23:45) - The Weekend's Billion Dollar Credit Card (27:38) - Alternative (27:44) - Alternative Financing: Stem (30:52) - How Artists Get Their Masters Back (33:49) - The Institutionalization of Creative Assets (34:29) - How Creator Catalogs Will Scale (36:57) - The Time Value of Money for Creators (38:31) - Competing Eras (41:25) - Make a Choice Companies and Insights mentioned and referenced: Harbourview Equity PartnersThe Weekend's $1B Deal Spotter - financing for Youtube channels Stem.is - catalog advances for artists  Amuse HorusVibrate How LaRussell makes money  Click here to watch on Youtube

    46 min

  5. 12/30/2025

    The Best Analysts and Platforms of 2025 You Should Be Following (Unslop Your Feed, Pt. 2)

    This is a part 2 of our Favorite things episode. We wrap u covering our favorite analysts and platforms from 2025. Tap in!  (00:00) - Intro (00:45) - Our Favorite Analysts (01:51) - Alicia - The Luncheon Lawyer (03:17) - Professor Skye (04:37) - Nick Maggiulli (05:29) - Orin Meets World (06:18) - Kyla Scanlon (07:33) - Sinead Bovell - I've Got Questions (09:50) - Professor Tom Yeh - AI by Hand (11:57) - Amanda Sabreah (13:53) - Technology Brothers Podcast Network (16:44) - Super Niche (Wrist Check Podcast) (19:36) - The Cutting Room Floor (23:42) - Deontay Kyle - Grits & Eggs Podcast (30:56) - 2026: Prediction Markets Take Over (34:28) - 2026: Youtube Basketball becomes a Household viewing experience. (44:32) - Encouragement Outro Analysts   Kyla Scanlon  Amanda Sabreah  Nick Magguilli (Of Dollars & Data)  Professor Tom Yeh Sinead Bovell (I’ve Got Questions) Platforms: Recho Omondi (The Cutting Room Floor)  Deonte Kyle (Grits & Eggs Podcast)  The Technology Brothers Podcast  Superniche (Wrist Check Pod) Predictions:1. Prediction markets will ravish communities with misaligned incentives. 2. Youtube Basketball will become a new cultural moment. Ball is Life x The Next Chapter

    48 min

  6. 12/27/2025

    The Best Creators and Deals of 2025 You Should Know About (Unslop Your Feed, Pt. 1)

    2025 is drawing to a close, and its been a YEAR! We recap the biggest things we liked this year, and give insights into why, how, and what the people, deals, and voices that made some of the biggest impacts.   We explain why we find them interesting, and how they are building unique audiences and offerings for people, in distinct ways.  We also dive into some major deals that reshaped industries and set new standards. Tap in! (00:00) - S1E06 - Sharing The Best, Creators, Analysts, Deals and Platforms You need to Know about in 2025 (02:06) - The Episode Breakdown (03:49) - Just Geen - Gina Obeng (06:22) - Donye Taylor (08:05) - Chris Kind of Reads (11:09) - Jaeki Cho (14:14) - Zohran Mamdani & Chi Osse (16:18) - Gent Gems - Miles Maps (17:36) - The CEO Deck - Ask Alicia & Yeti Says (18:58) - Stereotype Sh*t - Oh Sh*t Cards (20:49) - Beyonce - Cowboy Carter Tour (21:55) - Wolf Taylor - Halfway Up Podcast (23:40) - Our Favorite Deals (24:01) - Harbourview Equity Partners Buys All The Catalogs (29:31) - Visit Rwanda Takes Over LA Sports (33:20) - Spotify Acquires WhoSampled (37:32) - Tiny Capital Buys Serato (39:41) - Jamaica's Catastrophe Bond Our Favorite Creators: Gina Obeng DonYé Taylor Chris Kinda Reads Jaeki Cho Chi Osse Zohrah Mamdani Oh Sh*t Cards Gent Gems CEO Card Deck Wolf Taylor Our Favorite Deals Harbourview Equity Partners & Harbourview Catalog Playlists Visit Rwanda x LA  Spotify acquires WhoSampled Serato buys Tiny Capital Jamaica's Catastrophe Bond

    42 min

  7. 12/07/2025

    The Creator's Guide to Getting Paid Globally — Any Currency, Anywhere, Anytime

    In this episode, we  dive into the transformative impact stable coins are having on global team building and the creator economy. Carl  discuss how stable coins enable transactions across borders with ease, ensuring creators get paid consistently and quickly without the traditional banking hassles. We dive into The Genius Act, which has regulated the use of stablecoins domestically , making them a game-changer for hiring international talent and conducting global business. (00:00) - Introduction and Overview (00:10) - The Rise of Global Teams (01:06) - Understanding Stable Coins (02:11) - The Genius Act and Its Impact (04:13) - Practical Applications of Stable Coins (07:18) - Challenges and Risks of Stable Coins (08:57) - Stablecoins Help Fix Friction (09:00) - Global Transactions and Payments (12:06) - The Future of Financial Transactions (15:40) - Real-World Examples and Use Cases (23:47) - The Role of Major Financial Institutions (39:37) - Technical Aspects of Stable Coins (48:34) - Conclusion and Final Thoughts Things from this episode:Genius Act Explainer: https://www.ssga.com/us/en/intermediary/insights/genius-act-explained-what-it-means-for-crypto-and-digital-assets LemFi - https://www.lemfi.com/en-us/Payoneer - https://myaccount.payoneer.com/Remitly - https://www.remitly.com/ Full references ➡️ https://dub.sh/DDSources

    50 min
  8. The 100% Open Rate Business Model: How Jamelia Donaldson Redefined An Industry

    12/01/2025

    The 100% Open Rate Business Model: How Jamelia Donaldson Redefined An Industry

    If you're a beauty brand who wants to expand your market to the UK, but aren't sure what to do? You have two options: 1. Hire a market research firm,  engage sentiment analysis, find consultants, do market sizing, look for retail partners/relationships. Or..2. Call Jamelia Donaldson. This is a conversation about how you build a business solving a problem for yourself, and others, and build it to scale.   Treasure Tress is the #1 destination  for beauty brands looking to expand into the UK and beyond, and has a thriving community who is eager for products, experiences, and clarity. People actually care.  Jamelia tells us how she built Treasure Tress to be both a market expansion leader and a trusted product enabler for audiences, and how that is  leading to her expanding into new markets, and disrupting the status quo. The discussion delves into the critical role of visibility and trust in the beauty sector, the strategic use of data to demonstrate market viability, and the innovative initiatives like the "For Dads Who Can't Braid" series. You'll learn: How to make IP that shifts market sentiment and understanding How community lets you test and iterate in real time How to use physical products to scale advice and insights Navigating different markets with clarity and courage Navigating market changes, and staying close to the consumerWe hope you enjoy it.  Where to Find Jamelia Instagram: https://www.instagram.com/jameliaisobsessed/LinkedIn: linkedin.com/in/jameliaisobsessedTreasure Tress: https://www.treasuretress.co.uk/ (00:00) - Chapter 1 (00:00) - Introduction to Treasure Tress and Jamelia Donaldson (01:39) - The Journey of Building Treasure Tress (07:23) - The Role of Treasure Tress in the Beauty Market (12:34) - Addressing Counterfeit Products and Consumer Trust (16:45) - The Importance of Data and Market Research (20:57) - Intersection of Black Hair and Fitness (26:50) - The Necessity of Visibility in Business (32:18) - Treasure Tress as an Infrastructure Company (32:58) - Navigating Supply and Demand in Beauty (36:00) - Empowering Dads: The Art of Hair Braiding (39:47) - Innovative Advent Calendars for Hair Care (51:01) - Celebrating a Decade of Resilience in Business

    57 min

  9. 11/18/2025

    How Creators Took Over Beauty Marketing and Became the New Distribution Layer

    Beauty is where culture, commerce, and creators sharpen each other. This episode exposes the real machinery behind a $677B industry that has quietly set the playbook for every modern creator-driven business. We map how influence becomes product, how product becomes identity, and why beauty remains the most unforgiving but highest-leverage market for operators who understand attention, community, and trust. Things you’ll learn: Why beauty is the clearest model of creator-led distribution—moving more product, shifting more culture, and building more community than any other consumer category. Sellers who move markets, makers who build brands, tastemakers who set cultural tempo, and consumers who turn products into identity markers.How to dominate a market: How Fenty redefined inclusivity as strategy; how Rhode sold discipline, not volume; how Prose built a personalization engine with venture-grade infrastructure.The rise of expert channels: Dermatologists, pharmacists, estheticians, and trainers transforming medical credibility into a new layer of creator trust.Retail’s pivot: Why Sephora treats creators as its real storefronts and why brands now need long-term creator ecosystems, not one-off influencer posts.The operator’s lesson: Beauty punishes sloppiness—product, supply chain, fulfillment, audience relationship, and storytelling must be flawless. The upside: beauty teaches you the exact skill stack required to run any modern consumer business at scale.We cover: (00:00) - If You Want to Make Real Money, Study The Beauty Industry. (01:56) - How Big Is The Beauty Industry (06:01) - The Players (09:34) - Categories of Beauty (14:23) - Types of Beauty Businessess and Models (21:57) - The Supply Chain Game (30:50) - Inventory Management (34:06) - The 4 P's: Product, Price, Place & Position (41:04) - How Beauty Integrates with Creators (43:42) - The Genius of Jackie Aina (50:34) - The Rise of the 'Expert' Creator (53:47) - The Tastemaker: Jay Tibbits (58:10) - A New Yorker w/ Influence: Kelly Augustine (01:00:29) - Sephora's Long Game (01:06:25) - Investing in Real Influence (01:07:41) - Having Influence vs. Being an Influencer (01:09:42) - Key Lessons for Founders (01:12:50) - Credits and Outro Relevant Links Jay Tibbits - https://www.instagram.com/jaytibbitts/ McKinsey State of Beauty Report, 2025 - https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-beautyJackie Aina - More than a woman Tutorial Kelly Augustine - https://www.kellyaugustine.com/ 00:46:44 - More Than A Woman More Information on Due Dilly: Sign up for our newsletter: Duethedilly.com Our open bibliography: https://dub.sh/DDSources  Instagram: https://www.instagram.com/duedillypod/Youtube : https://ggl.link/DueDillyYTSpotify: https://spti.fi/DueDilly

    1h 14m

  10. 11/04/2025

    How Events Become Big Creator Businesses (and how to build your own)

    Convenings and events are some of the most investible, profitable, and scalable ventures in the market right now. They are also still some of the most misunderstood This episode will help explain why, and where the opportunities are for you to build with people in mind.  Jonathan opens up about the early start of AfroTech, and how it set a new standard for how and what convening can look and feel like. If you're building with people in mind, this episode is for you. Things you'll learn:  Convening vs. event: Convenings are consistent, purpose‑driven gatherings that build trust and culture; events can be ad hoc one‑offs. Business mechanics: Revenue stacks include pay‑to‑speak/panel, sponsorship tiers, installs, VIP access, and licensing of IP; scarcity and signal value drive pricing. Deal flow dynamics: Convenings create concentrated access and relationship acceleration, where major deals close via serendipity and proximity, not boardrooms. Valuation at scale: Convenings are still underpriced culture assets; the Informa–Ascential acquisition shows how bundling marquee convenings compounds distribution and credibility.Creator leverage: Creators act as distribution networks—embedding with convenings or being integrated (e.g., ESPN with Katie Feeney)—bridging new audiences and monetizing access.We cover: (00:00) - Introduction to Convenings and Events (01:48) - Events vs. Convenings (06:38) - The Evolution of AfroTech (13:10) - Types of Convenings: Tone Setters and Industry Standards (23:38) - Deep Community Strategy (25:44) - The Business Model of Convenings (28:06) - Informa and Convenining Valuations (34:18) -   Friction creates Freedom (38:33) - Concentrated Access and Relationship Acceleration (41:08) -   Design and Experience Architecture (46:43) - Networks Are Betting On Creators (50:31) - The Informa Acquisition and Valuation of Convenings (53:28) -  Creators as Distribution Networks (56:30) - The Power of Friction and Premium Experiences Key Sources: At Cannes Lions, everyone is selling your attention - https://www.axios.com/2025/06/Anima Iris Yacht - https://noblesse.yachts/anima-maris More Information on Due Dilly: Our open bibliography: https://dub.sh/DDSources Instagram: https://www.instagram.com/duedillypod/Youtube : https://ggl.link/DueDillyYTSpotify: https://spti.fi/DueDilly

    1 hr

  11. 10/20/2025

    How Artists Can Grow and Protect Their IP — The Strategy Behind Creator Ownership

    This week we're  unpacking how artists and creatives into protected assets—and protected assets into scalable businesses.Carl digs into what  IP really is (copyrights, trademarks, patents), how to shield it with the right entities and licensing, and smart ways to fund projects with GP/LP structures so you keep control while partnering with brands and investors. If you make things, this episode shows you how to own them—and how to build with them. Carl also explores a brand new kind of structure that could revolutionize how creates and capital interact.   Things you'll learn:  Core IP mechanics: What IP is (copyright, trademark, patent), why it’s “property,” and how value accrues through novelty, story, and use. Protection and structure: How to shield IP with entities, holdco vs. operating co, and license your name/image/works  to isolate liability and keep control. Transacting models: How creators can fund and monetize via Limited Partners (GP/LP structures), We cover: (00:00) - The Artist & The Corporation (01:06) - What is Intellectual Property (IP)? (01:07) - Introduction to Intellectual Property (03:12) - Types of IP and Ownership (07:54) - Protecting Your IP (07:54) - How to Protect Your IP (11:32) - Transacting with IP: The Artist Example (17:18) - The Limited Partnership Model for Creators (19:44) - Project-Based IP Structures (25:05) - LLCs vs Limited Partnerships (26:46) - C Corporations and Scaling IP (30:05) - Why the LP Model Benefits Brands and Creators (41:08) - Emerging Models: Public Benefit Corporations (43:29) - The Artist Corporation (A Corp) (55:42) - The Future of Creator Economy and IP (57:47) - The Value of Legal Structure for Creators (59:16) - The Value of Legal Counsel (01:04:17) - Credits and Outro Key References:A New Era of Creativity - https://youtu.be/cAxpMGIN9io Artist Corporations - https://www.artistcorporations.com/ More Information on Due Dilly: Our open bibliography: https://dub.sh/DDSources   Instagram: https://www.instagram.com/duedillypod/Youtube : https://ggl.link/DueDillyYTSpotify: https://spti.fi/DueDilly

    1h 5m

  12. 10/06/2025

    Why Creators Are Worth Billions: A Framework for Understanding Creator Value

    Everyone is talking about the 'creator economy'. But what does it mean? What makes a "creator" a "creator"? And why is Wall Street pumping billions into it? In this episode, (and this season)  we are focused on unpacking what the creator economy is,   how is it is being value, what is underpinning it, and how creators are starting to take on investment  If you're a creator yourself, work in media, entertainment, or finance, this is for you. Things You'll Learn:  Why (and how) money is flowing into creators and tools they use How ownership of the full value chain flips leverage How creators are becoming investible (and why that matters)In this episode, we cover: (00:00) - Introduction to Due Dilly (00:31) - What is the Creator Economy? (03:55) - Goldman Sachs Report: The $500B Creator Economy (08:50) - The Shift from Traditional Intermediaries (13:31) - How Creators Own the Entire Value Chain (17:22) - The Future of Angel Investing in Creators (18:48) - Where the Money is Coming From (19:23) - Slow Ventures: Investing Directly in Creators (20:31) - Case Study: Jonathan Katz Moses - Woodworking Empire (23:07) - Building Your Own Mini Home Depot (23:57) - VCs Investing in Creator Infrastructure (28:05) - The Scale of Capital Deployment (29:16) - Leveraging Multiple Platforms (32:51) - Private Equity Enters the Creator Economy (36:37) - Understanding Different Investment Perspectives (38:07) - Thinking Like a Company, Not Just Talent (41:05) - YouTube's Dominance: 13% of All TV Consumption (44:01) - Case Study: Zach Bia and Field Trip Records (47:20) - Closing Thoughts: Follow the Money Key References: Goldman Sachs Creator Economy Market OpportunityDoug Shapiro - Tectonic Trends in Media Mary Meeker Internet TrendsSlow Ventures Investment in Jonathan Katz  Extensive linked references: https://dub.sh/DDSources  Follow Due Dilly on Instagram: https://www.instagram.com/duedillypod/ Subscribe to Due Dilly on Youtube: https://ggl.link/DueDillyYT The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.

    48 min
  • 12 Episodes

5
out of 5
9 Ratings

About

Due Dilly is business intelligence for the creator economy — forensic insights for the curious and cultured. Hosted by Jonathan Jackson and Carl Joseph-Black, each episode dissects the deals, decisions, and structures shaping modern business: creator monetization, IP ownership, platform dynamics, capital, and control. The money is always talking, we help you listen.

Information

  • Creator
    Due Dilly Advisory
  • Years Active
    2025 - 2026
  • Episodes
    12
  • Rating
    Explicit
  • Copyright
    © 2026 Due Dilly Advisory