Talkin' Ruggers

The Talkin' Ruggers Podcast

We are Talkin' Ruggers with the biggest names in the rugby industry... 🏉 Telling their stories, giving you their professional advice on how to work in rugby, and ultimately putting the rugby world to rights! 🤝 NEW EPISODES EVERY TUESDAY for your commute to training 🗓️

Episodes

  1. EP9: Old Novo - Nike Rugby's Ex Global Product Manager, Matt Dehaty

    DEC 9

    EP9: Old Novo - Nike Rugby's Ex Global Product Manager, Matt Dehaty

    Old Novo is one of the freshest names in the ever-growing rugby fashion industry. Matt Dehaty, the founder, quit his job at Gymshark and drew on his experience as Global Product Manager for Nike Rugby to launch a brand for fans who want something a little more stylish than a replica match jersey on game day. In this episode, we get into how growing up in the sporting hotspot of the North East shaped his career, how to break into the sports industry, and how the game of rugby can be elevated both on and off the field. Matt’s journey — and the Old Novo brand — is rooted in connection and community. What began as an idea to bring ex-players together through a lifestyle brand has grown into something much bigger: a movement built on authenticity, brotherhood, and the shared identity that makes rugby special. With his marketing background and deep understanding of rugby culture, Matt has shaped Old Novo into a brand modern fans actually want to wear, blending tradition with fresh innovation. We dive into how Matt transitioned from player to brand-builder, why authenticity sits at the heart of great branding, and how rugby has the potential to evolve into a full lifestyle sport. We explore community engagement, how audience behaviour drives product development, and why passion and energy are non-negotiables in sports marketing. We also talk about the challenge — and opportunity — of evolving rugby apparel for a new generation while staying true to the culture that built the game.

    1h 3m
  2. EP7: The Rugby Trainer, Ben John

    NOV 18

    EP7: The Rugby Trainer, Ben John

    Ever wondered how a pro rugby player turns early retirement into one of the biggest online rugby coaching brands in the world? Ben John (aka @therugbytrainer) shows us how it’s done. ⚡ Ben John — better known as The Rugby Trainer — grew up playing rugby in Wales during their golden generation. His love for all sports became his point of difference on the field — helping him rise through the Welsh age-grade system and eventually earn a spot with the Ospreys, one of Wales’ top professional rugby teams. 🏉 Repeated injuries and concussions forced him to retire earlier than expected… but this was only the beginning of his rugby journey. ⚡ After stepping away from the game to work as a personal trainer in London, Ben spotted a gap in the market during lockdown for high-quality online rugby coaching and practical rugby training tips — and, just like on the field, he took it. 💻 What makes Ben’s rugby coaching brand unique today is how he blends elite rugby playing experience with simple, practical coaching that players at every level can use to improve their rugby skills, fitness, and game performance. That approach has taken him from filming home rugby training sessions to working with some of the biggest teams and best players in international rugby. 🌍 In this episode, we chat about Ben’s journey from professional rugby player to rugby content creator, how he built one of the most recognisable online rugby coaching brands, and the systems he uses to help players develop their rugby skills and level up their game. 🎥 OJ and The Rugby Trainer dive into how rugby coaching is evolving in the digital age — from Ben’s transition from player to coach, to how playing multiple sports shaped his rugby IQ, and how injuries challenges reshaped his career path. They also discuss the importance of sports psychology, finding genuine passion in your work, and building a rugby coaching brand that balances purpose, structure, and creativity. 💡 Ben shares his proudest coaching achievements, lessons learned working with players at all levels, and strategies behind his social media growth for rugby coaching. The conversation highlights the evolving rugby community and why connection, communication, and belonging are more important than ever for the sport. 🏆 Follow Ben on Instagram 👉 @therugbytrainer 👈

    1h 41m

About

We are Talkin' Ruggers with the biggest names in the rugby industry... 🏉 Telling their stories, giving you their professional advice on how to work in rugby, and ultimately putting the rugby world to rights! 🤝 NEW EPISODES EVERY TUESDAY for your commute to training 🗓️