The NSPRA Podcast

NSPRA
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The NSPRA Podcast from the National School Public Relations Association explores the ideas, strategies and stories shaping school communication today. Through conversations with voices from across the field, it highlights the people, perspectives and experiences that define the profession and its impact on schools and communities.

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  1. Shaping Strategy Episode 1: Beyond the Acronym

    EPISODE 1

    Shaping Strategy Episode 1: Beyond the Acronym

    What happens when you take a step toward something that could change how you work? It often starts with hesitation. Maybe even a little fear. In the kickoff episode of "Shaping Strategy: The APR Journey," NSPRA Accreditation Committee Chair Danielle Airey, APR, pulls back the curtain on her decision to pursue her accreditation in public relations, what challenged her along the way and what began to shift as she moved through the process.  What starts as uncertainty gradually becomes something more. Hear how Danielle’s work begins to change, becoming less about reacting and more about thinking strategically, asking better questions and showing up with greater clarity and purpose. Whether APR is already on your radar or not, this is a starting point for thinking differently about your work and what’s possible. https://www.nspra.org/

    34 min
  2. Shaping Strategy Episode 2: I’m In! Now What?

    EPISODE 2

    Shaping Strategy Episode 2: I’m In! Now What?

    What’s it really like once you decide to take the APR journey? For many, it’s not a straight path. It can be stops and starts, self-doubt and questions about where to begin. In Episode 2 of “Shaping Strategy: The APR Journey,” two recently accredited school communicators share what it looked like to commit and keep going. From imposter syndrome and failed exams to mentors, study strategies and balancing real life along the way, their stories offer an honest look at what happens after you say yes to the process. There’s no perfect timeline and no single way to do it. But there are ways to move forward, build momentum and stay with it, even when it feels hard. If you’ve been thinking about APR, or wondering what it actually takes to get started, this episode meets you right there. https://www.nspra.org/

    33 min
  3. Shaping Strategy Episode 3: Just Ask Chat

    EPISODE 3

    Shaping Strategy Episode 3: Just Ask Chat

    In this episode of Shaping Strategy: The APR Journey, host Krystyna Baumgartner, APR, sits down with school communication leaders Marci Orr, APR, and Jake Potter, APR, to explore how artificial intelligence is showing up in the day-to-day work of school PR. From brainstorming and workflow efficiencies to ethical considerations and transparency, this conversation takes a practical look at how communicators are beginning to use AI while staying grounded in trust, authenticity and strategic thinking. Drawing on their experience and APR-informed approach, Marci and Jake reflect on how AI can support each step of the RPIE process, where human oversight still matters most, and how communicators can model responsible use across their districts. Whether AI is already embedded in your daily workflow, something you’re beginning to explore, or still an open question, this episode offers a thoughtful, real-world perspective on how it’s shaping school communication and what it means for the future of the work. https://www.nspra.org/

    32 min
  4. Season 2 TRAILER - Shaping Strategy: The APR Journey

    SEASON 2 TRAILER

    Season 2 TRAILER - Shaping Strategy: The APR Journey

    Welcome to “Shaping Strategy: The APR Journey,” Season 2 of The NSPRA Podcast. This series explores the path to Accreditation in Public Relations (APR) and how it shapes strategy, leadership and professional growth in school communication. Listen to the trailer for a preview of the conversations ahead! https://www.nspra.org/

    2 min
See All Season 2 (4)

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About

The NSPRA Podcast from the National School Public Relations Association explores the ideas, strategies and stories shaping school communication today. Through conversations with voices from across the field, it highlights the people, perspectives and experiences that define the profession and its impact on schools and communities.

Information

  • Creator
    NSPRA
  • Episodes
    12
  • Seasons
    2
  • Rating
    Clean
  • Copyright
    © National School Public Relations Association
  • Show Website
    The NSPRA Podcast