Everybody quotes "ask who, not how." Almost nobody tells you what to do when there is no who yet. In this Momentum Monday session of Sales and Marketing Mastery, Justin "Results" French lays out the delegation sequence that actually works: learn it, do it, delegate it, in that exact order. He explains why doing the work yourself first is what gives you the point of reference to QC, price, and hire for it later, and why the inflection point to delegate is a revenue number, not a feeling. He also breaks down why it is never sales OR marketing but always AND, using the starving closer and the rich broke marketer to make the case. Plus: a 40-hour class prep that died over a single scheduling decision, the two follow-up buckets every operator needs, and the hard truth that automation is never actually automatic. Includes the 97/3 Rule, Quarterly Sprints, Critical Success Factors, and community wins from Ben, Christelle, Akram, Al Bandari, Judas, Danielle, and Austin. CHAPTERS Alignment over grindingLiving the brandSales AND marketing, never ORThe 40-hour timing lessonWho not how: learn it, do it, delegate itFour hours to 14 minutesFollow-up systems and the two bucketsAutomation is not automaticCritical success factors and differentiationClosing Q3 strong"At the end of our lives, we will ask ourselves 4 simple questions: Did I live? Did I love? Did I matter? Did I make a difference? Keep making a difference. Build that mind. Build that body. Build that business. Build that bank account. But most importantly — build that legacy. Stay healthy. Stay hungry. Stay humble. We'll see you at the top!"
