GTMN

Pranav & Austin
  • 5.0 (2)
  • Marketing

GTMN is the GTM News Podcast. A live weekly show that sits at the intersection of growth marketing, sales tech, marketing tech, and ad tech. We are the “Front Page for GTM Tech” — blending sharp commentary, data storytelling, interviews, and trends.Hosts are Pranav Piyush and Austin Hay — both operators in the ecosystem with GTM experience across Ramp, PayPal, Dropbox, mParticle, Branch, BILL, and with published courses at Reforge!

  1. 5d ago

    The secret history of CRM: How Siebel, Salesforce, and HubSpot built a $100B category

    How did Customer Relationship Management (CRM) evolve from a physical desk Rolodex into the most critical $100B software category in business history?   In this refurbished episode of GTMN, Pranav and Austin kick off a brand-new series of domain deep dives, starting with the origins, market dynamics, and legendary battles of the CRM space.  Key Topics Covered: The philosophy of CRM: The evolution of keeping business relationships organized—from the human brain and notebooks to the invention of the Rolodex in 1956 and modern cloud databases. The pre-Salesforce giants: How Tom Siebel built Siebel Systems inside Oracle (OASIS) to reach $2 Billion in revenue and 45% market share by 1999 with on-prem enterprise software. Early CRM pioneers: A look back at ACT!, GoldMine, and Maximizer—the early software tools built by career salespeople. Marc Benioff and the launch of Salesforce: How Salesforce launched in March 1999 with the revolutionary "End of Software" positioning and an SMB-first $65/month model. Legendary guerrilla marketing stunts: How Benioff hired fake protesters at Siebel conferences, created fake TV news crews, rented every taxi at Cannes to brand them "No Software," and launched Dreamforce. AppExchange before the App Store: How Salesforce created a developer ecosystem in 2005—years before Apple launched the iPhone App Store. HubSpot's playbook: How HubSpot started in 2006 with inbound marketing and used a free CRM wedge in 2014 to build a massive SMB growth stack. The top CRM market share leaders today: Why Microsoft Dynamics, SAP, Oracle, and Adobe Experience Cloud dominate enterprise market share alongside Salesforce. Unsung CRM powerhouses: The bootstrapped profitability of Zoho and how Veeva built a multi-billion dollar healthcare CRM empire on top of Salesforce.

  2. Jun 23

    Inside the future of AI collaboration with Jacob Posel, founder of HQ | GTMN 25

    In this special interview episode of GTMN, Pranav and Austin are joined by Jacob Posel, the founder of HQ. Jacob shares his journey from functioning as a software engineer to stepping up as the Director of AI at Common Thread Collective. He also lifts the curtain on his time inside Google Labs working alongside DeepMind engineers. Pranav, Austin, and Jacob dive deep into the ultimate challenge facing modern corporate teams: the AI collaboration bottleneck. Discover why traditional engineering systems completely fail your non-technical staff and how a unified context layer can completely change the way your company operates.

  3. Jun 9

    The 2030 marketing org structure & why "AI-looking" ads fail | GTMN 25

    Google just announced the end of the search engine as we know it. In Episode 25 of GTMN, Pranav and Austin reunite after a wild May breakout to cover massive disruptions from Google Marketing Live, the future architecture of the 2030 marketing organization, and critical multi-billion dollar IPO and acquisition drops.

  4. May 12

    Why 40% of AI Agents Fail & Meta Goes Headless | GTMN 24

    Is the AI agent bubble about to burst, or are we just using them wrong? In Episode 24 of GTMN, Pranav and Austin break down the latest Gartner report predicting a massive failure rate for AI agent projects. They also discuss Meta's game-changing CLI launch, ChatGPT's staggering new ad performance, and why Pinterest is secretly dominating the social ad space. Key Topics Covered: The AI Agent Reality Check: A new Gartner report predicts that 40% of agent AI projects will fail. The report states that the failure is not due to the agents themselves, but because the humans deploying them are making the wrong decisions. This trend is largely driven by FOMO (Fear Of Missing Out) rather than a solid strategy. "Agent Washing": Gartner identified a trend called "agent washing," where vendors rebrand existing chatbots and automation tools as agents without delivering genuine autonomous capabilities. Gartner estimates that out of thousands of vendors claiming agent tech solutions, only around 130 offer real agent tech features. Ad Platforms Go Headless: Meta officially launched a server and command line interface. This allows third-party agents to create, edit, and manage campaigns through natural language. StackAdapt and Amazon Ads also launched MCP servers in the same week. The Rise of "HQ": Jacob Purcell announced "HQ," an internal directory designed to manage a company's context layer and share skills across Claude and Codex. ChatGPT Ad Performance: ChatGPT ads are now fully self-serve and are seeing a 3.4% click-through rate. This is almost double the average click-through rate of standard search ads. Pinterest's Massive Growth: Pinterest posted over $1 billion in quarterly revenue for its third consecutive quarter, growing 18% in Q1. The platform now boasts 630 million monthly active users globally. Instagram Punishes "AI Slop": Instagram rolled out an AI creator label. If creators fail to label their AI-generated content, the platform will penalize them by heavily restricting their reach.

  5. May 5

    China Blocks Meta’s $2B Deal, ChatGPT Ads Expand & Reddit's 74% Growth | GTMN 23

    Are marketers officially experiencing AI fatigue? In Episode 23 of GTMN, Pranav and Austin break down a massive week in the ad tech and AI space. From Meta launching a first-party Command Line Interface (CLI) for agents to China blocking a $2 billion acquisition, the landscape is shifting daily. Plus, Austin reveals how he hacked a gaming macro pad into a custom Claude Code keyboard.

  6. Apr 28

    The Death of Ad Agencies, $4.7M Podcast Ads, & LinkedIn's Algo Update | GTMN 22

    Is the traditional advertising agency model officially dead? In Episode 22 of GTMN, Pranav and Austin break down a shocking new report revealing that over 90% of agency decision-makers believe the traditional agency model is broken. They also dive into the exploding podcast economy, LinkedIn's newest algorithm update, and the massive shift toward AI-native hardware.

  7. Apr 25

    The Q1 Recap: Platform Wars, The Future of Commerce & Custom AI | GTMN

    The first quarter of 2026 is officially on the books, and AI isn't just a tool anymore—it's the foundation of how we reach customers. Welcome to a special recap edition of GTMN! We've curated the most essential segments from all of our recent chats to give you a high-level view of the massive shifts that took place in Q1. From the AI platform wars to the future of commerce, this is the ultimate catch-up on the strategic pivots every leader needs to understand right now.

  8. Apr 20

    The 47-Second Attention Span Crisis & The "Marketing Engineer" Myth | GTMN 21

    Is human attention disappearing entirely, or are we just adapting to the AI era? In Episode 21 of GTMN, Pranav and Austin dive deep into the rapidly shrinking human attention span and the "Ozempification" of hard work. They also break down Anthropic's massive launch of Claude Design, Salesforce's pivot to "Headless 360," and why Meta's highly-anticipated "One-Click CAPI" is just smoke and mirrors.

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Ratings & Reviews

5
out of 5
2 Ratings

About

GTMN is the GTM News Podcast. A live weekly show that sits at the intersection of growth marketing, sales tech, marketing tech, and ad tech. We are the “Front Page for GTM Tech” — blending sharp commentary, data storytelling, interviews, and trends.Hosts are Pranav Piyush and Austin Hay — both operators in the ecosystem with GTM experience across Ramp, PayPal, Dropbox, mParticle, Branch, BILL, and with published courses at Reforge!

Information

  • Creator
    Pranav & Austin
  • Years Active
    2025 - 2026
  • Episodes
    28
  • Rating
    Explicit
  • Copyright
    © 2026 GTMN
  • Show Website
    GTMN