AFA Academy Talks

AFA Academy
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AFA Dispensing is a player in the packaging industry with a unique positioning as disruptor, offering next generation technologies. In this podcast, the owner and the CEO of AFA Dispensing engage in conversations around the AFA Principles that guide the business of the company.

Episodes

  1. Oct 5

    What does it really take to turn innovation into impact?

    In this episode of AFA Academy Talks, we discuss with Martin Hettich, COO of Bosch Power Tools, and explore the ingredients behind successful innovation.With more than 30 years of experience in leadership roles at P&G and in consulting, Martin shares his perspective on why innovation goes far beyond having a good idea. It requires a clear strategy, the right tools and processes, and strong partners who can help bring that strategy to life.Together, we discuss the importance of innovation ecosystems, collaboration and choosing the right partners to create meaningful consumer value and build a lasting competitive advantage.

    What does it really take to turn innovation into impact?

  2. 09/11/2025

    11. The AFA Principles - Conclusion

    This final episode of the series on the AFA Principles wraps up the key statements made in the discussion of what guides the company’s way of doing business.

  3. 09/11/2025

    10. The AFA Principles - The reasons why we do not participate in auctions

    In this episode the owner and CEO discuss why the tool of (reverse) auctions in light of bids for a supply contract is not compatible with AFA’s strategy of creating value and enhancement of customers’ brands.

  4. 09/11/2025

    9. The AFA Principles - Growth without debt is a life insurance policy

    The owner and the CEO of AFA discuss the strategy of long-term profitable growth without relying on external funds to protect the company’s pursue of the next game-changing technology.

  5. 09/11/2025

    8. The AFA Principles - Design … sells!

    In this episode the value of design beyond aesthetics is discussed, displaying the social dimension in consumer behaviour as well as the role of AFA in creating value in a consumer-focused strategy.

  6. 09/11/2025

    7. The AFA Principles - Have the courage to say “no” but do not hesitate to say “yes”

    Efficiencies in commercial agreements and even any negotiation process are created by a meeting of the minds. The owner of AFA and the CEO discuss how clarity in negotiation processes can help to focus on the essentials and pay out for all partners involved.

  7. 09/11/2025

    6. The AFA Principles - Say what you do, do what you say

    In order to create the next generation technologies, a unique culture is a prerequisite for AFA. In this episode the conversation focuses on expectation management as well as accountability as cornerstones of the way of doing things, internally as well as externally.

  8. 09/11/2025

    5. The AFA Principles - Our capital yields best returns when invested in ourselves

    In this episode the owner and CEO discuss why this statement goes far beyond financials, being a foundation of living up to the strategy of creating next generation technologies. At the heart stand people and creativity, fostered e.g. by the AFA Academy, being the unique assets the company invests into.

  9. 09/11/2025

    4. The AFA Principles - We are not inventors for hire

    AFA pivoted from the business model of the past to a principle that is in line with the strategy of being a step ahead of the market. Learn in this episode why this changes the profile of risk-taking and way of working with customers in applying superior technologies that create value.

  10. 09/11/2025

    3. The AFA Principles - We are not B2B; we are B2B2C ... and we are the C

    In this episode the understanding of the end-consumer being at the centre of AFA’s strategy is discussed as well as the implications on the related value chain.

  11. 09/11/2025

    2. The AFA Principles - If you want to be a great software company, you must be a great hardware company

    In this episode, the owner and the CEO of AFA Dispensing discuss the analogy taken from the computer industry and what it means to create superior value in the packaging industry: the combination of best dispensing hardware and best formula create the 1+1=3 effect.

  12. 09/11/2025

    1. The AFA Principles - Introduction

    AFA Dispensing is a player in the packaging industry with a unique positioning as disruptor, offering next generation technologies. In this podcast, the owner and the CEO of AFA Dispensing engage in conversations around the AFA Principles that guide the business of the company.

  • 12 Episodes

About

AFA Dispensing is a player in the packaging industry with a unique positioning as disruptor, offering next generation technologies. In this podcast, the owner and the CEO of AFA Dispensing engage in conversations around the AFA Principles that guide the business of the company.

Information

  • Creator
    AFA Academy
  • Years Active
    2025 - 2026
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © AFA Academy
  • Show Website
    AFA Academy Talks