Media Tech Talk

Daevid Richards and Paul Luckett
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  • Technology
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Media Tech Talk is a weekly video podcast decoding the media industry across commercial, publishing, and marketing technology. Through a uniquely Australian lens - delivering local insights with global perspectives - hosts Daevid Richards and Paul Luckett draw on more than 50 years of combined experience to explore the tools, strategies, and technologies transforming how media is built, distributed, and monetised. Each episode dives into the how and why behind AI, automation, and emerging innovations accelerating change across the sector, with sharp analysis and candid conversations featuring

  1. 6d ago

    Greg Collison (Adobe Advertising) Adobe's Blueprint for AI Ad's Future - Media Tech Talk #027

    Media Tech Talk #027 – Greg Collison (Adobe Advertising) How Agentic AI Will Transform Advertising, DSPs & Campaign Management Greg Collison, Head of Product Marketing for Adobe Advertising, joins Media Tech Talk to discuss Agentic AI, DSP innovation, creative automation, performance marketing, first-party data activation, retail media, connected TV, and the future of programmatic advertising. In this episode, Greg joins Daevid Richards and Paul Luckett to unpack how Adobe is evolving its advertising platform through AI-powered workflows, generative creative optimisation, agentic assistants, first-party data intelligence, and next-generation campaign management. The discussion explores how AI is reshaping product development, media buying, creative production, troubleshooting, campaign optimisation, and customer experience design, while examining what the future of advertising could look like as agents increasingly assist marketers across every stage of the campaign lifecycle. Chapters 0:00 The Rise of Agentic AI in Advertising1:48 Greg Collison’s Journey into Product & Ad Tech3:07 Customer Empathy, Consulting & Product Leadership5:24 Human-Centred Design & Product Market Fit7:13 Bringing Product Thinking to Adobe Advertising8:19 Consulting, Product Management & Career Lessons10:09 Why Product Managers Think Like Scientists11:36 How AI Is Changing Consulting & Strategy Work13:49 What Adobe Advertising Actually Does15:32 From TubeMogul to Adobe DSP17:44 Adobe’s Identity Graph & First-Party Data Advantage19:28 Using Site Analytics to Drive Media Performance23:19 Generative AI & The Future of Creative Production24:54 Creative Variants, Personalisation & Experimentation at Scale28:08 Dynamic Creative Optimisation & Emerging Devices32:18 AI Content Authenticity, Ethics & Enterprise Advertising35:07 Traditional DSP Workflows vs Agentic Workflows38:02 How Agentic AI Will Transform Campaign Management42:25 CTV, Retail Media & Supply Strategy44:07 Performance-Based Connected TV Advertising46:04 CDPs, Retail Media & Data Collaboration49:33 Adobe’s Agentic AI Product Roadmap53:55 Creative Intelligence & Self-Optimising Campaigns56:03 Activating First-Party Data Inside Walled Gardens57:58 Building Product Roadmaps in the AI Era1:00:34 Career Advice for the Next Generation of Ad Tech1:01:53 Curiosity, Adaptability & Thriving Through Change1:04:10 Next Episode Preview – Unlocking Marketing Technology Value 💬 Guest: Greg Collison, Head of Product Marketing – Adobe Advertisinghttps://business.adobe.com/products/advertising.html | https://www.linkedin.com/in/gregcollison/ 🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #MediaTechTalk #Adobe #AdobeAdvertising #GregCollison #AgenticAI #GenerativeAI #AdTech #ProgrammaticAdvertising #DSP #CTV #RetailMedia #FirstPartyData #CDP #AdvertisingTechnology #DigitalMedia #AI

    1h 5m

  2. May 25

    Karen Halligan (OzTAM) The Future of TV Measurement - Part 2 - Media Tech Talk #026

    Media Tech Talk #026 - Karen Halligan (OzTAM) Part 2 - The Future of TV Measurement OzTAM CEO Karen Halligan returns to Media Tech Talk to explore the future of television measurement, streaming fragmentation, total video, BVOD growth, audience behaviour, and the evolving challenge of measuring modern media consumption across platforms. In this episode, Karen joins Daevid Richards and Paul Luckett to unpack how TV ratings have evolved beyond traditional panel measurement into a sophisticated multi-platform ecosystem spanning broadcast television, streaming services, connected TV, mobile devices, BVOD, and cross-platform audience measurement. The discussion explores VoZ, Total TV, Total Video, Netflix integration, YouTube measurement standards, streaming fragmentation, advertiser challenges, and why major live events like sport and news still dominate shared audience attention in a rapidly changing media landscape. Chapters (00:00) Intro – The Future of TV Audience Measurement(00:40) How Streaming Changed Television Consumption(01:05) The Challenge of Measuring Modern Media Audiences(01:29) How OzTAM Measures TV & Streaming Audiences(02:17) Inside OzTAM’s Multi-Platform Measurement System(03:19) From Traditional TV Ratings to Digital Measurement(04:02) Audience Fragmentation & The Streaming Revolution(05:17) Why Accurate Measurement Matters for Advertisers(06:14) What VoZ Actually Does Explained Simply(07:12) Combining Broadcast TV & BVOD Measurement(07:54) Total TV vs Total Video Explained(08:58) Why OzTAM Focuses on Premium Video Content(09:29) Why Sport, News & Live TV Still Dominate(10:50) Australia vs US Media Consumption Differences(11:52) Media Consolidation & The Future of Broadcasting(13:00) How Streaming Changed Advertising Strategy(14:47) Netflix, CTV Advertising & Audience Measurement(16:22) YouTube, Google & Measurement Quality Standards(17:52) Does Prime Time Television Still Exist?(18:30) Streaming, Society & Shared Viewing Experiences(20:02) Multi-Screen Viewing & The Modern Lounge Room(20:54) Next Episode Preview – Adobe & Agentic AI 💬 Guest: Karen Halligan, CEO – OzTAMOzTAM | Karen Halligan LinkedIn 🎧 Hosts:Daevid Richards LinkedInPaul Luckett Consulting | Paul Luckett LinkedIn Media Tech Talk explores ad tech, digital media, streaming television, audience measurement, AI in advertising, programmatic monetisation, connected TV, and the technologies shaping the future of media and publishing. #MediaTechTalk #OzTAM #TVMeasurement #TotalVideo #StreamingTV #AudienceMeasurement #CTV #AdTech #ProgrammaticAdvertising #Netflix #YouTube #DigitalMedia #MediaTechnology #BVOD #ConnectedTV #AI

    22 min

  3. May 20

    Karen Halligan (OzTAM) A Day in the Life of a CEO - Part 1 - Media Tech Talk #025

    Media Tech Talk #025 - Karen Halligan (OzTAM) Part 1 - A Day in the Life of a CEO OzTAM CEO Karen Halligan joins Media Tech Talk to discuss what life as a CEO actually looks like, the future of television measurement, leadership in modern media organisations, work-life balance, AI, and the evolving challenges facing the Australian media industry.In this episode, Karen joins Daevid Richards and Paul Luckett to unpack the realities of executive leadership, managing stakeholder complexity, balancing strategy with operational execution, and how media measurement is evolving as audiences shift across streaming, broadcast, and cross-platform environments.Karen also reflects on her journey from advertising and agency life through to leading one of the most important audience measurement organisations in Australian media, sharing insights into leadership, AI, workplace culture, burnout, curiosity, and the future of total video measurement.Chapters(00:00) Intro – A Day in the Life of a Media CEO(00:46) What a CEO’s Daily Routine Really Looks Like(02:26) Managing Strategy, Legal & Industry Stakeholders(03:21) Executive Productivity & Escaping Email Overload(04:22) Why Great Leaders Still Prefer Real Conversations(05:33) The Mental Health Impact of Always-On Culture(06:16) Work-Life Balance, Boundaries & Executive Burnout(07:12) Flexible Work, Culture & Leading High-Performance Teams(08:17) Karen Halligan’s Journey to CEO of OzTAM(09:45) The Future of TV Measurement & Media Disruption(10:15) From Campbelltown to a Career in Advertising(11:30) Writing 130 Letters to Break Into Media(12:44) AI, Career Advice & Future-Proof Industries(13:45) Leadership Lessons from Decades in Media(15:07) AI Training, Curiosity & Staying Industry Relevant(16:13) Building High-Performance Teams & Strong Culture(17:05) Managing Stakeholders Across the Media Industry(18:01) Energy Management, Burnout & Executive Resilience(19:01) Parenting, Leadership & Balancing Modern Life(20:35) Purpose-Driven Media & Supporting Charities(22:19) The Evolution of Cross-Platform TV Measurement(22:47) Part 2 Preview – The Future of Total Video Measurement💬 Guest: Karen Halligan, CEO – OzTAMhttps://:oztam.com.au | https://www.linkedin.com/in/halligankaren/🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience measurement, streaming television, and the technologies shaping the future of media and publishing.#MediaTechTalk #OzTAM #TVMeasurement #TotalVideo #AdTech #MediaLeadership #ProgrammaticAdvertising #StreamingTV #AudienceMeasurement #AI #DigitalMedia #Publishing #MediaTechnology

    23 min

  4. May 11

    Amy Jansen-Flynn (Publift) Part 2 - Media Tech Talk #024

    Media Tech Talk #024 - Amy Jansen-Flynn (Publift) Part 2 Amy Jansen-Flynn, Managing Director at PubLift, joins Media Tech Talk to discuss the future of ad tech, digital publishing, programmatic advertising, AI in advertising, identity frameworks, and publisher monetisation strategy. In this episode, Amy joins Daevid Richards and Paul Luckett to unpack the increasing complexity inside modern publisher monetisation stacks, the rise of experimentation frameworks, AI-driven operational change, identity fragmentation across global markets, and the long-term impact automation may have on ad operations expertise and publisher capability development. Chapters (02:19) What Makes PubLift Different in the Publisher Monetisation Market (06:16) The Real Revenue Levers Driving Publisher Growth (08:04) The Worst Ad Experience Paul Has Ever Seen (09:07) Why Publishers Misunderstand Incrementality (10:49) Identity Strategy in a Fragmented Privacy Landscape (14:33) How PubLift Is Applying AI to Experimentation Frameworks (17:01) AI Literacy, Specialist Skills & Organisational Change (18:48) The Hidden Risks of AI Adoption in Ad Tech (22:43) Before Header Bidding vs After Header Bidding (26:25) Scaling Global Publisher Monetisation Operations 💬 Guest: Amy Jansen-Flynn, Managing Director – PubLifthttps://www.publift.com/ | https://www.linkedin.com/in/amyjansenflynn/ 🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #mediatechtalk #AdTech #ProgrammaticAdvertising #DigitalPublishing #AI #Publishing #MediaTechnology #HeaderBidding #AdOps #Identity

    33 min

  5. May 5

    Amy Jansen-Flynn (Publift) Part 1 - Media Tech Talk #023

    Amy Jansen-Flynn, Managing Director at PubLift, joins Media Tech Talk to discuss the evolution of ad tech, digital publishing, programmatic advertising, and media technology in an AI-driven world. In this episode, we explore how publisher monetisation has evolved, what it takes to lead a global ad tech business, and why cross-functional experience is becoming essential in modern media organisations. Amy shares insights from her journey across REA Group, Adform, and PubLift, and how AI is shaping the future of advertising and publishing. Chapters: (01:04) Amy’s entry into media and early News Corp experience (02:10) Performance advertising before programmatic (04:05) Early ad tech complexity and evolution (08:06) Defining career periods and leadership lessons (10:56) Moving into executive leadership (14:16) Sales vs product experience in ad tech (17:07) Commercial vs technology alignment in media (20:27) Day-to-day life as a managing director (22:05) The role of AI in future strategy (26:54) Transitioning into PubLift and company culture 💬 Guest: Amy Jansen-Flynn, Managing Director – PubLift https://www.publift.com/ | https://www.linkedin.com/in/amyjansenflynn/ 🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #MediaTechTalk #AdTech #DigitalPublishing #ProgrammaticAdvertising #MediaTechnology #AI

    38 min

  6. Apr 27

    Colm Dolan (Dolo Ventures) - Media Tech Talk #022

    Colm Dolan, Founder of PubLift and CEO of Dolo Ventures, joins Media Tech Talk to discuss building a global ad tech business and the realities of digital publishing, programmatic advertising, and media technology. This episode explores startup execution, publisher monetisation strategies, and how AI is reshaping workflows across the advertising ecosystem. From scaling PubLift to supporting 900+ publishers, Colm shares insights into sales, culture, hiring, and the future of ad tech. This discussion is essential for publishers, media leaders, and ad tech professionals navigating the evolving digital landscape. Chapters (00:38) From Telstra to PubLift – Early career foundations (02:34) Entrepreneurial mindset and leaving corporate (06:12) Are we teaching entrepreneurship the wrong way? (09:13) Building culture, trust, and high-performance teams (16:55) Scaling teams: graduates vs experienced hires (24:11) The reality of startup sales and early traction (30:58) From failure to first client – the turning point (38:09) Is ad tech harder to build in today’s market? (43:16) Google’s strengths and weaknesses in publishing (53:11) What Colm would do differently starting again 💬 Guest: Colm Dolan, Founder & CEO (PubLift / Dolo Ventures) - https://www.linkedin.com/in/colm-dolan/ 🎧 Hosts: Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #MediaTechTalk #AdTech #DigitalPublishing #ProgrammaticAdvertising #MediaTechnology #AIinAdvertising

    1 hr

  7. Apr 20

    Damon Reeve (Ozone) - Media Tech Talk #021

    Damon Reeve (Ozone) - Media Tech Talk #021 Damon Reeve, CEO of Ozone Project, joins Media Tech Talk to discuss the evolution of ad tech, digital publishing, programmatic advertising, and media technology. From the early days of 9msn and ad networks to the rise of OpenRTB and publisher collaboration, this episode explores how the industry has evolved—and where it’s heading next. This conversation breaks down the structural challenges facing publishers today, including fragmented supply chains, measurement gaps, and the growing dominance of platform ecosystems. For media leaders, publishers, and ad tech professionals, this episode offers a strategic view of how value is created—and lost—across the digital advertising landscape. Chapters (01:15) Early career and the foundations of digital media (04:16) The rise of 9msn and early internet disruption (09:02) OpenX and the evolution of programmatic advertising (13:47) Why publishers lost control in the programmatic ecosystem (18:22) The origin story behind Ozone Project (24:55) Publisher collaboration challenges and market dynamics (29:17) Scaling Ozone and proving performance outcomes (33:29) Technology, transparency, and why alliances fail (40:43) Premium environments and campaign performance insights (46:43) The future of media, AI, and rebuilding the ecosystem 💬 Guest: Damon Reeve, CEO at Ozone Projecthttps://ozoneproject.com/ | https://www.linkedin.com/in/damonreeve/ 🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #AdTech #DigitalPublishing #ProgrammaticAdvertising #MediaTechnology #OzoneProject #MediaTechTalk

    54 min

  8. Apr 13

    Steve Jones & Mick O'Brien (Media Sales Academy & Agentive Group) - Media Tech Talk #020

    Steve Jones & Mick O'Brien (Media Sales Academy & Agentive Group) - Media Tech Talk #020 In this episode of Media Tech Talk, Steve Jones (Media Sales Academy) and Mick O’Brien (Agentive Group) join Paul Luckett and Daevid Richards to explore the future of sales in an AI-driven world. Covering ad tech, digital publishing, programmatic advertising, media technology, and AI in advertising, this conversation dives into how automation is reshaping sales workflows and redefining human capability. From the inefficiencies of modern sales teams to the rise of AI-powered sales operating systems, this episode provides a practical look at how technology is transforming the way organisations sell—and what skills will matter most going forward. Chapters (00:03) Introduction to AI and the future of sales (02:10) What’s broken in modern sales teams (05:51) AI as an “exoskeleton” for salespeople (08:10) Survey insights on sales performance gaps (12:46) Can AI accelerate sales capability development (22:54) Why sales training is failing to evolve (29:44) AI sales operating system walkthrough begins (37:00) From meeting to proposal in 90 seconds (50:49) Integrating AI into real sales environments (53:55) Does AI replace experience or compress it? 💬 Guest: Steve Jones – Founder, Media Sales Academy - https://www.linkedin.com/in/steve-jones-55a7a18/ | https://www.mediasalesacademy.com.au/ Mick O’Brien – Founder, Agentive Group - https://www.linkedin.com/in/mickobrien1/ | https://agentivegroup.ai/ 🎧 Hosts: Daevid Richards – https://www.linkedin.com/in/daevidrichards/ Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/ Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing. #MediaTechTalk #AdTech #AIinAdvertising #MediaSales #Programmatic #DigitalPublishing #MediaTechnology

    1h 5m
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About

Media Tech Talk is a weekly video podcast decoding the media industry across commercial, publishing, and marketing technology. Through a uniquely Australian lens - delivering local insights with global perspectives - hosts Daevid Richards and Paul Luckett draw on more than 50 years of combined experience to explore the tools, strategies, and technologies transforming how media is built, distributed, and monetised. Each episode dives into the how and why behind AI, automation, and emerging innovations accelerating change across the sector, with sharp analysis and candid conversations featuring

Information

  • Creator
    Daevid Richards and Paul Luckett
  • Years Active
    2025 - 2026
  • Episodes
    27
  • Rating
    Explicit
  • Copyright
    © Daevid Richards and Paul Luckett
  • Show Website
    Media Tech Talk