The Pete Podcast

Jon Nolen
  • 5.0 (6)
  • Investing
  • Weekly

Join us on The Pete Podcast as we discuss the latest in REI tech, trends and collaborations!

  1. 1d ago

    E58: AI Cold Caller or Virtual Assistant, Which Costs You Less & Which is More Affective with Jeremy Davis

    In this episode of The PETE Podcast, host Jon Nolen sits down with Jeremy Davis, the founder of The Investor Semester community. Jeremy is a former chef and sommelier who moved to Salt Lake City and built a wholesale, fix and flip, and creative finance business, and after helping well over 1,000 students do their first deal he now teaches sales and marketing to new investors. They get into why capital and marketing separate the investors who succeed from the ones who burn out, the four numbers every wholesaler should track, and why follow up wins deals. Jeremy also compares AI callers to virtual assistants, shares the story of an AI agent that duplicated itself 180 times, and answers five rapid fire questions on tech stacks, vendors, and staying current. If you are a new wholesaler or investor who wants to build a real business and a smarter tech stack, this one is for you.   Episode Highlights [1:25] – Jon welcomes Jeremy, founder of The Investor Semester, who started investing in 2012 [2:11] – Why Jeremy built a community around transparency, sales, and marketing instead of one asset class [3:36] – Told no by every agent, Jeremy builds work history as a chef and sommelier before real estate [8:06] – Why Salt Lake City, and going all in with a U-Haul truck and no contacts [9:43] – The beginner wholesaler avatar, and why broke beginners burn out on cold calling [12:14] – After 1,000 students, the winners start with capital and are not afraid to spend it on marketing [13:10] – Delegating like a chef: virtual assistants, then $55,000 a month in marketing at a 3X margin [18:19] – Jeremy's JV model: students bring a qualified lead and get their tuition paid back first [19:30] – Four metrics to track: cost per lead, leads per contract, contracts per deal, and profit per deal [22:15] – AI caller or virtual assistant: cost, call volume, and being there when a seller is ready [24:27] – Closing a 100 person call center, and the cost of holding on to a business AI is changing [29:07] – A horror story: an AI agent that kept duplicating itself until 180 were running [36:28] – Rapid fire tip for new investors: revenue should break systems, not the other way around [41:38] – Why vendors cost Jeremy more than software, from marketing funnels to LLCs and four CPAs [47:08] – Why you should not switch CRMs when an update breaks, and focus on marketing instead [51:53] – Where to find Jeremy: his Facebook group and a free weekly Friday workshop   Key Takeaways Put Capital Into Marketing First. After helping over 1,000 students do a first deal, Jeremy sees the successful ones start with capital and invest it in marketing instead of burning out on cold calling. Track Four Core Numbers. Cost per lead, leads per contract, contracts per deal, and average profit per deal tell you how much you are spending and how your business is performing. Follow Up Makes the Money. Most deals close after many touches, so let AI make the volume of calls and texts and keep a human for the conversation when a seller is ready. Revenue Should Break Systems. If the choice is $200 on leads or $200 on a CRM, spend it on leads first, because a simple spreadsheet can carry you until you have enough sellers to track. Vet Every Vendor. Never assume a vendor's word is truth, so ask for references and past clients, and walk away if they are not comfortable giving them.   Links & Resources The Investor Semester Free Friday Workshop: https://investorsemester.com/workshop Lead to Close Health Check: https://leadtoclosetest.com Jeremy Davis on Instagram: https://www.instagram.com/thejeremydavis   Closing Remark Jeremy represents an investor who turned a major setback into a business built on sales, marketing, and systems, and who wants new investors to build a real business instead of a hustle. If you enjoyed this episode, make sure to rate, follow, share, and review The PETE Podcast so more investors can learn how to build smarter real estate businesses.

  2. Oct 30

    E57: The Lead You Already Paid For Is Worth Following Up On

    In this episode of The PETE Podcast, host Jon Nolen sits down with Mark to walk through the newest features in Pete, starting with the basics of outbound lead generation. They cover how stacking lists like lis pendens, absentee owners, and tax delinquency narrows a huge county list, how skip tracing turns that list into contact info, and why cold texting and AI cold calling can break TCPA rules. From there they get into comping with a scoring system, finding cash buyers and wholesalers through chain of title, and why one place for notes, chat, and follow up beats juggling five subscriptions. They finish with what an MCP server is, plain advice on why every investor needs a CRM, and why Pete is built as a real estate operating system. If you want to find more leads and stop deals from slipping through the cracks, this one is for you.   Episode Highlights [1:25] – Jon and Mark kick off the episode and set up why new investors need a steady flow of leads [3:28] – Where outbound leads start: list building services, county records, and stacking lists [4:23] – The new lead finder in Pete: look up properties and seller info without jumping between systems [5:08] – What a lis pendens is and how stacking pain points narrows 320,000 Oklahoma County records [7:38] – Absentee owners, tax delinquency, and equity, then draw an area on the map, export, and skip trace [8:12] – The TCPA warning: why cold texting and AI agents making cold calls are not compliant [9:05] – Comping inside Pete, and a scoring system that learns how you pick your comps [12:02] – Buyer search that reads chain of title to find real flippers and wholesalers [13:34] – Buyer match and dispo chains by email or SMS without leaving the property detail [15:24] – One subscription and a single pane of glass instead of four different tools [16:58] – Why combined notes and property chat beat Slack for an investing team [18:08] – Coming soon: asking Pete questions about your own data and an MCP server [19:22] – MCP servers explained for non techies, in plain language [24:30] – The lead you already paid for, and why 37% of one company's contracts came within a week of an appointment [26:34] – Why personal details like the dog's name matter in follow up, and how a CRM remembers them [28:49] – Think real estate operating system, not just a CRM   Key Takeaways Stack Pain Points to Narrow Your List. Combining lists like lis pendens, absentee owners, tax delinquency, and equity turns a huge county list into one with sellers more likely to need to sell. Keep Cold Outreach Compliant. Cold texting and using AI agents to cold call can violate TCPA rules, so use skip traced data for mail and compliant calling instead. Use Chain of Title to Find Buyers. Looking at a property's sales history can show you real flippers and wholesalers, which helps you find buyers and even more deals. Put Everything in One Place. Keeping lists, skip tracing, comps, buyer matching, notes, and chat in one system cuts subscriptions, shared logins, and lost information. Follow Up on the Leads You Already Paid For. In one home buying business, 37% of contracts were signed within a week of an appointment and most of the rest took 30 days or more, which is where a CRM keeps follow ups from slipping.   Links and Resources Lead to Close Health Check: https://leadtoclosetest.com Pete REI Software: https://peterei.com Get a demo: https://peterei.com/get-a-demo The Pete Podcast page: https://peterei.com/podcast   Closing Remark Mark brings a hands-on investor's view of how an all in one real estate operating system can help you find leads, price deals, and follow up without juggling tools. If you enjoyed this episode, make sure to rate, follow, share, and review The PETE Podcast so more investors can learn how to build smarter real estate businesses.

  3. Oct 23

    E56: How AI Answers and Qualifies Seller Leads Before Your Team Does with Jeremy Brandt & Dev Horn

    In this episode, Jeremy Brandt and Dev Horn with WeBuyHouses.com and REILeads.com, join the show to talk about the technology behind one of the first pay per lead businesses for real estate investors. Their company has handled about 4 million home seller contacts over 23 years, built custom software from classic ASP to PHP and Ruby on Rails, and now uses AI for lead qualification, coding, and marketing. They share why they still want a real person on the phone first, how automated follow up wins leads back, what AI search and agents mean for home seller leads, and which tools they love and regret in a rapid fire round. If you run an acquisitions team or a lead business and want to use AI without losing the human touch, this one is for you.   Episode Highlights [1:25] – Host welcomes Jeremy Brandt and Dev Horn of WeBuyHouses.com and REI Leads, an early pay per lead provider for investors [2:04] – The tech stack: custom software built since classic ASP, now PHP and Ruby on Rails on AWS, with Twilio call routing [3:17] – How AI qualifies leads by text, validates credit requests, evaluates properties, and writes custom code [5:16] – Using ElevenLabs voices, ChatGPT copywriting, and AI graphic design in place of hired talent [6:32] – Why AI is an accelerator for people, and why programmers are in more demand than ever [10:59] – Don't over automate: getting a new lead on the phone with a real person fast is the highest value activity [11:46] – What 4 million home sellers over 23 years show: many sold within 90 days to another investor [13:06] – Why automated follow up is gold when a lead comes back around 30 or 60 days later [14:20] – Rebuilding the tech stack: spend more time on architecture and choose AI native languages [17:02] – The problem tech solved: matching lead names to title and reverse skip tracing to qualify leads [19:52] – Why quality pay per leads cost more, and why cheap leads rarely convert [20:33] – No cold calling or blasts: marketing aimed only at sellers who reach out [25:33] – How AI chat is replacing search, and why brand matters when it only names three or four companies [27:44] – Why everything is moving to agents, and how to make your website agent friendly and fraud resistant [32:27] – Rapid fire: the tool they regret buying and why leaving a custom phone system is hard [34:46] – Why to adopt AI now, plus the lessons from building an AI voice agent   Key Takeaways Use AI as an accelerator. The guests say AI lets a small business do the work of voice talent, designers, and copywriters while people shift to running and managing agents. Get the lead on the phone fast. They say the highest value activity is a real person talking to the seller right away, with automation handling the follow up afterward. Automated follow up wins leads back. A lead who doesn't answer on day one may come around at 30 or 60 days, but only if you stay in front of them. Quality leads cost more. They say they can't sell a quality lead for much less than $150, and that cheap leads rarely convert. Prepare for AI search and agents. They expect home sellers to find buyers through chatbots and agents, so brand, content, and an agent friendly website matter.   Closing Remark Jeremy Brandt and Dev Horn bring more than two decades of lead generation experience and a hands-on view of how AI is changing the way investors find and talk to sellers. Their advice is to adopt AI now, keep humans in the loop, and build the brand credibility that agents and sellers will trust. If you enjoyed this episode, make sure to rate, follow, share, and review The PETE Podcast so more investors can learn how to build smarter real estate businesses.

  4. Oct 16

    E55: 3 Guardrails to Set Before You Deploy Any AI Agent

    AI agents will either transform your acquisitions team or waste your money, and the difference comes down to which jobs you hand them. In this solo episode, a working home buyer shares how their business eliminated the lead manager position last year and now has AI answering every new inbound lead, and how the same approach handles property management calls, including maintenance triage that beats what a seven-year human manager delivered. The episode draws a clear line between a standalone AI agent and one built into your CRM, covers where AI agents shine in acquisitions, and names the jobs that should stay with a human, from live negotiation to emotional seller conversations. If you run an acquisitions team and want to use AI to follow up faster without losing the human touch, this one is for you.   Episode Highlights [0:00] – Why AI agents either transform an acquisitions team or waste your money [0:15] – AI in real estate acquisitions has moved from experiment to core infrastructure [0:38] – Eliminating the lead manager position and letting AI answer every new inbound lead [1:22] – Using an AI agent for property management, from rental questions to maintenance triage [2:07] – Why an AI agent built into the CRM beats a bolt-on tool that forgets past calls [3:00] – What agentic AI adds: continuous processes that never clock out or forget a follow up [3:46] – Augmenting an acquisitions team instead of replacing it [4:32] – Automated follow-up texts and calls, plus a re-engagement call after a missed appointment [5:17] – Personalized texts within seconds of a new lead and a call within 60 seconds [6:46] – Automatic call summaries that scale to the length of the call [7:58] – Why emotional sellers making huge financial decisions still need a human [8:23] – Jobs not to hand off: live negotiation, complex deals, warm lead relationships, escalations [9:46] – Setting guardrails for tone, scope, and escalation before you deploy any agent [10:36] – Logging every AI touch and turning AI texting off and on with one click [11:02] – Start simple with an instant response and a seven-day follow-up sequence [12:16] – Scoring your AI agent calls to test whether a prompt change actually helped   Key Takeaways Match AI to the right jobs. AI agents pay off when they handle volume, repetitive follow-up, and the boring work that burns people out. Integrate, don't bolt on. An AI agent connected to your CRM remembers earlier calls and appointments, so callers never feel like they are starting over. Keep humans on the finish line. Live negotiation, complex deals, emotional sellers, and contract walkthroughs still belong to a person. Set guardrails first. Define tone, scope, and escalation rules before deployment so the agent never says the wrong thing at the wrong time. Start with speed to lead. Your best first use case is an immediate response plus a seven-day follow-up sequence on every new inbound lead.   Closing Remark This episode comes from an operator who has already handed inbound lead response to AI agents and keeps people on the final steps of every deal. It is a practical look at using AI to augment an acquisitions team rather than replace it. If you enjoyed this episode, make sure to rate, follow, share, and review The PETE Podcast so more investors can learn how to build smarter real estate businesses.

  5. Oct 9

    E54: The Real Estate Tech Stack That Scales From 3 Million to 10 Million with Casey Gregerson

    Casey Gregerson is a former Shell petroleum engineer who went full time in real estate four years ago and now runs a vertically integrated operation of 450-plus units spanning acquisitions, construction, property management, and a capital fund. He hosts the Rags to Riches podcast and has a book coming through Forbes in Q1. In this episode Casey walks through his constantly evolving real estate tech stack and how AI is reshaping it, from using an AI agent to absorb VA work, to centralizing every communication in one hub, to the hard rule he uses so the stack never bloats. If you are a real estate investor or a W2 professional trying to scale with systems and AI without burning out your team, this conversation is built for you.   Timeline Summary [1:02] – Host restarts and introduces Casey, a petroleum engineer turned full-time real estate investor [1:22] – Ten years at Shell working two weeks on, two weeks off on oil rigs and frac spreads [2:11] – How two weeks off every rotation funded flipping houses and buying rentals [2:33] – Leaving his W2 four years ago and why your W2 is a superpower [3:48] – Property management stack journey from Google Sheets and Venmo to Buildium to Rent Manager [4:45] – Introducing Victor, the AI agent taking over VA tasks like flip profitability tracking [7:36] – How a peer cut ten virtual team members in a week after adopting the same AI [9:22] – Telling the team to double output with AI on the path from 3 million to 10 million [10:53] – Why moving too fast on new tools quietly burns out your team [11:32] – His biggest mistake, getting oversold on AI that over promises and under delivers [12:31] – Building a centralized hub and spoke system you control as AI keeps changing [14:03] – Why pulling all communication into one place moved the needle most [17:03] – The free six-minute Lead to Close Health Check at leadtoclosetest.com [19:33] – The multifamily opportunity in markets still doing leases by hand [22:01] – Rapid fire begins: start before you are ready, find a mentor, and fail forward [24:29] – The one tool he could not run his business without   5 Key Takeaways Subtract Before You Add — Casey's rule is that every new tool requires killing an old one. When Slack became the communication hub, Voxer got cut, so the stack never bloats. AI Should Multiply, Not Replace — Instead of cutting staff after adopting an AI agent, he asked his team to double their output, targeting a jump from 3 million to 10 million in revenue with the same people. Beware the AI Oversell — His costliest mistake was paying for a custom AI build that over promised and never shipped before the market moved past it. Favor tools that work now over promises of what is coming. Centralize Before You Automate — Funnel every communication and data source into one hub first. Once the information lives in one place, AI can actually pull from it and do real work. Track Time and Money Saved — A tool only earns its place if you measure it. Casey has his team log what each AI task costs and how much time it saved, so adoption is a decision, not a hunch.   Links & Resources Lead to Close Health Check, Pete's free assessment — https://leadtoclosetest.com Pete REI software — https://peterei.com Casey Gregerson's website, with book updates, the free webinar, and his 12-module course — https://caseygregerson.com   Enjoyed This Episode? If Casey's "subtract before you add" rule made you look twice at your own tech stack, do not keep it to yourself. Send this episode to the operator or partner who keeps piling on new software without ever cutting the old stuff. And if the Pete Podcast keeps earning your time, follow the show, drop a rating, and leave a quick review so more investors can find it.

  6. Oct 2

    E53: The Follow-Up Cadence That Turns a "No" Into a Signed Contract

    In this solo episode of The PETE Podcast, host Jon Nolen breaks down the follow-up cadences that turn a seller's "no" into a signed contract. The core idea is simple: a motivated seller saying no almost never means never, it means not yet, and the right follow-up is what fills that gap. Jon walks through the exact statuses and workflows his team uses, from the two-week "offer declined" sequence to the "property sold" cadence that quietly waits for deals to fall through. He covers why most deals come from follow-up, how to work multiple channels, why you should track every single touch point, and how long-term nurture can run two or three years. This one's for any investor or acquisitions team leaving money on the table by marking leads dead too early.   Timeline Summary [0:00] – Why a motivated seller's "no" means "not yet," and how cadence fills the gap [0:26] – The dead-lead problem: most leads marked dead were never actually verified [0:44] – The car-shopping analogy for why sellers say no before they're ready [1:03] – Why most deals come from follow-up and how hot-lead-only teams get lazy [1:26] – Why salespeople hate follow-up and how to take it off your closers' plates [1:53] – The "offer declined" status and the two-week cadence that addresses it [2:15] – Moving unresponsive leads into long-term follow-up with pain-point caveats [2:33] – The four things "sold" can actually mean, and why most aren't really sold [2:52] – The "property sold" status and the "congratulations, when do you close?" message [3:13] – Why that one question reveals whether they closed or just have it under contract [3:39] – Adding human follow-up a few days before closing, because deals fall through [3:57] – Mid-roll: the Lead to Close Health Check assessment [4:38] – Only move a lead to dead once you've confirmed the house actually sold [4:58] – Following up across multiple channels and why "they said text" isn't a hard rule [5:19] – Handling high-D sellers who say never call, and still eliciting a response [5:36] – Why different sellers respond to different channels, text, phone, or email [5:58] – Tracking every contact and why winning contracts take far more touches than you'd guess [6:40] – The default Pete cadences and why hitting someone daily for 30 days backfires [7:18] – Structuring messages around different pain points and motivation buckets [7:40] – Long-term nurture that runs two to three years, and deals that close years later [8:00] – Why you should keep old marketing phone numbers because callbacks still come [8:18] – Automating the whole system so follow-ups don't fail when you're out or short-staffed   5 Key Takeaways "No" Means Not Yet — A motivated seller rarely means never. Most dead leads were never verified as actually sold, so confirm before you ever mark a lead dead. Most Deals Come From Follow-Up — Teams that chase only hot leads and bail at the first no are leaving the majority of deals on the table. Build cadences so follow-up happens no matter what. Take Follow-Up Off Your Closers — Salespeople hate monotonous follow-up and are bad at it. Move it to another person or an automated agent so your closers spend their time closing. Work Every Channel And Track Every Touch — Different sellers respond to text, phone, or email. Log every contact, because the contracts you win almost always take far more touch points than you'd expect. Long-Term Nurture Runs For Years — Real nurture isn't 30 or 60 days, it's sometimes two or three years. You already paid for that marketing, so automate the system and keep squeezing value out of it, old phone numbers included.   Links & Resources The Lead to Close Health Check (free 6-minute assessment): https://leadtoclosetest.com/   Enjoyed This Episode? If this reframed how you think about the leads you've been marking dead, share it with your acquisitions team or a partner who bails too early on follow-up. Follow The PETE Podcast, leave a rating, and drop a quick review so more investors can stop letting deals slip through the cracks.

  7. Sep 25

    E52: The Real Reason Your Postcard Response Rates Keep Dropping with Brett McCollum

    Brett McCollum spent years as a wholesaler, coach, and investor running heavy direct mail campaigns, sending hundreds of thousands of pieces, and now heads up efforts at PropertyRadar. He is a self-described direct mail junkie who learned the hard way what old data costs a business. This episode gets into why fresh, targeted property data beats blasting 20,000 mailers, where AI actually belongs next to your sales floor, and why follow-up drives most of the deals investors ever close. If you run outreach, manage a sales team, or you're deciding what to put in your tech stack, this one is for you.   Timeline Summary [0:46] – Brett opens with a candid take on ego and pride in the real estate investing space [2:02] – Why a CRM is only as good as your ability to use it, the Ferrari and stick shift problem [3:23] – His contrarian case for direct outreach over outsourcing your lead generation [4:45] – Postcard response rates fell from 1.5% to half a percent, and what that means [5:42] – The ListSource era, and why "refreshed daily" lists are already old at the source [7:12] – How PropertyRadar runs a data "bake off" for the freshest probate and divorce leads [10:37] – AI in real estate is extreme love or extreme hate, and who fights it hardest [11:31] – Augment, don't replace, why AI works best side by side with your team [13:08] – The five minute speed to lead rule and where AI covers the gaps [14:38] – Why repeat callers now hit a human before the AI agent picks up [16:53] – If he rebuilt his tech stack today, the automations he would never skip [19:20] – Follow-up drives 78% of deals, and the inconsistency that quietly costs money [22:39] – The vibe coding trap, saving $200 a month while leaving deals on the table [23:43] – The hidden cost of building your own software, and why 14 engineers matter [27:36] – Rapid fire wisdom on when to adopt AI, the best time is today   5 Key Takeaways Fresh Data Beats Big Lists — Targeting the people most likely to sell with current data outperforms casting a wide net. You can mail far less and get the same result. Augment, Don't Replace — AI is at its best working alongside your sales floor, catching the leads your team can't answer in the first few minutes instead of letting them go cold. Follow-Up Is Where Deals Live — Around 78% of deals come from follow-up, and consistency is the whole game. Most money left on the table is a follow-up problem. Buy Beats Build for Most Investors — Spending days vibe coding a tool to save a couple hundred a month ignores the real cost of maintaining software, and that time could have closed deals. Progress Over Perfection — Doing something on your tech stack now beats waiting for the perfect answer, especially if you learn from someone actually operating a business, not a social media act.   Links & Resources PropertyRadar — https://www.propertyradar.com PropertyRadar on Instagram — https://www.instagram.com/propertyradar PropertyRadar on Facebook — https://www.facebook.com/propertyradar PropertyRadar on YouTube — https://www.youtube.com/propertyradar Lead to Close Health Check — https://leadtoclosetest.com Claude — https://claude.ai Less Annoying CRM — https://www.lessannoyingcrm.com ListSource — https://www.listsource.com   Enjoyed This Episode? If Brett's point about follow-up hit home, that 78% of deals come from staying in touch, take it as your sign to fix the leaks in your own process this week. Share this one with the partner or acquisitions rep who keeps letting leads go cold. And if you got something out of it, follow the show, drop a rating, and leave a quick review so more investors can find it.

  8. Sep 18

    E51: Where AI Actually Fits in a Real Estate Business with Jake Reeves

    Jake Reeves is a Columbus, Mississippi real estate investor and MMA/jiu-jitsu gym owner who grew up swinging hammers on his family's flips and now runs rentals, commercial retail, and a direct-to-seller acquisition business, plus hosts the Big Thinkers Podcast. He built his gym out of a $13,000 year on pattern-interrupt marketing, and he's applying those same hard-won lessons to scaling his real estate operation. This episode is a straight-talk conversation about building a real estate tech stack when you're not a "tech person," why a real system beats a written SOP, and how to make your business "me-proof." If you're an investor trying to fix your follow-up, analyze rentals over the long haul, and figure out where AI actually fits, this one is for you.   Timeline Summary [0:49] – Jake introduces himself: jiu-jitsu gym owner and Mississippi investor who almost turned down a "tech" show [1:43] – His lean stack: Rent Manager for property management, Pete for acquisitions and lead management [2:33] – Building a gym on pattern-interrupt Facebook marketing in a 22,000-person market below the poverty line [4:23] – Why Rent Manager beats per-door pricing for his mix of low-ticket office and single-family doors [5:29] – Analyzing rental data over 5 to 10 years instead of month to month to pick better properties [5:59] – The hidden turnover cost: one move-out every five years can quietly erase $300 a month in cash flow [8:19] – Exiting 4 to 5 underperforming rentals and keeping the exact same net cash flow [10:42] – Know yourself: hire and build systems around what you're bad at so nothing falls through the cracks [11:56] – Why he needed a "me-proof" CRM to fix his follow-up problem without breaking the bank [12:54] – Ten minutes in GoHighLevel before switching to a done-for-you CRM built for investors [14:52] – Systems vs SOPs: without a way to track it, an SOP is just a checklist [16:42] – Jake's backstory: growing up on his dad's flips with no money and grinding a gym for 7 to 8 years [20:59] – Why glorifying the grind is a trap and grinding should be a season, not a lifestyle [22:25] – The gym analogy for habits: consistency beats intensity, straight out of Atomic Habits [26:19] – Where AI fits for him: content, brainstorming, and first-touch seller contact on weekends [38:24] – Rapid fire: why trying AI now is low-risk, plus the $25k mastermind that scammed him   5 Key Takeaways Make Your Business Me-Proof — Build your systems around your weaknesses, not your strengths. Jake picked his CRM specifically to catch the follow-ups his ADHD brain would otherwise drop. A System Beats an SOP — A written procedure you can't measure is just a checklist. A real system lets you trace a broken number back to the exact step that failed. Zoom Out on Rental Data — A property that cash flows on paper can lose money once you factor in turnover. Judge rentals over 5 to 10 years, not month to month. Exit What Underperforms — Jake sold 4 to 5 weak rentals and his net cash flow didn't move. Freeing trapped capital beats holding doors that only look good on gross. Consistency Over Intensity — The grind should be a season, not a badge. Like starting at the gym, small habits repeated for years beat going all-out and burning out by day three.   Links & Resources The Lead-to-Close Health Check (free 6-minute assessment) — https://leadtoclosetest.com Pete (CRM built for real estate investors) — https://peterei.com Rent Manager (property management software) — https://www.rentmanager.com Riverside (recording and editing) — https://riverside.fm Atomic Habits by James Clear — https://jamesclear.com/atomic-habits Investor Fuel (real estate mastermind) — https://investorfuel.com Big Thinkers Podcast on Instagram — https://instagram.com/bigthinkerspodcast Big Thinkers Podcast on YouTube, Spotify, and Apple Podcasts   Enjoyed This Episode? If Jake's "me-proof" approach hit home, take an honest look at where your own follow-up is slipping and whether your SOPs are actually systems or just checklists. Share this one with an investor who's still glorifying the 16-hour grind, and if it helped, follow The PETE Podcast and leave a quick rating and review so more investors can find it.

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About

Join us on The Pete Podcast as we discuss the latest in REI tech, trends and collaborations!

Information

  • Creator
    Jon Nolen
  • Years Active
    2025 - 2026
  • Episodes
    58
  • Rating
    Explicit
  • Copyright
    © 2025
  • Show Website
    The Pete Podcast