Making BIG Shifts

MKTG Reboot
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Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson. Each episode features real operators, founders, and leaders unpacking the hard parts of running a business—the tough decisions, the setbacks, the inflection points, and the wins that follow. Conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.

  1. 11H AGO

    Shawna Suckow on Why Small Businesses Win, Trust Collapse & Out-Humaning Big Brands

    In this episode of the Making BIG Shifts podcast, host Josh Anderson welcomes marketing leader and author Shawna Suckow, who discusses her latest book, "Small Is Your Superpower." Shawna shares her journey from being a corporate buyer to becoming a marketing expert, emphasizing the importance of authenticity in marketing for small businesses. She highlights a significant shift in consumer behavior, noting that trust in businesses is at an all-time low, which presents an opportunity for small businesses to connect with customers on a more personal level. Shawna advocates for 'out-humaning' larger competitors by being transparent and relatable, which can help small businesses build trust and loyalty with their audience.The conversation delves into practical strategies for small businesses to leverage their unique advantages, such as agility and authenticity, in a landscape dominated by larger brands. Shawna encourages listeners to embrace imperfection in their marketing efforts, suggesting that being genuine and sharing real experiences can resonate more with consumers than polished, corporate messaging. As the episode wraps up, Shawna shares insights on the evolving trends in marketing, including the role of AI and the importance of maintaining a human touch in business communications.

    28 min

  2. 3D AGO

    Ravi Bijlani on Digital Trust, AI Agents & Securing the Future of Online Identity

    In this episode of Making BIG Shifts, host Josh Anderson welcomes Ravi Bijlani, founder of KYXStart, to discuss the critical issue of digital trust in today's technology landscape. With over two decades of experience in identity verification and fraud prevention, Ravi shares insights into how his company is addressing the challenges of trust between humans and machines, as well as machine-to-machine interactions. He emphasizes the importance of a unified approach to identity verification, moving beyond point solutions to create a comprehensive trust framework that can handle the complexities of modern transactions.Ravi elaborates on the innovative features of KYXStart, including their unique signal-based approach to identity verification, which not only confirms identities but also assesses the intent behind transactions. This method aims to create a frictionless user experience while combating fraud effectively. The conversation also touches on the importance of customer recommendations in marketing, the lessons learned from previous entrepreneurial ventures, and practical advice for future founders. Ravi's vision for the future of digital trust is both ambitious and essential, as he believes it will play a pivotal role in shaping the economy.

    24 min

  3. JAN 22

    David Newman on Marketing Eminence, Contrarian Positioning & Becoming a Category of One

    In this episode of Making BIG Shifts, host Josh Anderson welcomes David Newman, a certified speaking professional and author of the book "Marketing Eminence: 22 Strategies to Build a Bold, Personal Brand." David shares insights on how CEOs and entrepreneurs can earn attention in a noisy, AI-driven world. He introduces a three-part formula for achieving marketing eminence: visibility, respect, and brand preference. David emphasizes the importance of differentiating oneself in the marketplace and offers practical strategies for building a contrarian slant in branding and messaging. He discusses the shift from traditional 'how-to' content to more strategic 'how-to-think' content, encouraging listeners to embrace authenticity and transparency in their branding efforts.

    27 min

  4. JAN 20

    Karen Strauss on Hybrid Publishing, Using Books to Drive Clients & Why ROI Isn’t Book Sales

    In this episode of Making BIG Shifts, host Josh Anderson interviews Karen Strauss, founder of Hybrid Global Publishing. They discuss the evolution of publishing, the pros and cons of traditional versus self-publishing, and the importance of books in marketing for entrepreneurs. Karen shares insights on how to get started with writing a book, the post-publishing marketing strategies they offer, and the ROI authors can expect from their books. She also introduces the Big Leap Retreat, a two-day virtual event designed to help aspiring authors outline and pitch their books. The conversation emphasizes the need for authors to overcome fear and take action in their writing journey.

    20 min

  5. JAN 19

    Jen Neitzel on Relationship-Driven Marketing, Overcoming Fear & Why Follow-Up Wins

    In this episode of Making BIG Shifts, host Josh Anderson speaks with Jennifer Neitzel, a public speaker, business coach, and author, about the importance of relationship-driven marketing. Jen shares her journey from the mortgage industry to becoming a successful notary loan signing agent and how she developed her five-point marketing system. The conversation delves into overcoming fear in marketing, the significance of follow-up, and the need for building relationships both in-person and online. Jen emphasizes that entrepreneurship is not just about business tactics but also about personal growth and mindset. She also discusses her future projects, including a new book and transitioning her coaching focus to mobile businesses.

    26 min

  6. JAN 12

    Tyson Cobb on Wealth by Design, Real Estate Syndications & Escaping the Golden Handcuffs

    In this episode of Making BIG Shifts, host Josh Anderson interviews Tyson Cobb, an orthopedic surgeon turned real estate investor and author of 'Wealth By Design.' They discuss Tyson's transition from medicine to real estate, the importance of financial education, and the strategies he used to build wealth through real estate investing. Tyson shares insights on syndication, the Bones Method for wealth building, and the roll-up strategy in business. The conversation emphasizes the need for a mindset shift, networking, and taking action to achieve financial success.

    26 min

  7. JAN 5

    Alex Kutsishin (Fuel !nc Founder) on Performance Training, Leadership & Fixing Broken Education

    In this episode of Making BIG Shifts, host Josh Anderson speaks with Alex Kutsishin, founder of Fuel !nc, about the significant shifts in entrepreneurship and performance training. Alex shares his journey as a serial entrepreneur, emphasizing the importance of timing and capable people in business success. He discusses the need for a new approach to education and performance training, advocating for expert-guided practice as a means to improve skills and capabilities. The conversation also touches on the dynamics of team management, the role of innovation, and the future of Fuel !nc in transforming education for the next generation.Connect with today's speakers:🔗 LinkedIn https://www.linkedin.com/in/josh-anderson-diy/🔗 LinkedIn https://www.linkedin.com/in/fuelinc/#MakingBigShifts #PerformanceTraining #FutureOfWork#MarketingReboot #JoshAnderson #AlexKutsishin #FuelPlatform #Entrepreneurship #StartupLeadership #BusinessGrowth #PerformanceImprovement #LeadershipDevelopment #SalesTraining #WorkforceDevelopment #HighPerformanceTeams #TalentDevelopment #ScalingCompanies #FounderMindset #ExecutionOverKnowledge

    44 min

  8. 12/23/2025

    Brian Potter on Efficiency, Repetition & the Economics of Progress

    In this episode of Making BIG Shifts, host Josh Anderson speaks with Brian Potter, a senior fellow at IFP and author of 'The Origins of Efficiency.' They explore the historical context of efficiency, its principles, and how it applies to various industries, particularly construction. Brian discusses the challenges of improving efficiency in construction, the importance of repetition and learning curves, and the impact of AI on future efficiency gains. The conversation also touches on design considerations for manufacturing and the relevance of these concepts in marketing and service-based industries.Connect with today's speakers:🔗 LinkedIn https://www.linkedin.com/in/josh-anderson-diy/🔗 https://ifp.org/author/brian-potter/

    20 min
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About

Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson. Each episode features real operators, founders, and leaders unpacking the hard parts of running a business—the tough decisions, the setbacks, the inflection points, and the wins that follow. Conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.

Information

  • Creator
    MKTG Reboot
  • Years Active
    2025 - 2026
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © MKTG Reboot
  • Show Website
    Making BIG Shifts