In a Parallel Universe

Uma Vij

A podcast all about social sciences, art, creativity and healing. Hosted by Uma Vij, this podcast is grounded in indigenous knowledge and research. This podcast aims to disrupt systems of power and supremacy through unpacking our belief systems and societal “norms.” Join me as I discuss controversial topics such as spirituality, gender/ hetero patriarchy, settler colonialism, the power of nature, and the current divide amongst humans.

Episodes

  1. 12/17/2025

    How Aesthetics and TikTok Drive Inauthenticity

    This episode explores how identity is being reshaped in the digital age by algorithms, aesthetics, and constant self-comparison. We discuss how TikTok’s personalization system shapes our tastes, how trends minimize individuality, and how the male gaze and feedback loops influence our self-expression. We examine why performative numbness has become the new “cool”, why enthusiasm feels embarrassing, and why so many people today are terrified of standing out. The episode also explores how the solitude, intuition, and the slow rebuilding of an authentic self is so powerful in creating a unique identity. Thank you for listening Sources: Anne Burns (2015) Burns, A. (2015). “Self(ie)-discipline: Social regulation as enacted through the discussion of photographic practice.” International Journal of Communication. Alison Hearn (2017 / 2019) Hearn, A. (2017). “Affective Labor, Communicative Capitalism, and the Politics of Personal Branding.” Hearn, A. (2019). “On Branding the Self.” Cheney-Lippold, J. (2011). “A New Algorithmic Identity: Soft Biopolitics and the Modulation of Control.” Theory, Culture & Society. Gu, M., et al. (2022). Study on TikTok usage among Gen Z. (Exact title varies depending on the specific dataset, but this is the research tied to TikTok demographics.) Music: "The Sky of our Ancestors" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

    23 min

About

A podcast all about social sciences, art, creativity and healing. Hosted by Uma Vij, this podcast is grounded in indigenous knowledge and research. This podcast aims to disrupt systems of power and supremacy through unpacking our belief systems and societal “norms.” Join me as I discuss controversial topics such as spirituality, gender/ hetero patriarchy, settler colonialism, the power of nature, and the current divide amongst humans.