Chartered Institute Of Public Relations - Sports Network

CIPR

Welcome to the CIPR Sports Network podcast, open to all listeners with an interest in sport and fitness. We provide a forum for debate and best practice in sports communications, discussing the hot sports topics of the day and how they impact the wider social landscape. The network aims to stage events with high-profile speakers, including industry leaders, national journalists and sports personalities.

  1. Jul 29

    Heather McCormick on leadership, storytelling and sport's evolving communications landscape

    “Stay curious. Technology, human behaviour and audience expectations are constantly evolving, and as communicators we have to keep learning and growing.”  This month we speak to Heather McCormick, Group Communications and Public Affairs Director at London Marathon Events,

  2. Jun 24

    A defining voice of MLS. A conversation with Kevin Egan

    A defining voice in Major League Soccer, Kevin Egan recently spoke to the CIPR Sports Network about his successful career.

  3. May 28

    Ian Taylor – Building a Successful Career in Sports Comms

    Ian Taylor, founder of Taylored Sports Communications, recently spoke to the CIPR Sports Network to share his insights into building a successful career in sport communications.  In a career which has spanned 20 years, Ian has experienced everything - from supporting Burnley with their recent Premier League relegation, to involvement as the Director of Communications at the Game 4 Grenfell charity match on behalf of QPR, through to overseeing media attention for a British winner of the Tour de France.

  4. Apr 28

    The power of contacts, conversation and knowing the story with Paul McCarthy ex NOTW Sports Editor

    This month the CIPR Sports Group spoke to veteran sports journalist and experienced communications consultant Paul McCarthy about his career, his transition to public relations and the changes and challenges he has witnessed in his two decades in journalism and 15 years in PR. Speaking candidly to David Alexander and Chris Haynes, he reflected on the shifting media landscape, the parallels between journalism and PR, the enduring importance of human relationships, and the principles that underpin effective crisis management.

  5. Mar 23

    Sarah Brown-Fraser: Inclusive Communication in Sport

    In this episode, the CIPR Sports Network Group talks to Sarah Brown-Fraser from Activity Alliance. A communication accessibility expert, Sarah discusses how Activity Alliance is setting the standard for inclusive communication, shares examples of campaigns that stand out as best practice, and highlights things to avoid when considering accessible communication.

  6. 08/20/2025

    John Zerafa on Driving Campaigns: Small-Time Strategy to Olympic Bids

    In this episode, the CIPR Sport Network Group talk to Jon Zerafa, an expert in campaign communications, reputation management and public affairs in sport. In a 60-minute conversation, we discuss joined-up communication strategies, how to drive a core message across different audiences, fuelling your career with constant curiosity and the ever-changing global sports landscape.

  7. 07/07/2025

    Building a career in sport with Dan Maisey

    Another powerful conversation for the CIPR Sports Group podcast, as Dan Maisey joined us to offer insights into building a career in sport, understanding the jobs market and how to navigate recruitment, for yourself or when building a team.

  8. 06/03/2025

    Craig Spence and 'We the 15': Where advocacy and communications meet

    In this compelling conversation, Craig Spence, Chief Brand and Communications Officer at the International Paralympic Committee (IPC), shares powerful insights into the world of Paralympic sport and the broader movement for disability inclusion. Representing the 15% of the global population living with a disability, Spence discusses the transformative role of international communication, advocacy, and media in reshaping perceptions and driving social change.

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About

Welcome to the CIPR Sports Network podcast, open to all listeners with an interest in sport and fitness. We provide a forum for debate and best practice in sports communications, discussing the hot sports topics of the day and how they impact the wider social landscape. The network aims to stage events with high-profile speakers, including industry leaders, national journalists and sports personalities.

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