The UGC Playbook For Creators

Sisi @Missdivalicious

The UGC Playbook for Creators is a practical podcast about becoming a UGC creator, landing paid brand deals and building repeat income — even without a large following. Hosted by Sisi (@Missdivalicious), a UGC creator with 8+ years of experience working with global brands. Episodes cover UGC pricing, portfolios, pitching brands, usage rights, paid ads, creator platforms, repeat clients, content strategy and how to make money with User-Generated Content. New episodes every Tuesday. Free UGC resources: theugcplaybook.com

Episodes

  1. 3d ago

    How to Get Repeat UGC Clients — Turn One Brand Deal Into Ongoing Income

    Want to stop constantly searching for your next UGC brand deal and start getting brands to hire you again? In this episode of The UGC Playbook, Sisi breaks down how UGC creators can turn one-off brand deals into repeat UGC clients, ongoing content work and more predictable creator income. You’ll learn: • What makes a brand want to rebook a UGC creator• Why the way you communicate and deliver matters as much as the content• How to make the client experience easy from brief to final delivery• When and how to follow up after a UGC project• How to suggest new content ideas without sounding pushy• When UGC packages and ongoing monthly content make sense• How to introduce retainers and repeat-content opportunities naturally• Why understanding a brand’s goals can make you more valuable• Common mistakes that stop creators getting repeat UGC work• How to spend less time constantly searching for new brand deals Landing a UGC client is great. Building a relationship where that brand comes back again and again can completely change the way you run your UGC business. 🎓 FREE UGC CLASSLearn how to work towards your first £1,000 as a UGC creator — even with zero followers:https://www.theugcplaybook.com/free-ugc-class 📱 FREE UGC DEAL TRACKERTrack your UGC brand leads, deals, deliverables, payments and follow-ups for free:https://www.theugcplaybook.com/ugc-deal-tracker New episodes of The UGC Playbook every Tuesday.

  2. Sep 29

    How to Create UGC Ads That Convert — Hooks, Scripts & B-Roll Brands Actually Want

    Want to create UGC ads that convert — not just content that looks good? In this episode of The UGC Playbook, Sisi breaks down how to create User-Generated Content (UGC) ads with stronger hooks, simple scripts and purposeful B-roll that helps brands communicate clearly, hold attention and create content they can actually use. You’ll learn: • What makes UGC different from a traditional ad• Why the first few seconds matter so much• Different hook styles you can use in UGC ads• A simple structure for writing UGC scripts• How to move from problem → solution → proof → CTA• How to use B-roll to support the message instead of just filling space• What makes UGC feel natural and native to social media• Common mistakes that make UGC feel generic or overly scripted• How to create content brands can test as paid social creative• Why understanding the brand’s goal can make you a more valuable UGC creator Great UGC is not just about making something aesthetically pleasing. It is about creating content that connects with the viewer, communicates the message clearly and gives the brand creative it can actually use. 🎓 FREE UGC CLASSLearn how to work towards your first £1,000 as a UGC creator — even with zero followers:🎓 FREE UGC CLASSLearn how to work towards your first £1,000 as a UGC creator — even with zero followers:https://www.theugcplaybook.com/free-ugc-class 📱 FREE UGC DEAL TRACKERTrack your UGC brand leads, deals, deliverables, payments and follow-ups for free:https://www.theugcplaybook.com/ugc-deal-tracker New episodes of The UGC Playbook every Tuesday

  3. Sep 15

    UGC Rates in 2026 — How Much Should You Actually Charge?

    Want to know how much to charge for UGC in 2026 — without underpricing yourself or guessing what brands will pay? In this episode of The UGC Playbook, Sisi breaks down UGC rates, pricing and packages so you can make more confident decisions when brands ask, “What are your rates?” You’ll learn: • How to think about your base UGC rate• What should influence how much you charge• Beginner UGC pricing vs more experienced creator rates• How to price single videos compared with UGC packages• When bundles and add-ons make sense• How revisions, complexity and deliverables affect your quote• Why there is no single “correct” UGC rate• Common pricing mistakes that lead creators to undercharge• How to raise your rates as your experience and demand grow• What to say when a brand asks for your rate Your UGC pricing should reflect the work, value and scope of the project — not simply what another creator happens to charge. Next week, we’ll break down UGC usage rights, paid ads, whitelisting and perpetual usage, including when brands should pay more to use your content beyond the original deliverable. 🎓 FREE UGC CLASSLearn how to work towards your first £1,000 as a UGC creator — even with zero followers:https://www.theugcplaybook.com/free-ugc-class 📱 FREE UGC DEAL TRACKERTrack your UGC brand leads, deals, deliverables, payments and follow-ups for free:https://www.theugcplaybook.com/ugc-deal-tracker New episodes of The UGC Playbook every Tuesday.

About

The UGC Playbook for Creators is a practical podcast about becoming a UGC creator, landing paid brand deals and building repeat income — even without a large following. Hosted by Sisi (@Missdivalicious), a UGC creator with 8+ years of experience working with global brands. Episodes cover UGC pricing, portfolios, pitching brands, usage rights, paid ads, creator platforms, repeat clients, content strategy and how to make money with User-Generated Content. New episodes every Tuesday. Free UGC resources: theugcplaybook.com

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