Ads Actually

Alvaro Berrios
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines. If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.

  1. Ep22: Best Google Ads Search Campaign Structure for 2026 (Updated Strategy for Maximum Results)

    3D AGO

    Ep22: Best Google Ads Search Campaign Structure for 2026 (Updated Strategy for Maximum Results)

    Want to dominate Google Search in 2026? This complete guide reveals the BEST campaign structure for Google Search campaigns based on the latest platform updates and algorithm behavior. 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call ✅How to Set Up Meta Sales Campaigns (2026 Edition): 🎧Ep12: https://open.spotify.com/episode/2ST9d23uyhhy5kul5C6bAI?si=L5pO8HEQSZmpRDjUVfUUKg In this comprehensive tutorial, discover: - The ideal Google Search campaign structure for 2026 - How to organize ad groups for optimal performance - Keyword match type strategies that work NOW - Budget allocation best practices across campaigns - Account architecture that maximizes Quality Score - Common structural mistakes killing your performance Campaign structure matters MORE than ever in 2026! Get it right from the start and watch your costs drop while conversions soar. Perfect for: Google Ads managers, PPC specialists, and business owners who want to build high-performing search campaigns with the optimal structure for current platform capabilities. Build it right, scale with confidence! #GoogleAds #SearchCampaigns #PPCStrategy #GoogleAdsStructure #DigitalMarketing2026

    10 min
  2. Ep21: Meta Ads Budget Control Hack: Stop Videos From HOGGING Your Budget (Spending Limits Strategy)

    MAY 1

    Ep21: Meta Ads Budget Control Hack: Stop Videos From HOGGING Your Budget (Spending Limits Strategy)

    🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call ✅How to Analyze Meta Data: 🎧Ep20: https://open.spotify.com/episode/3vld5oacgFbEbm42sL8mdJ?si=3o0ZF7jLQ9S3zxME_NvmFQ Struggling with certain ad types hogging all your budget? I discovered a game-changing strategy using Meta's ad spend limits that solved this exact problem and dramatically improved results for a client account! In this real-world case study, discover: The problem: Videos getting 90% of budget but not converting profitablyWhy turning off "bad" ads made everything WORSEHow to use ad spend limits to control budget distributionMy exact strategy: Dedicated video ad set with spending capsStep-by-step setup for maximum and minimum spend limitsHow this maintains click-through rates while controlling costs This isn't theory - this is the EXACT solution that rescued a struggling account. If you're dealing with certain creatives dominating your budget, this strategy will change everything! Perfect for: Meta advertisers struggling with budget distribution, marketers dealing with unprofitable ad formats, and anyone looking to gain more control over campaign spending. Take back control of your budget distribution! #MetaAdsBudget #SpendingLimits #FacebookOptimization #BudgetControl #MetaAdsStrategy

    11 min
  3. Ep20: How to Analyze Meta Data with Andromeda: Don't Turn Off 'Bad' Ads! (Hidden Funnel Behavior)

    APR 17

    Ep20: How to Analyze Meta Data with Andromeda: Don't Turn Off 'Bad' Ads! (Hidden Funnel Behavior)

    🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: ⁠https://www.alvaroberrios.com/schedule-a-call⁠ ✅Andromeda Guide: 🎧Ep7: Andromeda: ⁠https://open.spotify.com/episode/1vlTd7aXwdGiLeDfp8Qmvk?si=QX8FlwtsSiWV1WS69eZFPw ⁠ 🎧Ep8: Andromeda Campaign Structure: ⁠https://open.spotify.com/episode/2JvnSrCvq80SQGTXB0X9I0?si=NpSJA8BESb6CUgy2LZMkcw ⁠ 🎧Ep11: How to Set Up Meta Lead Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/4snAPGJvhkVT3TIYausOgd?si=Dan4cFTsR6qDtnj5dGKgrw ⁠ 🎧Ep12: How to Set Up Meta Sales Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/2ST9d23uyhhy5kul5C6bAI?si=wpr62SX6Sb-htQpAeNQfEg⁠ Think that ad isn't working? DON'T turn it off yet! Andromeda creates hidden funnels with your ads - and turning off what looks like a "losing" ad could destroy your entire campaign performance. In this critical data analysis guide, discover: How Andromeda creates multi-ad funnels automaticallyWhy "low-performing" ads might be crucial to conversions The hidden funnel behavior: Ad 1 → Ad 2 → Ad 3 (conversion)How to properly analyze which ads are actually working Common mistakes that kill campaigns (turning off funnel ads)Advanced strategies for reading your data correctly with Andromeda Most advertisers don't understand this! They see Ad 1 and Ad 2 with no conversions and panic - but those ads are setting up Ad 3 for the conversion. Learn how to read your data the RIGHT way. Perfect for: Meta advertisers running multiple ads, data-driven marketers, and anyone struggling to understand why their "best" ads stop working when they pause "bad" ones. Understanding this will completely change how you optimize campaigns!

    12 min
  4. Ep19: Meta's 'Describe Your Audience' Feature: AI Finds Your Perfect Customers (Revolutionary Update!)

    APR 8

    Ep19: Meta's 'Describe Your Audience' Feature: AI Finds Your Perfect Customers (Revolutionary Update!)

    🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: ⁠https://www.alvaroberrios.com/schedule-a- call⁠ ✅Andromeda Guide: 🎧Ep7: Andromeda: ⁠https://open.spotify.com/episode/1vlTd7aXwdGiLeDfp8Qmvk?si=QX8FlwtsSiWV1WS69eZFPw⁠ 🎧Ep8: Andromeda Campaign Structure: ⁠https://open.spotify.com/episode/2JvnSrCvq80SQGTXB0X9I0?si=NpSJA8BESb6CUgy2LZMkcw⁠ 🎧Ep11: How to Set Up Meta Lead Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/4snAPGJvhkVT3TIYausOgd?si=Dan4cFTsR6qDtnj5dGKgrw⁠ 🎧Ep12: How to Set Up Meta Sales Campaigns (2026 Edition): ⁠https://open.spotify.com/episode/2ST9d23uyhhy5kul5C6bAI?si=wpr62SX6Sb-htQpAeNQfEg⁠ Meta just dropped one of the most revolutionary targeting features EVER! With "Describe Your Audience," you simply write who you want to reach, and Meta's AI automatically finds the perfect people for your ads. No more manual interest targeting! In this game-changing tutorial, discover: - How Meta's "Describe Your Audience" feature actually works - Step-by-step guide to using AI-powered audience targeting - How this differs from traditional detailed targeting - Best practices for writing effective audience descriptions - Real examples of audience descriptions that work - Why this could replace manual interest targeting forever This is the biggest shift in Meta targeting in YEARS! The AI does the heavy lifting - you just describe your ideal customer in plain language. Perfect for: Facebook advertisers tired of manual targeting, beginners overwhelmed by interest options, and experienced marketers looking to leverage Meta's AI for better audience discovery. The future of targeting is conversational - tune in now! #MetaTargeting #DescribeYourAudience #MetaAI #FacebookTargeting #AIAdvertising

    11 min
  5. Ep18: Meta Attribution Update: Link Clicks & Engaged Views Changed (Fewer Conversions!?)

    MAR 12

    Ep18: Meta Attribution Update: Link Clicks & Engaged Views Changed (Fewer Conversions!?)

    Meta just updated how they attribute conversions from link clicks and engaged views - and your conversion numbers are about to DROP. But don't panic! This is actually GOOD news for making better advertising decisions. In this critical update breakdown, discover: What changed with link click attribution in MetaHow engaged view attribution now works differentlyWhy you'll see fewer attributed conversions (and why that's okay)How cleaner data leads to better optimization decisionsWhat this means for your campaign reportingHow to adjust your expectations and strategy Your conversion numbers might look worse, but your DATA will be more accurate! Understanding this change is crucial for interpreting your campaign performance correctly. Perfect for: Facebook advertisers, media buyers, and marketers who need to understand how this attribution update affects their reporting and decision-making. Better data = better decisions. Tune in now to stay informed! 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅ : https://www.alvaroberrios.com/schedule-a-call #MetaAttribution #FacebookAnalytics #AttributionUpdate #MetaAdsReporting #DigitalMarketing

    13 min
  6. Ep17: How to Calculate Your Breakeven ROAS for Ecommerce (Exact Formula + Step-by-Step Guide)

    MAR 4

    Ep17: How to Calculate Your Breakeven ROAS for Ecommerce (Exact Formula + Step-by-Step Guide)

    Every ecommerce business needs to know their breakeven ROAS - but most calculate it WRONG! This complete tutorial shows you the exact formula and all the expenses you need to include for accurate calculations. In this essential financial guide, discover: The complete breakeven ROAS formula explained simplyEvery expense you MUST include in your calculationsCommon mistakes that lead to inaccurate breakeven numbersHow to account for product costs, shipping, and overheadWhy knowing your true breakeven changes everythingHow to use this number to make profitable ad decisions Stop guessing whether your campaigns are profitable! This formula gives you the exact ROAS target you need to hit to stay in business. Perfect for: Ecommerce business owners, DTC brands, and online retailers who need to understand their true profitability and make data-driven advertising decisions. Know your numbers, scale with confidence! #EcommerceROAS #BreakevenROAS #EcommerceProfitability #DigitalMarketing #EcommerceTips Whether you're just getting started or you're spending $50K/month, we can help! ✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

    10 min
  7. Ep16: Meta AI Video Generator Tutorial: How to Create AI Videos (Step-by-Step First Look!)

    FEB 25

    Ep16: Meta AI Video Generator Tutorial: How to Create AI Videos (Step-by-Step First Look!)

    I FINALLY got access to Meta's AI video generator - and I'm walking you through the ENTIRE process! Watch as I create AI-generated video ads step-by-step using Meta's revolutionary new feature. In this hands-on tutorial, discover: Complete walkthrough of Meta's AI video generation toolHow to access the feature in your ads accountStep-by-step process to create your first AI videoQuality assessment: Are these videos actually good?Best use cases for AI-generated video adsTips and tricks for getting the best resultsLimitations and things to watch out forThis is a real, unfiltered look at Meta's AI video tool in action. See exactly what it can (and can't) do before you start using it yourself! Perfect for: Advertisers eager to test Meta's AI video feature, business owners looking to reduce video production costs, and marketers who want to see real examples before diving in. The future of ad creative is here - watch me use it live! 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call

    15 min
  8. Ep15: Meta's Maximize Value of Conversions: When to Use It & How to Set It Up (Complete Guide)

    FEB 18

    Ep15: Meta's Maximize Value of Conversions: When to Use It & How to Set It Up (Complete Guide)

    Confused about Meta's Maximize Value of Conversions bidding strategy? This complete guide shows you exactly what it is, when to use it, and how to set it up for optimal results. In this essential tutorial, discover: - What Maximize Value of Conversions actually does - How it differs from other bidding strategies - When you SHOULD use this setting (and when you shouldn't) - Step-by-step setup process for your campaigns - Which businesses benefit most from this strategy - Common mistakes that waste money with this setting This bidding strategy can be incredibly powerful for the right businesses - but it can also tank performance if used incorrectly. Listen to this episode before making the switch! Perfect for: Ecommerce businesses, subscription services, and advertisers with varying transaction values who want to optimize for revenue, not just conversions. 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅ : https://www.alvaroberrios.com/schedule-a-call 🎧Ep11: How to Set Up Meta Lead Campaigns (2026 Edition) 🎧Ep12: How to Set Up Meta Sales Campaigns (2026 Edition)

    11 min
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About

Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines. If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.

Information

  • Creator
    Alvaro Berrios
  • Years Active
    2025 - 2026
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © Alvaro Berrios
  • Show Website
    Ads Actually