The Ben Price Experience

Ben Price

In Afghanistan, I sat across from a suicide bomber. He had been handed a story about who he was, and almost died for it without ever questioning it. It took me fifteen years to understand why that conversation stayed with me. I work with founders who know that they can create a better life at home and in business and I help them achieve that better version of themselves

  1. Oct 15

    Enda Quealy | Healed, or Just Managing It?

    Enda Quealy was adopted through a mother and baby home in Cork. For years he could not answer two questions: who he was, and why he was here. At 16 he found alcohol, and it gave him relief. For the next 16 years it also cost him relationships and opportunities. He stopped drinking at 32, then spent fourteen years sober trying to understand why he had been so set on working against himself. The answer did not come from talking it through. It came in 2019, the first time he listened to a hypnosis audio. Enda now works directly with the subconscious to help people stop sabotaging themselves. Ben and Enda talk about outgrowing labels, the difference between healing something and managing it for life, and why the real work after any breakthrough is integration. Ben shares his three weapons for winning the war in the mind. Enda talks about raising his son with enough space to make his own mistakes, and to come to him when he does. What are you still maintaining that you could resolve? If this feels relevant to where you are heading, book a call with Ben: https://bit.ly/15minswithben In this episode 00:00 Introduction 00:05 Adoption and the question of who he was 01:59 Walking into his first AA meeting 03:27 Outgrowing the label 04:24 Dublin, and the wheels coming off 05:51 Fourteen years sober and still asking why 07:19 The first hypnosis audio 07:43 Working with the subconscious 10:43 Working with his son 14:04 Guiding by giving space 15:23 Fathers, sons and initiation 18:34 Falling out with his own father 20:00 Wired for anxiety before birth 27:28 Why your story is rarely the real problem 27:58 Labels and diagnosis 32:19 Burnout in the music industry 34:46 Isolation in the west of Ireland 37:59 When your body stops being subtle 41:19 Escape, and what it showed him 44:48 Energy healing after his mother died 48:04 Finding the subconscious 50:05 Ben’s three weapons for the war in the mind 53:11 Enda’s mission 56:43 Healed, or still managing it? 57:40 Would you live it all again? 58:26 When talking goes in circles 1:04:22 Do men respond differently to talk therapy? 1:08:11 Psychedelics and the work of integration 1:10:25 Breakthroughs between sessions 1:12:18 A free taster audio 1:14:58 Curiosity, conditioning and refusing to be a small cog 1:17:07 How to find Enda Connect with Enda Website and free 22-minute taster Website: https://endaquealy.com/ Group: https://stop.endaquealy.com/ One to One: https://wired.endaquealy.com/ LinkedIn: Enda Quealy

  2. Oct 15

    Lesley Thomas | How You Do Money Is How You Do Everything

    Most financial decisions are not made from strategy. They are made from emotion, and few of us are ever given permission to look at that. Lesley Thomas is the founder of the Money Confidence Academy. She works with organisations on how financial pressure affects judgement, decisions and culture. A founder’s relationship with money, she explains, shapes how comfortable he is with debt, scaling, hiring and trusting other people’s judgement. Ben and Lesley talk about where money stories begin, often with something we saw as children and misread. They discuss how comparison erodes what you have built, whether a man’s income has anything to do with his worth, and why men take longer to start this conversation but tend to commit fully once they do. Ben also shares the story of the car he bought to raise his own status, and what it actually did for him. For fathers, there is practical guidance on talking to children about money. That includes why it is fine to say you do not know the answer and go and find it together. What would change if your sense of worth no longer depended on the number? If this feels relevant to where you are heading, book a call with Ben: https://bit.ly/15minswithben In this episode 00:00 Introduction 00:38 How financial pressure affects judgement in organisations 02:06 How a founder’s money story shapes business decisions 04:12 Why financial decisions are rarely just strategic 05:47 Money as a forbidden topic 06:41 Good or bad with money is a story, not a fact 11:20 The need to be liked 12:27 How you do money is how you do everything 13:34 Awareness first, then accountability 16:46 Worry, catastrophising and controlling the controllables 20:17 Do men inherit their money story from their fathers? 22:17 What children pick up from what we do not say 25:14 Teaching children about money in a digital world 27:14 Games, goals and finding answers together 32:58 Why men find it harder to start the money conversation 40:25 Does a man’s income decide his worth? 43:44 The neighbour’s garden: comparison and self-worth 47:42 Crying in a Ferrari or a Fiat 49:06 Ben’s Tesla story 52:43 Attachment, need and your relationship with money 55:49 Beliefs about money worth challenging 1:00:24 If it is humanly possible 1:03:27 Is there a spiritual side to money? 1:08:49 Radical responsibility 1:10:03 How to find Lesley Connect with Lesley Website, free resources and socials: themoneyconfidenceacademy.com Book: Parents, Let’s Talk Money

  3. Oct 14

    Sarah Piddington | Mental Health First Aid Is Not a Wellbeing Strategy

    Episode description Sending your team on a mental health first aid course is a good instinct. Sarah Piddington argues it is not a strategy. Sarah draws on her time with British Transport Police, where she used trauma risk management with officers, to explain what most businesses miss. Who is suitable to volunteer as a first aider, and who decides? Who supports them after a difficult conversation? Where do their notes end up? And where does someone go when the problem is their own manager? She also shares the story of a first aider who supported a colleague in crisis without knowing what her employer expected of her, and what changed once she did. If someone in your business reached a crisis tomorrow, would everyone know what to do next? In this episode 00:00 Why mental health first aid needs more than good intentions 01:39 Supporting your first aiders and protecting what is shared 02:48 Plans, escalation routes and what to do when the manager is the problem 04:39 Lessons from trauma risk management in policing 06:14 Wrapping up Connect with Sarah https://safeandwelltogether.com/how-we-work/ https://www.linkedin.com/in/sarahpiddington/ Connect with Ben www.initiators.co.uk

  4. Oct 14

    Paddy Burtt | Men do talk. They just need the right place

    Paddy Burt was running a team of 60 in the City. To everyone around him, he was the positive one, the life and soul of the party. Then one morning he stood up from his desk, walked out, got on the train and cried all the way home. That was the first of three breakdowns. It took a move to the countryside, a job managing a friend’s farm and a decision to stop drinking for good before Paddy started listening to what those moments were telling him. Paddy now runs The Rural Reset, a four-day retreat for men in nature. There is no alcohol and there are no phones. The men do green woodworking, ice baths and tai chi, and they hike the Brecon Beacons in cloud so thick you cannot see your feet. On his first retreat, ten men, most of them strangers, were talking openly around the fire on the very first night. Ben and Paddy talk about the masks men wear, the warning signs that are easy to miss when work is going well, and what happens when men are given a high-trust space to speak. Where are you still playing a role you have outgrown? If this feels relevant to where you are heading, book a call with Ben: https://bit.ly/15minswithben In this episode 00:00 Introduction 01:22 Life in the City and the day Paddy walked out 08:43 Three breakdowns, and what they were telling him 10:12 Ben on alarm bells and your reason for being 11:28 Alcohol, the missing off switch and the life-and-soul persona 16:00 No booze, no phones: what changed on the retreat 17:46 How The Rural Reset began 21:56 What the farm taught him 23:39 Inside the first retreat 31:33 Why men drop the mask when the judgement goes 34:07 The Digital Reset: getting 16 to 18-year-olds off their phones 38:09 Social media and the under-16s 39:08 Tribe, and why people miss war 41:30 What comes next for The Rural Reset 43:42 Marketing an offline business 48:06 How to get in touch with Paddy Connect with Paddy Website: theruralreset.com LinkedIn: Paddy Burt

  5. Oct 12

    Steve Jones | What Will Your Team Do With the Time AI Saves?

    A business automated a three-hour weekly report down to one click. Steve Jones asked a simple question: what does she do with those three hours now? Nobody knew. "Strategy should drive AI. AI shouldn't drive strategy." In this conversation, Steve explains why most businesses will waste the capacity AI creates, and why staff who save time with AI often hide it. He shares how IKEA chose to redeploy thousands of staff instead of cutting them, and why that decision generated far more than the chatbot ever saved. Inside: Human beings, not human capitalA 90-day review rhythm for people and AIWhy AI will stop being a differentiator within yearsWhat "it's not personal, it's just business" really meansChapters 0:00 Who is Steve Jones? 4:12 Turning On the Profits Tap 4:42 The 180-item job description 7:08 How Fitness First won on positioning 8:07 Your standards vs your X factor 8:47 Product, market, service and price 9:58 Finding your ideal client 12:10 Find: who are your supermarkets? 15:32 Running the sales meeting and the close 16:58 Time and capacity 18:51 When the tap is blocked 19:37 £100k from one referral partner 21:21 The five fears that stop people referring you 25:18 Human beings, not human doings 26:03 Why write a book? 28:38 Writing and editing with AI 33:02 A 90-day plan for people and AI 34:54 AI saved three hours. Now what? 36:21 The IKEA story 38:58 Why staff hide the time AI saves them 41:11 Strategy should drive AI 43:50 Human beings, not human capital 44:44 Initiation and the path from boy to man 47:59 Brotherhood and elders 53:12 The three-year itch and the job Steve couldn't wait to leave 56:20 Becoming the voice of human performance beyond AI 58:12 Why your book needs to be on Audible 1:00:31 Where to find Steve About Steve Steve Jones helps fast-growth SMEs build the leadership, culture and engagement they need to scale. He was part of the Fitness First journey from one club to a global chain. He went on to work on UK employee engagement with a government task force. He is the author of Turning On the Profits Tap and co-author of Mapping Motivation for Engagement. Website: skillsforbusinesstraining.co.uk LinkedIn: Steve Jones https://www.linkedin.com/in/stevejonesmotivation/ Subscribe for future conversations on leadership, self-mastery and purpose.

  6. Oct 11

    Fiona Mary Ferrar | Why affirmations don’t work (and what to do instead)

    "An affirmation really is a wish." If you have ever said something positive to yourself in the mirror and heard your inner critic laugh, you already know the problem. Fiona Mary Ferrar explains why. Flipping a judgement over like a pancake leaves the roots in the ground. In this episode of The Ben Price Experience, Fiona explains how she builds declarations with her clients. First you find the old judgement, then you forgive yourself for it, and only then do you create a new truth. She has spoken her own declaration every day for over four years. We discuss: The lavender bush that kept growing backWhy you have to learn it by heart, not by headWhy breadcrumbs on the breadboard no longer bother herMoving from aspirational to declarativeChapters 0:00 Who is Fiona Mary Ferrar? 5:06 Drawn to the masculine 6:44 Testosterone, anger and what men are allowed to feel 9:51 Giving men the words for their emotions 11:07 What raising a son taught her 15:21 Do boys still need initiation? 19:16 What initiation would give boys and society 22:25 Honour and the lost idea of a gentleman 22:49 Are we afraid of our young men? 27:00 Is it ever too late? 29:27 The overgrown garden 31:34 Declarations vs affirmations 32:51 The lavender that kept coming back 38:06 Breadcrumbs on the breadboard 39:39 Learning it by heart, not by head 43:19 The Way of Mastery 48:51 The golden rule starts with yourself 50:26 Forgiveness as daily cleaning 52:16 The message that arrived the same day 55:55 Holding people hostage in your mind 1:00:35 The two monks and the river 1:04:11 Forgiveness is for you 1:06:09 What happened vs the story you tell 1:09:14 Useful or not useful? 1:11:00 Declarations for children 1:13:09 All war starts in the mind 1:18:28 AI, politics and conscious custodians 1:24:06 The rain is neutral 1:25:33 Love, live and lead 1:25:56 Where to find Fiona About Fiona Fiona Mary Ferrar helps people create inner peace and lead their lives with agency, through her work on love, life and leadership. She works with men and serves what she calls the divine masculine. She also co-hosts a three-year study community for The Way of Mastery. Website: fionamaryferrar.com LinkedIn: Fiona Mary Ferrar https://www.linkedin.com/in/fionamaryferrar/ Subscribe for future conversations on leadership, self-mastery and purpose. This episode includes discussion of childhood sexual abuse (around 1:02:36).

  7. Oct 5

    Simon Hartley | What really drives world-class performers

    In this episode of The Ben Price Experience, Simon shares what he has learned from studying the best in the world. That includes Olympians, F1 pit crews and a world barista champion. He explains why some of the greatest performers never loved what they did, and what happens to them once the rewards arrive. We discuss: Agassi, Tiger Woods and success without passionWhy Simon's parents believed work was not meant to be enjoyedObsession versus passion as a long-term driverBeing world class without losing yourselfChapters 0:00 Who is Simon Hartley? 2:33 Everyone has the potential for greatness 3:47 Great at something you don't love 7:14 Successful and miserable at the same time 8:55 "Work's not there for you to enjoy it" 10:23 Feeling trapped by your own success 12:26 Prove the concept before you leap 14:14 You have more choices than you think 15:05 What the ego really is 19:13 The questions to ask when you feel stuck 20:35 Finding purpose in what you already do 24:44 What makes a great leader? 26:34 Should, need and want 28:42 World-class teams have world-class leaders 29:33 Align, empower, engage 32:42 Ask great questions, then give people space 34:42 Living your values, not just writing them down 38:58 A value always has a cost 41:21 Character is the tree, reputation is the shadow 42:01 How to find your values 44:31 Promoted to incompetence 48:20 What the military gets right about succession 50:39 Is leadership lonely? 57:05 The Atlantic rowing crew and the GPS 1:00:37 Celebrating progress along the way 1:02:25 Simon's new book on curiosity 1:04:54 What AI is doing to curiosity 1:08:41 Where to find Simon About Simon Simon Hartley is a performance psychologist who began his career in elite sport and Olympic programmes. He studies world-class performers and teams across sport, business, medicine and the military. He is the founder of Be World Class and the author of How to Develop Character. Website: be-world-class.com Free resources: worldclassresources.com LinkedIn: https://www.linkedin.com/in/beworldclass-simon/ YouTube: https://www.youtube.com/@SimonHartley Subscribe for future conversations on leadership, self-mastery and purpose.

  8. Oct 2

    Seamus Fox | How to Find Your Purpose: Your Life Is Already Showing You

    "Your life demonstrates what it is that you really value." Many capable men believe they have lost their sense of purpose. Seamus Fox, a coach to founders and business owners for over two decades, argues it never left. It shows up in where you spend your time, money and energy. In this episode of The Ben Price Experience, Seamus explains how to spot your real values and why "should" and "have to" often point to someone else's. He also explains why the work you would do for free is usually where your business grows fastest. We discuss: Your hierarchy of values and how it shapes your identityImperative language and the values we absorb from othersFollowing your joy without ignoring the work that paysWhy people are drawn to a man doing what he lovesChapters 0:00 Who is Seamus Fox? 1:00 Purpose and your highest value 4:07 The car crash that changed everything 6:34 From shy PT to gym owner 8:12 Why people quit the gym by February 10:47 Identity and your hierarchy of values 14:37 "Should" and "have to": spotting borrowed values 16:54 What your life shows you value 19:33 Follow your joy 23:22 The dark side of personal development 26:31 Never outsource your highest value 28:07 Go with the flow or change the flow 30:25 We see things as we are 33:05 Why your partner doesn't need to share your vision 34:07 Founders, guilt and family 37:49 People pleasing and fair exchange 39:39 Is investing in yourself selfish? 45:06 Accountability and being a man of your word 50:30 What your triggers are telling you 58:03 The unconscious handbrake 1:02:05 Growth beyond the business 1:04:09 Fatherhood and learning to let go 1:10:29 Where to find Seamus About Seamus Seamus Fox is a coach and mentor to men in business, from founders to CEOs. He spent over 20 years in the fitness industry before selling his business and moving into coaching full time. He runs [ACADEMY NAME: CHECK SPELLING], a community for male business owners with regular meetups in Derry. Instagram: [LINK] | LinkedIn: [LINK] | YouTube: [LINK] Subscribe for future conversations on leadership, self-mastery and purpose.

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About

In Afghanistan, I sat across from a suicide bomber. He had been handed a story about who he was, and almost died for it without ever questioning it. It took me fifteen years to understand why that conversation stayed with me. I work with founders who know that they can create a better life at home and in business and I help them achieve that better version of themselves

Information

  • Creator
    Ben Price
  • Years Active
    2025 - 2026
  • Episodes
    46
  • Rating
    Explicit
  • Copyright
    © 2026 Ben Price

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