No Contingencies - Pemberton Real Estate

Kaitlyn Schmiel

The real estate world is full of highlight reels, polished scripts, and everyone trying to look like they have it all figured out. Yeah… we’re not doing that here. Welcome to No Contingencies. 🎙️ A LIVE podcast, hosted by Parker Pemberton & Liz Rein. This is where we talk about: • The deals that changed everything • The ones that fell apart at the closing table • Growth that feels exciting and uncomfortable • The real day-to-day grind behind building a business • The stuff most people avoid because it’s not “marketable” No filters. No performance. No contingencies.

  1. May 8

    #18 ft. Ali Reda - Bad Market. Better Agent.

    Ali Reda didn't plan a career in real estate — he stumbled into mortgage in 2008 while everyone else was running for the exits. Seventeen years later, he's taken everything he learned about uncomfortable money conversations, relentless follow-up, and the psychology of buying and applied it to building Tailored Real Estate at Pemberton Homes. In this episode, Ali sits down with Liz, Parker, and Nick to break down what mortgage taught him that most agents never learn, why the "sexy" parts of real estate are usually the wrong things to focus on, and how starting in a down market might actually be the best competitive advantage you can have. In this episode: Why lenders should be the first call, not the lastThe "glass pants conversation" — and why financial transparency builds trust fastActive vs. passive lead generation (and why social media posts don't count as lead gen)The alphabetical database system that kept Ali productive when the market dried upWhy consistency beats talent, and why routine isn't boring — it's the whole gameHow entering both the mortgage and real estate markets at their worst points gave Ali a foundation that good-market agents never built If you found value in this conversation, share it with an agent who needs to hear it. And if you're looking for a brokerage built on accountability, real training, and a culture that actually shows up when the market gets hard — let's talk. Subscribe for new episodes every week.

    48 min
  2. Mar 19

    #15 ft. NOBODY! - The Best Birthday Gift Parker Ever Gave Himself (And What He Built With It)

    Episode 15 marks a milestone worth stopping for: 10 years since Parker Pemberton passed his real estate exam — on his 30th birthday, in Hudson, Wisconsin, behind bulletproof glass. This week, Parker and Liz skip the guest and spend the hour looking back at the decade that turned a cold-calling grind into one of Minnesota's fastest-growing real estate brokerages. They trace the whole arc: the stack of old Zillow leads that produced six closings in the first 90 days, the door knock on an expired listing that became Parker's first sale, the napkin Parker signed with his wife Kathy on a plane back from California when he decided to walk away from $700K+ in personal production and bet everything on building a real estate company. Along the way: why Parker tracked his sports stats on whiteboards as a 12-year-old, what lawn care taught him about scaling a business, the minions model of team leadership (and how to avoid it), the financial discipline that let him weather three years of a rough market, and what it actually looks like to go from 220 sales in 2018 to closing 10 homes a day in 2026. If you're thinking about starting a team, scaling a brokerage, or just trying to figure out how to show up with urgency every day — this one's worth your time. 0:00 – Parker's birthday real estate exam story 3:00 – First week, first leads, first six closings 5:00 – The door knock that became his first sale 9:00 – Whiteboards, stats, and competitive obsession 14:00 – Liz joins Coldwell Banker; how the team began 21:00 – Building Zillow response systems before anyone else 26:00 – When to start a team (and when not to)37:00 – The napkin moment: going all-in on the brokerage 45:00 – COVID, the market flip, and scaling to 2,400+ transactions 55:00 – Leadership, accountability, and why Parker still shows up at level 11 59:00 – Done is better than perfect, and other Parkerisms

    1h 2m
  3. Mar 12

    #14 ft. Emily Kettenburg - From Luncheonette to Loving Listings: Building Businesses That Actually Scale

    In Episode 14 of No Contingencies, Liz Ryan and Parker Pemberton sit down with Emily Kettenberg — founder of EHK Solutions and one of the most respected strategic advisors in real estate — for a conversation packed with hard-won wisdom, sharp insight, and zero fluff. Emily shares her unlikely path from running a New Jersey luncheonette at 18 to leading large brokerages across two states, coaching with the Tom Ferry network for 10 years, and now advising top real estate leaders across the country. Together, they dig into why 80–90% of agents fail (and why the brokerage is often to blame), what separates leaders who scale from those who stall, and why the wheel doesn't need to be reinvented — just spun differently. In this episode: Why real estate is a trust business, not a house businessThe lead source "table leg" framework for building a balanced pipelineHow personal development drives business developmentWhy VAs and assistants fail — and whose fault it really isPemberton's bold new model for placing pre-trained assistants with top producersThe three things to prioritize as you grow: systems before speed, developing leaders, and enjoying the ride Whether you're a solo agent grinding through year two or a brokerage leader planning your next hire, this conversation will challenge how you think about growth, accountability, and what it actually means to serve the people you lead.

    48 min

About

The real estate world is full of highlight reels, polished scripts, and everyone trying to look like they have it all figured out. Yeah… we’re not doing that here. Welcome to No Contingencies. 🎙️ A LIVE podcast, hosted by Parker Pemberton & Liz Rein. This is where we talk about: • The deals that changed everything • The ones that fell apart at the closing table • Growth that feels exciting and uncomfortable • The real day-to-day grind behind building a business • The stuff most people avoid because it’s not “marketable” No filters. No performance. No contingencies.