Fearlyss & Unfiltered

Alyssa Olerud
  • 5.0 (3)
  • Entrepreneurship

Fearlyss & Unfiltered is where founders, entrepreneurs, and leaders come to strip away the highlight reel, share the messy middle, and talk about building their personal brand.Hosted by entrepreneur and social media strategist, Alyssa Olerud, this show blends inspiring founder stories with tactical personal brand and social media strategies you can put into action right away.Each week, Alyssa shares solo insights from her signature Fearlyss FLOW Framework and interviews founders who’ve built brands by owning their story. Alyssa believes that the only way forward is to "feel the fear and do it anyway" so, you’ll walk away not just motivated, but with the clarity and confidence to take your next step.Whether you’re scaling your business, growing your audience, or finally putting yourself out there online, this is your show. Let's get ready to build a brand nobody can ignore.✨ Hit follow and join the movement and until then, stay Fearlyss.

  1. 19h ago

    Your Personal Brand Can Change When You Do

    We want to hear your thoughts! In this solo episode of Fearlyss & Unfiltered, Alyssa shares her personal journey of navigating major life changes while maintaining and evolving her personal brand. She emphasizes the importance of authenticity, vulnerability, and strategic pivoting to stay aligned with your true self and goals. Key topics: How personal life shifts influence your brand identityBuilding and re-aligning your brand through authentic sharingThe Flow Framework: Assessing core values to guide brandingBuilding in public and embracing vulnerability during transitionsThe importance of sharing small, relatable moments to connect deeplyOvercoming fear and insecurities when pivoting your personal brandPractical tips for staying true to yourself while evolving your brandingExamples of real-life brand pivots and lessons learnedWhy polished perfection can hinder genuine connectionEncouragement to reflect on what parts of your brand feel aligned versus misalignedTimestamps: 00:01 - My journey of launching season two with authenticity 00:30 - The core idea: your personal brand should evolve with you 00:58 - Building your brand under your name vs. business name 01:52 - How life changes affect your brand identity 02:22 - Navigating brand pivots during personal and professional shifts 03:01 - Showing up authentically in tough times 03:24 - The struggle of sharing behind the curtain 04:22 - Personal brand flexibility depends on your growth 04:45 - Revisiting the Flow framework to reassess values 05:13 - Values remain stable even when circumstances change 06:11 - Leaning into entrepreneurial, motherhood, and ADHD content 06:49 - The power of packaging your authentic self 07:42 - Building in public and sharing your journey 08:53 - A real-life example of career pivot and how to navigate it 09:22 - The importance of starting imperfectly and sharing your story early 10:18 - Growing trust through transparency in your transition 11:01 - The challenge of showing up as the new version of yourself 11:26 - The willingness to be vulnerable as a key to authentic branding 12:20 - Connecting deeply by sharing relatable moments, not just polished content 13:03 - Setting boundaries on what to share in your personal story 13:58 - Using everyday moments to build rapport and conversation 15:27 - Reflection: What parts of your brand are true, and what parts need realignment? 16:30 - Digging into the fears behind your brand shifts 17:16 - When desire outweighs fear, change becomes easier 17:34 - Final thoughts: Embrace change, stay fearless, and keep authentic 18:04 - Call to action: Share and review to grow the message Resources & Links:  Flow Framework for Personal Branding Follow or subscribe to Fearlyss & Unfiltered for more conversations on mindset, personal branding, and visibility. Share this episode with a business owner or professional who needs to hear it. Connect with Alyssa on social media for more education and real-world insight. Connect with Alyssa here Follow Fearlyss Media here Follow Fearlyss & Unfiltered here

  2. Jul 21

    If the Foundation's Off, Everything Else Compensates

    We want to hear your thoughts! I recorded this one expecting a health conversation. I got that, plus a founder story I haven't stopped thinking about. My guest is Dr. Ashley Katzenbach, a physical therapist who spent 15 years inside the traditional insurance-based PT model before she hit what she calls her "midlife crisis" at 40.  Three patients an hour. Twenty minutes of real hands-on time if she was lucky. A system that told her what she was allowed to treat based on a code, not what she actually saw in front of her. One sentence from a patient changed everything, and she went home and filed her LLC that same day. We also get into why she believes almost every unexplained ache in your body traces back to one part of your body and the three supplements she recommends to nearly every woman she treats... especially through perimenopause and menopause.  In this episode: Why the insurance-based healthcare model (and plenty of business models) isn't broken because of the people in it, it's broken by designThe "seesaw effect": how your feet quietly throw off everything else in your bodyWhat's true, and what's overhyped, about orthotics and going barefootCollagen, creatine, and omega-3s: the three most evidence-based supplements for joint pain, and why the gummy doesn't countWhy there's no such thing as balance, just seasons and tradeoffsHow to advocate for yourself in any rushed appointment, medical or otherwiseResources mentioned: 🎙️ Podcast episode on creatine — a deeper dive on creatine's benefits, referenced in this episode. Connect with Dr. Ashley Katzenbach: Founder, Cape Concierge Physical Therapy  Cape Concierge Physical Therapy | Sandwich, Plymouth MA Listen, then go build your own foundation. If anything in this episode has you thinking about the "sore foot" in your own business, that's usually a Foundation conversation. Learn more about the FLOW Framework Follow or subscribe to Fearlyss & Unfiltered for more conversations on mindset, personal branding, and visibility. Share this episode with a business owner or professional who needs to hear it. Connect with Alyssa on social media for more education and real-world insight. Connect with Alyssa here Follow Fearlyss Media here Follow Fearlyss & Unfiltered here

  3. Jul 14

    The Inner Work Nobody Shows You: Visibility, Self-Worth, and Letting Yourself Be Unhinged Online

    We want to hear your thoughts! This week on Fearlyss & Unfiltered, Alyssa is joined by Priya Patel, host of I Wish I Knew That, for a conversation about inner work, visibility, and what it actually takes to show up online as yourself. Priya shares how her journey started with something as simple as noticing her own thoughts, and how that awareness eventually led her into coaching, and into a years-long fear that her personality was too unhinged to be taken seriously in her field. Alyssa and Priya talk through what visibility really means, why "fixing" yourself isn't a prerequisite for helping others, and the moment Priya decided to stop shrinking her personality to fit a mold that was never hers to begin with. If you've done some of the personal development work and you're still holding back from showing up fully online, this one's for you. SEO keywords personal branding, visibility coach, inner work, self-worth and business, imposter syndrome coaching, authentic personal brand, ADHD entrepreneur, reinvention, unfiltered social media, coaching certification journey Timestamp chapter suggestions (approximate, based on transcript flow) 0:00 Intro and welcoming Priya Patel1:00 How Priya's inner work journey actually started3:00 Starting with awareness instead of tools or frameworks6:00 Realizing coaching was the path9:00 What clients are really feeling underneath outward success10:30 Where to start if you know something's off13:30 The James Clear "vote" concept and rewriting stories15:00 Transition into personal branding and visibility18:00 The fear of being "too unhinged" for coaching21:00 Alyssa's story about hiring a coach who cursed on LinkedIn24:00 Final advice and closing Connect with Priya Patel on Instagram  Learn more about Priya's coaching Follow or subscribe to Fearlyss & Unfiltered for more conversations on mindset, personal branding, and visibility. Share this episode with a business owner or professional who needs to hear it. Connect with Alyssa on social media for more education and real-world insight. Connect with Alyssa here Follow Fearlyss Media here Follow Fearlyss & Unfiltered here

  4. Apr 21

    AI, Personal Branding, and the Future of Business: What You Need to Know

    We want to hear your thoughts! AI is changing how business owners build their brands...but most are using it wrong. In this episode, Alyssa Olerud and AI strategist Abigail Merrill break down how to use AI strategically without losing your voice, authenticity, or competitive edge.  This episode provides a clear, strategic perspective. Alyssa and Abigail go beyond surface-level tips to explore how AI actually works, where bias exists, and how to use these tools responsibly while still building a recognizable, human-centered brand. With a background in revenue operations, marketing, and AI integration, Abigail brings real-world expertise to the conversation. She shares a practical framework that helps business owners adopt AI in a way that drives results without adding complexity or sacrificing brand identity. Episode Overview Why business owners—especially women—are slower to adopt AI and how to overcome itThe reality of AI bias and how it can impact your brand and decision-makingHow to use AI as a collaborator while maintaining your authentic voiceA simple 3-step framework to integrate AI into your business operationsPractical ways to use AI for content creation, communication, and productivityHow AI can reduce mental load and give you back time as a business owner Connect with Abigail here: GrowthUP Partners | AI Consulting in the Triangle Abigail Merrill | LinkedIn Follow or subscribe to Fearlyss & Unfiltered for more conversations on mindset, personal branding, and visibility. Share this episode with a business owner or professional who needs to hear it. Connect with Alyssa on social media for more education and real-world insight. Connect with Alyssa here Follow Fearlyss Media here Follow Fearlyss & Unfiltered here

  5. Feb 24

    Attorney to Mindfulness Coach: Burnout, Alignment & Presence with Rashmi Shah

    We want to hear your thoughts! What happens when success on paper no longer feels aligned internally? In this episode of Fearlyss & Unfiltered, Alyssa Olerud sits down with former immigration attorney turned mindfulness coach Rashmi Shah to explore burnout, alignment, and conscious leadership. This conversation is for the mother and business owner who want to lead with grounded presence instead of pressure. Rashmi shares the pivotal moment that made her question whether she was truly well, how nervous system regulation became the foundation for her career pivot. In this episode, we cover: Why meaningful career pivots are often a slow burnSigns of high-functioning burnoutA simple 20-minute nervous system regulation practiceWhat alignment really means in business and motherhoodHow to “come home to yourself” and stop performing successRashmi is the founder of The Inner Echo and author of the bestselling children’s book "I Found My Piece" As a working mom of three, she helps women build lives they don’t need to escape from—starting with internal safety. Connect with Rashmi:  Instagram: @rashmi.k.shah  LinkedIn: Rashmi Kumar Shah Grab a copy of I Found My Piece: https://a.co/d/0iB0bjFs Join the Retreat in Boone, NC:  Step into Conscious Living Tickets, Friday, Mar 13 at 4 pm to Sunday, Mar 15 at 1 pm | Eventbrite Follow or subscribe to Fearlyss & Unfiltered for more conversations on mindset, personal branding, and visibility. Share this episode with a business owner or professional who needs to hear it. Connect with Alyssa on social media for more education and real-world insight. Connect with Alyssa here Follow Fearlyss Media here Follow Fearlyss & Unfiltered here

  6. Feb 10

    Building to 1M on YouTube Using Community with Jon Reyes

    We want to hear your thoughts! What does it actually take to build to 1M subscribers on YouTube...and keep going for over two decades? In this episode of Fearlyss & Unfiltered, host Alyssa Olerud sits down with creator and professional scooter athlete Jon Reyes, who has spent 23 years building an audience online and grown to 2.5 million followers across platforms. Instead of chasing algorithms or quick wins, Jon built his career by focusing on community, consistency, and creating content he’d make even if no one was watching. This conversation is for creators, founders, and business owners who feel stuck overthinking content, worried about monetization, or burned out trying to “do social media the right way.” You’ll hear: How Jon built to 1M+ on YouTube by treating subscribers like friendsWhy most creators quit too early and what realistic growth actually looks likeHow to post consistently without burning out or forcing contentThe mindset shift that makes brand deals and monetization feel naturalWhy pressing record matters more than hooks, captions, or strategy at the startIf you’re trying to grow on YouTube, Instagram, or any platform without losing yourself in the process, this episode will reset how you think about content, community, and long-term success. Follow Fearlyss & Unfiltered for more honest conversations on building brands, businesses, and careers that actually last. Follow or subscribe to Fearlyss & Unfiltered for more conversations on mindset, personal branding, and visibility. Share this episode with a business owner or professional who needs to hear it. Connect with Alyssa on social media for more education and real-world insight. Connect with Alyssa here Follow Fearlyss Media here Follow Fearlyss & Unfiltered here

  7. Jan 20

    How to Audit and Optimize Your LinkedIn for Business Growth

    We want to hear your thoughts! Your LinkedIn profile is often the first impression someone has of you as a business professional — yet most profiles are under-optimized, outdated, or unclear. In this episode of Fearlyss & Unfiltered, Alyssa Olerud walks through a step-by-step LinkedIn profile optimization audit designed to help business professionals turn their profile into a clear, searchable, and conversion-ready digital storefront. This episode is for any business professional who wants to utilize LinkedIn intentionally... whether you’re a service provider, consultant, entrepreneur, or corporate professional building a personal brand. Alyssa shares the same LinkedIn audit checklist she uses with private clients, breaking down exactly what to update, what to remove, and how to position your profile so the right people immediately understand who you are, what you do, and how to work with you. EPISODE OVERVIEW • How to audit your LinkedIn profile for clarity, visibility, and search • The most common LinkedIn profile mistakes professionals make • How to optimize your headline and About section using keywords • Why your LinkedIn profile should be written for buyers, not peers • How to remove friction so it’s easier for people to contact and work with you KEY TOPICS COVERED LinkedIn as Your Digital First ImpressionOptimizing Visuals: Header Image and Profile PhotoWriting a Keyword-Driven LinkedIn HeadlineContact Info, Links, and Profile SettingsHow to Write a Strong About SectionUsing Keywords Throughout Your ProfileFeatured Section and Social ProofExperience, Education, and Skills OptimizationRecommendations and Credibility BuildingCheck out Alyssa's preferred link-in-bio tool here: https://pensight.com/?refCode=fearlyssmedia  how to optimize your LinkedIn profile  LinkedIn profile optimization for business professionals  LinkedIn audit checklist  personal branding on LinkedIn  how to write a LinkedIn headline  LinkedIn profile optimization tips  how to use LinkedIn for business growth Follow or subscribe to Fearlyss & Unfiltered for more conversations on mindset, personal branding, and visibility. Share this episode with a business owner or professional who needs to hear it. Connect with Alyssa on social media for more education and real-world insight. Connect with Alyssa here Follow Fearlyss Media here Follow Fearlyss & Unfiltered here

  8. Jan 6

    The Psychology of Aesthetics: How Design, Style, and Space Shape Perception & Profit

    We want to hear your thoughts! The psychology of aesthetics shapes how people feel, decide, and buy often before a single word is spoken. In this episode of Fearlyss & Unfiltered, Alyssa Olerud sits down with Dr. Kristi Reid-Partin to explore how design, visual environments, and personal style directly influence perception, confidence, and consumer behavior. This episode is for service-based business owners, personal brand builders, and creatives who want to understand why aesthetics matter far beyond appearance. From the layout of a website or storefront to what you wear on a sales call or podcast interview, these visual cues quietly communicate trust, value, and credibility. Dr. Reid-Partin brings a rare blend of academic research and real-world experience. As a PhD-trained psychologist, university professor, and former boutique and short-term rental owner, she shares practical insights backed by both data and lived results — including how intentional design choices led to six-figure increases in property value and revenue. In this episode, listeners will learn: Why aesthetics are a form of communication, not decorationHow visual complexity, clutter, and spacing impact trust and pricing perceptionThe role design plays in consumer decision-making, both online and in personHow clothing choices influence confidence, performance, and first impressionsWhy authenticity and novelty increase perceived valueHow business owners can align visual branding with their desired positioningThroughout the conversation, Alyssa and Dr. Reid-Partin break down how people form impressions in under a second, often before any conversation begins. From short-term rentals and retail spaces to websites, wardrobes, and personal brands, aesthetics quietly set expectations and influence behavior. The episode also explores the psychology of dress, including how what you wear reinforces the role you’re stepping into. Listeners will gain clarity on the difference between buying for taste versus buying for personal style, and why discomfort in your clothes or environment is often a sign of personal or professional transition. If this episode changed the way you think about design, style, or first impressions, be sure to follow or subscribe to Fearlyss & Unfiltered. Share this episode with a business owner or creative refining their brand and connect with Alyssa and Kristi on social media. https://www.facebook.com/Dr.Kristi.Reid.Partin Instagram@revel_init The Psychology of Aesthetics & Identity | Dr. Kristi Reid-Partin Follow or subscribe to Fearlyss & Unfiltered for more conversations on mindset, personal branding, and visibility. Share this episode with a business owner or professional who needs to hear it. Connect with Alyssa on social media for more education and real-world insight. Connect with Alyssa here Follow Fearlyss Media here Follow Fearlyss & Unfiltered here

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Ratings & Reviews

5
out of 5
3 Ratings

About

Fearlyss & Unfiltered is where founders, entrepreneurs, and leaders come to strip away the highlight reel, share the messy middle, and talk about building their personal brand.Hosted by entrepreneur and social media strategist, Alyssa Olerud, this show blends inspiring founder stories with tactical personal brand and social media strategies you can put into action right away.Each week, Alyssa shares solo insights from her signature Fearlyss FLOW Framework and interviews founders who’ve built brands by owning their story. Alyssa believes that the only way forward is to "feel the fear and do it anyway" so, you’ll walk away not just motivated, but with the clarity and confidence to take your next step.Whether you’re scaling your business, growing your audience, or finally putting yourself out there online, this is your show. Let's get ready to build a brand nobody can ignore.✨ Hit follow and join the movement and until then, stay Fearlyss.

Information

  • Creator
    Alyssa Olerud
  • Years Active
    2025 - 2026
  • Episodes
    14
  • Rating
    Explicit
  • Copyright
    © 2026 © 2025 Fearlyss & Unfiltered
  • Show Website
    Fearlyss & Unfiltered