The Marketing Gateway

Sean Jordan

A podcast about marketing, focused on St. Louis, MO!

  1. 4h ago

    Understanding CRM (Customer Relationship Managment) (Episode 137 - The Marketing Gateway Podcast)

    You may remember us talking about some abriviations in some of our earlier episodes. Here's some more! This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://www.jagsheth.com/relationship-marketing/customer-relationship-management-emerging-practice-process-and-discipline/ https://crmswitch.com/crm-industry/crm-industry-history/ https://fitsmallbusiness.com/history-of-crm/#early-1990s https://www.jagsheth.com/relationship-marketing/the-evolution-of-relationship-marketing/ https://books.google.com/books?id=slGhBgAAQBAJ&pg=PA5#v=onepage&q&f=false https://en.wikipedia.org/wiki/Comparison_of_CRM_systems https://www.salesforce.com/crm/headless-crm/ The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com Copyright 2025, The Research & Planning Group, Inc.

    18 min
  2. 4d ago

    How Franchising Really Works (Episode 136 - The Marketing Gateway Podcast)

    Franchising seems easier, but is it really? This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://www.entrepreneur.com/building-a-business/3-dads-each-invested-250-to-start-a-business-with-35-million-dollar-revenue-dad-gang https://www.entrepreneur.com/starting-a-business/the-true-failure-rate-of-small-businesses/361350 https://sharktankinsights.com/shark-tank-companies-statistics/ https://www.usatoday.com/story/life/tv/2019/01/04/we-answer-your-shark-tank-burning-questions/2463620002/ https://www.forbes.com/councils/forbescoachescouncil/2019/07/05/11-reasons-why-most-entrepreneurs-fail/ https://www.entrepreneur.com/franchises/30-years-of-the-franchise-500a/199048 https://www.tastingtable.com/1047972/the-origin-story-of-subway/ https://www.bizfranhub.com/news/subway-franchise-costs-fees-requirements-profit-potential/ https://www.franchisebreakdown.com/compare/mcdonalds-vs-subway https://www.dohassist.com/resources-blog-subway-franchise-financials https://www.franchisebreakdown.com/franchise-cost/dominos-pizza The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com Copyright 2025, The Research & Planning Group, Inc.

    15 min
  3. 5d ago

    The Secret Behind Entrpreneur Success Stories (Episode 135 - The Marketing Gateway Podcast)

    If you need a last minute father's day gift? Check out Dad Gang! This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://www.entrepreneur.com/building-a-business/3-dads-each-invested-250-to-start-a-business-with-35-million-dollar-revenue-dad-gang https://www.entrepreneur.com/starting-a-business/the-true-failure-rate-of-small-businesses/361350 https://sharktankinsights.com/shark-tank-companies-statistics/ https://www.usatoday.com/story/life/tv/2019/01/04/we-answer-your-shark-tank-burning-questions/2463620002/ https://www.forbes.com/councils/forbescoachescouncil/2019/07/05/11-reasons-why-most-entrepreneurs-fail/ The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com Copyright 2025, The Research & Planning Group, Inc.

    18 min
  4. 6d ago

    Do Promotional Sponsorships Actually Work? (Episode 134 - The MArketing gateway Podcast)

    Maybe one day you'll see our logo on a field? This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://ussoccerhistory.org/ASHA/ASHA/saintlouis.html https://stlsoccernews.com/history/ https://www.semissourian.com/sports/scottrade-buys-naming-rights-to-st-louis-arena-1167352 https://en.wikipedia.org/wiki/Savvis https://www.irs.gov/charities-non-profits/advertising-or-qualified-sponsorship-payments https://www.ftc.gov/news-events/news/press-releases/2009/10/ftc-publishes-final-guides-governing-endorsements-testimonials https://www.ftc.gov/business-guidance/advertising-marketing https://foresightstrategy.com/wp-content/uploads/2025/04/FS-WhitePaper-SponsorshipMarketing.pdf https://www.sponsorpulse.com/insights/the-definitive-guide-to-measuring-sponsorship-success-for-brands The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com Copyright 2025, The Research & Planning Group, Inc.

    15 min
  5. Jun 12

    Why Choices Matter In Marketing (Episode 132 - The Marketing Gateway Podcast)

    The burden of choice for consumers could mean big bucks for your business! SOURCES https://www.livescience.com/physics-mathematics/physicist-richard-feynmans-forgotten-notes-on-the-restaurant-problem-finally-deciphered-after-50-years?utm_source=firefox-newtab-en-us https://www.pnas.org/doi/10.1073/pnas.2509612123 https://marketingwithdave.com/the-paradox-of-choice-in-marketing-fewer-options-more-sales/ https://www.business.com/articles/the-psychology-of-choice-and-how-your-startup-can-leverage-it/ https://www.hbs.edu/ris/Publication%20Files/16-037_eb512e96-28d6-4c02-a7a9-39b52db95b00.pdf https://academic.oup.com/pnasnexus/article/4/11/pgaf287/8313348?login=false   This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com Copyright 2025, The Research & Planning Group, Inc.

    18 min
  6. Jun 11

    How I Wound Up In A Capybara Cafe (Episode 131 - The Marketing Gateway Podcast)

    Capybaras, sloths, and armadillos, oh my! This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://www.researchgate.net/publication/338243592_Theme_Park_Experience_Factors_Explaining_Amount_of_Pleasure_from_a_Visit_Time_Allocation_for_Activities_Perceived_Value_Queuing_Quality_Satisfaction_and_Loyalty https://www.tandfonline.com/doi/full/10.1080/10941660802048480 https://slate.com/technology/2026/05/capybara-brazil-cute-animal-cafe-baby-what-is.html?utm_source=firefox-newtab-en-us https://www.mypanhandle.com/news/local-news/bay-county/wild-encounters-capybara-cafe-opens-in-panama-city-beach/ The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com Copyright 2025, The Research & Planning Group, Inc.

    14 min
  7. Jun 10

    Interview with Burl Stamp Part 2 (Episode 130 - The Marketing Gateway Podcast)

    And here we go with part 2 of our chat with Burl! About Burl: Burl Stamp, FACHE, is a seasoned executive, sought-after speaker, and thought leader on workforce culture and leadership. Burl’s message on employee and customer engagement is practical, thought-provoking, and inspiring. Recent presentations focus primarily on the current workforce shortages in many industries, including solid strategies to reduce turnover and burnout. He is the President/Founder of Stamp & Chase, a St. Louis-based firm that partners with large to mid-size organizations to improve performance by focusing on the engagement and development of an organization’s people. Prior to launching Stamp & Chase, he served several leading health care organizations in executive roles, including president/CEO of Phoenix Children’s Hospital, VP of Clinical Services Development for BJC HealthCare, and VP of Strategic Planning & Marketing for St. Louis Children's Hospital. He is also one of the co-founders of Aegis Digital Health, a technology start-up launched by BioSTL. Burl’s newest book, “Becoming a Better Boss,” focuses on why great bosses matter to organizational success and how companies can better support and development them. He is a faculty member of the American College of Healthcare Executives and has served on the Board of Directors of Mercy Southeast (a regional health system serving southeast Missouri and southern Illinois) and the Society for Healthcare Strategy & Market Development of the American Hospital Association. Burl received his MBA from the Olin School of Business at Washington University and his BSBA in Marketing and Communications from Southeast Missouri State University. He is a frequent speaker on leadership, change management, communication, organizational culture, and business development strategy. Contact Burl:linkedin.com/in/burlstamp Burl's YouTube: @stampchase2415 Burl's Plug: https://stampandchase.com/ Burl's Book: https://a.co/d/07aJJF6k The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com Copyright 2025, The Research & Planning Group, Inc.

    33 min

About

A podcast about marketing, focused on St. Louis, MO!