Brewed Form: Coffee, Creativity, and Craft

Lia Moreno
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  • DESIGN

From a splash of espresso to the swirl in your mug, “Brewed Form” revels in the deep connection between coffee and design. Hosted by fictional barista-designer Lia Moreno, each episode explores how creativity percolates from the coffee bar to the design studio—and everywhere in between. Dive into stories about: Café architecture and interiors that inspire communityThe artistry (and branding) of packaging, mugs, and logosHow coffee shapes creative routines in art, tech, and fashionThe history and evolution of iconic coffee shop graphicsWhat happens when designers become roasters and baristas turn typographers

Episodes

  1. Mugshots & Maker Marks: Why Coffee Looks So Good

    11/04/2025

    Mugshots & Maker Marks: Why Coffee Looks So Good

    There’s a reason you remember the logo on your favorite mug or the swirl in your cappuccino—design is everywhere in the world of coffee. For our first-ever episode, I’m taking you into the heart of what makes coffee look as delectable as it tastes. From the shape of the perfect café cup to the details of the latest indie coffee sticker, we’ll explore how visuals, craft, and caffeine fuel our brains and our brands. I’ll discuss: The history behind iconic café logos and what makes a mug “Instagrammable”How specialty coffee shops use branding, color, and interior design to create a vibeStories from the artists who design for (and with) their local roastersWhy coffee culture can’t exist without typography, illustration, and a little bit of flairWe’ll also sit down with fictional guest Marco Chen, a graphic designer and former barista, who shares his creative process for merging coffee and illustration—plus his all-time favorite mug. By the end, you’ll see coffee as more than a drink: it’s a gallery, a canvas, and a creative spark.

    12 min
  • 1 Episode

About

From a splash of espresso to the swirl in your mug, “Brewed Form” revels in the deep connection between coffee and design. Hosted by fictional barista-designer Lia Moreno, each episode explores how creativity percolates from the coffee bar to the design studio—and everywhere in between. Dive into stories about: Café architecture and interiors that inspire communityThe artistry (and branding) of packaging, mugs, and logosHow coffee shapes creative routines in art, tech, and fashionThe history and evolution of iconic coffee shop graphicsWhat happens when designers become roasters and baristas turn typographers

Information