Hadrian Stone | The Machiavellian Marketing Framework™: Psychological Business Strategy

Hadrian Stone | Marketing Strategist | Author | Entrepreneur
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Hadrian Stone is a marketing strategist, entrepreneur, and the author of The 23 Laws of Marketing: Master Them or Die, and creator of The Machiavellian Marketing Framework™ (MMF) - a psychological business strategy model for influence, narrative language, consumer behavior, and perception. His work takes principles from major thinkers and philosophers such as Niccolo Machiavelli, Friedrich Nietzsche, and Michel Foucault and fuses them into modern marketing strategies. These strategies aren't simply for "the algorithmic age." They're timeless principles of power, control, perception, and belie

Episodes

  1. 12/01/2025

    Machiavellian Marketing: The Evolution of Persuasion, Power, and Propaganda (MMF + The 23 Laws) | Hadrian Stone & Machiavellian Marketing as a New School of Thought

    Marketing has crossed a threshold. It is no longer a discipline of persuasion. It is a doctrine of power.This episode dissects the academic foundation of Machiavellian Marketing, a strategic framework that rejects traditional marketing's theatrics and replaces them with psychological architecture; narrative control, perception engineering, and platform-based propaganda.Based on the paper:"Machiavellian Marketing: The Necessary Evolution of Persuasion, Power, and Digital Propaganda"DOI: https://doi.org/10.6084/m9.figshare.30743582DOI: https://doi.org/10.5281/zenodo.17765737This doctrine acknowledges a reality the market refuses to admit: modern platforms are psychological ecosystems. Consumers do not think; they follow narrative defaults. They do not choose; they inherit belief. Attention is not earned; it is engineered by those who understand the mechanics of perception and the exploitation of cognitive bias.Traditional marketers believe visibility creates superiority. Machiavellian Marketing reverses the hierarchy: superiority creates visibility. The strategist does not advertise into the narrative. He controls the narrative and forces the market to adapt.This episode cuts into:- Attention as the new battleground of power- The failure of classical marketing theory in algorithmic systems- Why persuasion has devolved into a form of propaganda- Platforms as psychological territory- Perception as an engineered state rather than a reactionThere are only two types of actors in the digital economy: the architect of belief and the subject of another's influence. One dictates perception; the other participates in it unknowingly.Machiavellian Marketing is the necessary evolution of persuasion. It is the only framework built for an economy governed by algorithms, attention, and narrative warfare. This doctrine does not promote persuasion, it legitimizes strategy, power, coercion, and the manipulation of belief as the true currency of modern markets.Replace the old illusion that audiences think. They follow the strongest narrative. They obey the most dominant presence. The future belongs to those who shape perception before the market is even aware it is being shaped.This is not marketing. This is psychological control applied at scale.Visit Hadrian Stone's Website: https://hadrianstone.super.siteFollow Hadrian Stone on X: https://x.com/hadrianstonemmf?s=21Check out The 23 Laws of Marketing: Master Them or Die: https://www.amazon.com/23-Laws-Marketing-Strategic-Psychology-ebook/dp/B0G6JPRQPS

    6 min

  2. 11/23/2025

    The Myth of "Free Will" in Marketing: Why You're Being Controlled | Machiavellian Psychology | MMF | Hadrian Stone on Machiavellian Marketing Techniques for the Digital Age

    Most people like to believe they make their own choices. They don't.In this commentary, I dismantle the fantasy of "free will" in marketing and expose how algorithms, scarcity cues, psychological priming, and social mimicry quietly govern human behavior. This is the architecture behind modern persuasion.Nietzsche hinted at this long before the digital age when he said, "There is no doer behind the deed." Foucault expanded it: power works best when people willingly obey structures they don't see. Dan Ariely proved it experimentally: humans are predictably irrational.Today, those structures are engineered by marketers.This analysis breaks down how platforms, brands, and creators weaponize perception, and why consumers walk straight into the frame without resistance. It also connects these mechanisms to my broader work on The Machiavellian Marketing Framework™ (MMF), a model built on control, perception, scarcity, and inevitability.If you're serious about understanding psychological influence, algorithmic persuasion, and the machinery shaping modern attention, this commentary is the missing piece.Referenced Papers (DOIs):The Machiavellian Marketing Framework™ (MMF): A Paradigm for Control, Perception, and Psychological Strategy in the Algorithmic EraDOI: https://doi.org/10.6084/m9.figshare.30392836The Myth of Free Will in Marketing: Why Consumers Obey Invisible ArchitecturesDOI: https://doi.org/10.6084/m9.figshare.30687431This isn't about manipulation for its own sake. It's about recognizing the battlefield you're already on.If you prefer comforting illusions, skip this video. If you want to see how influence actually works, press play.Read The 23 Laws of Marketing:https://www.amazon.com/23-Laws-Marketing-Strategic-Psychology-ebook/dp/B0G6JPRQPS Visit Hadrian Stone's Website: https://hadrianstone.super.siteFollow Hadrian Stone on X: https://x.com/hadrianstonemmf?s=21

    6 min

  3. 11/18/2025

    The Mask of Authenticity: Manipulation, Marketing Psychology & The Machiavellian Marketing Framework™ | Hadrian Stone | The 23 Laws of Marketing: Master Them or Die | Marketing Strategies

    Authenticity has become modern marketing's favorite performance. Every brand, creator, and "thought leader" claims to be transparent. But behind the curtain sits strategy, selective disclosure, and engineered vulnerability.This video breaks down the paradox of authenticity using the Machiavellian Marketing Framework™ (MMF) and the psychological research that underpins it. You'll understand why authenticity is no longer a virtue; it's a weapon. And the strategist who understands perception can shape entire narratives while appearing honest.Drawing on psychologists like Erving Goffman, Dan Ariely, and referencing Niccolo Machiavelli's timeless insight - "It is more useful to appear virtuous than to be virtuous" - this analysis exposes how authenticity works as an influence mechanism, why audiences crave what feels true more than what is true, and why perception always outruns reality.If you want to understand marketing psychology, brand strategy, consumer behavior, narrative manipulation, and identity construction, this is your entry point.This episode is based on the commentary paper:"The Paradox of Authenticity in Modern Marketing: When Transparency Becomes Strategy" (DOI: https://doi.org/10.6084/m9.figshare.30632207 | https://doi.org/10.5281/zenodo.17625597)Topics include:- Why authenticity is now engineered- How the MMF's Perception Pillar governs modern brand power- Why transparency is a strategic performance, not a moral act- The psychology behind trust, identity, and selective self-presentation- How audiences confuse emotional resonance with truth- Why influence today is built through narrative framing, not honestyIf you're building a brand, a business, or a movement, you must understand this: Authenticity is no longer about being real. It's about controlling what your audience believes is real.This channel exists to dissect the dark psychology, strategy, and power laws behind modern marketing.Read The 23 Laws of Marketing: Master Them or Die: https://www.amazon.com/Laws-Marketing-Strategic-Domination-Psychological-ebook/dp/B0FQ1W8763Read the Paper on The Machiavellian Marketing Framework™ (MMF): https://doi.org/10.6084/m9.figshare.30392836Follow Hadrian Stone on X (Twitter): https://x.com/nofacetoolsai?s=21Visit Hadrian Stone's Website: https://hadrianstone.super.site

    6 min

  4. 11/15/2025

    Scarcity Psychology EXPLAINED - How Marketers Manufacture Demand | Hadrian Stone | MMF Marketing | Modern Marketing Strategies | Psychological Marketing Tactics

    The Psychology of Scarcity is one of the most powerful forces in modern marketing, yet almost nobody understands how it actually shapes perception, desire, and consumer behavior.In this video, Hadrian Stone (creator of The Machiavellian Marketing Framework™) breaks down how scarcity manipulates attention, intensifies demand, and manufactures urgency across digital markets.Scarcity isn't just a tactic.It's psychological architecture, a structural mechanism that determines what people value, chase, and ultimately buy.Inside this breakdown, you'll learn:- The real cognitive science behind scarcity & urgency- How marketers engineer perceived value- Why scarcity rewires decision-making in milliseconds- How digital creators use scarcity to multiply conversions- The role scarcity plays on influence, power, and economic behavior- How scarcity is deployed inside the MMF (Machiavellian Marketing Framework™)Read the Full Paper: https://doi.org/10.6084/m9.figshare.30172726 | https://doi.org/10.5281/zenodo.17168599Read the MMF Paper: https://doi.org/10.6084/m9.figshare.30392836 | https://doi.org/10.5281/zenodo.17388213Read The 23 Laws of Marketing: Master Them or Die:https://www.amazon.com/23-Laws-Marketing-Strategic-Psychology-ebook/dp/B0G6JPRQPS Follow Hadrian Stone on X (Twitter): https://x.com/hadrianstonemmf?s=21

    5 min

  5. 11/13/2025

    The Age of Engineered Belief: Why Human Psychology Still Dominates AI Marketing | Hadrian Stone | The Machiavellian Marketing Framework (MMF)

    Human beings built machines to study desire and then forgot that desire still owns machines.In this episode, we break down The Age of Engineered Belief; an academic analysis of why human psychology still outperforms AI marketing, no matter how advanced the model. Algorithms can predict behavior, but they cannot escape it. They still bow to fear, status, identity, tribal instinct, and emotional priming.This deep-dive explores:- psychological dominance in the algorithmic age- why perception control beats data volume- how belief is engineered through narrative, not numbers- the Machiavellian Marketing Framework (MMF)- lessons from The 23 Laws of Marketing: Master Them or Die- how emotion governs conversion more than computation- why "AI persuasion" is still human psychology in disguiseIf you want to understand influence, framing, and narrative warfare, this is required listening.Read The 23 Laws of Marketing https://www.amazon.com/23-Laws-Marketing-Strategic-Psychology-ebook/dp/B0G6JPRQPS Read The Machiavellian Marketing Framework™ (MMF) https://doi.org/10.6084/m9.figshare.30392836.v1 Read the full academic paper (DOI) https://doi.org/10.6084/m9.figshare.30525716.v1 Marketing is no longer about persuasion; it's about psychological governance.Welcome to the age of engineered belief.

    5 min

  6. 11/11/2025

    Comparing Marketing Giants: Kotler, Godin, and Stone | The Machiavellian Marketing Framework™ (MMF) | Hadrian Stone and The 23 Laws of Marketing: Master Them or Die

    Marketing has evolved - not just in tools and channels, but in philosophy.Kotler introduced managerial marketing.Ries & Trout reframed marketing as positioning.Godin shifted focus to tribes and cultural identity.But today's marketplace runs on perception warfare, narrative control, and psychological architecture.This video breaks down the Machiavellian Turn in Marketing Strategy:- How consumer identity now outweighs product features- Why attention is no longer the goal - influence is- How modern brands shape belief structures- Where Hadrian Stone's 23 Laws of Marketing fit in the lineage of marketing giantsThis isn't motivational.This is strategic statecraft for the digital influence age.If you're building:- A brand- A digital product business- A content empire- Or simply trying to understand how power moves onlineThis framework changes how you play the game.Read The 23 Laws of Marketing: Master Them or Die: https://www.amazon.com/23-Laws-Marketing-Strategic-Psychology-ebook/dp/B0G6JPRQPS Read the Paper: https://doi.org/10.6084/m9.figshare.30261061 | https://doi.org/10.5281/zenodo.17247188 Listen on Spotify: https://anchor.fm/s/10b52612c/podcast/rss Marketing is no longer persuasion. It is psychological influence.

    5 min

  7. 11/09/2025

    The Machiavellian Turn in Marketing Strategy: A Review of The 23 Laws of Marketing: Master Them or Die by Hadrian Stone | The Machiavellian Marketing Framework™ (MMF) | Machiavellian Marketing

    The Machiavellian Turn in Marketing Strategy is not just another marketing theory; it's a shift in how power, psychology, and perception drive consumer behavior.This episode breaks down how The 23 Laws of Marketing: Master Them or Die reframes marketing as psychological leverage, not persuasion.Marketing is no longer about selling products.Marketing is about shaping belief, identity, and symbolic value.Referenced Paper:The Machiavellian Turn in Marketing Strategy: An Academic Review of The 23 Laws of Marketing (DOI: https://doi.org/10.6084/m9.figshare.30162865 | https://doi.org/10.5281/zenodo.17157194)Read The 23 Laws of Marketing (Book): https://www.amazon.com/23-Laws-Marketing-Strategic-Psychology-ebook/dp/B0G6JPRQPS MMF: The Machiavellian Marketing Framework™ Research Paper:https://doi.org/10.6084/m9.figshare.30392836Podcast on Spotify & All Platforms:https://anchor.fm/s/10b52612c/podcast/rssKey Concepts Covered:- Perception as a battlefield- Status signaling & identity engineering- Narrative dominance in competitive markets- The evolution beyond Kotler, Ries & Trout- Power dynamics in digital attention ecosystemsConnect with Hadrian StoneX (Twitter): https://x.com/hadrianstonemmf?s=21Website: https://hadrianstone.super.siteORCID: https://orcid.org/my-orcid?orcid=0009-0007-9955-2583

    7 min

  8. 11/09/2025

    The Machiavellian Evolution of Marketing: Kotler, Ries, Godin, Greene, Stone | Hadrian Stone Marketing Strategy | The Machiavellian Marketing Framework™ (MMF) | Influence, Control, Power in Marketing

    This episode examines how marketing evolved from managerial planning to psychological strategy.Philip Kotler professionalized marketing as a system of management. Ries and Trout reframed competition as a battle for perception. Seth Godin shifted influence toward identity and belonging. Robert Greene revealed the underlying psychology of power and control. Hadrian Stone synthesizes these movements into The Machiavellian Marketing Framework™ (MMF), where marketing becomes strategic behavioral orchestration in the digital attention economy.In this discussion, I break down the lineage behind this transformation and explain why the future of marketing depends on controlling meaning, not messages.Key Subjects Covered:- Why perception is more important than product- How identity and emotion replaced persuasion- Why marketing is now a system of influence, not communication- The strategic shift toward behavioral engineering- The Machiavellian roots of modern brand powerBased on my research paper The Machiavellian Evolution of Marketing Thought (DOI: https://doi.org/10.6084/m9.figshare.30380596 | https://doi.org/10.5281/zenodo.17373539)For entrepreneurs, strategists, and creators who want to understand influence at its highest level.Study the framework: https://doi.org/10.6084/m9.figshare.30392836

    6 min

  9. 11/07/2025

    Master the First 3 Seconds in Marketing | Hadrian Stone | The 23 Laws of Marketing: Law 22 Explained | Learn Consumer Behavior, Attention Disruption, and Emotional Triggers | Marketing Strategy

    The first 3 seconds determine whether your message survives or dies.In a digital environment where attention is the scarcest resource, the brain makes a rapid decision: engage or discard. This is why the strongest marketers do not persuade first; they interrupt, destabilize, and break the expected pattern in the opening instant. This video explains Law 22: Master the first 3 Seconds, from Hadrian Stone's "The 23 Laws of Marketing: Master Them or Die."According to Stone, the marketplace does not reward patience. It rewards immediacy. The orienting response in human psychology forces people to react to novelty, identity triggers, and emotional voltage almost instantly. If your message doesn't strike in the first 3 seconds, it blends into the noise and is forgotten. This principle is demonstrated through the ALS Ice Bucket Challenge, where disruption came before explanation, turning attention into action at scale. Core principles covered: Pattern DisruptionIdentity-Based MessagingEmotional VoltageConsumer BehaviorAttention EconomicsThis is not persuasion. This is psychological survival. Read the Full Paper Here: https://doi.org/10.6084/m9.figshare.3... | https://doi.org/10.5281/zenodo.17204375 Follow Hadrian Stone on X (Twitter): https://x.com/hadrianstonemmf?s=21 Reference: "Mastering the First 3 Seconds in Marketing: Lessons from The 23 Laws of Marketing: Master Them or Die" by Hadrian Stone. Read The Machiavellian Marketing Framework™ (MMF) Paper Here: https://doi.org/10.6084/m9.figshare.3... | https://doi.org/10.5281/zenodo.17388213

    6 min
  10. The Evolution of Immutable Marketing Laws: From Ries & Trout to Hadrian Stone | Strategic Perception, Brand Positioning, & Machiavellian Influence | Commentary on an Academic Paper

    11/06/2025

    The Evolution of Immutable Marketing Laws: From Ries & Trout to Hadrian Stone | Strategic Perception, Brand Positioning, & Machiavellian Influence | Commentary on an Academic Paper

    This audio commentary examines the evolution of modern marketing doctrine. From the classical principles outlined in The 22 Immutable Laws of Marketing (Ries & Trout) to the psychological warfare strategies presented in The 23 Laws of Marketing: Master Them or Die by Hadrian Stone. In a digital world driven by algorithms, attention scarcity, and identity signaling, marketing no longer functions as communication, it functions as psychological governance. Brands compete not for customers, but for belief control. This presentation explores: How the original immutable laws shaped the marketing canon.Why the digital age renders certain assumptions incomplete.How Hadrian Stone's Machiavellian Marketing Framework extends and adapts the classical laws of the attention economy. Read the full paper: Figshare Zenodo Read The 23 Laws of Marketing: Master Them or Die Follow the Research & Ongoing Work: X (Twitter) Official Website This is not persuasion. This is strategic psychological architecture. This is Machiavellian Marketing.

    5 min

  11. 11/06/2025

    The Machiavellian Marketing Framework™ (MMF): A Psychological Strategy for the Algorithmic Age | Learn How to Weaponize Control, Perception, Scarcity, and Inevitability for Your Brand or Business

    This episode explains the core structure of The Machiavellian Marketing Framework™ (MMF), including: Identity-based influencePerception controlNarrative constructionBehavioral leverageEnvironmental framing MMF is a psychological model for influence in modern marketing and the attention economy. Full text and research notes available soon.

    6 min
  • 11 Episodes

About

Hadrian Stone is a marketing strategist, entrepreneur, and the author of The 23 Laws of Marketing: Master Them or Die, and creator of The Machiavellian Marketing Framework™ (MMF) - a psychological business strategy model for influence, narrative language, consumer behavior, and perception. His work takes principles from major thinkers and philosophers such as Niccolo Machiavelli, Friedrich Nietzsche, and Michel Foucault and fuses them into modern marketing strategies. These strategies aren't simply for "the algorithmic age." They're timeless principles of power, control, perception, and belie

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