CODING CLINICAL CULTURE by SomeplaceGood.

Emma Hindmarsh Conan
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The podcast for skin therapists, facialists, aestheticians and clinic owners who are done reading the industry and ready to lead it. Emma Hindmarsh Conan has spent 20+ years in beauty, watching trends land, watching businesses scale, and watching clinicians get buried in information that never quite becomes action. Coding Clinical Culture is the fix. Every episode, Emma takes what the industry is saying (the trends, the tech, the cultural moves, the science) and translates it into what it means for your clinic, your clients, and your growth. No theory for the sake of it. No trend reports that leave you nowhere. Just the pattern, the argument, and the exact next move. This is the podcast for the clinical beauty professional who's running a business, building an audience, and navigating an industry that never stops changing. Each episode runs 15-25 minutes - content-rich, commercially sharp, and built to be actionable before your next client walks in. Topics include experiential beauty retail, beauty tech from CES 2026, AI skincare personalisation versus clinical compounding, longevity and skin senescence, medispa trends, and the dermatology findings reshaping how we think about skin health and business. The industry talks. SomeplaceGood translates. Clinicians act. If you're a skin therapist, dermal clinician, facialist, medispa owner, or beauty business professional in Australia or anywhere in the skin industry, and you're ready to stop keeping up and start getting ahead, you're in the right place. For Skin. For Self. For Good. someplacegood.pro

  1. Aug 2

    How Two Australians Built Waitlists Without a Loyalty Program

    An airline sold $250,000 tickets for unlimited flights for life and ended up in a lawsuit. A woman in the UK saved 5 years of points for a free hairdryer. Neither of those is a real loyalty story. The real one belongs to 2 Australians, a Manhattan colourist who takes 1 client a day and a Bowral therapist whose training course has people flying in from Canada. This week, the last episode before our Beauty Expo break, we unpack what actually makes a client drive across town or fly across an ocean, and 4 things you can do this week to become that reason yourself. Plus, where to find Emma at Beauty Expo Australia on Sunday 16 August.

  2. Jul 26

    Cucumbers, Mortgages and Running a Beauty Business.

    No groundbreaking business advice this week, just the truth. I've been running my full-time day job through a team restructure, closing an office, prepping for Beauty Expo and raising my 3 kids, and something had to give. So this week I'm not translating an industry trend, I'm talking about the actual weight of running a small business in 2026: the comparison trap, the invisible admin load, the ache of missing your people, and the very real cost of a $180 pair of ugly shoes (the cheapest ones you can find). No framework today, just STOP, BREATHE, ACT, the 3 things I'm actually leaning on myself this week. It's the second-to-last episode before the Season 3 break, and if you want to tell me how you're holding up, DM @someplacegood.pro on Insta. I'd love to hear it.

  3. Jul 19

    Your Favourite Skincare Brand Is Selling Behind Your Back. Is this the end of Professional-only skincare? Here's what every clinic needs to know.

    This week, we look at why TikTok-native beauty brands are opening physical stores on the British high street, and why professional-only skincare brands are launching direct to consumer online at the exact same time. We cover the P.Louise and Boots partnership, the rise of digitally native beauty brands going offline, and what happens to clinic exclusivity when traditionally professional-only brands go direct to consumer. If you run a skin clinic and you've ever wondered what your brand exclusivity is actually worth in 2026, this one's for you.

  4. Jul 12

    Longevity In Action: Why I Accidently Took My Kids To The Docs 3 Days Early.

    Longevity is one of the biggest opportunities in clinical skincare, but most of what's written about it is built for men and packed with jargon your clients don't trust. This episode unpacks 2 major 2026 industry reports on longevity, science and consumer trust, and translates them into exactly what it means for your clinic, your consultations, and the women sitting in your treatment chair every day. Mum brain included. This week, Emma delves into the depths of perimenopausal brain fog, the fashion industry's take on beauty and the actions you can take right now to secure extra income for your clinic.

  5. Jul 5

    The Translation Trick I Learnt At Uni, Now Turned On The Beauty Industry

    I spent some time in a European Union interpreting booth at uni, and learnt a trick I now use on the entire beauty industry. This episode is an intro to the SPG Translation Method, shared for the first time: industry insight in, clinic action out. I show you exactly how I turn everything this industry produces into a decision you can make this week, and how to build your own version of the system. Plus 2 things I'm super excited about, one-on-one appointments opening soon (nothing clinical, all commercial) and where you can catch me live at Beauty Expo Australia this August. If you've ever wondered how clinic owners can keep up with everything the beauty industry throws at her, this is the episode. Follow Coding Clinical Culture and @SomeplaceGood.Pro so you never miss the next one.

  6. Jun 28

    The Luxury Takeover of Wellness: What a $7 Trillion 'Niche' Means For Your Skin Clinic

    LVMH invested $5 million into an acupuncture clinic in Manhattan. The global wellness economy hit $6.8 trillion and is heading for $10 trillion by 2029. Wellness travellers spend 41% more per trip than normal tourists. Run clubs are sold out. Sauna spaces have waitlists. Community is reorganising itself around health. And the premium clients who are most invested in that shift are sitting in Australian skin clinics right now. In this episode, Emma unpacks what WTHN's rise tells us about where the market is going, what 3 commercial opportunities it creates for skin clinics specifically, and 5 concrete actions to take before next week. Key data points: • Global wellness economy: $6.8 trillion (2024), projected $9.8 trillion by 2029 | Global Wellness Institute Economy Monitor 2025 • Wellness is now larger than the IT industry ($5.3T), the green economy ($5.1T), and global tourism ($5T) • Traditional and complementary medicine is projected to grow at 10.8% annually to 2029 • Wellness tourism grew 13.8% in 2023–2024 • Wellness travellers spend 41% more per trip than conventional travellers | Vaan Luxury Wellness Report • LVMH invested $5M in WTHN, 2024 Links: • WTHN: wthn.com • Remedy Place: remedyplace.com • Cheval Blanc St Barth: chevalblanc.com • Global Wellness Institute 2025 Economy Monitor: globalwellnessinstitute.org

    The Luxury Takeover of Wellness: What a $7 Trillion 'Niche' Means For Your Skin Clinic

  7. Jun 21

    What You Clients Are Already Injecting: Supplements, Peptides + IV Therapy for Skin Clinics

    Your clients are already researching this. Some of them are already injecting it at home, without a prescription, without bloodwork, without knowing what's actually in the vial. This episode makes sure you're the most informed person in the room when the conversation makes it into your clinic, because it will. Emma Hindmarsh Conan, founder of SomeplaceGood and GM of Murad Australia, breaks down everything clinic owners need to know about the exploding world of ingestible beauty, IV therapy, and injectable peptides: what's legal, what's not, what's worth stocking, and exactly where your clinic fits commercially. IN THIS EPISODE Why the supplementation market is exploding right now, and what the data actually shows about where women are spending their money when it comes to hormonal health. The regulatory truth about injectable peptides in Australia, including what the TGA scheduled in 2024, why the "research chemicals" label is a liability not a loophole, and the one conversation you're already equipped to have with clients who are asking. IV therapy: the compliant model, the AHPRA advertising rules, and the 2 specific clinic models (residency and referral) that let you play in this space without a prescribing practitioner on staff. The ingestible brands Emma actually uses and why each one maps directly onto what your perimenopausal client base is searching for at midnight: Eir For Women, Florabiome by Chiza Westcar, Hivita (via Sally O'Neil), and Nature2U. The dinner story that stopped Emma mid-entrée and everything you need to know about Kakadu plum, phytoestrogens, and why a fruit growing wild across northern Australia for thousands of years might be the most interesting inside-out skin ingredient in the market right now. Why the biggest mistake a clinic can make with this trend is thinking it's about products, and what biological literacy actually means for your client relationships and your long-term business growth. BRANDS AND PEOPLE MENTIONED Eir For Women — @eirforwomen Florabiome by Chiza Westcar —@flora_biome Hivita — @hivita.com.au Sally O'Neil — @sallyoneil | also watch: @IntelligentDose Nature2U — nature2u.co Pia the Spiritual Naturopath — @pia_the_spiritual_naturopath @Kausmeditech

    What You Clients Are Already Injecting: Supplements, Peptides + IV Therapy for Skin Clinics

  8. Jun 14

    Experiential Beauty Retail: You Were Doing This Before It Had a Name

    Retail is spending millions trying to do what you do every day. You built experiential beauty before it had a name. Everyone's talking about experiential retail like it's a shiny new frontier. Immersive spaces, community moments, sensory design. And yes — it's happening fast. Walmart is selling transdermal wellness patches. Fenty Beauty just built a cultural event inside Myer. A fairy floss brand from Adelaide jumped on a plane to Sydney and left with 3,000 units. But here's what nobody in the beauty industry is saying out loud: clinicians invented this. Not the gimmicky version. The real version — where someone walks in carrying stress in their jaw and leaves feeling different. Seen. Regulated. Softer somehow. That is the most sophisticated experiential design in any retail category, anywhere on earth. The difference between your clinic and Mecca isn't the experience. It's that Mecca talks about it constantly. In this episode, Emma Hindmarsh Conan breaks down what the global experiential beauty retail movement actually means for skin clinics and clinical beauty professionals — and why the clinicians who understand this over the next five years are the ones who win. What's covered: What's actually driving the experiential retail movement in 2026 — and what it signals for clinical beauty Why the brain encodes emotion faster than information, and what that means for client retention and treatment compliance The Langham hotel, a $9 strawberry matcha, and what they both have to do with your rebooking rate Why retail is trying to manufacture intimacy — and clinicians already have it The claiming gap: why clinical beauty professionals have the skill but not yet the narrative 3 actions to take this week — your experience audit, your retail shelf, and your vibe sentence This episode is for skin therapists, facialists, aestheticians, and clinic owners ready to stop letting retail take credit for what clinical beauty built first. Coding Clinical Culture is the podcast for clinical skin professionals who want to turn industry trends into clinic action. Hosted by Emma Hindmarsh Conan, founder of SomeplaceGood.Pro. Find more at someplacegood.pro

    Experiential Beauty Retail: You Were Doing This Before It Had a Name
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About

The podcast for skin therapists, facialists, aestheticians and clinic owners who are done reading the industry and ready to lead it. Emma Hindmarsh Conan has spent 20+ years in beauty, watching trends land, watching businesses scale, and watching clinicians get buried in information that never quite becomes action. Coding Clinical Culture is the fix. Every episode, Emma takes what the industry is saying (the trends, the tech, the cultural moves, the science) and translates it into what it means for your clinic, your clients, and your growth. No theory for the sake of it. No trend reports that leave you nowhere. Just the pattern, the argument, and the exact next move. This is the podcast for the clinical beauty professional who's running a business, building an audience, and navigating an industry that never stops changing. Each episode runs 15-25 minutes - content-rich, commercially sharp, and built to be actionable before your next client walks in. Topics include experiential beauty retail, beauty tech from CES 2026, AI skincare personalisation versus clinical compounding, longevity and skin senescence, medispa trends, and the dermatology findings reshaping how we think about skin health and business. The industry talks. SomeplaceGood translates. Clinicians act. If you're a skin therapist, dermal clinician, facialist, medispa owner, or beauty business professional in Australia or anywhere in the skin industry, and you're ready to stop keeping up and start getting ahead, you're in the right place. For Skin. For Self. For Good. someplacegood.pro

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