Hey, what's the big idea?

Beth Gordon
  • 5.0 (1)
  • Marketing

Hey, What’s the Big Idea? is where marketers dig into the ideas behind the brands, campaigns, and moments that make people stop and say, “that’s clever.” Hosted by Alev, Beth, and Chris, each episode mixes smart marketing insights with real talk, snacks, and the occasional barking dog. From iconic campaigns to offbeat creative risks, it’s a behind-the-scenes look at what makes great marketing tick and why some ideas just stick.

Episodes

  1. Mar 5

    It Takes Two To Make A Thing Go Right

    The gang falls in love with their big idea again. This time, they brainstorm an FDA-approved skincare product and land on something that feels familiar… but pushes the limits. And like many rookie podcasters, they had to record the episode twice after the first attempt didn’t save. Turns out, the redo made it even better.

    It Takes Two To Make A Thing Go Right

  2. Feb 8

    Consensus, Legs, and Dogs Barking

    The gang gathers around the table on a Friday night to brainstorm an idea for a cat shelter. They all agree that the key ingredients of coming up with a big idea are consensus, legs, and a group of people to bounce ideas off of, all of which lead to new campaign ideas, press release topics, spokespeople, headlines, new audiences, and more. Another night of falling in love with their own ideas. And dogs barking.

    Consensus, Legs, and Dogs Barking

  3. Jan 17

    Breaking Bread

    The Hey, What’s The Big Idea? gang breaks bread and brainstorms campaign ideas for two bread brands, inspired by the new food pyramid guidelines. The conversation turns strategy into action, ending with practical, creative concepts their teams can take back and turn into real campaigns.

    Breaking Bread

  4. Jan 4

    Let the Brainstorming Begin

    Great marketing does not start with tactics. It starts with a big idea. In this episode, the Hey What’s The Big Idea team kicks off an open brainstorm around a timely topic and explores how it could evolve into a big idea. The conversation shows how early thinking, curiosity, and alignment come before execution and why that stage matters. This episode helps define what this podcast is about. Fewer trends. Better thinking. Stronger ideas.

    Let the Brainstorming Begin

  5. 11/19/2025

    They can't all be gold: the Thanksgiving episode

    Alev, Beth and Chris gather around Alev’s kitchen table once again, this time to talk about Thanksgiving. Is it the forgotten holiday? They jump into everything from turkey hotlines to DNA tests to Black Friday mayhem and the Macy’s Thanksgiving Day Parade. AI even makes a guest appearance. And yes, Beth sings. They look at why Thanksgiving sometimes feels overlooked and how brands try to shine during a season built on tradition. They even joke that the very first Thanksgiving might have been its own kind of marketing moment. It is a cozy, funny, very real conversation about turkey, culture and the big ideas that help this holiday stand out. Pull up a chair and join the table.

    They can't all be gold: the Thanksgiving episode

  6. 11/08/2025

    The Soft Launch

    This week, Alev, Beth, and Chris crowd around Alev’s kitchen table, snacks in hand, dogs begging, and paper crinkling into the mic, to trade takes on food marketing wins and misfires. From Cheez-Its and Taco John’s to Hot Pockets, Booth Boots, and a missing Milka chocolate square, they break down the ideas that stick and the ones that make you stop and think, “how did that happen?”

    The Soft Launch
  • 6 Episodes

About

Hey, What’s the Big Idea? is where marketers dig into the ideas behind the brands, campaigns, and moments that make people stop and say, “that’s clever.” Hosted by Alev, Beth, and Chris, each episode mixes smart marketing insights with real talk, snacks, and the occasional barking dog. From iconic campaigns to offbeat creative risks, it’s a behind-the-scenes look at what makes great marketing tick and why some ideas just stick.

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