Influencing Outcomes

Fabulate
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Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each episode, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable results. If you care about the mix of creativity, strategy, and performance, this is your place to learn, laugh, and stay ahead of the curve. Hosted by Nathan Powell and Ben Gunn, Co-Founders of Fabulate, this duo knows the influencer world inside out. Nathan brings a strategic mind that connects creativity with data, while Ben’s experience in business development and digital media fuels his passion for building partnerships and driving growth. Together, they bring smart conversations, fresh insights, and genuine curiosity to every episode of Influencing Outcomes. New episodes Thursdays.

  1. 4d ago

    Has Australia's Under-16 Social Media Ban Actually Worked?

    In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis revisit one of the biggest public policy debates of the past year: Australia's world-first under-16 social media ban. Six months after the legislation came into effect, the team explores what has actually changed, separating political intent from measurable outcomes. Drawing on new research, government data and international developments, the discussion examines whether the ban has reduced harm, why millions of accounts were removed while many young people still found ways around the restrictions, and whether governments are solving the root causes of online harm or simply treating its symptoms. The conversation also explores the growing importance of digital literacy, critical thinking and the changing role social media plays in how young people communicate, learn and consume news. Rather than asking whether the legislation was right or wrong, the episode asks a more important question: what would a genuinely effective long-term solution look like? Timecodes: (00:03) Six months on: revisiting Australia's under-16 social media ban (05:35) What the data says: 4.7 million accounts removed and did it make a difference? (09:03) New research reveals how young Australians are bypassing the restrictions (15:18) Ban versus education: should digital literacy be the real priority? (21:25) What happens when young people lose access to news and information? (26:07) Parenting, resilience and preparing children for the digital world (29:43) Final report cards: did Australia's social media ban actually work? Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠| ⁠⁠TikTok⁠⁠ | ⁠⁠Youtube⁠⁠ Visit our website:⁠⁠ www.fabulate.co

    Has Australia's Under-16 Social Media Ban Actually Worked?

  2. Jul 15

    Creators, Sport and the Future of Digital Discovery

    In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and special guest co-host Terri Owens unpack three of the biggest stories shaping the creator economy. With the FIFA World Cup underway, the team explores how global sporting organisations are fundamentally rethinking fan engagement through creators, comparing FIFA's creator-first partnerships with TikTok and YouTube against the NRL's more traditional approach to broadcast rights and copyright. The discussion examines how creator content has transformed live sport from a 90-minute event into an always-on entertainment ecosystem, and what that means for the future of sports broadcasting. The conversation then shifts to Google's launch of Search Profiles and what it signals about creators becoming a permanent part of the internet's infrastructure, before unpacking Meta's new paid subscription features that allow creators to purchase greater visibility across its platforms. Together, the stories paint a picture of an industry where creators are no longer simply producing content, but becoming central to how audiences discover information, experience live events, and interact with digital platforms. The episode concludes with a broader discussion on the commercial future of creator marketing, social search, and the changing economics of attention. (00:03) Introducing special guest co-host Terri Owens (05:38) How FIFA is embracing creators and changing sports coverage (10:57) FIFA vs the NRL: comparing creator strategies (14:45) Does social media complement or cannibalise live sport? (21:10) Google's new Search Profiles and what they mean for creators (24:39) Search, trust and the rise of creators as the new discovery layer (27:42) Meta's paid creator subscriptions and the future of social media (30:47) Algorithm transparency and the future of organic reach (33:19) Closing thoughts and key takeaways. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠| ⁠⁠TikTok⁠⁠ | ⁠⁠Youtube⁠⁠ Visit our website:⁠⁠ www.fabulate.co

    Creators, Sport and the Future of Digital Discovery

  3. Jun 25

    Building Audiences Through Authentic Storytelling with Amy Dickinson

    In this episode of Influencing Outcomes, the team sits down with creator, entrepreneur, and Social Summit co-founder Amy Dickinson (TikTok: @amzdicko) to explore what it really takes to build an audience in today’s creator economy. Amy shares her journey from documenting life abroad in Amsterdam to building a community of more than 195,000 followers across TikTok and Instagram. The conversation dives into the power of storytelling, why authenticity consistently outperforms polished content, and how creators can turn audiences into meaningful communities rather than chasing viral moments. Amy also reflects on launching Social Summit, Australia’s leading event for creators, marketers, and brands, sharing lessons from building a business around creator culture. The discussion covers creator monetisation, community-building, handling online criticism, the realities of brand partnerships, and the misconceptions many people have about a career in content creation. The episode concludes with stories from Amy’s reality television experience, insights into where the creator industry is heading, and her passion for using her platform to raise awareness around domestic violence. Timecodes: (01:05) Amy Dickinson's journey from marketer to creator and entrepreneur (07:57) The Amsterdam dating story, authenticity, and building an audience online (14:02) The "Make Me Feel Important" philosophy and creating community at scale (17:42) The rise of Social Summit and lessons from the creator economy (24:36) Honeymoon Island: reality TV, editing, and life after the show (34:09) Using influence for impact, domestic violence awareness, and what's next for Amy Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠| ⁠⁠TikTok⁠⁠ | ⁠⁠Youtube⁠⁠ Visit our website:⁠⁠ www.fabulate.co

    Building Audiences Through Authentic Storytelling with Amy Dickinson

  4. Jun 18

    From Creator Economy to Creator Infrastructure

    In this episode of Influencing Outcomes, the team explores two major signals that the creator economy is maturing fast: Accenture Song’s acquisition of Whalar and LinkedIn’s launch of its Creator Marketplace. They discuss why investors are increasingly backing creator-led businesses, the growing role of creators in B2B marketing, and the rise of AI-generated influencers as regulators begin demanding greater transparency. The episode also features a deep dive with Intender CEO Phil Ohren  on the future of search, unpacking how TikTok, Instagram, AI platforms, and changing consumer behaviour are reshaping discovery. From social search and creator SEO to AI-driven context marketing, the conversation examines how brands, creators, and marketers need to adapt to stay visible in an increasingly fragmented digital landscape. Timecodes: (02:21) Accenture Song acquires Whalar: What it signals for the future of creator marketing (08:16) LinkedIn launches its Creator Marketplace and the rise of B2B creators (14:54) AI influencers, disclosure laws, and the future of digital trust (19:14) Phil Oren joins the podcast: How search is changing (22:55) Social search explained: Why TikTok and Instagram are becoming discovery engines (31:10) Creator authority, expertise, and the role of topical relevance (36:04) AI search, LLMs, and how brands should think about discoverability (39:19) Intent-based creator marketing and the future of creator SEO (44:38) Predictions for search, context marketing, and what comes next (48:51) Closing thoughts and key takeaways from the episode Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠| ⁠⁠TikTok⁠⁠ | ⁠⁠Youtube⁠⁠ Visit our website:⁠⁠ www.fabulate.co

    From Creator Economy to Creator Infrastructure

  5. May 28

    TikTok World & The Great Instagram Purge

    In this episode of Influencing Outcomes, the team unpack key insights from TikTok World in New York, including major developments in generative AI, TikTok Shop’s rapid growth, and what it all means for brands and creators. They also dive into three major industry stories: Meta’s massive Instagram follower purge and what it reveals about fake audiences, growing government pressure to control platform algorithms in Europe, and the real-world consequences of social media history after an Australian artist is denied US entry. It’s a wide-ranging discussion on where the creator economy is heading—and the risks that come with it. Timecodes: (00:41) TikTok World recap: AI, Symphony, and the future of creator content  (05:32) TikTok Shop growth and what it means for social commerce  (12:48) “The Great Purge”: Instagram deletes millions of fake followers  (22:28) Governments vs platforms: Who controls online visibility?  (30:11) Social media scrutiny: When online content affects real-world access Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: ⁠LinkedIn⁠ | ⁠Instagram⁠| ⁠TikTok⁠ | ⁠Youtube⁠ Visit our website:⁠ www.fabulate.co

    TikTok World & The Great Instagram Purge

  6. May 13

    The future of news, AI and creator trust

    In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis unpack one of the biggest tensions shaping the digital economy right now, the growing collision between governments, platforms, media companies and the audiences caught in the middle. The conversation kicks off with a look inside TikTok World in New York and the IAB Video Summit, exploring how far creator marketing has come and why many brands are still early in understanding the space. From the fragmentation of traditional media to the rise of creator led entertainment, the episode looks at how audience behaviour has fundamentally shifted and why old systems are struggling to keep up. From there, the discussion turns to the Australian Government’s proposed social media levy and the latest evolution of the News Media Bargaining Code. What starts as a conversation about journalism quickly expands into a bigger debate around taxation, platform power, algorithms and the future of news itself. The team explores whether these policies are genuinely protecting journalism or simply acting as short term fixes for declining media models. Later in the episode, Nathan revisits Fabulate’s “Dead Creator Theory” presentation from the AIMCO Summit, exploring how AI is reshaping trust, authenticity and the future of online content. As generative AI floods the internet with synthetic content, the conversation asks a bigger question: what happens when audiences no longer know what’s real? Across the episode, a clear theme emerges, the systems designed to govern media and content are evolving far slower than the platforms and technologies reshaping them in real time. In this week’s conversation, they unpack platform regulation, creator marketing growth, AI generated content, digital trust and the shifting balance of power between audiences, creators and platforms. This episode is designed for marketers, brands and creators looking to better understand where media, platform policy and creator marketing are heading next. Timecodes: Setting the scene: TikTok World & IAB Summit – (0:03) How we got here: News Media Bargaining Code 101 – (3:37) Is this journalism support or just a tax in disguise? – (6:06) Dead Creator Theory: bots, AI content & collapsing trust – (21:09) Are creators safe? The future of trust and creator jobs – (49:03) Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | YoutubeVisit our website: www.fabulate.co

    The future of news, AI and creator trust

  7. Apr 30

    Trust Issues: AI, Creator Deals & Platform Power

    In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis unpack three stories shaping the future of the creator economy and what they reveal about where the industry is heading. They kick things off with a closer look at YouTube’s growing role in creator strategy, from its unmatched trust with audiences to the rise of Shorts as a serious discovery engine. The conversation explores why brands should be rethinking platform mix heading into 2026, and how new tools like clickable links and brand mention tracking could reshape how performance and creator discovery work. The episode then shifts into one of the most talked about stories in the space right now, the rise and rapid fall of the Khaby Lame investment deal. What started as a groundbreaking moment for the creator economy has quickly unravelled, raising bigger questions around how creators are valued, the gap between influence and business, and whether audiences are ready to treat creators as investable assets. From there, they dive into a local case making waves, Stax Burger Co, and what happens when brand content pushes the boundaries of humour, regulation and platform rules. The discussion highlights the growing disconnect between what regulators say is acceptable and what platforms actually allow, and what this means for brands navigating risk versus attention. Finally, the conversation turns to AI and the growing shift in how audiences consume and trust content. With more people questioning what’s real online, brands are now starting to position “no AI” as a differentiator, creating a new dynamic where authenticity is no longer assumed but something that needs to be proven. Across all three stories, a clear theme emerges, the gap between how fast content is evolving and how slowly the systems around it are catching up. The episode explores what this means for brands, creators and platforms, and why trust is becoming the most valuable currency in the space. In this week’s conversation, they unpack platform strategy, creator monetisation, paid vs organic, brand safety, AI scepticism and the future of trust in digital content. This episode is designed for marketers, brands and creators looking to better understand where the creator economy is heading and how to stay ahead of the shift.. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co (00:04) Introduction + YouTube Partner Summit discussion begins (02:21) YouTube content insights + long-term value of videos (06:31) New YouTube features: clickable links & “brand mentioned” tool (11:36) Khaby Lame deal breakdown + creator-as-asset discussion (30:16) Brands promoting “non-AI” content + trust challenges

    Trust Issues: AI, Creator Deals & Platform Power

  8. Apr 8

    The Rise of the Midlife Creator

    In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Carolyn Dicker, content creator and founder of Midlife Creator Club, for a grounded and refreshingly honest look at what it really takes to show up online. From building an audience during lockdown to helping others find the confidence to hit post, Carolyn shares her journey into content creation and how she’s turned it into both a personal outlet and a growing community for midlife creators. The conversation explores the fundamentals that actually drive growth, from the power of consistency and community to why overthinking is often the biggest barrier to getting started. Carolyn breaks down her “3 Cs” approach, content, community and consistency, and why engagement matters more than views when it comes to understanding what’s working. They also unpack the reality of creating at a later life stage, challenging the perception that social platforms are dominated by younger creators. The discussion highlights the value of life experience, relatability and trust, and why there is a growing opportunity for creators who better reflect the audiences brands are trying to reach. The episode dives into the mental side of content creation, from fear of judgment to dealing with online negativity, and why starting before you feel ready is often the only way forward. Carolyn shares practical advice for both individuals and brands, including how to approach TikTok, what makes content resonate, and why entertainment and authenticity go hand in hand. They also touch on a key tension in the creator economy today, the gap between who brands are targeting and who actually holds the spending power, and what this means for representation, opportunity and long term strategy. In this week’s conversation, they unpack confidence, consistency, creator growth, midlife audiences, platform strategy and the evolving definition of who gets to be a creator. This episode is designed for marketers, brands and aspiring creators who want a clearer, more human understanding of what it takes to build momentum in today’s creator landscape. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co

    The Rise of the Midlife Creator
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About

Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each episode, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable results. If you care about the mix of creativity, strategy, and performance, this is your place to learn, laugh, and stay ahead of the curve. Hosted by Nathan Powell and Ben Gunn, Co-Founders of Fabulate, this duo knows the influencer world inside out. Nathan brings a strategic mind that connects creativity with data, while Ben’s experience in business development and digital media fuels his passion for building partnerships and driving growth. Together, they bring smart conversations, fresh insights, and genuine curiosity to every episode of Influencing Outcomes. New episodes Thursdays.

Information

  • Creator
    Fabulate
  • Years Active
    2025 - 2026
  • Episodes
    20
  • Copyright
    © All material is owned by Fabulate
  • Show Website
    Influencing Outcomes