Can We Have Your Attention?

Phonogram
  • 5.0 (1)
  • Technology
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Can We Have Your Attention? is a podcast all about attention. Join Claire Coady and James Wickham as they dive into how your attention is attracted, tracked, traded, and manipulated in the modern attention economy. New episodes every other Thursday, wherever you get your podcasts. Your Guides to the Attention Economy: Hosted by Claire Coady, a marketing expert who has advised governments and global brands on how to win the battle for attention, and James Wickham, a former BBC journalist who has spent a career inside the 24-hour news machine. This is a Phonogram production, in association with The Attention Practice.

  1. 11h ago

    Learning from the Dark Side, Part II: 5 - or is it 7? - Tricks from News

    You can also watch this episode on our YouTube channel! https://www.youtube.com/@CanWeHaveYourAttention We all know what the news is. But how is it put together, and why? What makes the news news, and what can we learn from the decisions journalists make on a daily basis - and how do we apply those to brands? Join Claire and James this week as they talk tricks of the trade - live, in the same room, for only the second time in twenty years (and two weeks). Can We Have Your Attention? is a podcast all about attention. Join hosts Claire Coady and James Wickham as they dive into how your attention is attracted, tracked, traded, and manipulated in the modern attention economy. Hosted by: Claire Coady & James Wickham Produced by: Phonogram https://www.phonogram.co.uk in conjunction with The Attention Practice https://www.theattentionpractice.com Find out more on our website https://canwehaveyourattention.com Got a story for us? Email us: hello@canwehaveyourattention.com Like this episode? If you enjoyed this episode, please click subscribe. If you really liked it, please leave a rating - every rating helps this podcast reach more listeners like you.

  2. Sep 26

    Learning from the Dark Side, Part I: 6 Tricks from Advertising

    You can also watch this episode on YouTube! Anyone can buy an ad (well, almost anyone…). But what are some of the tricks of the trade? Are we really suckers for shiny things? And what does Gillian Anderson have to do with it? The answers to the above are yes, and everything, always. Join Claire and James this week as they talk tricks of the trade - live, in the same room, for the first time in twenty years. Can We Have Your Attention? is a podcast all about attention. Join hosts Claire Coady and James Wickham as they dive into how your attention is attracted, tracked, traded, and manipulated in the modern attention economy.  Hosted by: Claire Coady & James WickhamProduced by: Phonogram https://www.phonogram.co.uk in conjunction with The Attention Practice https://www.theattentionpractice.comFind out more on our website https://canwehaveyourattention.comGot a story for us? Email us: hello@canwehaveyourattention.com Like this episode? If you enjoyed this episode, please click subscribe. If you really liked it, please leave a rating - every rating helps this podcast reach more listeners like you.

  3. Sep 3

    “If Tony Soprano were alive today, he’d be in ad tech” - Understanding Ad Tech w/ Check My Ads

    Ad tech, the backbone of digital advertising, is a lucrative business. But why? Who is profiting from it? And at what cost? Claire and James are joined this week by Claire Atkin, Co-founder and CEO of the Check My Ads Institute. They discuss ad tech: what it is, how it works, why it makes money, for whom it makes money - and what the consequences are. More about Check My Ads: Check My Ads - Public Policy Platform: https://checkmyads.org/policy/Real-Time Bidding explained: https://checkmyads.org/rtb-explained/Advertising Role in the Southport Riots: https://bit.ly/46ncAkJNational security challenges of ad tech: https://bit.ly/4zP1F0s Location data isn’t all that it’s cracked up to be. This problem is known in the ad industry as ‘signal loss’. In short, location data is much more unreliable, it’s driving up digital ad buying costs, and nobody is entirely sure whether the data it returns is reliable anymore. It’s a problem the ad industry is frantically grappling with, but as silently as possible (because, you know, money). ‘IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual’ via Mediapost https://bit.ly/3T5zFoR This article describes how advertisers attempt to deal with the challenge. It generally relies on being able to sell stuff through a website, to a large number of people, for a reasonably long time. (via Forbes) https://bit.ly/4qZy54w  More Background Documentary about data brokers and surveillance (via Die Welt on YouTube): https://www.youtube.com/watch?v=Y07j3hXAI-gData lakes and their role in ad tech, i.e. ‘The Dark Horses of Surveillance Capitalism’ - Helena Malikova (Harvard Kennedy School): https://bit.ly/4gz7QhM  Can We Have Your Attention? is a podcast all about attention. Join hosts Claire Coady and James Wickham as they dive into how your attention is attracted, tracked, traded, and manipulated in the modern attention economy.  Hosted by: Claire Coady & James WickhamProduced by: Phonogram https://www.phonogram.co.uk in conjunction with The Attention Practice https://www.theattentionpractice.comFind out more on our website https://canwehaveyourattention.comGot a story for us? Email us: hello@canwehaveyourattention.com Like this episode? If you enjoyed this episode, please click subscribe. If you really liked it, please leave a rating - every rating helps this podcast reach more listeners like you.

  4. Aug 19

    Fact-Based Election Advertising with Alex Tait & Reform Political Advertising

    For the past 25 years, claims on packets of crisps have been subject to more regulation than claims in election campaigns. But that could finally be about to change. Amendments to the Representation of the People Bill promise to apply some of the UK’s strenuous - and effective - advertising standards to election advertising. We are joined by Alex Tait, ad industry veteran and founder of the non-partisan campaign organisation Reform Political Advertising, one of the groups advocating these changes. Alex, together with Benedict Pringle, set up Reform Political Advertising to change the law. What does fact-based election advertising mean in practice? How can regulation that applies to commercial brand advertising improve political trust? How long does it take to turn an idea into a law? And can turkeys really vote for Christmas?  Find out more about Reform Political Advertising: https://reformpoliticaladvertising.org/Ask Your MP to Prevent Lies in Political Advertising: https://reformpoliticaladvertising.org/take-action/email-your-mp/ The Advertising Standards Authority (ASA) advertising codes: https://www.asa.org.uk/codes-and-rulings/advertising-codes.html Marketing and Advertising - The Law: https://www.gov.uk/marketing-advertising-law  Also mentioned: Vote for Claire (by which we mean, vote to support 6 Ways to Save the Ad Funded Internet at SXSW 2027): https://bit.ly/4gqY9Rf In 2017, Claire interviewed a bunch of political strategists about campaign tactics, and boy did they tell her stuff. Full paper here: https://bit.ly/3TWgsWV  Related: Electoral Commission: Concerns about misinformation are rising, trust in political messaging is falling, and social media may be normalising abuse: https://bit.ly/46fIv6c  Can We Have Your Attention? is a podcast all about attention. Join hosts Claire Coady and James Wickham as they dive into how your attention is attracted, tracked, traded, and manipulated in the modern attention economy.  Hosted by: Claire Coady & James WickhamProduced by: Phonogram https://www.phonogram.co.uk in conjunction with The Attention Practice https://www.theattentionpractice.com Find out more on our website https://canwehaveyourattention.com Got a story for us? Email us: hello@canwehaveyourattention.com Like this episode? If you enjoyed this episode, please click subscribe. If you really liked it, please leave a rating - every rating helps this podcast reach more listeners like you.

  5. Aug 6

    Is what's Good for News, Bad for Society?

    We're told the news is an important part of a functioning society. But is our 24-hour, always-on news culture, with bad news to the fore, actually harming us and our institutions? In this episode, James Wickham and Claire Coady explore the nature of news, its impact on society, and how media practices influence public perception and trust. They discuss whether quality journalism has declined, the rise of social media, and whether regulation would foster a healthier media ecosystem. From the episode: The Reuters Digital News Report 2026: https://tinyurl.com/tun9ddad Reach pivots away from... reach: https://tinyurl.com/48an4ww5 James' media training services: https://www.phonogram.co.uk Can We Have Your Attention? is a podcast all about attention. Join hosts Claire Coady and James Wickham as they dive into how your attention is attracted, tracked, traded, and manipulated in the modern attention economy.  Hosted by: Claire Coady & James WickhamProduced by: Phonogram https://www.phonogram.co.uk in conjunction with The Attention Practice https://www.theattentionpractice.com Find out more on our website https://canwehaveyourattention.com Got a story for us? Email us: hello@canwehaveyourattention.com  Like this episode? If you enjoyed this episode, please click subscribe. If you really liked it, please leave a rating - every rating helps this podcast reach more listeners like you.

  6. Jul 23

    AI and Disinformation with Sam Stockwell (The Alan Turing Institute)

    Is AI like steroids for disinformation? Claire Coady and James Wickham are joined by Sam Stockwell from The Alan Turing Institute to discuss their research into AI-generated disinformation – from AI songs and fake rappers, to fabricated forensic "evidence" and chatbots that repeat whatever is popular on social media. They discuss why the real problem isn't just deepfakes but sheer volume, and what governments and AI firms can do about it. And do brands and advertisers, who fund the whole ecosystem, hold more leverage than they realise? From the episode: Adding Fuel to the Fire: AI Information Threats and Crisis Events via CETaS (The Alan Turing Institute): https://tinyurl.com/3jsaykca  CETaS AI Disinformation Repository: https://tinyurl.com/nhdb6c6r  Check My Ads – the digital advertising watchdog: https://checkmyads.org/  Can We Have Your Attention? is a podcast all about attention. Join hosts Claire Coady and James Wickham as they dive into how your attention is attracted, tracked, traded, and manipulated in the modern attention economy.  Hosted by: Claire Coady & James WickhamProduced by: Phonogram https://www.phonogram.co.uk in conjunction with The Attention Practice https://www.theattentionpractice.com Find out more on our website https://canwehaveyourattention.com Got a story for us? Email us: hello@canwehaveyourattention.com  Like this episode? If you enjoyed this episode, please click subscribe. If you really liked it, please leave a rating - every rating helps this podcast reach more listeners like you.

  7. Jul 9

    Attention! The Revolution has Already Begun

    Has the Age of Attention Scarcity given way to the Attention Revolution? Recent data from Ofcom shows that over the past 12 months, discontent with online life is growing – and people’s behaviours are changing too, with major consequences for the media, advertisers, and communications. As more people avoid the ad-funded internet, and public support for restrictions and bans increases, what’s stopping industry and government from changing? Claire Coady and James Wickham discuss a year after Claire's Attention Scarcity paper, how we should rethink the media ecosystem, and how attention-aware thinking can help us save it. Mentioned in this show:  The Age of Attention Scarcity - the paper that started this: https://tinyurl.com/2mejpyp2 Ofcom: 59% of UK adults say that the benefits of being online outweigh the risks - down from 71% one year ago. https://tinyurl.com/3sbdp6yn Deloitte: 29% of Gen Z smartphone users have deleted a social media app in the last 12 months, citing fatigue, misinformation, and a negative effect on their mental health https://tinyurl.com/3kmfk8ps Ofcom: AI usage reduces Google search clicks, growth in traffic to AI services in 2025 coincides with decrease in traffic to search engines, increase in traffic to news aggregators and health services at the expense of ad-funded news and information websites https://tinyurl.com/4sv662vy  Can We Have Your Attention? is a podcast all about attention. Join hosts Claire Coady and James Wickham as they dive into how your attention is attracted, tracked, traded, and manipulated in the modern attention economy.  Hosted by: Claire Coady & James WickhamProduced by: Phonogram https://www.phonogram.co.uk in conjunction with The Attention Practice https://www.theattentionpractice.com Find out more on our website https://canwehaveyourattention.com Got a story for us? Email us: hello@canwehaveyourattention.com  Like this episode? If you enjoyed this episode, please click subscribe. If you really liked it, please leave a rating - every rating helps this podcast reach more listeners like you.

  8. Jun 23

    How can the BBC win trust when nobody trusts anything? Legacy media, disinformation, and winning tactics with Rebecca Skippage

    Trust in news is down, and news avoidance is up. Many people don’t know what to believe, or who to trust. How can legacy media convince audiences to trust them when they're under attack – but loathe to change? Rebecca Skippage, the former Global Disinformation Editor at BBC News, joins Claire and James this week to discuss misinformation, disinformation, legacy media, meeting people where they are, and how organisations like the BBC can rise to the challenge.  Find out more about Rebecca Skippage: https://rebeccaskippage.com/In the UK, trust in news is at 30% (-5pp) – an all-time low – while news avoidance is at an all-time high of 50% (+4pp). More from the Reuters Institute Digital News Report 2026: https://tinyurl.com/mr36zdpx Email your MP and ask them to support amendments to stop lies in election advertising (via Reform Political Advertising - a politically neutral campaign) https://tinyurl.com/59bbhz2w  Can We Have Your Attention? is a podcast all about attention scarcity and the War for Attention. Join hosts Claire Coady and James Wickham as they dive into how your attention is attracted, tracked, traded, and manipulated in the modern attention economy.  Hosted by: Claire Coady & James WickhamProduced by: Phonogram https://www.phonogram.co.uk in conjunction with The Attention Practice https://www.theattentionpractice.com Find out more on our website https://canwehaveyourattention.com Got a story for us? Email us: hello@canwehaveyourattention.com  Like this episode? If you enjoyed this episode, please click subscribe. If you really liked it, please leave a rating - every rating helps this podcast reach more listeners like you.

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Can We Have Your Attention? is a podcast all about attention. Join Claire Coady and James Wickham as they dive into how your attention is attracted, tracked, traded, and manipulated in the modern attention economy. New episodes every other Thursday, wherever you get your podcasts. Your Guides to the Attention Economy: Hosted by Claire Coady, a marketing expert who has advised governments and global brands on how to win the battle for attention, and James Wickham, a former BBC journalist who has spent a career inside the 24-hour news machine. This is a Phonogram production, in association with The Attention Practice.

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