From the beef industry to podcasting, this week's guest Kasey Brown has taken quite a journey on her path to finally betting on herself with her company, Teal Hat Communications. Kasey shares her experiences and how she brings them all together, including a love of music, ag journalism training and endless curiosity in her work with creative small business owners. If this episode had been released when it was originally planned, it would have been part of the official launch of Kasey’s new podcast, Kindly Confident Marketing, where she’ll be sharing great tips and tricks for folks like her clients who want to use a podcast-centric approach to marketing their small business (cough cough, your host raises her hand). Technology and a busy schedule delayed the release, so there are now multiple episodes available (a trailer and 2 episodes to be exact at this moment)! Bonus: See if you can find the piece of advice from the episode that I put into play right away. Promised Show Notes Materials (take a drink): Sign up for updates on my podcast and what’s happening in the Renaissance People Community.Work with me to Find Your Golden Thread Join Fertile Grounds, the monthly gathering of the Renaissance People CommunityEp. 10: The Forever Revolution with Jenni Gritters, Multi-PassionateEp. 9: A Mind for Memory with Brian Skellenger, Survivalist (Sara’s brother)RFD-TVLinkedIn post of Sara during her TV meteorology days with a bonus rant on the term "weather girl"Ep. 8: Bringing Worlds Together Full Circle with Jess Rowell, Renaissance WomanEp. 14: Capture the Flow with Alycia Buenger, Multi-PassionateKasey’s podcast Kindly Confident MarketingKasey’s business Teal Hat Communications Follow Kasey on Social Media: LinkedIn | Instagram A few things Kasey and I discuss: 8:31 Kasey’s journey from the beef industry to podcasting and marketing 13:00 Taking the scary leap into entrepreneurship 16:43 Who her ideal client is (and hint, it’s found in the mirror) 17:02 How podcasting aligns with being a lifelong learner 21:50 Using podcasting as a source of connection (circle of trust) 22:15 Kasey’s ag journalism experience and the impact of role models 30:18 Language in agricultural realms and how it is (and isn’t) changing 42:06 Improv game 44:36 Rapidish Fire Questions (and what strategic confetti is) 45:50 Kasey drops a bombshell Quotes from the episode: (Kasey) “Even since elementary school, like I would get really interested in something and then like go in a huge deep dive. So like when I got interested in reading The Wizard of Oz, like I read all 14 of the books, and then I got really into the musical and the movie and all of the things. And like same thing with Titanic, and like you just go through these giant deep dives, and yeah, I'm OK with that because it's super interesting and fascinating, and it's way more fun to follow those instead of worrying about whether it's acceptable. (Kasey) I started quietly building a website, and I started working on my branding. And then they made that decision for me because I was part of a giant layoff, which honestly was a blessing in disguise, Yeah. I was prepping to leave. (Sara) Yeah. You just got kicked out of the nest by mama bird. She's like, "You can fly. Go ahead...” (Kasey) Exactly! It was the kick I needed because I probably would've stayed far too long had I not gotten the kick because I would've been like, "Oh, I'll feel safe enough if I have one more client or maybe one more client past that." And I just, I needed to bet on myself, and that's what I've done, and it's been really, really wonderful. (Kasey) I know I have a terrible habit, or I did, I've worked on it quite a bit, of interrupting people because I get so excited, and I wanna be like, " Oh, yeah, I know that too!" Or like I'm trying to interact with them. I also realized later of like that seems really rude, and I'm not trying to be. (Sara)Yes! (Kasey) I've honed that in a little bit. But because you hear the excitement in their voice, that's another thing I love about podcasting, is that get to feel the excitement along with them. And I think because their excitement is so contagious because they are interested in so many things, that just levels up everything else. (Sara) And I just realized that I think another bonus of that is that the person who has been the listener gets to connect with you and feel like they already know you. Which means that you as the podcast host get to focus your energy just on getting to know them. And how great does it feel when somebody is not trying to tell you all about themselves, but instead is just curious about you and wants to learn about you? (Kasey) Ooo yeah! (Sara) So kind of like, bypasses the need to be like, "Hi, I'm Sara Kobilka, Renaissance Woman. Now I'm gonna talk for 45 minutes about who I am and what I do. Oh, sorry, did you walk away? Never mind. Have a good day." And instead, it's, "You know what? There's a number of different episodes you can listen to to learn all about me, and now that we're together, tell me about you. Because obviously if you thought I was interesting, you must be really interesting too! So let's learn about you." (Sara) I used to have people who thought they were funny be like, "Oh, you're the weather girl." And I was like, "Do you call them weather boys?" And they'd be like, "Uh, no." And I'm like, "Well, maybe don't use that term." And some would be like, "Well, what do I call you?" And I'm like, "Well, there's a thing called a meteorologist. You could, you know, take that term if you wanted to, but, uh, whatever. You can also call me a weather goddess and I'll take that." (Kasey) So usually my elevator pitch now is I help creative small business owners streamline their marketing efforts, streamline their marketing efforts and trust their voice through a podcast-centered approach…. I help people with that. And by doing that, we learn to trust our voice, and then we use our voice to earn trust, and that is through podcasting. So again, like we mentioned, like creating that one-way connection, so when someone really does resonate with you, then you get to create that connection the other way because... (Sara) Full circle! (Kasey) Exactly! So lot of circle, lot of starting to build a community around that. Follow me, Renaissance Woman Sara Kobilka, on LinkedIn, where I put most of my social media energy, and Facebook. If you’re extra curious, check out Renaissance Woman Consulting to learn more about some of the many types of work I do. And should you care to support the production of this podcast, I’d love it if you’d buy me an oat milk cappuccino, my caffeinated beverage of choice. This podcast is hosted and edited by Sara Kobilka. Theme music is by Brian Skellenger Podcast distribution support provided by K.O. Myers of Particulate Media
