fireyfemmes

Sheena Burce

fireyfemmes - where ambition meets freedom.---Educating and empowering women in tech so we can all build wealth, retire early, & build cool & fun projects!Hi, my name is Sheena and I've been in tech since 2016 when WIT (Women in Tech) events had cupcakes 🫠This platform is created to share my thoughts and experience in tech, sharing investment experiences and thoughts and connecting you to smart research to build wealth early.

  1. Oct 3

    From Tech Sales to Wealth-Building Leadership with Bianca Bowron-Cuthill

    Key Points Keywords mental health, Innowell, renovation, career growth, Konnectile, leadership, business strategy, personal development, measurement-based care, resilience Innowell, mental health, client-centric, startup challenges, product market fit, leadership, research, healthcare, innovation, business strategy Takeaways Bianca had a productive week and is excited to share her experiences. The Konnectile event highlighted the importance of mental health awareness. Innowell uses clinical assessments to track mental health progress. Bianca's passion for renovation reflects her desire for improvement. Renovation projects teach valuable life skills and resilience. Bianca transitioned to Innowell to apply her tech sales experience in a for-purpose organization. She successfully grew a previous company from $3 million to $30 million in revenue. Diverse experiences in different industries can enhance career growth. Staying in one company for a long time can build deep relationships and expertise. Building relationships is crucial in any industry. The evolution of Innowell is rooted in understanding client needs. Client feedback is crucial for product development and strategy. A customer-centric approach is essential for business success. Building relationships in the industry can lead to valuable insights. Data-driven decisions enhance the effectiveness of mental health care. Navigating the startup landscape requires wearing multiple hats. Engaging all stakeholders is key to successful change management. The journey of a startup is filled with challenges but also rewards. Continuous learning and adaptation are vital for growth. Enjoying the journey and surrounding oneself with good people is important. Summary In this conversation, Bianca Bowron-Cuthill shares her journey from tech sales to leading Innowell, a mental health platform. She discusses the importance of mental health awareness, the impact of the Konnectile event, and her passion for renovation as a metaphor for improvement in life and business. Bianca reflects on her career growth, the significance of diverse experiences, and the value of building relationships in the workplace. She emphasizes the need for measurement-based care in mental health and the lessons learned from her renovation projects. In this conversation, Bianca Bowron-Cuthill discusses her journey with Innowell, emphasizing the importance of client feedback, the challenges of leading a startup, and the integration of academic research into practical applications in mental health. She shares insights on building a client-centric approach, navigating the complexities of mental health care, and the significance of measuring outcomes to drive business success. Bianca also offers valuable advice for young professionals entering the workforce, highlighting the importance of continuous learning and building meaningful relationships. Sound Bites 00:00 "I love renovating and improving houses." 08:06 "Renovation projects teach valuable life skills." 14:07 "This software literally helps to save lives." 19:15 "Our careers can be infinite." 20:15 "Experience as much as you can." 20:38 "Diverse experiences enhance career growth." 29:00 "Let's go and speak to our existing clients." 34:16 "It's simple but not easy." 35:41 "Be a good human, listen." 38:35 "What gets measured gets managed." 50:31 "We're definitely out of the crawl phase." Chapters 00:00 Introduction and Overview of the Week 01:02 Konnectile Event and Mental Health Awareness 02:36 Innowell's Approach to Mental Health 03:57 Bianca's Passion for Renovation and Improvement 08:06 Lessons from Renovation and Life Skills 11:03 Transition to Innowell and Career Journey 15:59 Growth and Success in Previous Roles 19:45 The Importance of Diverse Experiences 24:00 Building Relationships and Company Culture 27:02 Understanding the Evolution of Innowell 33:38 The Importance of Client-Centric Strategies 39:44 Navigating the Mental Health Landscape 46:39 Challenges of Startup Leadership 53:45 Advice for the Next Generation Reach out to us! 💌 Support the show sheena@fireyfemmes.com

  2. Sep 22

    The Career and Money Lessons Behind Starting Over at 36 with Shelley Gautam

    The Career and Money Lessons Behind Starting Over at 36 Shelly Gautam, a fertility nurse turned fractional women’s health leader, joins Sheena to talk about the life and career reset that took her from Austin to Paris. She shares how a move she once thought was impossible became a clear decision, and how health, identity, and environment all shaped that choice. They also get into the practical side of reinvention: cold outreach, building a consultancy from scratch, and why Shelly refuses to box herself into a single title. Along the way, Sheena and Shelly compare notes on community-building, women talking openly about money, and creating in-person spaces that help people connect. Key topics Why moving abroad felt less like a whim and more like a long-standing callingThe logistics of leaving Austin, stepping away from Carrot, and moving to ParisHow “dinner with strangers” helps adults build communityWhy women need more open conversations about money and investingThe connection between environment, identity, health, and career decisionsHow cold outreach helped shape Shelly’s careerThe seven-month job search that eventually led to CarrotWhat Carrot Fertility does as an employer-sponsored fertility benefitHow Shelly built a consultancy after leaving corporate workWhy 30 targeted outreach emails led to her first consultancy clientWhy “Jane of all trades” fit her better than a narrow fractional titleHow self-inquiry can guide career, financial, and personal decisionsWhy starting over at 36 can be an act of alignment rather than failureTimestamps 00:44 Introducing Shelly Gautam and her move to Paris01:23 Why Paris became the place to settle02:25 The week that changed everything05:10 Dinner with strangers: Shelly’s community-building format09:12 Women, money, and themed dinner salons13:59 The decision framework behind moving abroad15:10 Identity, language, and belonging17:12 Health and the Europe contrast24:38 How cold outreach shaped Shelly’s career26:47 The job search that led to Carrot29:33 What Carrot Fertility does32:14 The birthday moment that made the move feel urgent34:06 Building a consultancy36:00 30 outreach emails and the first client win39:00 Why outreach can pay off months later42:54 Why Shelly uses “Jane of all trades”47:15 Refining her positioning through trial and error52:18 Advice for young women starting their careers54:03 What self-inquiry means in practice57:52 Building community in Paris58:20 The future of fertility care61:38 Closing thoughts on women supporting womenKey frameworks Three known, three unknown: A dinner format for building communitySelf-inquiry as a practice: Using reflection, therapy, journaling, travel, and conversation to understand yourselfTargeted outreach: Creating career and business opportunities by consistently contacting the right peopleFlexible positioning: Presenting yourself as a problem-solver instead of forcing your work into one narrow title Notable quotes “It was kind of like being struck by lightning.” “If you organize it, people will come.” “I created this.” Contact : Shelley on https://www.linkedin.com/in/shelleygautam/ Reach out to us! 💌 Support the show sheena@fireyfemmes.com

  3. Sep 1

    Why AI Sales don't work and the real value of putting effort in with David Zeff

    Content Type Interview Primary Goal Educational Summary In this episode, David Zeff shares his journey from tech entrepreneur to founder of Whistle, emphasizing the importance of effort, systems thinking, and strategic leverage in wealth creation and sales. He discusses the realities of AI in sales, the value of building relationships, and practical steps for financial independence. Keywords sales, entrepreneurship, wealth building, AI in sales, systems thinking, passive income, investment, business strategy, offshoring, career advice Key Topics The evolution of Whistle and its dual service modelThe importance of effort and systems in wealth creationThe limitations of AI in replacing human sales skillsBuilding genuine relationships for sustainable successPractical steps for financial independence and investing Sound Bites "Most of my sales career was about building relationships""There is no easy money, only effort and strategy""Most things worth doing require effort and perseverance" Chapters 00:00 Introduction and guest background 04:25 Unusual jobs and stories from David’s past 08:41 Why David started Whistle and his focus on sales 11:00 The journey of building wealth and the importance of signs 12:49 The impact of starting a business and team success 15:03 Moving countries and cultural adaptation 18:12 Natural strengths in sales and relationship building 20:47 The significance of scheduling meetings and sales effort 23:09 The effort behind booking meetings and outreach 26:01 Limitations of AI in replacing sales and human nuance 28:10 The myth of easy money and effort required 30:25 Passive income myths and active effort in wealth 32:32 Marketing hooks versus reality of effort 35:05 Career advice for young people and leverage in work 38:33 The importance of understanding systems and markets 42:40 Thinking strategically about wealth and opportunities 45:07 The importance of effort and perseverance in success 46:14 The power of consistency and not giving up 50:40 Advice for young entrepreneurs and career paths 52:43 Where to find Whistle and its global reach Where to find Whistle: https://www.whistle.ltd/ Get in touch with David: https://www.linkedin.com/in/davidzeff/ Interested in our monthly investing workshop? 💸 https://joinfireyfemmes.beehiiv.com/ Reach out to us! 💌 Support the show sheena@fireyfemmes.com

  4. Aug 21

    Australian Property market is shaky in 2026. Should you buy, hold or sell? Chat with InvestorKit's Arjun Paliwal. Australia's Buyers Agency of 2026

    Arjun on real estate, commercial property, and building wealth with the right mindset Sheena sits down with Arjun from InvestorKit to unpack how he moved from banking into real estate, why he sees property as a wealth tool rather than an income tool, and how he thinks about risk, timing, and long-term investing. They also get into commercial property, market sentiment, and the mindset habits he recommends for people in their 20s.In this episode, Arjun shares why he chose real estate after seeing wealth hidden in plain sight inside the banking system, plus the lessons that shaped InvestorKit’s growth. The conversation covers residential and commercial strategy, current market conditions in Australia, and how to avoid getting stuck in “moment in time” thinking. Key topics Arjun explains how growing up around property conversations with family, plus working in banking, pushed him toward real estateHe talks about seeing how banks measure wealth by debt capacity, not just savings or cash, and why that changed his perspectiveWealth, in his view, is often unassuming, with examples of people who looked ordinary but held multi-million-dollar asset basesHe breaks down the transition from Commonwealth Bank to founding InvestorKit, using a worst-case planning mindset rather than blind optimismYear two was the real turning point for the business, when outside trust and client demand showed him the model could scaleArjun discusses how social media and follower counts are not the same thing as business impact, pointing to the firm’s revenue and client equity outcomes insteadHe challenges the idea that property should be treated as passive income, arguing that residential property is primarily a wealth-building assetHe says two to four investment properties can be enough to reach six-figure passive income targets, depending on the strategy and the broader asset mixCommercial property is becoming hotter, but he warns that it can be expensive to get wrong and requires the right team, deal size, and lease structureHe shares the idea that investors should avoid “moment in time” analysis and think in decades, not quarters, especially when sentiment is weakFor younger investors, he stresses three buckets: career, investing, and mindset, with a strong focus on understanding your leader’s KPIs and limiting outside noiseTimestamps 00:00 - Why the conversation starts with Arjun’s rise and InvestorKit’s momentum  00:50 - Family, banking, and the moment real estate clicked  01:47 - Why banks measure wealth by debt capacity, not just savings  03:59 - The unassuming millionaire who looked like a tradie  06:05 - The worst-case mindset behind quitting corporate life  08:29 - Why year two was the real business breakthrough  10:58 - Why followers are not the same as business impact  15:00 - The biggest property myth: thinking you need 8 to 10 properties  16:23 - Why property is a wealth tool, not an income tool  18:49 - Why commercial property is heating up and where people get it wrong  20:33 - Why wealthy people build teams instead of DIYing everything  23:59 - Why people are questioning investing after policy changes  24:47 - The danger of “moment in time” thinking  29:43 - Why smarter investors see opportunity when sentiment is weak  31:18 - Market examples: Victoria, Queensland, WA, NSW, and Tassie  34:31 - Career advice for people in their 20s: know your manager’s KPIs  35:58 - Why mindset gets harder in a noisy, opinion-heavy world  40:37 - What it means to pick a few voices and block out the rest Action items Stop judging property by short-term rent alone and think about equity growth over timeIf you are early in your career, learn your manager’s KPIs and align your work to themBuild a shortlist of a few trusted voices instead of consuming endless conflicting adviceAvoid trying to time the market perfectly and focus on long-term holding powerIf exploring commercial property, use the right team and be cautious about lower-quality assets Connect with Arjun and InvestorKit team in the links below: https://www.investorkit.com.au/ https://www.linkedin.com/in/propertybuyersagent/ Reach out to us! 💌 Support the show sheena@fireyfemmes.com

    Australian Property market is shaky in 2026. Should you buy, hold or sell? Chat with InvestorKit's Arjun Paliwal. Australia's Buyers Agency of 2026
  5. Jul 11

    The Hidden Wealth Strategy Women Should Start Using Today with Lucy Kough

    Lucy Kough - Tap the Gap Empowering Women Through Wealth Building: Insights from Lucy Kough of Tap the Gap In this episode, Lucy Kough, founder of Tap the Gap, shares her inspiring journey from advertising to fintech, helping women build wealth effortlessly. Discover how small, everyday actions can make a big impact on financial independence and empowerment. Main Topics Covered: How Tap the Gap simplifies savings and investment through micro-actionsThe importance of behavioural change and default habits in wealth creationAddressing challenges and misconceptions about women and financial independenceThe role of regulation, industry gaps, and social norms in financial literacyHow women's economic power can transform communities and the wider economy Timestamps: 00:00 - Introduction to Lucy Kough and Tap the Gap's mission02:00 - The journey from advertising to fintech and personal growth in financial literacy05:20 - How Tap the Gap automates savings via rounding up transactions08:11 - The importance of self-education and breaking wealth stereotypes11:00 - Understanding all facets of the superannuation industry13:52 - The structural challenges women face in finance and regulation17:00 - Reframing wealth-building as a default, automated process20:30 - The significant economic power of women and their role in closing the wealth gap25:00 - The importance of early financial education for young women28:00 - The impact of small investment actions over time and compound interest33:30 - Behavioural nudges and default choices that benefit women37:00 - The systemic issues affecting women's retirement outcomes43:00 - The importance of nurturing diverse talent and supporting women entrepreneurs47:00 - Building confidence in investing through small, incremental steps53:00 - Advice for young women: start early, stay optimistic, and build habits55:00 - How to get involved with Tap the Gap and upcoming features Connect with Lucy Kough: Instagram - tap.thegapLinkedIn - Lucy Kough  Let’s reframe how women approach wealth with small, habitual, and automatic actions that lead to financial independence and confidence. Stay tuned for the upcoming launch of Tap the Gap in app stores!    Tap The Gap: Website:  https://www.tapthegap.com.au/home Download the App from the Appstore: https://apps.apple.com/au/app/tap-the-gap/id6778287045 Linkedin:  https://www.linkedin.com/company/tap-the-gap/about https://apps.apple.com/au/app/tap-the-gap/id6778287045 https://play.google.com/store/apps/details?id=app.tapthegap.com.au&hl=en_US https://www.instagram.com/tap.thegap https://www.linkedin.com/company/tap-the-gap/about/?viewAsMember=true https://www.linkedin.com/in/lucy-kough-70203389/ Reach out to us! 💌 Support the show sheena@fireyfemmes.com

    The Hidden Wealth Strategy Women Should Start Using Today with Lucy Kough
  6. Jul 5

    Early 40s and retired. How did she do it?

    Discover the inspiring journey of Jen, a woman who achieved early retirement by mastering financial discipline, leveraging support systems, and embracing her passions. Learn how intentional planning and mindset shifts can redefine your work and life balance. In this episode:  Jen's humble beginnings and early academic pursuits for scholarshipsThe role of financial literacy and planning in early retirementHow working with financial advisors and deliberate saving habits transformed her lifeThe importance of self-awareness, confidence-building, and communication skillsNavigating personal passions like performance arts alongside a tech careerLessons on maintaining financial independence in relationshipsReal-life strategies for taking time off without risking long-term stabilityThe significance of mentorship and community in career growthTips for young women in tech to embrace assertiveness and leadershipHow discovering your flow and hobbies enhances overall well-being  Timestamps: 00:00 - Introduction to Jen's early life and academic goals 00:30 - Finding inspiration in Reddit communities for early retirees 01:33 - The importance of humility and communication skills in her journey 02:00 - Scholarship pursuits and college experience 03:00 - The impact of tech industry earnings in savings behaviors 03:40 - Meeting with a financial planner and planning early retirement 04:30 - Overcoming financial anxiety with professional guidance 05:00 - The role of ongoing financial advice and separate retirement accounts 05:50 - Building confidence through training and communication exercises 07:00 - How posture and presentation influence confidence 08:00 - Breaking in and progressing in tech despite initial intimidation 09:00 - Engaging in performance arts and storytelling 10:00 - The value of confidence classes and improv for professional growth 11:00 - The influence of family background and financial cycles 12:00 - Living intentionally below lifestyle creep 13:00 - Strategies for managing finances separately in relationships 14:00 - Taking a break for personal growth and creative pursuits 15:00 - The importance of work-life separation and rediscovery 16:00 - How to navigate and communicate financial independence in partnerships 17:00 - Advice for young women in tech to build confidence and seek mentors 18:00 - The importance of community and mentorship for career success 19:00 - Overcoming imposter syndrome and questioning your impact 20:00 - Embracing hobbies and passions outside of work 21:00 - The power of flow and working in alignment with personal passions 22:00 - Practical tips for, and benefits of, taking career breaks 23:00 - How to approach career changes and lifestyle experiments 24:00 - Encouragement for setting boundaries and prioritizing well-being 25:00 - The importance of honest conversations with partners about finances 26:00 - Planning and executing financial independence from early in career 27:00 - The impact of taking time off on personal growth and mental health 28:00 - Building a flexible, adaptable approach to career and finances 29:00 - The influence of early mentorship and community support 30:00 - Final advice for young people aiming for early financial freedom   Connect with Jen:  She wishes to be anonymous.   Note: The insights shared reflect Jen's personal journey and are intended for informational purposes. Always consult a financial advisor for tailored advice. Reach out to us! 💌 Support the show sheena@fireyfemmes.com

  7. Jun 23

    Why Many Women Wait to Invest And How to Break the Paralysis

    Navigating Investment, Creativity, and Career Transitions with Chenelle In this episode, Chenelle shares her unique blend of investment expertise, creative pursuits, and international experiences. We explore topics like gender equity in venture capital, the power of building relationships, and the importance of creative curiosity in professional growth.Key Topics: Chenelle’s role as Investment Director at Female Led Ventures and her focus on investing in female founders and capital allocatorsThe impact of diversity in investment decision-making and expanding funding to women-led venturesThe concept of syndicates in angel investing: what they are and how they democratize early-stage funding The importance of thinking long-term in venture investing and understanding risk management frameworksBalancing creativity and analytical skills, including personal projects like food newsletters and art explorationsCareer flexibility, transitions, and the value of persistence and relationship-buildingThe shifting landscape of education, the value of university experiences, and advice on scholarships and self-directed learningEntrepreneurial resilience: handling rejection, follow-up strategies, and embracing the non-linear career journeyEncouragement for young women in tech and the need to shed perfectionism and societal expectations around standard success metrics  Timestamps:00:00 - Intro and technical issues with recording setup  02:19 - Sheena's health update and personal news  03:24 - Exploring recent changes in Australian investments and startup community insights  05:36 - Chenelle’s role at Trawalla Group and her focus on gender lens investing  08:19 - Celebrating recent female-led startup successes like Phia  10:00 - The importance of diverse investment decision-makers and leveraging LPs in venture funds  12:09 - Chenelle’s creative side: art, food blogs, and merging creativity with finance  15:16 - Her journey from Manila to the US and Australia, and embracing a citizen-of-the-world identity  18:03 - Starting a syndicate: what it is, benefits, and how to get involved  20:53 - Long-term thinking in angel investing and the value of exposure to different industries  22:39 - Risk management in venture investing and the importance of portfolio diversification  25:00 - The influence of age and life stage on investment strategies  27:18 - The importance of starting early and building a long-term investment mindset  28:33 - Women's research habits versus their investment behaviors  30:05 - Decision-making frameworks and Annie Duke’s Thinking in Bets as recommended reading 32:30 - Using poker as an analogy for investment decision-making 36:52 - The value and changing perceptions of formal education and advanced degrees 39:17 - The cost-benefit analysis of MBAs, scholarships, and self-education 42:30 - Applying for scholarships and the power of persistence 44:22 - Celebrating persistence with real-life stories of success through follow-up 45:29 - Advice for young people: embracing risk, building relationships, and saying yes to opportunities 48:25 - Challenging societal narratives around passion, money, and societal pressure 49:34 - The importance of financial literacy and strategic planning for women in tech and entrepreneurship 50:28 - Closing thoughts and gratitude for the inspiring conversationResources & Links:   Thinking in Bets by Annie Duke  Aussie Angels Platform  Female Led Ventures at Trawalla Group  Phia Startup  Startmates First Believers Program  Connect with Chenelle:   LinkedIn  Twitter  This episode offers valuable insights for aspiring investors, creative entrepreneurs, and women navigating their careers across industries and borders. Embrace the long view, invest in relationships, and keep curiosity alive in your professional journey. Reach out to us! 💌 Support the show sheena@fireyfemmes.com

    Why Many Women Wait to Invest And How to Break the Paralysis
  8. Jun 18

    Unlocking AI Secrets: How to Stand Out in Tech Recruitment in 2026 with Shauna O'Reilly

    In this episode, Shauna shares her insights on the dynamic landscape of AI, talent acquisition, and career growth in tech.  I'm Shauna, originally from Dublin, Ireland. I studied Business and Commerce at TU Dublin, went on to qualify as a financial advisor, and then made the leap to Australia at 24. I’ve travelled all of Australia (except Adelaide) and one of my favourite memories is being on a private boat with my ten best friends, sailing around the Whitsundays. Life-changing! Similar to everyone in recruitment, I fell into it. Today, I specialise in placing top AI, SWE, Data and Architect candidates across startups, scale-ups, and larger enterprises. What I really love is working with startups, sitting alongside incredible entrepreneurs, hearing how they're building something from nothing, and helping them scale from their very first hire all the way to 50-plus people. Watching a company go from pre-seed to Series A or B  And doing it in a city like Sydney, I get to meet talent from all over the world, each person with their own story, their own journey, their own reason for being here. And I find that genuinely incredible. I'm also a strong advocate for Women in Tech and Leadership, and I'm passionate about championing diversity across everything I do. I love country music, travelling, concerts, wine tours and being with family and friends! Discover how AI tools are transforming recruitment, what skills are in high demand, and practical tips for building a standout career in a candidate-rich environment.  Main Topics: Shauna’s experience with AI tools like Claude and Claude CodeThe impact of AI on software development and recruitment rolesHow to effectively filter AI-generated CVs and stand out in the talent poolEvolving skill sets: Soft skills vs technical skills in AI eraStrategies for successful remote, face-to-face interviews, and onboardingThe importance of confidence, negotiation, and personal branding in tech careersThe gender pay gap, confidence building for women in tech, and advocacyRealistic approaches to investment property and wealth building for tech professionalsTimestamps: 00:00 - Shauna's introduction to AI tools and workflows02:11 - Deep dive into Claude Code and base 44 for app building04:34 - The evolution of AI-driven CV writing and filtering tips08:33 - Talent landscape shifts with AI adoption and new roles11:03 - Automation in testing and technical roles; soft skills gain importance13:35 - The rising significance of soft skills and human interaction16:19 - Data privacy regulations (GDPR) and compliance challenges17:41 - Identifying and filtering AI-crafted CVs23:04 - Strategies for sourcing passive candidates and building relationships27:32 - Building a personal brand and creative approaches to job applications31:03 - Handling work-from-home questions in interviews34:14 - Preventing costly hiring mistakes through better recruitment processes37:57 - The importance of onboarding and retaining top talent40:34 - Navigating pre-seed to IPO growth stories42:20 - Building wealth: investments, savings, and property insights46:20 - Advice for young women in tech: confidence and advocacy48:50 - Negotiation tips and correcting salary misconceptionsResources & Links: Claude by Anthropic — AI assistant for workflowsClaude Code — AI for coding tasksBase 44 — Platform for building and deploying AI appsGDPR (General Data Protection Regulation) — Data privacy regulationsComSec — Investment platformVanguard ETFs — Long-term investment optionsLinkedIn — Professional networkingTwitter — Industry updates and networkingVC Accelerator — Startup funding and growth supportConnect with Shauna: LinkedIn — Shauna's profileTwitter — Shauna's TwitterAdditional notes: Shauna emphasizes the importance of authentic storytelling in your resume, soft skills in today’s AI-driven environment, and strategic relationship-building for career progression. She also highlights the critical need for proper onboarding and compliance in tech hiring. Reach out to us! 💌 Support the show sheena@fireyfemmes.com

About

fireyfemmes - where ambition meets freedom.---Educating and empowering women in tech so we can all build wealth, retire early, & build cool & fun projects!Hi, my name is Sheena and I've been in tech since 2016 when WIT (Women in Tech) events had cupcakes 🫠This platform is created to share my thoughts and experience in tech, sharing investment experiences and thoughts and connecting you to smart research to build wealth early.